Rahul Issar
@therahulissar
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We Help Scale 7-9 figure Businesses 🚀 | 2x exits | Tweets about Creative & Media Buying
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Pinned Tweet
We’ve tested over 50 different ad hooks in the last month.
Here’s 7 of the top performers we’ve seen across accounts:
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I've studied over a hundred landing pages in the past 2 years.
Here’s how to make yours better:
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In the month of August we tested over 50 pieces of creatives on Facebook Ads.
Here's 7 creative concepts that performed the best:
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In the month of September we tested over 50 pieces of creatives on Facebook Ads.
Here's 7 creative concepts that performed the best:
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This just looks so daunting.
CPG brands really need to find a way to differentiate on the shelves.
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Common apps I see across 7-8 figure brands on Shopify:
1.
@triplewhale
2.
@PostscriptIO
3.
@klaviyo
4.
@EnquireLabs
/
@KnoCommerce
5.
@luckyorange
6.
@RechargePayment
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5 great podcasts that can help improve your Marketing & Business knowledge:
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Is there like a Tinder for finding cool people to build shit with?
Would love to partner up with tech co-founder on some ideas I've got
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We test over 50 ads per month.
Here's how we manage our ad testing process 👇🏽
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In the month of Jan we tested over 50 pieces of creatives on Facebook Ads.
Here's 7 creative concepts that performed the best:
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19
173
In the month of June we tested over 50 pieces of creatives on Facebook Ads.
Here's 7 creative concepts that performed the best:
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23
167
What are some of your best landing pages you've seen out there for DTC brands?
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Mad credit to anyone who's been a one person marketing team.
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What are people currently using to download TikTok videos without watermark?
I've currently been using snaptik and ssstiktok
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TikTok strategy for this month.
Take all my tweets that got traction, and simply say it out aloud in a short form TikTok format.
Seen
@AlexHormozi
do this and I'm ready to test it!
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Underrated TikTok strategy.
Live Shopping.
Build an audience, Go Live, Promote your product and make recommendations and answer questions with your audience live.
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Good to see everyone slowly realise marketing isn't just running ads.
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I’ve read 100’s of content around creative strategy.
Here are 10 pieces of content to help you with your strategy
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Ad Testing log I use for our brands 👀
Use this to track new creative concepts introduced in the ad account along with metrics
No Retweet or Comments needed, the link is in the comment section I ain't DMing you
Make a copy & start hacking away if you find it helpful y'all ⚒️
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In the last month we’ve tested over 100 types of ad creatives across our clients.
Here’s 8 creatives with the most profitable ad spend:
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My cousin's digital marketing exam for a paper in Uni.
Which one y'all answering? 😂
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In October we tested over 100 pieces of creatives 🚀
Here are our top 5 ad concepts:
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My newsletter is officially on track to be a 6 figure business through
@beehiiv
.
Will be dropping the journey and how I've done it.
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Why read boring text testimonials when you can listen to a real customer story?
Here's how you can receive more trust with voice testimonials:
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We’re making ads for brands every week 🧪
Week 8:
@usehuron
x
@MattMullenax
The internet's best-smelling men's products. 👀
Here's how we thought about the creative process 📷👇🏽
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Had a chat with a fb rep today here's a few things they mentioned:
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If I were looking to get into marketing with zero experience, I'd do the following:
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In the month of March we tested over 50 pieces of creatives on Facebook Ads.
Here's 5 creative concepts that performed the best:
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Has anyone seen success in building landing pages for traffic coming from TikTok?
If so would love to see some examples!
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DTC Skincare brands for men other than Lumin?
Looking to up my skincare game
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If you were starting an eCom brand from scratch what would your advice be?
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Looking for a 30+ female
#UGC
creator for a $1,000-$5,000/month brand deal.
If you’re into health & wellness this one is for YOU!
DM if you’re interested or know someone who would be a good fit!
#UGCcreator
#ugccommunity
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Friend: "Can you help me run ads?"
Me: "Sure bro"
Friend: "We've spent $10 why haven't we got sales?"
Me: *Oh boy...
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Our shopify app is one of the first of it’s kind on
@Shopify
Dropvoice allows you to attach custom voice notes to a product on Shopify.
Here’s 4 voice note ideas you can record:
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In the month of March we tested over 200 pieces of creatives on Facebook Ads.
Here's 7 creative concepts that performed the best:
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In the month of May we tested over 50 pieces of creatives on Facebook Ads.
Here's 5 creative concepts that performed the best:
7
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When that new static ad you made in 2 minutes out performs all the UGC videos you spent hundreds on.
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Ad ➡️ Landing Page ➡️ Checkout
Has been the most efficient customer flow we’ve seen
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A good creative strategy is important to every DTC brand out there.
But where do you start?
Here’s our process on how we create a creative sprint and our strategy behind understanding your audience 👇🏽🧵
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Not my dad almost getting converted from an advertorial 😭
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I hop on calls with media buyers every week.
Worrying to see how many are focusing on the wrong things like testing audiences.
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Last month we tested over 50 pieces of creatives on Facebook Ads.
Here's 8 creative concepts that performed the best:
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CapCut is the best editing software for video ads right now
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Static images out performing videos on couple of our accounts now 🥵
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NEW VIDEO: How To Structure Your Facebook Ad Campaigns With A 15k/month Budget
This video is all about how I structure new ad accounts for smaller brands and what to look out for when it comes to creatives and landing pages.
Quick Thread to break it down 👇🏽
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In November we spent hundreds of thousands in Meta Ad Spend 💰
Here are our top 5 ads that had the highest return:
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We’re making ads for brands every week 🧪
Week 1: Muddy Bites 🍦
Bite sized waffle cones by
@jarodsteffes
&
@tyler_devos
If you’re a fan of the design, please share it around and comment what you’d like to see next week
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There's lot of free content to learn about the DTC space on the internet.
Here are some of my favourite YouTube channels where I go to consume knowledge on:
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Hiring for media buyer roles ASAP. Can work from anywhere.
Does anyone know anyone?
DM's are open.
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Damn hit the 1k today thank you guys for showing the love 👏🏾 Talked to some amazing people on this app!
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If your running a brand or an agency.
You’re going to need to stay organised.
A system in place that actually helps you manage creative ideas, swipe files and your brand guidelines.
Here’s how I built one on
@NotionHQ
that does EXACTLY that:
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Facebook Ad rep really spoiling me here.
I will most certainly make a coffee my friend.
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I don't think I'd ever leave my shower if I had a mini white board in there.
The amount of new business ideas that I think of in the shower is unreal 😂
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We’ve tested over 50 different ad hooks in the last month.
Here’s 5 of the top performers we’ve seen across accounts:
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9
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We've been able to scale brands over $200k/month in spend through testing offers.
We did it primarily through finding the right offer to test by viewing data everyone has access to.
Here's how we scale brands through our offer testing method:
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When someone sends me a zoom invite instead of Google Meets
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What's one sentence that triggers you?
I'll go first.
"We can spend as much as you want as long as we hit a 4x on Meta"
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If you are deleting an app on shopify make sure your developer removes the script that might be left behind.
Leaving those scripts on your site plays a part in reducing your site speed
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Creatives, Offers and Landing pages have been the talk.
Not many have broken down how to create an offer that makes sense.
Here's a couple of places I start when I think about offers for brands:
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Crazy to think that you can make $10k/month from a newsletter you just started not long ago.
The space is wild.
Confident it will be netting $20-30k/month by end of year.
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Not quite at
@ashvinmelwani
40 creatives but here's a rough template I use on keeping my self organised on new concepts we introduce in ad accounts 👀
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In the month of October we tested over 100 pieces of creatives on Facebook Ads.
Here's 7 creative concepts that performed the best:
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Early sale is live for one of our clients.
Almost hit a million in revenue and the day hasn't even completed yet.
Breaking records this month 🔥
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Anyone seen success with an AOV of $500 on TikTok ads before?
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What's one thing you wish school taught you?
I'll go first.
Taxes.
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We’re making ads for brands every week 🧪
Week 3:
@redmoosecare
👞
Premium cleaning products to keep your shoes looking clean by
@mordechaihoff
Check out the final ads in the tweet below 👇🏽
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In the last 60 days we've ran over 1,000 pieces of creatives on Facebook Ads.
Here's 5 creative concepts that performed the best:
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5
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We’ve tested over 50 different ad creatives in the last month.
Here's 5 creative concepts that performed the best:
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45
Created a video on setting up TikTok ads and also discussing where I find ad inspo from!
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We're spending $20k per day on ads for clients right now...
and today I'm going to break down the exact campaign structure that's working for us👇🏽
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Every week I try to learn something new.
You can literally do it just by learning & following the right people on Twitter.
Here's a list of 10 Marketing & Business Threads That I’ve Learn’t From In The Last Week:
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Performance has been below average on Meta last 7 days.
Seeing this across the board.
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I’ve audited all our brands at Reach Digital for the month of August.
Here’s 7 creative concepts that you should test in September:
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Hopped off yet another call with a Founder who does not have access to their ad account.
If you're an agency that owns the account and doesn't allow the founding team on the account because of your "secrets" then good luck scaling your agency.
Never knew how common this was
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Facebook really does select the ugliest thumbnail when you upload an ad 😂
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