Mehtab | Karta Ventures
@MehtabKarta
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Value-add investors/operators in profitable or distressed 8 figure DTC brands. DMs always open. Or message on LinkedIn! Open to minority or control positions.
Vancouver, British Columbia
Joined January 2018
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We are always looking for investment opportunities in DTC-heavy consumer. Profitable or distressed. Strong preference for anything with an in-house manufacturing component. Can be very flexible. DMs always open.
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@michaelpatron0
We had a bunch of leads doing this once and fired all of them next day. Very hard to trust anyone.
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Here are 5 super fast ways to juice profitability very fast at a DTC co. We've done this at a dozen cos.
1. Cut shipping costs. Reshop shipping carriers with one big cheat code. You NEED to turn your existing carrier off or they won't take you seriously. We use a grey hat (no
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If I was starting a new DTC brand, the top 4 things to focus on for me would be:
1. Huge TAM. Meta works best with massive TAM products. The more niche, the more likely you are to run into a CAC wall and the harder it is to turn budgets up every day.
2. Fast consideration
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Here’s how to recruit international talent VERY fast + cheap + high quality. I can fill roles very very fast this way with just 1 person helping me. Have hired hundreds of people this way….
1. Get an ATS like JazzHr. This will allow you to post unlimited free jobs on LinkedIn
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I've met so many people from
@ecommercefuel
in-person and literally not had one bad experience. It has the highest rate of "wow this guy is awesome" of any paid group I've been apart of. And I've been in some that are ~10x+ what I pay for ECF.
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@chamath
His philanthropy 100% saved tons of lives. That is worth more than 0 utility money lol
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If your spouse doesn't make you think, "life would be 10x harder without her" all the time, then you probably shouldn't marry them. My wife makes things so much easier, I probably could have had 1.5x - 2x the output I had in my early 20s if I found her sooner lol
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I'm thinking of writing a book that is a collection of ways to juice DTC profitability. All initiatives that are:
1. Applicable to 90%+ of companies that are DTC heavy
2. Pay for themselves in 90 days or less
3. Are not capital intensive, and do not require a big brain to execute
Here are 5 super fast ways to juice profitability very fast at a DTC co. We've done this at a dozen cos.
1. Cut shipping costs. Reshop shipping carriers with one big cheat code. You NEED to turn your existing carrier off or they won't take you seriously. We use a grey hat (no
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Gorgias is about to get smoked by Richpanel. It’s better and a fraction of the cost. 0 doubts.
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I wrote a detailed guide for DTC brands with $5m - $30m in rev that covers:
- How to cut risk - maximize the effectiveness of your debt stack - and reduce what you pay for it
-How to analyze and understand the true cost of debt - not just the interest rate!
-What happens when
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Every entrepreneur has an uncontrollable urge to invest in a local restaurant.
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Product is 95% of your business but there's almost 0 discussion about it on Twitter vs media buying techniques that will barely impact most companies. 🧐
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It's really, really hard to find people with a good sense of urgency. What's the best way to screen for it in interviews?
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It’s crazy how many people think the BBB is some sort of government thing 😂
It’s literally just a total scam that targets small businesses.
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Anyone else in consumer feel like simple analog products are making a come back? Less tech, less staring at screens, more stuff that just "works" without required 13 updates, a password reset, and the full moon.
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He is doing the lord's work. Visa/mastercard really are an absolutely insane tax on the whole economy at this point!
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@jengates
Yeah my fiancé thought it would be a funny pun to put into the script but I guess Palin didn’t like it lol
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Most of the “good” marketers on here are better at picking employers than they are marketing. It’s easy when pmf is strong. Don’t use previous co performance as much of an indicator when hiring.
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Almost every single disgustingly profitable + fast growing DTC brand I've looked at has one thing in common - product-led growth! High spend as a % of revenue + an overly complex business relative to revenue are both good signs of poor product market fit. Unless you are
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Moving back to Vancouver in December. Pretty sick of living in random places, really sucks and only worth it if it makes EBITDA go up significantly.
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It's important to call out how insane it is to let people run around calling for the murder of jews.
Doesn't matter what you think of the conflict in the region...calling for genocide of a group of people is completely wrong and leaders at major universities shouldn't be
I was shocked at the refusal to condemn calls for genocide during yesterday's Congressional testimony from the presidents of MIT, Harvard, and Penn. I ended up watching a few hours of the hearing, and the answers were shamefully evasive and equivocal throughout. As an alum
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One time
@SeanEcom
was nice enough to invite me to a little get together with a bunch of guys running 9 figure brands. This was my biggest takeaway. All of them were very tactical. They all knew their daily
#s
better than any entrepreneur running a small 7 figure brand - and all
“Work on your business, not in your business.” is terrible advice.
The most successful entrepreneurs I know are DEEP in the weeds.
You must be able to zoom-in / out.
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It's so nice NOT paying $22,000 per container anymore. Anyone remember that? 🤮
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A lot of eCommerce guys are going to be gloating about how right they are. But this is also going to hurt your valuation regardless of if you sell on Amazon or not...
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Maybe just a Twitter thing but every single founder I’ve met in dtc with $100m+ in revenue is so awesomely generous with their time
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@Peter_Quadrel
This is something that sounds good on Twitter but is 100% worthless in reality.
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How to stop your competitors from ripping off your ads... If you're in a very competitive space, you can whip up a campaign full of old creative. Run it with a low budget and it will mask your winners in ad library. Then watch your competitors launch copies of your old
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The effects of improving merchandising & product selection for a high SKU site. Will probably hit ~$220 next year.
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If you want landing page inspiration from a Shopify-based brand, go to their URL and add /sitemap_pages_1 . xml (no spaces) to the end. Enjoy.
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Very big win for consumer. A few more of these and valuations will rip ☀️☀️☀️☀️
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I will turn this into a stealable SOP on a public blog post if enough people care. Just LMK.
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Just realized my brother and I text like idiots
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Want to bolt on a nice chunk of revenue during BFCM with minimal spend? And in ~30 minutes?
Find a ringless voicemail provider.
Record a nice vm. Preferably from the founder.
Send to every previous buyer.
Keep in mind this will show as transcribed vm. Make it easy/clear to
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Anyone that can function in a customer service role for an extended period of time without becoming horribly depressed deserves a gold medal.
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I was so confused when this was happening, nobody had a good explanation for the worlds dumbest thesis, and it imploded. It’s like buying a bunch of shitty businesses because they are on the same road in a city and have nothing to do with each other. Then saying “synergy bro”.
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If you don't save ~$100,000+ through one of the methods on this podcast, I'll be surprised! Went deep with
@andrewjfaris
on how to supercharge profitability at DTC brands. These are all ripped straight out of our playbook!
Hoping to put more stuff out like this to make it clear
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All the fun of a vintage Rolex with none of the stress or cost. Highly recommend.
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Meta is pushing incredibly hard for brands to run lift tests and other forms of tests that prove incremental ROAS exists.
Nobody else does the same thing. Not even close. We are a tiny account but the rep is great, and she is always pushing us to assess results on a truly
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Kind of nice when the LTV based offer actually works lol
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I offer coaching services if anyone is looking to become an Indian CEO
Zuckerberg is a genius, he learned that the only way to stop himself from being replaced by an Indian CEO is to *become* the Indian CEO.
My god, send the stock to $5k. $12 trillion market cap. Why not? This man is operating on another level. He's one step ahead of the simulation
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The fastest way to turn your co into a sluggish slow growing monster is allocating into incremental initiatives. This happens for a few reasons...
-It’s easy to confuse them with Easy Wins (you’ll see below)
-They can be quick and satisfying, and do not require a lot of
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Exceptional product-market fit in DTC looks like ~1.5x - 2x growth and EBITDA of ~18% - 22%.
You shouldn't even need to be *that* sophisticated around ops/marketing, etc if under ~$50m in rev.
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How to save money very very fast on shipping costs as a DTC brand with a few emails...
1. Understand that neither UPS or FedEx take you you seriously in negotiations unless you turn them off completely. Does not matter how long you've been doing business with them, they do not
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You can be pretty stupid and stumble into excellent PMF. That's what makes serial founders 10x more impressive.
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The real takeaway from all this Open AI stuff is that they need an Indian CEO just every other bigboi company. It is inevitable.
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Going to make EOS/Scaling but for digitally native consumer brands. 💯✅
I want to hire someone to help write about ~250 pages for a technical business book.
a) Where would I find them? Are there 3p companies for this or is it better to use someone independent? Should I just look up who helped write some of my favorite books and reach out to them
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Microsoft needs to build a GA4 competitor. Have the guys that are building
@msftClarity
build it in like 4 days.
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