Jess Cervellon
@justjessssss
Followers
1,701
Following
470
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71
Statuses
1,070
Marketing & CX Wizard for Creator Brands @ Open Late Collective | Host of @the_juicepod | prev @feastables
Chicago
Joined January 2022
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Send us removal request.
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THE DTC guy
@mrsharma
asked ME to sit down with him to chat all things customer experience and then he wrote about it. 🥲
You know I dropped the hot takes. Here is an amuse bouche of some items we chatted about
🧵
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new logo and new partnership for Feastables. 💁♀️
who dis? 😍
teamed up with the
@Hornets
to debut our new logo and become their official jersey patch sponsor this NBA season
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Today’s my 30th birthday for the 8th year in a row 🎉 🙃
Cash is weird, 🍫 is best, but my real homies know I like nothing more than vibin’ on growth & CX strategies.
So if you have buds that may find that helpful, I consult & do fractional CXO work for the best brands in DTC
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Work with
@RosenZone
day and watch him drink 4 espressos in a matter of an hour.
Big things happening in little spaces!
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Nothing like having your phone number leaked and getting 100s of little kids calling to ask for MrBeast to really cap off your Friday.
🫠🫠🫠🫠🫠🫠
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What a cutie adventure through NYC today 🥹
Started with a DTC coffee hour hosted by
@RosenZone
,
@patrickbjohnson
and myself at
@cometeer
’s office.
Ended it hosting a CX Dinner with
@hiwonderment
&
@coterahq
Thank you to everyone who came to both events! DTC community is 🔥
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A small piece of my role as a CX Leader for
@Feastables
is also being a lil Tesla slanger for our giveaway winners.
Gotta tell ya…the joy we bring to these people when they get their prize is
👩🍳 💋
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Yo, NY DTC friends!
I will be hosting a cutie dinner on July 26 (in NYC).
DM me for deets if ya want to hang! 🫶
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While in PDX, you can always count on
@AaronOrendorff
to meet up very early in the AM to chat over coffee about all things marketing, life, and all the ecomm jams.
He’s a real one and a fucking angel ❤️🔥
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Taking all the internet friendships offline and meeting IRL this week 🥲❤️
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London wasn’t on the travel bingo card for the day but here we are
¯\_(ツ)_/¯
I got 18 hours, where is the best food? 🍛 🥟
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pet peeve:
connecting with someone on a social platform
then them immediately jumping into your DMs to sell you something.
Can't we just be homies and you NOT try to slang something to me?
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currently on day 29 of 75 hard. it was easy and now it truly is hard af.
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Hey NYC friends!
@RosenZone
,
@patrickbjohnson
and I are hosting a cutie af coffee date on JULY 26th at 930a EST in NY.
We will buy the coffee (or tea), you come and vibe with us on all things DTC, snacks and whatever hot takes come up.
DM me for deets if you are interested
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Dropping my very own newsie tomorrow (Sunday) and I am so excited to share!!!
If you are interested, hit that sign up link. I promise good vibes and zero boredom 😘
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Just got off a
@OopsiePodcast
recording session with
@BlakeImperl
and
@alexmcea
.
LET ME TELL YA what a way to spend an early morning with these podcast kings!
Can't wait for everyone to hear this podcast inception epi in a few weeks!
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Season 3 of
@OopsiePodcast
is bout to be way past unhinged.
Shout out to
@ecomm_cowboy
for bringing the authentic yalls and
@DataDavidATX
for recording at 1.8x in person with us today.
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It’s gonna be a good day. Send good juju to the Feastables CX team tho 🙃
New Product Alert 🚨
@MrBeast
's
@Feastables
teases new product flavor launch coming soon 👀
Any guesses?
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Messin’ around and hostin’ something fun with my ATX homie
@ecommcowboy
,
@Cody_Wittick
and
@RosenZone
on October 18th!
DM for RSVP link.
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Got quite a few FUN AF things cookin' up with some good peeps! DM me for RSVP links!
📍LA Nov 13th - Founders Dinner w/
@RosenZone
&
@ecom_joseph
📍Chicago Nov 14th - Grocery Store HH w/
@RosenZone
📍Chicago Nov 15th - Midcoast Ecom Summit
A full-day summit all about
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Chilled with one of my favs,
@arihappywick
and passionately talked (+ hands were flying) about my fav subjects
🔥Building loyalty at an influencer brand
🔥Why Retention is not just marketing flows
🔥Why I will die on the hill that CX is not just CS.
Full link in comments
Customer Support vs Experience. What's the difference?
@JessCervellon
, Head of CX at
@Feastables
, drops some 🔥🔥🔥 on the Go To Millions podcast with
@arihappywick
.
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Woo woo to the max with this one
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Just recorded an epi of
@2percentpod
with
@BlakeImperl
and can't wait to share. He's the best interviewer and awesome person!
Blake is a baddie!
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Danggg...feeling grateful today as I put the final touches on this week's Sunday Postcard.
153 subscribers to my newsie with only 2 editions live so far, and working on the 3rd today.
Thank you to everyone who has jumped on the ride with me. 🥹❤️🔥
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Closed out DTCx retain today with a little live
@OopsiePodcast
recording with
@_zoekahn_
and
@JasonPanzer
.
🤯🤯🥲🥲
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🚨I am in LA next Thursday.
Who wants to do a DTC Coffee Hour in the AM?
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Shout out to
@lufthansa
for a frictionless CX.
Missed my connection to DBV due to a delay😥
By the time I got to Munich, I was rebooked, bags noted to be transferred and had a travel voucher in my email. All without me having to talk to someone in chat, phone or in person.
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Who has been to Barcelona? Can someone tell me the BEST places to have a rad meal?
I’m there for 3 days next week. Help a sister out, she’s trying to eat well. ❤️🔥
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Back home in NorCal for the weekend and touching a lot of trees ❤️🥹
I hope everyone is out there having a rad weekend!
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Where are my San Diego cx or cx adjacent friends at?
@_zoekahn_
and I are hosting a dinner on Feb 20th.
Just trying to get some good people together to nerd out about ecomm, CX and be cute IRL.
DM us if you'd like to join!
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Who do I know going to ShopTalk in Vegas and would like an invite to a dope dinner?!
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Had a great return/refund experience with
@jolieskinco
today and I am compelled to talk about it!
No AI, no bots, just a human, easy experience.
Here's how it went:
🧵
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Where my founder ladies at?!
Women in DTC - need your help:
We are running a 100% FREE boot camp where we will help 3 brands level up and grow revenue by 3~5x next year.
The problem: We have 0 women applicants so far. We want to reserve at least one spot for women-led businesses. We could use your help in
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Wow. Shout out to the community for supporting
@_zoekahn_
and I’s poddy launch today.
It’s always scary putting yourself out there but it’s sooooo uplifting to have a dope af community backing us. 🖤
If you’re in CX, DTC, enjoy hearing confessions or love
@JessCervellon
&
@_zoekahn_
, the
@OopsiePodcast
is a must-listen ❤️
Check out ep 1, just launched today!
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Spent an hour and 15 minutes recording with
@obviceo
,
@ashvinmelwani
and
@_zoekahn_
for
@OopsiePodcast
tonight as a close to my day..
Let me tell y’all…this episode is filled with HELLA laughs and a lot of good vibes. ❤️
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🥹❤️
Just out here doubling down on brand experiences..even if it is a newsie ✨
It’s downright upsetting how good
@justjessssss
’ emails are.
And that gif closer? C’mon.
Insult to injury. Subscribe at your own (ego’s) risk:
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hbd
@Feastables
! we got so much more to come for 2023 and beyond. 🥲
first up, i’m on a personal mission to make our CX the best in the game 💪🏼
our first year was crazy! we sold tens of millions of chocolate bars, launched nationally in Walmart, gave away a chocolate factory, and executed insane digital games. it wouldn't have been possible without all of you, so THANK YOU — we can't wait to show you what's coming. ❤️
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Some give flowers,
@Feastables
gives Deez Nutz
I wanted to run this as a Super Bowl ad but 7 million dollars was a lot of $ so you guys get it here
Try our Deez Nuts bar! -
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📍Austin, TX June 2-3!
Who wants to share their biggest Oopsies with
@_zoekahn_
and I on
@OopsiePodcast
while we are there?
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My favorite thing about working in DTC?
Sharing product love with ur new friends and making fun experiences.
Shout out to
@BrittonDaly
and
@alexkaplan0
for trading me
@cometeer
for Feastables :)
Check out their collab with Black & White Coffee Roasters and thank me later 😘
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📍Chicago DTC/Ecomm fam! May 17th @ 6:30p
@_zoekahn_
and I are hosting a Friends of
@OopsiePodcast
event.
DM us for the RSVP link! We can promise only good vibes.
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Listen to
@OopsiePodcast
. It will bring joy to your life.
Had a blast listening to 3 of my fave ecom peeps compare notes on mistakes (or let’s call them “learning moments”) in their careers & how they handled it ❤️
The best educational content feels like entertainment, and that’s exactly what this episode is:
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NYC fam! Join us!
So fucking excited about this 🔥🔥
Getting to hang out and chat CX with
@JessCervellon
,
@ringmybeller
, and
@ginaperrelli
🚀
Nyc folks—pls join 🙏
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Yesterday my bestie
@arihappywick
and I chatted about..you guessed it..CX AND RETENTION! + launching a GTM CX strategy for Feastables and doubling down on why CX is not just support.
If you are feeling frisky, give it a listen 👇👇👇
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📢 Catch me flingin' my arms around and talking passionately about
#CX
with
@BlakeImperl
of
@hiwonderment
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Along my CX leader journey, I've stumbled, tripped, and learned a thing or two from my own CX blunders.
I recently shared my top "9 mistakes to avoid" in CX with
@getmasondotio
's "Ecommerce Field Guide."
📖 Check out the full guide here:
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Go hang with my group chat besties since I can’t 😭
Ya boy is hosting a dinner. Come thru:
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the lineup is 🤌
@bandholz
@PracticalEcomm
@arihappywick
@go_to_millions
@workweekinc
@TaylorHoliday
@CommnThreadCo
@kdlafrance
@ChaseAlderton
@RechargePayment
@ShuangEsther
@finn_radford
@obviceo
@ashvinmelwani
@JasonPanzer
@SeanEcom
@mbertulli
@mikebeckhamsm
@9operators
Ended up with 28 podcasts + links to 37 “best-of” episodes …
If you don’t want to miss it, go jump on
@futurecommerce
’s newsletter:
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Epi with THE
@arihappywick
is live!
Listen, leave a rating and a comment for an exchange of good luck vibes forever!
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Give me a mic and I’ll nerd out about digital experiences and growth + retention strategies all day long.
Also BIG FAN for
@brijforbrands
Give them and
@KaitfromBrij
a follow if you aren’t already!
Went deep into Customer Experience with
@JessCervellon
, Head of CX at
@feastables
on the latest pod. It’s all about creating amazing digital experiences and community. 🪄✨
QR codes are lynchpin in driving.
#mrbeast
watch full episode here ->
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Such a fun event last night!! Thanks for coming through Chicago DTC/ecomm fam!
Stay tuned for our next one happening NEXT MONTH in Chicago again!
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All this chit chat about AI and bots...
Catch me tomorrow as I share how we are using these as a brand and loyalty strategy at Feastables!
🍫 How does one of the biggest snack brands on Shopify deploy SMS marketing?
🤖 Can a chat bot be entertaining and useful at the same time?
👉 Tomorrow
@JessCervellon
Head of CX
@Feastables
joins us to talk about building these experiences
🎟️ RSVP:
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If you are heading to Shoptalk, come catch
@jen_duguay
and I vibing about CX at the
@kustomer
booth.
I can ensure good times and good laughs!
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I was chatting with
@attackofthetext
recently about my severe case of imposter syndrome and she reco'd to read The Middle Finger Project by
@AshAmbirge
.
Let me tell y'all...I just wrapped it tonight and I am literally ready to take on Goliath. 10/10 recommend picking up a copy!
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Chocolate > Cookies > Gummies
LFGGGGGGGGGG
FEASTABLES x KARL JACOBS
meet our newest product, Karl Gummies 🔥 our sour green apple & sour blue raspberry gummies are plant-based, have only 5g of sugar, and taste so good
now available on and coming to Walmart locations nationwide late April
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After a lot of "mercury in the microwave" moments this week, we are FINALLY launching tomorrow 🥲
Can't wait to share with the world the learnin' and laughin' moments of DTC!
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I'll be joining a lineup of legends in SD! Who is coming to hang?!
@sendlane
is hosting the hottest DTC event of the year Commerce Roundtable San Diego - Sept 18/19!🎉
Here's a peek at just a few of our🔥speakers:
@iamshackelford
@ecomchasedimond
@obviceo
@yojimmykim
@_zoekahn_
@JessCervellon
@mikebeckhamsm
@karlymcfarly
@ecomm_cowboy
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hot take:
if u r going to have a subscription program
maybe send ur customer a reminder BEFORE the auto-renewal receipt and if they want to cancel/modify 10 minutes after receiving it, let them or give a window
you are just giving a crap experience and will love them 🫠
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@ImChaseMohseni
hi hello! come see
@_zoekahn_
and I recording with
@JasonPanzer
for
@OopsiePodcast
on Thursday!
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Preach bestie
getting this level of engagement starts with understanding WHO is opening your emails & WHY they're opening them.
we don't assume what our fans want; we ask them.
at
@Feastables
, we survey our customers at nearly every interaction. (shoutout my CX bestie
@JessCervellon
)
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Little morning podcast recording to get this Friday started 💪
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🔥🧑🚒🚒
15 reasons we should hang out this Thurs (in no particular order).
Except that … 15’s a shocker.
It’s the Black Friday panel to end all Black Friday panels.
Link in next post ⤵️
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@jbryanporter
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@justjessssss
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@CurtisMatsko
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@selomagbitor
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@quintonjlewis
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Do I know anyone in Houston with a garage and would like to help Feastables out?
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3 baddies get on a recording and there will be a lot of PASSION coming out. Can't wait for y'all to hear this one!
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Midcoast kick off!
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Update! It's officially kicking off. If anyone would like to join, please DM me for the RSVP link!
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@KevinNewsum
@rabahrahil
@Cody_Wittick
@lieslmorris
@doineedseo
@shashin312
@MaxorrLloyd
@CasasTavo
@adamlriedel
Ohhh heyyyy 👋
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@arihappywick
@DataDavidATX
@JaiDolwani
@SarahLevinger
@_zoekahn_
@selina_vs_world
@heyitsalexP
@thedanielokon
@ecomm_cowboy
@NoCodeKenny
I’d be front row to everything you have to share!
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@janerikasplund
@hiwonderment
👋 proud cx mom of "post purchase journeys" moment HERE.
wait till you see our next version...amiright or amiright,
@bwhalley
@hiwonderment
?
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I still laugh and cringe at this oopsie every single time I hit airplay.
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LFG! 🖤🖤
OUR COLLAB WITH
@CORPSE_HUSBAND
IS HERE 🖤
the limited edition Corpse Bar is a bloody red, white chocolate with smashed cookie chunks. 1 box = 1 entry into our MISS YOU CORPSE HOODIE giveaway❗get yours right now, only on
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@AaronOrendorff
TY ❤️🔥 It's been a rad time doubling down on my own brand's digital experience.
Can't take all the credit tho! I got some baddie designer friends who help me take an idea and bring it to life.
- orig brand and gif designer
-
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Keep ‘em coming!
Ty everyone for the support. It means so much 🥹❤️
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@bzises
@OopsiePodcast
@getquip
@obviceo
@ashvinmelwani
@_zoekahn_
@ShanePittson
The answer is yes. We love quip 🥲🪥
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Sunday Postcards is liveeeee ❤️❤️❤️
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