Mani Fazeli
@mcfazeli
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Tech, politics, conservation. VP of Product @Shopify Checkout & B2B. Prev SVP Product @WaveHQ , co-founder @Betterez + @ContextLogic
Canada
Joined March 2009
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I just passed 3 years at
@Shopify
and it's been such an incredibly rewarding journey. I'm grateful to
@glencoates
and
@tobi
for letting me lead Internet shaping products. And I love the brilliant cast and crew who make this place so special. You know who you are 🙌
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Welcome Checkout Blocks. I'm stoked for this. We're going to do amazing things together.
I’m excited to share that
@Shopify
has acquired
@CheckoutBlocks
!
From day one, our goal was to help as many Shopify merchants as possible to customize their checkouts. This acquisition allows us to succeed on an even bigger scale. What does this mean for Checkout Blocks? Only
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🇺🇸 is at 22% vaccination (at least one dose).
🇨🇦 is at 3.5%.
In 2020, we had a shared pandemic experience in most of the world. In 2021, the experience is diverging quickly.
🇦🇺🇳🇿🇨🇳 are just 3 examples of countries already living similar lives similar to pre-pandemic.
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Today marks 2 years for me at
@Shopify
and it also happens to be the launch of Shopify Editions.
I have the privilege of leading 2 groups with incredible launches that will reshape industries:
1. B2B on Shopify
2. Checkout Extensibility
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When 7% of the people on Earth are buying through your checkout, you learn how to make it exceptional.
And we have the data to prove it:
@Shopify
has the best-converting checkout in the world!
Have a read of my post on our blog:
Shopify is the best-converting platform in the 🌎. Period. And… we can prove it.
Today, we're sharing results from a Big Three global management consulting firm, and the data speaks for itself: "Shopify converts up to 36% better than the competition and 15% more on average"
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Big news for
@ShopifyPlus
customers: We just launched some awesome new features for B2B on Shopify to customize the wholesale buying experience.
Keep reading for the highlights. (1/5)
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Compelling vision, amazing customers, incredible team, immense market, and some luck. That's the
@WaveHQ
story, and I'm very proud to have been a part of getting it here. Thank you
@tksimpson
and
@jameslochrie
. Onwards!
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Had a great discussion with Coding with Jan &
@igrigorik
where we dove into all things Checkout Extensibility.
To build the checkout of the future, the 3 key factors we keep top of mind
@Shopify
are conversion, compliance, and composability.
Full video:
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Honestly, there's so much in
@Shopify
Winter '24 Edition that I really hope people can grab a ☕ and take an hour to explore it all. Things I didn't already mention for Checkout & B2B:
- Store Credit API
- Checkout Sheet Kit for mobile native apps
- Monos case study using
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At
@Shopify
, we redefined e-commerce for upstarts and powered 15 years of flourishing direct-to-consumer brands. Now, we're redefining enterprise retail with Commerce Components.
Kudos to the Checkout and B2B groups for helping make this possible.
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This is such a Cold Take. Your rat race doesn't need to be anyone else's. People need their own journey to find purpose, curiosity, wonder, love, grit, and resilience.
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Particularly proud of this one.
Fun fact: 2 years ago at a Shopify Town Hall [company all-hands] someone asked me what was one company I hoped to bring on board.
My answer was Supreme.
Today's the day. The biggest flash sale retailer & most epic streetwear brand has joined us.
Welcome to
@Shopify
Supreme👊
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Here's why I haven't eaten seafood for 20 years. The industry has to radically change, and that will (likely) only happen through voluntary boycott.
Every day we witness the destruction the fishing industry wreaks on the world's ocean. If you eat industrially-caught seafood, you are complicit in this ecocide. 📷 Greenpeace.
#overfishing
#bycatch
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Happy 🇨🇦 Day. As a post-war Iranian immigrant, I’m infinitely thankful for how welcoming this country was to so many in my family.
The people, culture, and government embraced us and enabled us to build a beautiful future. Let’s keep doing the same for future Canadians.
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You waited long enough. It's here:
@Shopify
Winter'24 Edition brings massive B2B on Shopify features:
- Staff permissions with record-level restrictions for Sales Reps to use the Admin
- Headless B2B storefronts
- Custom promotional discounts
- A new B2B optimized Theme (soon)
Shopify Winter'24 Edition just dropped ✨
lots of amazing features. Let me highlight some
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Big news!
@Shopify
was just named a Leader in the 2024
@forrester
Wave: Commerce Solutions for B2B. We weren't even listed last time, so we must be doing something right. Huge kudos to the entire B2B team. 💪
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"What's your name?"
"Mani"
"Monty?"
"No, Mani... Maw Knee"
"Oh, like Money?"
"Almost, it's spelled M A N I"
"Ah OK, Manny"
"🤦🏻♂️ more like Armani without the A R"
"Is that short for something?"
"Just call me Chris"
“What’s your name?”
“Mark Suster”
“Who’s Sister?”
“No. Suster. Like ‘sister’ with a ‘u’ “
“Oh, Schuster”
“No. Suster. Sue - stir. Like my mom, Sue, stirring coffee.”
“Your mom’s name really Sue Suster?”
“Yes”
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If you’re in tech in Canada, as a startup or VC, read this
#thread
...
@pcarrescia
is the real deal and an amazing mentor. ❤️
1> Today
@pcarrescia
announced that he is leaving the day to day operations
@wavehq
after three years working with me and the eteam in strategy and corp dev. We will miss him greatly.
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This pandemic. Ontario's endless lockdowns. Toronto's endless school closures.
It's really impacting my children's psyche. It's impacting mine.
I'm completely supportive of
#StayHomeSaveLives
but utterly sick of it too. Dreaming of a brighter, healthier future.
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Adding to the list of cool moments in my career... ❤️
@Shopify
A order on
@SaltandSundry
just tipped Shopify over the 1 trillion(!) in cumulative GMV.
Monumental milestone for us. A beautiful small business run by Amanda McClemens in DC. Couldn't have been a better example of what makes Shopify special:
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We’ve heard a ton of well deserved praise of our infinitely brave health care workers. Let’s also celebrate city and private workers handling the necessities of life: electricity, water, sewer, garbage, recycling, public transport, and so much more. You’re all amazing. 🙏❤️
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I saw humpback whales 🐋 today. It was marvelous. Maybe one day I can see them under water 🤿
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Building for B2B on
@Shopify
just became more powerful. With the Summer ‘24 Edition, we expanded support for headless storefronts to include B2B stores. The best part is you can get started right away with our Hydrogen example pre-built with all of our advanced B2B features.
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20 years ago, I stopped eating fish and other seafood for conservation reasons. There’s now an incredible documentary called
#Seapiracy
that succinctly explains why.
…
You should consider it too. If you’re worried about DHA, get plant based supplements.
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This guy knows what he's talking about 👇
Mobile app commerce will never be the same. Check out or dev preview. 😏
Checkout is hard and complicated. We made it easy with Checkout SDK for iOS! Android coming soon. 🥳
Import the SDK, call "presentCheckout" with a cart URL, and voila: fully-featured mobile checkout experience that retains business rules, branding, functions, and UI extensions.
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We saw the future at Shopify, and built for it well ahead of others. Remote DOM and Checkout Extensibility make PCI DSS v4 compliance a breeze unlike any other commerce platform out there. Read on.
New PCI v4 requirements are a huge step forward for protecting buyers (specifically, the new anti-skimming protections) and a massive technical challenge for merchants. The good news is, for Shopify merchants, we're doing the lift for you. 😎
Deep dive, for the curious:
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I gave a talk for
@ProductFaculty
titled "How the Internet Works" as an introduction for Product Managers. At the end, I was asked what I look for in a new PM just starting out in their career. Here are my thoughts. What do other product leaders look for?
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Never revel in the failure of others. I compete directly with Fast and still wish them recovery and success. There are humans on the other side of the story.
Look, 90% of startups fail. Most make some poor decisions, some are just wrong time, and others unlucky. Fast appears to be failing, and for the investors and employees, this is not fun. I think the glee shown here is a bit overdone.
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New Zealand is incredible. The world is vast and beautiful, yet this place packs a mighty punch.
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Another fantastic use of
@Shopify
Extensibility to build the future of app-based customization in commerce. Easy to install and configure, upgrade-safe, security through JS sandboxing, and beautiful consistency through UI components that can be fully branded.
Today
@shopify
we launch New Customer Accounts to Shopify apps!
This enables devs to build apps *directly into the new portal* w/ no added customer login 🙏
Adoption has been HUGE (below) & *the best apps will be up for co-marketing at launch to merchants in 2024* 👀
more👇
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Thanks to
@harleyf
for telling the world about
@Shopify
's success with B2B commerce on
@MadMoneyOnCNBC
.
B2B GMV up nearly 150% YoY in Q4, and total B2B GMV doubled in 2023.
Have a listen:
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Only 3 weeks until on June 25 in Toronto. If you're
@ShopifyDevs
and not coming, you're going to miss one hell of an event. You know you want to hear all about Checkout, so join us.😉
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If you love lush rolling hills and epic landscapes, New Zealand is for you.
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I shop on Danforth by bike all the time! I love the local shops and atmosphere. Dedicated bike lanes would make it safer and family friendly.
#BikeLocalShopLocal
#DanforthLovesBikes
cc:
@CycleToronto
@GreekTownBIA
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European norms that are just better than North American ones:
- VAT inclusive pricing
- No tipping culture
It's price transparency for consumers, taxes don't feel like gauging, businesses attract talent off true wages, people can show gratitude for true above-and-beyond service.
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@johncutlefish
Founder CEOs with uncompromising zeal for excellence and an ability to unapologetically get into the details of their products, operations, sales, and marketing.
When they do this with respect and collaboration, it's unbelievably effective.
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Made my day 😃
I didn't understand Shopify's new B2B functionality at. all. before today...
Walking away from the "Wholesale Channel" seemed like a step backward / toward complexity.
I was so wrong.
Having just set it up on a blended Plus store, this makes SO much sense 👏 kudos
@Shopify
!
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Norway, as a Scandinavian nation, has a halo effect reputation for making rational, progressive decisions. Killing endangered wild animals when alternatives exist seems completely irrational and shameful.
They actually did it. Freya the walrus has been killed by the Directorate of Fisheries in Norway.
Utterly disgraceful.
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I want to highlight Split Shipping in Checkout from
@Shopify
Summer '24 Edition:
Yes, our checkout is the best-converting. Now we've introduced Split Shipping so buyers can know when multiple shipments will arrive from a single order, and they can choose from shipping options
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This has been a very interesting one to work on.
What matters most to our merchants and their customers is: choice. We make that a reality with every partnership we execute.
Soon, Amazon will release an app in
@Shopify
’s app ecosystem that will give merchants who use Amazon’s fulfillment network the choice to add Buy with
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I need to say this:
@gokulr
is a legend. A sharp minded, disciplined and data driven executive savant. Significant roles in 4 spectacular companies, all through their IPOs. Sits on multiple boards and actively angel invests. Let’s celebrate the operators behind the founders.
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Merry Christmas to all the parents out there who do what they can with whatever means they have to bring some joy to their children's lives every single day. A special thank you to those who volunteer to do the same for others in need. 🎄❄️🎅
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Fearless Accounting with
@WaveHQ
is the
#mustread
definitive guide for any
#smallbusiness
to learn management accounting and understand the performance of their business:
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Listening to the refreshing outrage of
@CFigueres
about how we must unify and act now to address the devastation we are causing to our planet. We have created a huge level of inequality and we must democratize energy, education, etc. and tech is not enough.
#Collision2019
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Every day nearly 200 people at
@WaveHQ
wake up with one goal in mind: how can we equip brave entrepreneurs around the world to help them achieve their dreams?
#bravelygo
#wavebrave
It’s time for a new vibe to match how much Wave has evolved, so…🥁🥁🥁we’ve rebranded! Check out our site to experience the new Wave, learn about our latest products, and go behind the scenes of a real-life rebrand.
#bravelygo
#wavebrave
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Satya's a living legend. Dude's playing 4D chess like it's tic tac toe.
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Nice breakdown of how Shop Pay and Shopify Checkout are changing e-commerce. Kudos to
@jaudrius
,
@madmath
and their awesome teams.
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The lawsuit by
@TD_Canada
against
@Plaid
is so misguided. It’s unfriendly to consumers and innovators alike, which will hurt their brand. They should at least collaborate on direct API access to financial data like
@WellsFargo
and
@Chase
. Modernize.
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Eide Norooz Mobarak ☀️🌸🍃 a little early as I won’t be awake at 5:37 AM Eastern 😁
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I'm more bullish on Twitter now that they've killed off Fleets. It shows they have the guts to experiment, admit failure, learn, and focus. Top notch product discipline 👏
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Those days when you work really hard but end up with a longer todo list than when you started.
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You maybe not be on Twitter for this content, but I encourage you to watch the video.
#StopDeepSeaMining
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War is tearing up Sudan, with East Darfur on the verge of witnessing atrocities and loss of life at least as bad as what we've seen in Gaza and Ukraine. There's less talk about it given it's considered a civil war.
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Entrepreneurs rejoice... big Checkout and B2B announcements coming.
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When we say we’re radically focused on simplifying the financial lives of entrepreneurs at
@WaveHQ
, we mean far more than managing your books and seeing how your business is doing. Stay tuned, as we've got a lot of amazing things coming your way.
The team
@WaveHQ
is excited to announce the acquisition of
@heyitsevery
. Welcome
@jeremywblack
,
@spaceyc
and the entire team. More details to come about what we will be launching together in the coming months.
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Never mix Discovery with Delivery. One is about opportunities and possibilities that sit on a Green Path. The other about execution, outputs and outcomes along the Green Path.
Don’t combine scoping and exploring. Go big then bring it home.
⇩
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If someone says they're leaving a big, famous company on Twitter to launch their own startup, and you're at another big, famous company... don't try to actively recruit them. Support their trailblazing instead. They'll come back to you if and when they feel employment makes sense
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If you already thought checking out with
@Shopify
was fast, just wait until one-page checkout launches soon (in early access now)!
So excited for our merchants to get their hands on this one, and that’s not even our only checkout improvement. (1/3)
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I am not a fan of winter. As a 🇨🇦 immigrant, it has been my least favourite feature of the bundled package. Then I was reminded that, with good fortune, I'd perhaps witness 50 more in life. Suddenly, the glittering white, gloomy grey, and biting cold feel profound.
#SeeTheGood
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Five days of brave resilience in the face of horror in 🇺🇦 ... the world must rally to end it immediately.
Let's also take the same unified steps for peace in Yemen and Syria. How about looking beyond to the multi-decade crises of Afghanistan, and the Palestinian territories.
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RBG. What an incredible human, and such a loss. My daughter asked “Isn’t she a rebel?” From
@rebelgirlsbook
. Yes, she will forever be known as a rebel and a titan.
#fuckcancer
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It's going to be legit.
You’re invited to .
Mind-meld with other devs.
Mess with Shopify Extensions & APIs.
Get feedback on your app.
Tickets available now. We’ll see you in Toronto.
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YouTube growth PM:
Let's ask the user if they want to upgrade to Premium every single time they load the app. They'll eventually relent, right?
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Just in time for the weekend, a little treat for
#Android
users from us at
@WaveHQ
#Invoicing
#ComingSoon
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Product Managers: there's new opportunity to join my group in
@ShopifyPlus
and help us revolutionize B2B commerce. It's a huge problem domain, so get on the 🚀 and help shape the future. No relocation necessary. RTs appreciated. DMs open.
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What an incredible group of women at
@backboneangels
. They've come together to invest in the next generation of women and non-binary founders with a focus on Black, Indigenous, and Women of Colour-led companies.
Welcome to
@backboneangels
. A group of incredibly talented and smart women looking to change the game. With an investment from one or multiple members of Backbone, founders gain access to the strength of the collective.
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Me: Did you just eat something that fell on the chair?
7 yo: Yes?
Me: Please don’t do that. The world has changed. Hygiene’s super important and we really have to take it more seriously.
7 yo: What in the world are high jeans?
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Did you know Saffron is one of the most expensive food products on earth? At $1400/kg, this spice encourages counterfeiting. Why? Because 90% of it is produced in Iran, which is under crushing US sanctions that make exports nearly impossible.
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It's not every day that you can say you're reshaping an entire industry. We're seeing more and more businesses asking about B2B on
@Shopify
. It's night and day vs. even a year ago. See for yourself:
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This is going to be great chat. I'm honoured to join the other panelists and tackle an important topic. Thanks to
@saeedwkhan
for hosting.
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In light of the news about
@HRBlock
acquiring
@WaveHQ
, check out this talk I recently gave at
#FintechTO
about how we shifted from an accounting software company into a full fledged financial services company on the back of payments innovation.
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Microsoft Pay comes to Outlook, integrating
@Stripe
, Braintree, Sage,
@WaveHQ
and more -- Very proud of our team (
@NickPresta
,
@rwilsonperkin
,
@thisisjaclyne
) for bringing this to life.
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“To those who want us to live with no vaccines, here’s what it’s like to live without ONE vaccine.”
I don’t know who said this, but it’s amazing. 👏👏👏
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