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DTC Made Simple // Director of Marketing @bruceboltus
Austin, TX
Joined June 2020
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Pinned Tweet
DTC SUPPER CLUB 📍
Last of 2023 -
@Cody_Wittick
and I were pumped to have
@justjessssss
+
@RosenZone
fly in and co-host
The best communities are built in person
Shout-out to all the brands and partners who came last night:
• Hexclad
• Athletic Greens
• Feastables
• Caden
14
4
94
DTC Supper Club📍
Last night was awesome —
@Cody_Wittick
and I couldn’t have been happier to host (and more dinners to come)
IRL community >>>
Here’s to great times, real talk, and good friends! Shoutout to the brands + partners that came:
• Tecovas
• Kettle & Fire
•
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8
85
DTC STARTER PACK
Website -
@Shopify
Creative -
@canva
SMS -
@PostscriptIO
Email -
@Sendlane
Ads -
@Meta
Social -
@tiktok_us
Surveys -
@KnoCommerce
Attribution -
@triplewhale
Energy -
@GhostLifestyle
Warning: an addictive version of video games for grown adults ⚠️
10
12
70
Got some ugly UGC recently, no one in the office was pumped about it
Best performing ad in our account 📈
Let your customers decide which ads are “good” — they’ll surprise you
12
7
72
Personal tweet: This weekend I was inducted into the
@IrvingISD
hall of fame
It was a great honor…
I leapt at the chance to officially thank all the coaches, teachers, family, and friends that invested in me growing up
My dad always says, “We are where we are because of God
14
0
58
I’m starting a podcast tomorrow…
The plan is to:
(1) Talk w/ interesting people,
(2) about interesting business things,
(3) and make entertaining episodes that will be fun for me to create
My slick friend John Gross (
@Fat_Earth_Media
) is up first—who should be next?? 👇
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My coffee drinking history ☕️
2008 - Frappuccinos
2010 - Milk + sugar
2011 - Black
2013 - Hipster coffee shops
2014 - Starts hipster coffee brand
2015 - Drink what I don’t sell
2016 - Homemade cold brew
2017 - Costco whole beans
2020 - Grocery store
2023 - Instant
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2
53
DTC News You Need to Know 🗞️
Ep. 5 - Increase your CVR by 25%—
@Shopify
allows anyone to qualify for the “Shop Promise” badge
More details below… 👇
(p.s. plz roast my video skills)
17
6
51
HYPED FOR THIS⚡️
also I want see all my friends in SoCal somehow while I’m in a 2 hr radius
4
7
52
Knowledge hack: just go ✈️
What
@yojimmykim
,
@iamshackelford
, and the
@Sendlane
team put together for Commerce Roundtable was special
I’ve got a 10 item takeaway list I’m taking action on ASAP back in Austin
San Diego weather didn’t hurt either…
I SHALL BE BACK
8
2
47
Surprised how many DTC folks I met at the Whalies this week who are in the exact same stage I am…
• 30s
• Married
• Multiple small kids at home
Makes for long days, short weeks, and even shorter years
Crazy—but I wouldn’t change it 🙏
7
0
45
I’ve had a standup desk for 6 months
STANDING NOW FOR 1ST TIME
productivity is coursing thru my veins
8
1
45
What if we made an Austin DTC/ecomm specific co-working space??
I know I would love that…
*this was
@SeanEcom
’s idea, too good not explore/run with
Austin Twitter, can you help me get the word out?
We're going remote at Beardbrand and are moving out of our building. It's right off I-35 and 51st st. Please share, or hit me up if interested.
cc -
@rabahrahil
@ecommcowboy
@dennishegstad
@SeanEcom
@AdamSinger
@cathrynlavery
17
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18
0
42
DTC Supper Club📍Dallas, TX
Your boys (
@Cody_Wittick
and I) hosted a last minute dinner at
#SubSummit
—40 folks strong!
Many thanks to
@yojimmykim
+
@Sendlane
crew for sponsoring 🤙
New friends, real talk, good times >>>
Shoutouts to all who came:
- SUPPLY
- Shinesty
-
12
1
43
We’re headed to the Hall of Fame ⚡️
We received a text message about this while labeling Pine Tar today — doesn't get any more surreal.
4
3
48
9
1
42
Overheard the best kept secret in email marketing at
@triplewhale
’s Creatapalooza last week
Literally forced my way into a conversation to get the lowdown…
Will probably double our flow revenue immediately—not kidding 📈
18
2
39
UPDATE: IM GOING
low key, the last DTC Supper Club of the year may be happening after 👀👀👀
I’m thinking about going to
@workweekinc
’s Marketingland in Austin on Oct 18
Speaker roster looks good ✅
10
3
18
9
1
38
DTC Steak Dinner 🥩
The homie
@Jaredism
was in town so we got a few folks together — new friends, real talk, good times
Thanks to
@BigCommerce
,
@amazon
, and
@trelliscommerce
for sponsoring!
Shoutout to the brands + partners who came:
- Bare Performance
- Heart & Soil
-
7
2
38
My response to the
@triplewhale
Q4 data dump this week:
1. Never spend money I don't have
2. It's okay to grow slow
3. Profit before all else
Ecommerce isn't dead, it just isn't what it was.
3
1
37
I’d like to make my own energy drink ⚡️
Name: COWBOY
“For late nights, early mornings, and everything in between” — what say you?
20
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36
Ecomm Starter Pack 💾
Website:
@Shopify
Email:
@klaviyo
SMS:
@PostscriptIO
Ads:
@facebook
Attribution:
@triplewhale
Grow it to a $1m/year and then iterate.
7
5
33
You do not have to be the smartest, most talented person in the room to win
You just have to do what others won’t
Work harder — intensity
Work faster — speed
Work longer — time
AND work on the right things
5
1
33
15
0
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1. Stay in stock
2. Drop new products
3. Remind people you exist
And do so *profitably* 🫡
4
0
32
the longer I’m in Austin,
the more impressed I am—so many cool people running unique/interesting businesses
no wonder everyone is moving here
9
0
32
Something something DTC
Something something profit
Something something Q4
follow me for more ecomm insights ✅
11
0
33
No joke,
@triplewhale
has shipped so much in the last 2 months…
A 1-day tactical event to walk through all the new features + how best to use them would be clutch (and for me, needed)
Anyone else?
8
0
31
I’m sick—have been for a week
Every time this happens I want to drive in to a “Starbucks” that serves bone broth in a cup
Hot, delicious, healing bone broth 🍜
Someone plz build + take my money
18
0
30
SaaS game must be a hard game 🏀
- Lots of innovation
- New competitors constantly
- Have to find a way to stand out
Usually the people behind the SaaS that causes me to stick around the longest
12
0
29
We recently had customers receive ski pants and high-end cosmetics in their orders...
We don't sell either--how is your fulfillment going?
6
0
31
Once upon a time, I founded a cooler company that both began and died during the pandemic
(see leftover Alibaba samples below)
We actually struck a deal with an American-made cooler co that held ice for 33% longer than
@YETICoolers
– and they were going to white label 🤯
4
0
30
Never heard a more insightful talk on operations than what
@karlymcfarly
shared today
COMMERCE ROUNDTABLE 🚀
4
6
29
DTC SURF CLUB??
Your boy wake surfed on the Colorado River for the first time today 🏄♂️
@RetentionAdam
, you are a legend
6
0
28
We need more irl DTC/eComm gatherings—especially those of us not in LA or NYC
🥞 A weekly meal
🤝 A monthly Friday night
🙇♂️ A quarterly conference
But more than that, a community of industry friends committed to helping one another win
9
0
28
After we won a national championship,
@CoachMackBrown
dropped one line of wisdom that has never left me:
“Don’t let this be the best thing that ever happened to you…”
“Go on to be good fathers, be good businessmen, be good citizens.”
2
1
28
My best performing ads all have one thing in common: a great product 🚀
3
1
26
HOW TO LAND A JOB IN DTC
Get experience, make friends; when all else fails—hard work wins
2
0
27
Tbh I would love a DTC karaoke night in Austin and I’m not even joking 🎤🔥
7
0
25
Make an innovative product
for a cult-like community,
and
@Shopify
notifications
will ne’er cease to ring 🔔
6
3
26
Public Service Announcement:
Commerce Roundtable is gon be lit 🔥
See you in San Diego
9
1
26
Whenever I get a newsletter, I just pretend it’s a personal email from the writer
Instant mood boost 🚀
Follow me for more life hacks
4
0
26
Update: sat back down 🪑
I’ve had a standup desk for 6 months
STANDING NOW FOR 1ST TIME
productivity is coursing thru my veins
8
1
45
5
0
26
“We could tell ‘em unlimited steaks but then we’d be spoiling the surprise…”
Dallas, TX // Thursday night
( slide in the DMs, friend 👀 )
4
1
26
Just met up with
@deancbrennan
for coffee — asked about his hiring process
90 min of GOLD 🏅
My guy should be selling a course tbh
6
1
26
I met
@deancbrennan
+
@DTCdoug
today out on the edge of the hill country
New friends, real talk, good times 🤝
4
0
25
How much should I expect to pay for a good email marketing agency?
I don’t care *THAT* much about design, html, and convoluted flows…
Mostly want:
1. Email to be off my plate
2. Make more money than we do rn
3. Take things next level, generally
(sending ~3 campaigns/week)
25
1
23
BREAKING: I have de-committed from
my current barbershop and am entering the transfer portal 💈
Took my first official visit to
@Beardbrand
and met with Coach
@bandholz
Follow here for more details…
5
2
24
Many thanks to
@trelliscommerce
,
@BigCommerce
, and
@bloomreach_tm
for an awesome F1 Weekend 🏁
The connections + convos at IRL events like this—worth their weight in gold
Next time: Austin, Texas 🤝
1
5
24
If 50 is the new 40,
where should I be at 36?
Part of me wants to go “beast mode” and get in the best shape of my life
The other part of me says I have three small children and wants to watch Netflix as long as possible before bed
14
0
24
Travis Kelce is everywhere rn—seems like every other ad is featuring him
Glad he’s helping Taylor w her career
She’s gonna blow up
4
0
24
Tbh connecting with DTC Twitter online (and becoming friends irl) has added so much joy to my work
Thankful for y’all 🤙
1
0
23
Work is great.
Family is better.
Never forget what it’s all for…
7
0
23
One thing I love about DTC:
If I need to work on the weekends, which currently is rare, I can do so from home
And still be near my family
2
0
22
I can still feel the hair on the back of my neck stand up when I think about playing OU
That game atmosphere is undefeated
We played in 2 national championships during my time at Texas—neither of them exceeded the Red River Rivalry
HOOK ‘EM 🤘
3
0
23
I’m no thought-leader…
But I try to be a thought-doer
Basically stay up to date, try stuff, and double down on what works
2
1
23
Needless to say, you had to be there 📍
Appreciate all those who flew in and made it out—Austin DTC community is undefeated
@obviceo
@rabahrahil
@yojimmykim
3
2
23
Honestly, I have small children and commuting in silence (alone) is a real place for psychological recovery
Moments like that: rare
We're now being sold "Commuting as Therapy".
No thanks.
462
221
2K
8
0
22
Not all courses are created equal
Currently re-reading the BFCM Email Playbook
@ecomchasedimond
made in 2021
The ROI on this one 🚀
I come back to it every year…
7
1
21
“Good” ads make money
“Bad” ads don’t
I cannot tell which is which until we actually test them and our customers decide
4
2
22
I nominate
@yojimmykim
for being the most helpful person in eCommerce
Let
@triplewhale
+ the Whalies take note
Sendlane is bound to win big
4
2
22