Kimeko M.
@KimekoM
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I'm not actually funny. Y'all just think I'm a joke | ‘22 Women in Marketing Award Winner | Senior Marketing Reporter @digiday | Co-host of Digiday Podcast🎙️
Atlanta, GA
Joined January 2012
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It is wild to be living through a historic moment every 6 minutes.
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sorry for missing your email. i saw it and got overwhelmed. it will happen again.
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today, i was reminded that i cannot mental health, journal, therapy or optimize my way out of this pandemic.
we're living through trauma with systems that are letting us down.
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what i eat in a day as a woman that prioritizes her health:
- coffee with half and half
- 1200 calories worth of cheez its
- two cheese sticks
- a salad buried underneath a mountain of cheese
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Someone on IG said, "PTO is not enough, I need to go on maternity leave. No, I'm not having a baby. I am the baby."
I have never felt something so deep in my spirit.
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In my 30s, I no longer want to hustle.
I want morning walks, followed by slow cups of coffee. I want less screen time and more face to face interaction with people I love. I want to see me smiling in pictures instead of on Zoom.
That’s what I want for me.
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unlearn the idea that time heals all. it doesn't. time does nothing but pass until you do the work to heal.
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PSA: If you have not listened to
@theestallion
’s Fever, plz don’t contact me until you’ve done that.
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i am not a "hey, meet me in 10" kind of friend.
i am a "hey, are you free next thursday around 7:30pm" kind of friend.
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y'all aren't serious about work-life balance. i know this because people still look at me weird when i mention mid-day naps.
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Game of Thrones is on.
Handmaid’s Tale is coming back.
Big Little Lies is returning.
If y’all thought I was leaving the house ever again, you were wrong.
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i still think someone should do a deep dive on what happened to clubhouse and its influencers.
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“Can we see a copy of the story before it goes live?” 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩
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anybody’s toxic trait buying new books when there are several books on your nightstand waiting to be read?
🙋🏾♀️
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There’s a conversation happening about journalists and their role in the music industry.
I’ll say this: We really really need to understand the difference between journalism and PR, editorial vs advertorial, reporter and media personality.
It matters.
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Hi. I have a personal conspiracy theory.
I work for Adweek as a social media editor.
Adweek sometimes writes/tweets/Instagrams about Aviation Gin.
Ryan Reynolds is behind Aviation Gin.
This brings it full circle and thus, Ryan Reynolds knows I exist.
Please hold your applause.
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Normalize hiring people for their work instead of their social media personas.
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“So tell us, what’s your dream job?”
“Darling I’ve told you several times before, I have no dream job. I do not dream of labor.”
I—💀
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Stop asking me “wyd.” I’m literally staring at my computer waiting for the work to do itself.
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Every day that I'm not on a rooftop enjoying an adult beverage and a little treat, I die a bit inside.
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social media marketing is just one portion of your digital strategy. websites and user experience are also important, folks.
social media is a ✨tool✨ to get customers to your product or service.
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if you're having someone on your staff take on social media management responsibilities in addition to their regular job, you need to pay them.
social media management is a job.
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Literally all I do as a social media editor:
I already saw that meme.
No, I can’t make this go viral.
RT’d
Yes, they tweeted at us. It’s NBD.
That won’t resonate with our audience.
THE ALGORITHM.
Literally all I do as a national news digital producer:
I already posted that online.
That’s not breaking news.
Livestream is up.
Yes, I can share that story.
I am going to rewrite these stories for web.
Stop writing boring headlines for web.
I am not IT.
Everything is on fire.
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So much of a person’s career trajectory is built on their visibility as opposed to their talent.
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i really admire people who are able to write for a living and then write as a side gig and also write as a hobby.
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Maybe we need clearer distinctions between influencer, content creator and Internet personality?
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🚨Big news week on my one year work anniversary 🚨
I’ve been promoted to thee SENIOR marketing reporter for Digiday ‼️
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I was one of the ppl saying they wouldn’t watch
#WhenTheySeeUs
because I’m tired of seeing those who look like me in pain.
But I’m glad I did. I needed to know. Too many times the history of the marginalized is glossed over, forgotten & changed. Not this time. Thank you
@ava
.
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plz stop talking to me in marketing jargon.
i do not know what you're saying.
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I know y'all are busy talking about Love Is Blind today, but I hope you'll find time to read my latest Digiday story.
Black Twitter was a force to be reckoned with. Marketers knew that. But with Musk's reign, where does Black Twitter live now?
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My parents’ midlife crisis ended up in a pepper jelly business 🌶️. And over the weekend, they went to their first farmers market and nearly sold out!
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I spoke with almost 20 social media managers for this piece. Some on the verge of burnout and others burned enough to leave the industry.
The question now is how do we fix it, and is up to the industry or the agencies?
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*clears throat and taps mic*
A healthy reminder: PR and journalism are not the same thing.
Thank you for your time.
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idk if this makes sense, but the idea of constantly advocating for yourself is kind of exhausting.
advocating for yourself at the doctor's office, at work, in relationships, during elections, etc.
i get it, but it's a lot and i wish we could just exist sometimes.
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just saw someone tweet about turning abandoned malls into co-working spaces with bookstores, cafes, restaurants and day care centers.
it'd be a dream come true and a really good use of vacant space.
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I am a McDonald's truther, but the Burger King rebrand is a solid move.
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we really gotta do a better job of explaining career possibilities to kids.
like, if i would have known i could get paid to make jokes as a copy writer instead of a standup comedian, i would have freaking gone to ad school.
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Taking “social media strategist” out of my capabilities because idk what the hell is going on anymore.
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Journalists, what do you think is the worst part of the job?
I'll start. I intensely apologize every time I have to ask a source for their age.
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as a reporter who covers marketing, my favorite question to ask is, "can you say that in layman's terms."
how that source responds says a lot.
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I always think I’m normal until I remember the time I asked an actual photographer to take professional shots of my dog.
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note to self: unlearn that life ends when you turn 30. unlearn that you’re running out of time.
you’re right where you’re meant to be.
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Another hill I'm willing to die on: Social media management isn't a one-person job.
It is several jobs and if you have one person bearing that responsibility, listen to their expertise and PAY THEM THEIR WORTH.
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My toxic trait is telling people I'm going to bed when I really just want to be left alone so I can watch TikToks until 3 am.
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Moved back home thanks to COVID19 and my mother asked me what my game plan is.
Ma’am. We are in a pandemic. My game plan is to not catch the ‘Rona. That’s the best I can do for y’all.
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Journalism and public relations are not the same thing. Journalism and public relations are not the same thing. Journalism and public relations are not the same thing. Journalism and public relations are not the same thing. Journalism and public relations are not—
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Is it people trying to demolish you or is it the consequences of your own actions?
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I want my friends to free themselves from the idea that companies are family that they’re indebted to.
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Happy Monday!
Friendly reminder that glorifying hustle culture is weird because we all deserve rest.
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Daily reminder to mute yourself during Zoom meetings.
I forgot to mute myself so everyone just heard me say “I’m ready to stop talking and go eat” and “my stomach is touching my back.”
So I’m going to go rocket launch myself into the sun.
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me: "feedback helps me do my job better."
also me: *receives feedback*
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If you haven't heard, new year, new bio.
Super excited to join
@kristinamonllos
as
@Digiday
's new marketing reporter. This is an incredibly talented team.
Talk to me about strategy, industry trends and more at kimeko
@digiday
.com 📧
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We gotta talk about quality over quantity in journalism. Our current business model is broken, prioritizing page views and ad dollars over solid reporting with nuance and analyzation.
Not to mention it's burning out some of our brightest stars.
We have to find a solution.
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Genuine question: What the hell is anyone supposed to be doing in this economy?
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I’ve actually abandoned at this point. As a journalist, I’m not the intended audience, it seems.
Now, I take my audio recording and put it in Slack. Slack transcribes it pretty quickly and it’s a godsend 🙏🏾
i use for interviews and at some point since i started using it it’s become an exclusively b2b product so instead of just showing me a transcript, it also creates an AI synopsis of the interview (usually unhelpful) and “action items” (always unhelpful lol)
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Words I want banned from the marketing industry:
- surprise and delight
- authentic
- community
- culture
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I will never forgive this pandemic for what it took from me and others.
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Normalize putting the same amount of effort into your friendships as you do your romantic relationships.
Friendships are just as important as romantic relationships, and I feel we forget that a lot.
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Celebrating myself and 30 years around the sun in the south of France 🇫🇷✨
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born to sip sunset cocktails on a beach. forced to send follow up emails.
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After I turned 27, I started panicking about my career. I thought if I didn't have everything figured out by 30, I failed.
I've hit a point in my career where I'm not sure what success looks like anymore, so I'm using 2020 as a clean slate & a reminder to be patient with myself.
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Please see my new Twitter name.
This is a new hill I'm willing to die on.
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After seeing many job postings for audience engagement editors, I feel like our industry needs to reevaluate what an audience engagement role looks like.
It's often more than one role, meant for more than one person.
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Weekends are just 30-minute lunch breaks at this point and it's not sitting right with me.
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I guess now is a good time for a 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙 𝑢𝑝𝑑𝑎𝑡𝑒 📢
After 3 years in news and social media alongside some truly innovative people, I've started a new career journey as a digital marketer at
@Turner
!
Here's to something new 🎉
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I don't understand the push behind return to office mandates. Flexible work expands who you can hire, offers better work-life balance and saves overhead costs.
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i'm officially renouncing independent womanhood.
in light of recent inflation and the current housing market, i'm ready to be a kept woman.
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don't let bookstagram, booktube or booktok peer pressure you. you have books at the house (as well as the public library)
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how can i unsubscribe from these unprecedented times? i don't remember signing up tbh.
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Last year, I gave up most of social media, besides this here X app, and dedicated 2024 to new hobbies.
Turns out, I really really like embroidery.
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i do not understand people who forget to eat lunch.
i forget a lot of things, but my stupid brain would sooner leak out of the side of my head than allow me to miss a meal.
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international women's day ad campaign pitches <<<<<< year-round pitches about closing the gender pay gap, proper family leave and promoting women of color.
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a lot of pr and comms folks will ask me what's the best way to pitch.
the answer is this: research before pitching.
- understand the publication
- understand each reporter's beat
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who tf is writing these men's gift lists? how many whiskey glasses and watches could one man need?
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As a reporter, having someone reach out to say they enjoyed your story, is easily one of the best parts of the job.
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love freelancing. but doing the taxes for those projects makes me want to rocket launch myself into the sun.
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this is your sign to close your laptop and go get in the bed. rub your feet together and fall asleep, sis.
you deserve it.
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I am, and will always be, a proud member of team be at the airport two hours early.
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Something I'm not seeing: industry resources for social media managers.
We're more than a decade deep into this and (unless I'm mistaken) I haven't seen industry groups tackle this.
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Just saw a man apologize to his girl by posting a Cash App for $1,000 to her on IG.
Normalize apologizing with money.
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