Digiday
@Digiday
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Authority, insight, and honesty on digital media and marketing.
New York
Joined February 2009
Barstool Sports made more than $550,000 from pay-per-view buys for its latest amateur boxing event.
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Kevin Durant’s Thirty Five Media is an opportunity to diversify the NBA star’s existing business with sponsors.
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Meet @MatthewSantoro, @Christiand and @NashGrier: the new generation of social media stars. http://t.co/Bp08MLJW7r.
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Thanks to a $100 million investment of Vince McMahon's own money, the XFL is coming back
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How Barstool Sports plans to generate more revenue from its biggest supporters
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Rihanna's $9,000 Dolce and Gabanna headphones have already sold out.
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The Rundown: Barstool Sports has sold 1m bottles of pink lemonade vodka
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Breitbart ads have plummeted nearly 90 percent in three months as Trump’s troubles have mounted.
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Advertisers say Nike's decision to boost Colin Kaepernick is one of the fiercest displays of purpose-driven marketing.
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No longer under BuzzFeed, the Try Guys are building an independent media business
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H&M wins on fashion's most important red carpet http://t.co/Uw0yUuOi7h
http://t.co/jvL6UXcOQk.
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Barstool Sports is now in the amateur boxing pay-per-view business
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Multiple publishers say Twitter has delivered more video views than usual over the last two months.
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Kellogg’s is no longer paying influencers solely based on their reach because it has no way of knowing whether that engagement is real or fake
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Today, popular gaming streamer and YouTuber @SypherPK has announced the opening of a dedicated Fortnite Creative mapmaking division in Oni Studios, the content creation studio and consultancy he founded in January. Story by @alexleewastaken.
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Adidas is building a media strategy that values ads not by impressions, but on the audience attention and engagement they deliver.
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Barstool Sports recorded more than $15 million in podcasting revenue in 2018, according to a source.
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It might not capture most of their dollars, but digital ad buyers say Twitter's ad platform is their favorite
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Barstool Sports' Erika Nardini: "We put a lot of emphasis on Black Friday. It’s our biggest weekend of the year, every year.".
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Merriam-Webster’s wry, subtweeting social media manager walks us through a typical day.
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WWE Superstars @SonyaDevilleWWE and @WWE_MandyRose are growing their DTC brand @DonutzDamandyz by utilizing their own established social following. @julianexcalibur has the story.
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More than 75 partnered creators divested from G Fuel after learning about recent firings, including prominent voices such as NFL quarterback Kurt Benkert. @alexleewastaken has the story.
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"Twitter has been a breath of fresh air in that they do want to work with you more than Facebook."
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"Twitter has the scale and the platform; the publisher has the content and brand trust."
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Adidas is building a media strategy that values ads not by impressions, but on the audience attention and engagement they deliver.
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For those looking for signs of an impending apocalypse, Barstool Sports is coming to ESPN.
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For the first time, Barstool Sports created a catalog with 150 items, including apparel, Christmas ornaments, dog collars, slippers and other items.
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After an ambitious, but abortive, effort to diversify its business in 2023, the esports team 100 Thieves refocused on brand partnerships in 2024 — and was rewarded by a significant rise in sponsor interest.
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Barstool Sports made more than $550,000 from PPV buys of its latest amateur-boxing tournament.
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Influencer marketing has had its reality check: After years of news on fraud, bots and shady amplification practices, it’s come to a head with the publication of a New York Times exposé on how far-flung the problem is.
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'Always on trauma machine': Social media managers grapple with burnout, leaving the industry
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Vox is surging on YouTube by focusing on what it knows best: explanatory journalism.
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There are many user-level IDs competing to be the next standard to third-party cookies, but it's more likely that there will be a set of them.
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The ACLU has seen an influx in interest recently, leading it to experiment more with its social media strategy
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For some publishers, Twitter is making up for the reach lost on Facebook.
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Marketers like Netflix, Suntrust and Under Armour are using content marketing to build out communities. The marketers are then using the communities to learn more about what their consumers want
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"Kanye uses social media exactly for what it was intended for: to transparently connect with his core fans without a buffer."
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Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. Story by @petersontee.
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Our team is ready for the Digiday Programmatic Marketing Summit in Palm Springs, CA 🌴 #digidayprogrammatic
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From Digiday+: How Brendan Eich plans to flip the online ad model and fix the web.
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"To build a Shopify-like e-commerce platform is not hard to do. What’s very hard to do is replicate the partnership ecosystem and the value they drive." How a partner ecosystem has helped Shopify outpace competitors
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To combat fake news, the BBC is has launched a dedicated lie-debunking unit at the heart of its newsroom.
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How Stacy Minero, Twitter's head of content planning, teaches brands and agencies to think 'feed first.'
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We’re excited to welcome Ronan Shields to the Digiday team as a senior reporter, advertising technology. He has previously done great reporting at Ad Week, and has also written for the Drum, Exchange Wire, Marketing Week and New Media Age. Welcome, Ronan.
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The Guardian discovered video drives more new followers than static posts on Instagram, but producing high-end, expensive, polished Stories video isn't worth the investment.
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"Facebook can be a terrific partner, but when a publisher rents all of its audience, it puts itself in a terribly vulnerable position."
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Let's get visual. Submit to the Digiday Video Awards today: http://t.co/aCbDSil9t3
http://t.co/Th5bjLpzmI.
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This quarter, Netflix missed its subscriber goal, leading analysts to believe the streaming service has hit its saturation point in the States. To grow, they say Netflix needs to emphasis international markets.
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"Protecting people and advertisers is the most important thing we do at Facebook. It’s ultimately what is going to rehabilitate our brand and our efforts in doing really good work in the areas that relate to safety and trust."
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Instagram wants to be a video platform that sits somewhere between YouTube and Snapchat — and is launching a new video hub and app called IGTV to do so.
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Brands have been able to reach huge audiences on Facebook through organic posts, but these will now be reduced in visibility, while paid ads will continue to appear in people’s news feeds, unaffected by the update.
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London commuters got a furry surprise when a campaign replaced 68 subway ads with pictures of cats.
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CoverGirl announced Tuesday that 17-year-old James Charles will serve as the first male face of the brand.
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The crowded social environment means it’s important for The Lily to have a strong design strategy.
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Barstool Sports says 51 percent of subscribers are signing up for its ad-free tier
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Twitter video proves more lucrative than Facebook for some publishers.
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In an attempt to "mirror the world we live in today," Lego rolls out a stay-at-home dad.
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Rudolf Vidal, Bayern Munich’s president of the Americas, breaks down the club’s digital strategy.
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ICYMI: "Twitter has been a breath of fresh air in that they do want to work with you more than Facebook."
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How Stacy Minero, Twitter's head of content planning, teaches brands and agencies to think 'feed first.'
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These publishers have very tight 404 page game. http://t.co/C2DS54ozTx
http://t.co/fv8kUc9ZEy.
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"Hot Ones" is an example of a true hit piece of IP that has found other, more lucrative means of revenue — including licensing, syndication and creating new formats.
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"Top Gear," one of the most popular automotive shows in the world, is coming to MotorTrend’s subscription streaming service later this year.
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"[Google has] innovated. They’re giving publishers tools. And they’re giving us more ways to monetize. That’s more than we’ve gotten from Facebook in the past six months."
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We’re excited to welcome @martyswant to the Digiday team as our new senior reporter covering marketing and technology! Welcome, Marty!
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For some publishers, Twitter is making up for the reach lost on Facebook.
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Under the GDPR, Facebook will neither be able to collect and use data for behaviorally targeting ads, nor bundle consent to serve personalized ads.
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ICYMI: Advertisers say Nike’s decision to include Colin Kaepernick is one the fiercest displays of purpose-driven marketing they’ve seen and possibly one of Nike’s best marketing decisions to date
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From Dove to Bisquick to Excedrin, brands have all tried their hand at marketing around the debates. These are the winners and losers.
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Unlike publishers that use Instagram to repurpose magazine content, Vogue is using the platform to highlight emerging creative talent.
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“YouTube is a place that favors long-form viewing. It’s also more appointment viewing. On Facebook or other platforms, you scroll by, and it’s the surprise element.”
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Snapchat will start showing ads in between stories from friends for the first time
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A social media strategist talks about why social is actually a bubble built on cliches, not strategy.
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Bloomberg Media's Keith Grossman: "We started to realize [Twitter] is a platform where it delivers what we do really well, which is news, very fast, and where we could add value back to Twitter in this partnership is Bloomberg as a verification source."
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It’s about the influence, stupid: 5 things we learned about Twitter in 2014 http://t.co/3tQctloNQM.
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WWE Superstars @WWE_MandyRose and @SonyaDevilleWWE look to organic following to give DTC donut brand a boost.
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"We advertisers hire agencies for a reason: expertise. So, if the agencies don’t proactively bring insights to improve performance, what stops us speaking directly to the platforms or influencers who actually prefer direct communication with a brand?"
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Companies like Chipotle, Nike, Netflix, Warby Parker, Trader Joe’s, Everlane and Gucci are testing IGTV with content ranging from silly one-offs to interviews with influencers.
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This Simone Biles meme, created by Cycle, is the new gold standard of Olympic GIFs.
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Quartz's Kevin Delaney: "Pivot to video is code for 'we don’t know what our business model is.'"
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Oddly enough, Twitter has become the go-to forum for Facebook execs as the platform battles pushback over algorithm changes, spammy ads and the spread of misinformation.
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Instagram accounts with 10,000 to 100,000 followers are mostly likely to turn to bots to inflate their authenticity.
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As far as brands are concerned, bots perform simple functions. Twitter is for real customer service
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Influencer agencies are shifting from charging clients based on influencer follower counts to an influencer's impressions.
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