Alex Jost
@lxjost
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CEO of | 👋 DTC Twitter | Maximize Profit Per Customer
Miami, FL
Joined January 2023
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Pinned Tweet
If you are a DTC brand running on Shopify, this is a must-have.
Take control of your LTV 👇
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Strategic merchandising was our catalyst for a 62% increase in revenue
– with the same traffic.
Here's our crazy experiment 👇
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🤯 Ecommerce Brain Teaser for the Weekend
On Black Friday, you offer 20% off and free shipping on all orders over $200. A customer buys a $30 t-shirt and $180 shoes.
If the t-shirt is returned, how much will you refund?
Shoes $180
T-Shirt $30
Shipping $5
_____________________
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Other (please comment)
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@Mike_ARCoffee
@Shopify
I read this wise piece of advice not too long ago and I can totally relate to my ecomm journey of scaling to $5M 👇
1) Replace Revenue metric with Contribution margin 3 (CM3). Revenue is not paying the bills, nor making you rich.
2) Run Usability tests instead of A/B
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@gabriel_henton
@Shopify
I would say its $50->$250k, $250k->$1m, $1m->$5m ... the ones that did this atleast ones usually go straight $50->$1m :-) But I can tell you that there is no secret sauce. You need the leverage to really take advantage of great tools. In the beginning it is mostly about a great
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It's RETENTION SEASON 🚀
Let's make sure all your new BFCM customers stay loyal.
We're open for demo sessions of RetentionX:
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Did you know that a second purchase leads to an average of three additional orders over the lifetime of the customer?
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DTC Twitter...How are you tracking your annual goals and targets for 2024?
I'll show you how easy it is to get a daily overview of whether your brand is on track or falling behind [THREAD] 👇
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Food & beverage brands that offer a subscription have a 45% higher customer retention rate, and subscribers spend 30% more annually than individual purchasers.
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Customers who make a second purchase within 35 days are 75% more likely to become long-term patrons.
This early repeat purchase behavior is a strong indicator of future loyalty, offering brands a critical window to solidify the customer relationship.
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@joelfarrellreal
@Shopify
As always, it depends. The guys who know how it works and have done it at least once usually hit it in month 1 or 2. But you have to have the knowledge, the preparation and the capital to go full throttle from the beginning and build up the momentum.
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How cool is that? Now you can directly identify and fix the causes of poor cohort performance.
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@velvetpunch
@Shopify
I read this wise piece of advice not too long ago and I can totally relate to my ecomm journey of scaling to $5M 👇
1) Replace Revenue metric with Contribution margin 3 (CM3). Revenue is not paying the bills, nor making you rich.
2) Run Usability tests instead of A/B
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@DougPolkVids
First tell them they have a huge tell, followed by an explanation of why they played a hand badly in the first place. And then ranting on Twitter about how to make games more attractive to non-pros.
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@KristopherBryce
@Shopify
It’s not the apps in general. It’s the ones that put shitty JavaScript snippets and pixels all over your store front. RetentionX just works with Shopifys backend API. There is 0 impact on store performance for example.
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@davidfromzwc
@Shopify
RetentionX basically covers all of Lifetimely's features. Lifetimely, on the other hand, includes about 10% of RetentionX's functionality.
The biggest differences are in the areas of customer segmentation, reporting dimensions, ml of generated insights and automations to third
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I read this wise piece of advice not too long ago and I can totally relate to my ecomm journey of scaling my first brand from $0 to $5M 👇
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The secret to predicting a customer’s lifetime value is hidden in their first purchase. Let's decode this pivotal moment 👇
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It's crazy that in Shopify's reporting, product returns for orders from 2 weeks ago are impacting today's revenue... 🤯
This can lead to days with negative sales.... what a nonsense...
RetentionX will fix this and attribute returns to their original order date.
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@TrinityTNutri
That's right. A refund l is actually only a pure discretion of the dealer. Crazy, right?
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@glencoates
@glencoates
When will the TOS for negative keywords in Google ads finally be enforced? We are the only ones in our niche who do not bid on shopify keywords and those who violate the TOS have been grabbing all the traffic for weeks and months... Reporting this behavior has also
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@ryanpallotta
@Shopify
Sports & Leisurewear. But we saw similar growth stories across all retention-driven products: beauty, food & beverage, health, pet food, ...
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@zooper173
@Shopify
Very different. One is selling in a marketplace versus brand building. much more capital intensive to be successful.
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❌ For all you revenue hustlers: The prefixes ‘gross’ and ‘net’ have nothing to do with sales tax... It's crazy that so many e-commerce businesses still don't get this right.
What are your gross and net revenue definitions?
- Where does shipping revenue go?
- Is it part of
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60% of first-time purchases are influenced by discounts, but those customers have a 30% lower repeat purchase rate – so what should you do 👇
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Beauty customers who buy three different products in a single transaction are 60% more likely to become repeat buyers. 👇
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@SupplySurf
@Shopify
That's a good start! Having a scalable and proven marketing channel is usually the reason for consistency in sales. If sales are coming from single promotions/campaigns, it's very hard to sustain revenue. How do you currently acquire customers?
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@iamdansnow
@moizali
I also unfollowed & muted him immediately after the first reactions/tweets. His 'position' became clear very quickly!
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@kurtinc
I know this is not an answer to your question, but still important: I would advise many brands to stick to English instead of low quality translations... Writing good copy is already super hard in your mother tongue. This does more harm than good for many brands and adds massive
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Read my full guide to setting annual goals here:
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This is the repeat purchase rate from the 1st to the 2nd purchase, broken down by industry. What can we learn from this? 👇
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@binghott
Hmm, why do so many people really believe that the 1st reported session was really the 1st session? My guess would be that it is a broken journey – we need
@KnoCommerce
or similar.
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@harryswalesbiz
What you say is of course correct. The CAC will also be lower if you offer coupons. How much lower and better is the question.
What I'm saying is that the measured impact must be much greater than most think, and too many brands are throwing coupons around without thinking. I
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@mbertulli
#1
advice, don't treat europe as 1 market. its like 20+ markets. some countries are easier than others depending on many factors. operations/logistics are the easiest part. I scaled europe first, then usa and asia. wouldnt do it the same way anymore. would rather do 2-3 european
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Transactional analysis reveals a 60% variance in preferred clothing styles between the East and West coasts. Let's tailor to regional tastes 👇
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@MattiSchroder
From my observations, it doesn't work that way. Meta does not take the risk.
The CPMs are insanely consistent.
It's a super conservative bidding model.
This, in my opinion, is the difference to cost per result goals.
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@MattiSchroder
So if you set up a cost cap campaign of, say, $5 per lead... I've seen my campaigns run very consistently at $10 CPM, getting all the impressions it can for that price. With a "guarantee" that the CPA will be at or below your goal (since there is so much room in the CPM bid).
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@retention_x
enables your brand to track subscription performance, customer retention, and convert more one-time purchasers to subscribers.
Our solution works out of the box with all major subscription apps like
@Yotpo
,
@RechargePayment
or
@smartrr_app
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@x_armand
@RomanEcom
Sounds like it would be easiest to solve this after the purchase and leave the checkout intact. Fill in the other address fields as custom fields and map the shipping logic in the shipping tool/ERP. Don't think Shopify is going to solve this anytime soon. It's a significant
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How do you define your brand's VIP customer segment?
If you are still working with static rules such as 'at least x amount of orders' or at 'least x $ spend'.... Read THIS 👇
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DTC customers who engage with customer service are 30% more likely to make a repeat purchase. 👇
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@junglemandan
Just high equity bluffs. No river bluffs. People start over calling massively on all streets when you run bad. Works wonders.
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@MattiSchroder
All caps are translated into CPM caps, so it wont target user segments with higher CPMs. The CPA is irrelevant.
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Believe it or not, there are customer segments that hate discounts.
- Especially in the premium and luxury industries.
But these customers are usually the cash cows.
If you position yourself as a brand incorrectly, these people will never become customers of your brand or stop
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How to recognize early warning signs of churn as a DTC brand 👇
[THREAD]
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@TaylorHoliday
Raise on a 1000x valuation and get a media for equity deal. This is how it works. Every one who was actually paying for it got burned.
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@jordantwestecom
99% of activity happens in Shopify's App Store anyway. Don’t see the value of centralization.
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@chrisorzy
It's so well executed. Simple, but on point, and everything just makes perfect sense.
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@junglemandan
It should be. But you need foresight, which most of the pros in the discussions I've seen lack. As in many areas of business, there are too many people who focus on short-term impact rather than long-term outcomes.
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@ResellDecadence
I've done it myself. It's screen recordings from our software + static images combined in Davinci Resolve (free). If you make nice software, there is no need for much more animation :)
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@DTCNewsletter
Would be fun to do this in a real offline store. Should work better than online.
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These KPIs are critical to your understanding of which products should be part of your customer acquisition campaigns.
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@AaronJNosbisch
@iamshackelford
We'll be in Florida, Tampa and Miami first, but want to give Austin a try and then decide. We have most of our team in Florida right now, but we can be very opportunistic as we are fully remote.
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@NathanSendlane
@klaviyo
@Sendlane
What does sendlane do better? My impression so far is it’s indeed cheaper with 90% of functionality. Also their communication is very much about price and support in comparison to klavyio instead of real product differentiation.
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@ron_ecomm
A lot of service people on Twitter who don't want to see their business go away. Same with most controversial topics on DTC Twitter.
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@therahulissar
It has to be some security check: IP, name on card, zip code are the most common ones
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Fashion customers purchasing eco-friendly 🌱 materials are 30% more likely to become repeat buyers. Use sustainability as a loyalty driver 👇
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@PhilipPages
@yukik_01
I do! I think this would be a great format for an event. No better networking than playing poker
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→ Service Analytics: Use
@retention_x
+
@gorgiasio
to track the relationship between customer service interactions and repurchase rates & LTV, enabling continuous improvement in service strategies.
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