Philip Pages
@PhilipPages
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Sold my eCommerce brand for 7-figures at 25 | Now building https://t.co/FO0kCHoL7u - https://t.co/gACm7okcO7 | Turning Failed Payments Into Profit
Austin, TX
Joined August 2016
I’m excited to announce that STNGR, my eCom brand, was officially acquired last month!. When I started STNGR junior year of high school with $188, I had no idea what it would become. Skipping classes turned into skipping college which turned into warehouses and employees. Fast.
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it's fucking wild to me how money twitter makes it seem like earning $120k/year makes you poor. reality check: $10k/month is earning more than 87% of people in the wealthiest nation on the planet.
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Liquid Death using their negative customer reviews as ad copy is the ultimate 4d chess move
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Wanna see the best tactics top DTC brands used to scale to 7, 8 & 9-figures+? . I curated 225+ strategies from world class operators in the industry to grow that juicy contribution margin. Will DM it if you. • Like this post. • Comment 'workspace6'. (Must be following)
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@10x_er I mean what do you expect when you build something with no inherent moat? If someone can knock you off overnight you don't have a business, you're just taking advantage of an arbitrage play.
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This is INSANE. 2003: Barstool Sports founded. 2016: Dave Portnoy sells 51% to The Chernin Group for "about a $10 Million to $15 million valuation" . 2018: The Chernin Group invests an additional $15m into Barstool at a $100m valuation. 2020: Penn buys 36% for $163m ($135m
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I've talked to dozens of SaaS CMOs. The biggest difference between those running fast growing companies vs those struggling comes down to one thing:. Attribution. Struggling SaaS CMOs care way too much about attribution and don't view their spend in the broader picture. If.
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@WillManidis Having a spot where people know you is a hack for dating. Confidence is higher and it’s just flat out impressive walking in and people greeting you by name.
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The influencer funnel Ridge is running is elite. Here's why it crushes:
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Brands like Obvi use "As seen in" logos to aid in their hyper-growth. But getting into these publications is extremely difficult. Here's a little-known hack to get featured on auto-pilot:
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Here is a list of the best DTC content from Twitter accounts, to podcasts to newsletters. What am I missing? .
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If i'm up late doing hw and my computer tries to fall asleep I wake it up even tho I'm not using it cause if I can't sleep no one sleeps.
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A buddy of mine was at an Apple store getting a new iPhone. The store was packed. He saw an Allbirds store across the street and noticed that it was empty. Curious, he asked an Apple employee: “do you ever see people shop at that Allbirds store?” . The employee replied: “That
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This DTC company is currently trading at 25x EBITDA. Here’s why:
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@anothercohen @seyitaylor There’s no way of making that extrapolation until we figure out the reason as to why he was fired.
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You’re on Tinder getting numbers to go on dates. I’m on Tinder getting numbers to grow my SMS subscribers list. We are not the same.
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At 17 I started my eCommerce brand with $188 dollars. It now does multi 7-figures/year. Here are the key things I've learned:.
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If I were starting an eCom brand in 2023, I wouldn't touch anything that isn't consumable. Products that need to be replenished are an absolute cheat code for scaling.
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One of my favorite talks at the Whalies. Straight killers all around
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No better way to end the Whalies than staying out to 3am with the after party crew! You all know who you are 👀
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So someone put this on the chip shelf. I thought these were Pringles. They were not Pringles.
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Who is going to the @triplewhale Whalies? . About to grab a ticket and looking to make some new friends!.
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Still not fully sold on the concept of building in public tbh. I feel like you can still build an audience without sharing every single intimate detail about your business.
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One of the quickest ways to scale? . Have your customers spend more. Here's a clever strategy Javy uses to juice AOV and crush the competition:
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Our DTC brand founder/operator slack group is up to 650+ members doing a collective $10b+ annually. Does anyone else want to join? Adding another cohort now. Like, comment and DM me.
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In January 2022 I launched a SaaS startup. Today, @PurchaseSurvey was officially acquired. It was an amazing ride and I'm stoked to see where the team takes it in 2023 and beyond!
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Here is a list of 220 of the best DTC content creators from Twitter accounts, to podcasts to newsletters. What am I missing? .
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Work from home is such a scam . I tried it the past 2 months and got barely anything done . Finally back in the office and productivity is off the charts . Anyone that says WFH is more productive than in office is kidding themselves.
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Fuck your best practices. You'd be SHOCKED by the amount of stores I see doing healthy 8-figures that are super under the radar, selling minimal skus on an outdated website. "But Philip, I'm supposed to *insert best practice here*". Stop. There's no one "right" way to build a.
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Amazing event yesterday hosted by @alexgarcia_atx at the Marketing Examined HQ. A bunch of killers talking marketing, content, startups and more 🔥. cc: @rabahrahil @orenmeetsworld
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I love working for zero dollars. For the first 3 years of my eCom brand I never paid myself a salary. After that my max salary was $50k. 7 years after starting we sold for 7-figures . Everybody wants the money now . They want to “earn what they’re worth” . Reality is that it.
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The demonization of sleep is the DUMBEST fucking thing to come out of hustle culture. It's unbelievably shortsighted and harmful. "Sleep less, HUSTLE MORE" is like robbing Peter to pay Paul. If you want to work more, I guarantee there are areas you're wasting time. Netflix,.
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kicked someone out of workspace6 for shilling in the DMs. First time removing someone. How shortsighted do you have to be? You're literally surrounded by the best operators in the world and instead of leveling up you try and make a quick buck. true NGMI behavior.
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In 2020, Harry's razors did $370 million. Here’s the ad strategy they used to scale:.
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I can’t think of a worse business than a subscription box . -no moat.-needs to be curated every month .-high hit or miss rate with each box.-low margin.-high churn . Probably the single worst “recurring revenue” business model I’ve seen.
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That tubi commercial where they made it seem like someone was switching the channel was fire.
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@buccocapital Wouldn’t having investments in a number remote first companies give him better insight into the effectiveness of remote work?.
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When selling or acquiring an eCommerce company, do you look at the past 12 months EBITDA or an average of say the past 36 months?.
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@yojimmykim It was a pretty cool concept when it first came out - comfortable shoes made from merino wool. They were also machine washable, minimal and looked cool. However, my guess is they were a victim of the VC model which tends to take otherwise solid DTC companies, forces growth.
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started drinking caffeine today for the first time. I can see sound.
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More amazing partners just entered the chat! . @Retentiondotcom .@hiwonderment .@gomalomo .@disconetwork .@Boutiq_app .@getmodadotio .@returngoai .@privehq .@GetStayAi.
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Selling to enterprise B2B is one of the best business models ever . But, sales cycles are long and decisions are made on a quarterly basis . It’s the ultimate test in persistence and delayed gratification . Such a different world than direct response DTC.
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@noatuck eCom marketing changes so fast that books aren’t always up to date. I learn way more from following high level operators in the space:.@MehtabKarta .@couuor .@eliweisss .@obviceo .@EggrolI .@codyplof .@ashvinmelwani .@SeanEcom .@TaylorHoliday .@chrismeadej .@woeismeade.
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Fixed that for you
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does anything really ever die? . I’ve been hearing “email is dead” since starting in eCommerce in 2016. Can’t think of anything that has ever officially “died”.
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@seyitaylor Selling ads is the ultimate business model. 0 costs and virtually unlimited inventory. If you can quantify ROI and make people more money, they're going to keep spending.
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Does anyone know a Shopify app developer looking for work? I’m part of an e-commerce business forum ( and one of the members is looking for someone to help build his app. DMs are open.
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@buccocapital The book Extreme Ownership by a Navy Seal covers this exact topic. Top 3 most formative books I’ve ever read.
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Excited to announce the launch of our new Workspace6 dashboard! . The centralized location to stay on the bleeding edge of DTC. It's a living, breathing collection of the best eCommerce tips, strategies and tactics. Let me know what you think!
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Just hopped off a call with @DylanAnder and he is a hell of an operator and genuine great guy! He's building something really freaking cool that is going to change the CRO game. Excited for you brother!.
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@warpwitch @WillManidis Whoa whoa whoa, look at mister big shot getting multiple first dates.
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Intercom went viral for this billboard. It breaks all marketing “best practices.”. No call to action, no real branding. Just text on a white background. But why would a company that did $250M in 2023 spend money on a billboard that doesn’t drive business results?. Here’s the
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Your startup idea doesn’t have to be original. One of the biggest opportunities I see in SaaS is rebuilding existing solutions using better tech stacks. Legacy players are limited by their antiquated architecture. Newer startups can offer features incumbents can't.
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Officially starting production development of our MediaSpace platform today!.
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0 training . 1 hole in my shoes . 2 functioning brain cells . We’re locked and loaded for the Austin Marathon 😤
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Clubs and bars are so wack . Paying $15 drinks for the privilege of pretending like you’re having a good time . Getting tinnitus from blaring music . Not hearing anything anyone says . Plus you’re hung over and sluggish for the next few days. Literally could not think of a more.
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@ChrisJBakke Super interesting convo. The part where they talked about the ad platform basically optimizing for the wrong success metric was pretty funny.
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does anyone feel like they’re not doing enough? Been feeling lately that I’m behind no matter how much I work. Curious how to deal with this.
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i'm currently being roasted by a credit card. How's your Tuesday going?.
@philip_pages not convinced that applies here😂.
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Attribution surveys to survive in an post iOS 14.5 world 🚀. 👉
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A sad reality most B2B CMOs don't realize:. Half their job is getting buy-in from the executive team. A CMO with a bought-in executive team can move mountains. A CMO without a bought-in executive team will live in a constant nightmare until they're eventually fired.
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Excited to announce that we recently passed over 100 tech partners offering exclusive discounts to the community
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Really enjoyed this first episode of the @9operators pod. Makes you realize how long things take and how key patience is to success. Favorite quote: “Business is like the marshmallow test for adults”. Great work @SeanEcom @mbertulli @JasonPanzer @mikebeckhamsm
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No one tells you that being a founder means your brain is on all the time. You don't stop thinking about your business just because you leave the office. That's the cost of admission. Even when you’re "off" you’re still "on".
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Currently working on a 200+ DTC growth tactics resource. Analyzing how all the best brands are growing. It's going to be fucking epic.
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3.5 hours of pickleball in the heart of downtown ATX. Life is good
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Wanna see the best tactics top DTC brands used to scale to 7, 8 & 9-figures+? . I curated 225+ strategies from world class operators in the industry to grow that juicy contribution margin. Check it out for free. What do you think? .
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Since selling my company, the biggest change I’ve noticed is my time outlook on opportunities has changed. Short term cash grabs are completely unappealing. Longer term sustainable opportunities with large outcome potential are where it’s at.
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Just launched the Workspace6 directory. The quickest way to find 7-fig+ founders with expertise in areas you need help with. Plans for world domination are coming together nicely. Brick by brick 🤝
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Almost tried Athletic Greens but checked the label right before. Turns out they use peas (which I am extremely allergic to) . Ya boi almost got deleted.
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First time founders trying to figure out how to scale their companies like
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TikTok is still massively underutilized by eCommerce brands. Despite how much everyone talks about TikTok, Meta ads are still king. Comparing ad spend: TikTok (3.46%) vs Meta (67.36%) . Data pulled from all brands using @northbeam
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@mordechaihoff @Sendlane We switched from mailchimp to sendlane for our Workspace6 newsletter. I know @SamMendelsohn4 is planning on switching from Klaviyo to Sendlane for his eCom co.
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@moizali Wild to me how DTC mattresses became such a hyped sector. High shipping prices, low repeat rate, unfavorable return/restocking logistics, etc. I could go on. Just baffling.
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It's crazy how being a nice person is a competitive edge in this day and age.
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