Bailee
@baileecooper
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Director of Partnerships at @sharmabrands . @pennstate
New York, USA
Joined November 2011
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I'm looking to expand my dtc slack channel! If you're fairly-ish new to the DTC game, we'd love to have you! DM me :)
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DTC world-
@mrsharma
just complained on a phone call that he’s getting too much product sent to his apartment.
Please DO NOT send him any more products and instead send them to me. DM for address!
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I’m overwhelmed so I asked Nik for a Coach Shah pep talk (iykyk) and it’s too good not to share with the rest of you crazies
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Your value props aren’t always what you think they are. Read through your customers’ reviews to see what they value. You’ll often realize you need to rework messaging and value props ✨
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Am I allowed to charge an extra 15% if you’re a fucking asshole?
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HAPPY BIRTHDAY to my mentor but above all, my best friend!!!
@mrsharma
watching you grow over the last 5 years has been nothing short of inspirational. Thanks for always believing in me and giving me the most confidence I’ve ever had. LOVE U DWEEB!!! Here’s a cute pic of us
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Happiest of birthdays to my best friend
@mrsharma
!!! Thanks for being the big brother I never wanted and putting up with me and my BS🤪 6 years down, a lifetime to go! 🚀
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I’ve had a few glasses of wine but I feel confident saying this.
Customer service is the most important part of a business.
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Day 1 of no alcohol 🥳 not sure how long I’ll do it for, but definitely for the near future.
Anyone have any tips for the wine loving fiend?
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I broke down what you need in order to make your landing pages convert. Check out the ultimate guide to the best performing LPs:
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Use your customer reviews to drive better conversion rates on your PDP.
Instead of placing them at the footer of the page, put them near where a customer selects a variant or adds the product to the cart.
Use reviews that address the most common pain points 🙌🏼
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I feel like I need to know some more freelance email marketers… where y’all at??
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I swear
@SharmaBrands
is as successful as we are because
@mrsharma
cares more about each of our own success in life than the success of the overall company 🥺
dude, having a great manager that’s invested in your success is life changing.
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Sooo I have an idea
Someone gives me a landing page, and I livestream the whole wireframing process, taking live comments into consideration so it’s like collabing? Or maybe I don’t take them into consideration. Depends what mood I’m in. Lol jk
Like this if you’d be interested
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Idk who needs to hear this but “delivered to your door” is no longer a strong value prop
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At what age do you stop asking your mother questions like these?
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The waitress just asked
@mrsharma
how he wanted his burger cooked and he deadass says “over easy” with a straight face
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Beyond proud of my parents for building Fulfillment Works over the past 20+ years and getting to this point!! Stord is about to change the game 🔥
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Nik is meeting with someone really cool tomorrow (don’t ask me who because I’m not telling 🤫) and the last hour our group chat has been me Ari and Carly trying to style him 😂😂😂
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“Girls, if you get high tonight you CANNOT eat this. I’m so serious” - my mom about the French onion dip she just made for tomorrow
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Out to dinner with
@mrsharma
and we keep getting “gifts” from the kitchen… we asked why and turns out they thought he was the chef Nik Sharma 😂😂
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@rachelcantor_
and I are starting a movement in favor of 4-day weeks.
We need one day to do fun stuff and enjoy life, one day to do absolutely nothing, and one day to get our shit together. Who’s in??
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Beyond lucky to be at this event surrounded by tons of women in tech and ecomm!!
AND beyond lucky to be a part of SB, led by the most supportive person in my life other than my parents.
@mrsharma
I would be no where in my career without you (even tho i know you’ll say that’s
We’re so excited to be sponsoring the SheInnovates event in New York City today!
As a primarily female-led and run company, we couldn’t be prouder to support this group of awesome women who are pushing the boundaries of DTC, everyday.
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I respect Notion and all those other planning tools, but at the end of the day i just can’t part ways with writing it out 🤷🏽♀️
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I'm not sure if the amount of excitement I get when designing (and now developing thank u
@builderio
) a webpage is normal... my heart is bursting. Okay that's all. So lucky I love what I do. Back to work 💃🏽
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This sentence left my mouth today on a call
“We’ll make sure conversion rate increases, the AOV is lookin cute”
AOV .. looking … CUTE? Ugh
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Unsurprisingly,
@Lillie__Sun
nails using the fb/ig outage as a way to reinforce brand values through SMS.
We're all checking our phones constantly already waiting for the platforms to come back up....
Loved getting this text!
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I’m sitting at Nik’s desk and he was like “oh no don’t get up” and I was like oh I’m not
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“If you have a brand you’re interested in just let me know I’ll get it set up”
@mrsharma
in his natural habitat
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Are there any countries with no taxes? I can't go through this every year
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I told him it wasn’t a “we” and that it was all him and he refuses to accept that. Greatest team player I’ve ever met 💃🏽
@mrsharma
to the mooooon
OMG! We finally hit 100,000 followers on here 🎉
I sincerely say “We” because:
• It wouldn’t be possible to share case studies and stories without the
@SharmaBrands
team
• I wouldn’t get here if it wasn’t for those of you who engage with me.
Here’s to the next 100K! 🤗🔥🚀
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When you go on a walk to get away from work and it just follows you
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If you live in nyc and you don’t think Brooklyn bagel co is the best bagel, you’re wrong
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Every single day, without fail, all I want is a big bowl of pasta
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Happy birthday to my bestie for the restie 🤩
Here’s to many more years of shenanigans !
@mrsharma
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moment of silence for all the girls who will have their period on prom night
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We put Brady down today. Lucky to have grown up with such a handsome man 🤍 there’s nothing like a Lab’s love 🥰
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Lovedddd visiting the
@Shopify
NYC space last night!!! Such great vibes and you know we hogged this photo booth 😍😂
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Did my company just roast me?????
When it comes to strategy and planning, we're always ahead of the curve.
But personal matters, maybe not as much...
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I just did some UGC for a skincare brand and it took everything in me not to start with “so a lot of you have been asking about my skincare routine”
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🚨Need to give my dude
@mrsharma
a quick shoutout🚨
MOST ATTENDED SPEECH AT
@AWConferences
BANGKOK BABY!!!!!
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You know you’re in DTC when you go to the pharmacy and instead of saying you’re there to pick up your prescription, you say you’re there to pick up your subscription 🤦🏽♀️
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It feels like just yesterday we were taking calls in Madison Square Park dodging dog walkers and screaming kids, manifesting our own sick office one day.
Pretty cool to see it happening 🤩🚀
Come visit!!!
This is still surreal to me 🥵
It’s crazy what 3 years, an incredibly talented team, & amazing client partners can do 💪
Feels like just yesterday,
@baileecooper
and I were taking calls inside cafe’s and at the park because we didn’t have desks!!
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When you write something in the client channel that was meant for the internal channel
brb while i go regulate my heart rate
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Ahhhh my first podcast!! 🥳 too nervous to listen to it though 😂
Talking branding with one of the best in the game
@SharmaBrands
cc:
@baileecooper
@jayd3sai
@mrsharma
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I know 7 people who tested positive for Covid just this week. I’ll be in my apt for the remainder of the year
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Since we’re on the topic of exposing
@mrsharma
, can someone tell me who let him carry this in public?
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I’m taking my first vacation in over a year at the end of this week and I’m already stressing about not working which is sooo off brand for me. Help!!!
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Happy Mother’s Day to me with these seeds!!!! 12/10
Yes, HMD to me because I made my mom a mother. So I made this day possible for her
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I woke up to a dead body outside my window but then I got a raise so it’s been a rollercoaster one could say
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My mom has very strong opinions on which day of the week belongs to each cuisine
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PSA TO EVERYONE: DO NOT ASK ME TO A WORKOUT CLASS. I FUCKING HATE WORKOUT CLASSES.
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“Thankful” doesn’t even describe how I feel toward my job, work and colleagues. Genuinely wowed every single day. Constantly shown our work is making an impact and meeting the most incredible people.
I truly don’t know how I got so lucky, but I wouldn’t trade it for the world.
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When I panic I call
@mrsharma
and he giggles and gives me the most obvious advice and I love that he still keeps me around because I do panic a lot
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