Mordechai Hoffmann
@mordechaihoff
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VP of Commerce @clickskeyboard | 10+ Years Amazon/E-commerce Seller | Angel Investor
Tom's River NJ
Joined April 2012
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The real question is, who's going to build a proper LinkedIn competitor?
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Finally bit the bullet and ordered custom shipping boxes!
First sample just arrived and I think they are 🔥🔥
What do you think?
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This post has been a long time in the making - about 4 months to be exact.
In what is a bittersweet moment, I would like to announce that I am hanging up my cleats and moving on from Red Moose.
It has been a long 4.5 years building the company and I put my life and soul into
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Growing a DTC brand ain't easy, and for all those that say it is, they are straight up lying.
The last few weeks have been challenging but I am going to continue pushing through and get to where we want to be.
If you can relate to this give me an Amen.
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To those of you who have said that Meta ads are dead . . .
* We double our AOV in a week
* Sales have gone up by 65%
* Conversion rate has gone up 50%
* Amazon sales have gone up by 69% compared to last year
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A few weeks ago I asked if anyone had any success converting Amazon customers to website customers but I didn't get any solid responses so I figured I'll work on a solution.
We started including a small insert card with each item promoting a monthly giveaway for our most premium
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Sneak peek on something we are working on 🤫
Thoughts on the packaging design?
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Here's a quick way to get UGC from people that actually like your brand and products.
I just texted our subscribers and asked them to send me an image of our products next to shoes or sneakers in exchange for a $10 coupon.
We got a ton of responses within minutes!
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Say hello to our new email signature and brand animation 😀
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Most of the current DTC/Commerce conferences, summits, and events SUCK!
Change my mind.
Who is down to create something meaningful?
Create a vibe where people want to be there and truly gain something instead of being shilled SAAS.
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Has anyone made the switch to
@Sendlane
?
Currently using Klaviyo for email and Postscript for SMS but looking to consolidate them on one platform.
Also looking for a platform that is more hands-on and cares about our success.
Pricing is definitely a factor too.
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Those of you that are still using discount codes are sleeping on a hidden gem.
We just set up
@Get_Fondue
and our pop-up opt-in rate went from 2.8% to 5.5% in under 2 weeks!
We used to offer 10% off but now we are doing 20% cashback for email and an additional 5% for SMS.
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When your product makes it onto the Amazon Instagram page 😎
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Looking to make a huge push into the golf world.
Who should I be talking to and who can help me out?
As a thank you for helping, I'll be giving away a few of our newly launched golf kits which are in high demand and low inventory.
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New pop-up just went live today!
Any feedback?
Props to
@hiwonderment
for noticing so quickly 🙌
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Huge announcement today!
This is something special that I have been working on for quite some time and we are finally ready to go live.
I have always dreamt of doing a collab with a cool brand but to get to do it with a brand that I've admired for a very long time makes it that
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What a day at Citi Field with Pete Alonso from the
@nymets
Thanks to
@stadiumck
for making it all happen!
Thanks
@shlomolevinger
for the insane magic.
@arisolomondsign
for the epic design on the cleats.
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We wanted to do something really special this Father's Day so we launched something completely new!
Up until now, there hasn't been a product on the market that was created for golf shoes.
So we created it 😎
Say hello to our new Golf Shoe Care Kit.
We actually had someone
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Anyone that's running a DTC business that has a strong Amazon presence figure out the best way to get customers to convert from Amazon to the website?
Trying to craft a strategy to get our Amazon customers to subscribe to our email and SMS list.
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Is it crucial to have a good unboxing experience?
Custom packaging, stickers, paper stuffing, etc.
How do you deal with the extra costs involved? Raise your pricing?
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About last week . .
These shoes went through Sedona and the entire Grand Canyon.
Check out the before and after thanks to
@redmoosecare
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Can you imagine shutting down and stepping away from work for 8 whole days?
Well that's what I'm about to do 😲
We actually do this twice a year for the Jewish holidays of Sukkot and Passover.
While it's slightly terrifying it's also quite liberating and refreshing 🤗
AMA
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Excited to share that I just made my first angel investment with
@my_obvi
!
What made me so confident in this investment is the fact that you have 2 rockstars like
@ashvinmelwani
and
@obviceo
running that 🚀
Onwards and upwards from here!
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Productivity about to go 📈
This is a literal game changer!
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Just did a 7 hour drive from NJ to Montreal with 3 kids 🥱😴
AMA
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Nothing better than an impromptu ski trip.
Should be getting 8-12 inches of snow tonight so we should have epic conditions tomorrow 😎
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This is to all those that have switched over to
@Sendlane
.
Are you happy with them compared to Klaviyo?
Do you recommend making the switch?
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Reviews like these make it all worth it!
And yes, I still try to read and reply to every single review.
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Happy Hanukkah!
Let the light push away the darkness 🕯️🕎
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Customers love being delighted and surprised.
That's why we include this cute little bottle opener keychain in every order.
Our cost is under a buck, but the value to the customer is immeasurable.
This is how you build LTV, not with all those cheesy hacks.
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Thoughts on this new pop-up that
@amped_io
just created for us?
I think it's absolute fire and should increase our sign-ups dramatically.
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Summer vibes 😎
(Never mind the mess in the back. Kids 🫣)
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Has anyone built out a custom shopping cart for a Shopify site?
We are currently using Rebuy, but it's buggy, constantly has issues, and doesn't have all the features and functionality we want.
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Looking to upgrade my office desk chair.
Is Herman Miller worth it?
If yes, which model?
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All worth it when you come across posts like these in reddit.
I should definitely use these as an ad ☺️
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I see so many D2C brands that aren't on Amazon.
I'm genuinely curious to know why they aren't on that platform.
Anyone care to chime in?
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Looking for a boutique agency or individual that can assist a brand with email marketing.
I know my DMs will get flooded with spam and the replies will be filled with replies promising the world, but I'm trying to help a friend out.
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Straight 🔥🔥🔥
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Another successful
@redmooseusa
x
@stadiumck
delivery day 😎
Huge thanks to the
@Rockies
for making this happen!
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The more layoffs I see the more I am convinced that I am right for staying lean and only hire when absolutely necessary.
Instead of hiring employees in-house and having to lay them off or make a decision that negatively affects the business, I prefer to outsource the work and
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Looking to chat with DTC founders for a few minutes to see what we are doing wrong and how we can fix it.
Willing to trade my Amazon experience (data swap 😊) or pay for the time.
I think we have the basics in place just gotta figure out how to accelerate the process.
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Any brands seeing success on Pinterest?
Organic and paid.
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Any recommendations for someone that can manage our Facebook ads?
Looking for an individual or small agency, don't want a large one.
Has to be specialized in helping small brands with smaller budgets.
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Weekend Challenge
Don't do anything work-related on Saturday and Sunday. Just tune out and breathe a bit 😇
That includes emails, LinkedIn, Twitter, Slack, etc.
Who's in?
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Extremely proud of our customer service team 👏
Quick responses and making sure the customer is satisfied even though it was his misunderstanding.
This is how you build a brand the right way.
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Which color bag is your style?
We have the following options:
Pomegranate
Denim
Cognac
Black
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Hot take.
You don't have to work 24/7 to be successful.
You don't have to hustle and be plugged into work all day to win.
You don't have to give up on important things in life so you can work.
Family and friends always come before work.
A few hours of focused work is more
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I absolutely love making these announcements!
We have just partnered with
@stadiumck
to become the official shoe care brand for their line of custom sneakers and cleats.
A massive shout out to the awesome
@kittyelgato12
for making this happen!
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My calendar for the next 3 weeks is absolutely bonkers.
Between a few Jewish holidays and Shabbat, I have a grand total of 5 working days 🤯
If you don't hear from me, don't get too worried, I'm going to be spending (a bit too much🫠) time with my family and friends.
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New book for this weekend.
Will report back once I finish it.
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Looking for someone to manufacture this or a similar type of bag.
Any leads?
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Now that
@livgolf_league
and
@PGATOUR
finally figured it out, it's time for
@redmoosecare
to get a golf contract 💪
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I'm feeling a bit generous today and I want to give back to our awesome e-com community.
I've been in the Amazon space for quite a bit and I know that it can be daunting and overwhelming for some.
If you have any issues with Amazon or want some quick feedback on your listings
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How many other DTC brand or agency founders skipped college?
Do you feel like you are at a disadvantage because of it?
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We need some new video creatives ASAP!
Who can help us create some from our existing creatives and shoot some fresh new ones?
We aren't looking for expensive, top-of-the-line stuff, so more to the budget-conscious affordable side.
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Our membership program went live today!
The Crimson Club is a next-level experience for Red Moose.
Memberships are a game changer for DTC brands; everyone should be doing this.
Thanks to
@ChillestDotCom
and the team
@InveterateHQ
for getting this set up so quickly.
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The swag team
@triplewhale
is on 🔥 now.
Thanks
@rabahrahil
for the new drip.
This hoodie is absolute perfection.
Nice touch to send the stickers too 😁
Looking to add some more stickers to my collection so everyone is welcome to send them my way.
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It's days like these that makes work not feel like work 😇
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When you thought you had your business and target demo figured out . . . .
Just discovered an entirely new customer base that will hopefully crush it for Red Moose!
Stay tuned 🎙️
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We are currently using Okendo for reviews but I feel like it is way overpriced compared to the other options.
What app is everyone using for reviews that offers the same features but is less expensive?
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Should I be dropping some Amazon content?
Helpful tips and tricks type?
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Trying to pick my next vacation spot.
Has to have the following criteria.
No longer than a 4 hour flight from NY
Nice beaches and other activities (don't want to just sit on a beach)
Really nice hotel or resort
Cannot be Cancun (been there twice already)
Fire away!
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Fresh kicks just got delivered 👟
Shout-out to the ultra talented team at
@stadiumck
for bringing my vision to life 🙌
Keep an eye out for them at the next event or conference.
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Anyone have any experience driving external traffic to Amazon?
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Had an absolute blast at the
@pgamemes_
event in Calgary.
Make sure you sign up for the next one which will be in LA on August 28th!
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What works better when it comes to pricing psychology?
$16.98 or $17 without the decimal?
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I have to confess.
I was a bit jealous of
@eliweisss
so I just had to . . .
I'm psyched to announce that I am an angel investor in
@eatsundays
!
The product is phenomenal and the team they have put together is even better.
Kudos to
@jpolishchuk
🥂
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Anyone in NJ that wants to join a Hanukkah get-together?
Light the Menorah
Eat some latkes and donuts
Play some dreidel
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Been a journey but almost at the 500 follower mark.
Slow and steady . .
Who's going to get me to 500 and above?
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Any DTC brands testing ads on Twitter now?
If yes, what kind of results have you seen so far?
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We are looking to bring a social media manager on board at
@redmoosecare
Daily tasks will include:
Creating content
Posting sourced content
Finding and managing creators
Community management
Etc
What's the best way to find someone like this?
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So we had this family Chopped competition on Hanukkah where everyone had to make a dish and salad.
Safe to say, our family turned out the winning dish 🤤
Fresh quesadilla with avocado and Sriracha dipping sauces on the side.
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Sneak peek of some cool things in the works . . .
Some days I just love my job 😃
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And Mighty Ducks was the winner!
Kids choice.
Anyone remember Coach Gordon Bombay?
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