Karly Craig
@karlymcfarly
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600 hours. 🤯
It took me SIX HUNDRED hours to research for and write this book after a half decade working as an email marketing strategist.
Email Is NOT Dead.
Here’s a section on deliverability:
A thread 🧵
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Get your copy of 'Email Is Not Dead' here: (+ a surprise!)
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It's official. Putting down the agency hat and picking up a sword. ⚔️
...now doing cool sh*t at Mini Katana w/
@theisaacmed
I've been running an email marketing agency for the past ~5 years and have serviced more than 500+ clients. AMA 🫶
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Flight cancelled. 1 like/comment and I’ll drive to Austin, Texas.
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I started my first business when I was 21 (8 years ago).
Last mile delivery for Amazon and Google.
I’d meet my drivers in Compton, CA 7 days a week, we’d sort packages, they (and often I) would go out and deliver in my LA zip codes.
Great experience. Glad it’s over. 😂
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Newest podcast episode with
@youderian
out now. :-)
Seriously, what an absolute honor. Andrew has got to be one of the most well respected folks in ecom and for such good reason.
And while I am SO stoked to have been on the show, it's a little bit bittersweet to listen back.
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Full circle...
@ezrafirestone
's course was the first and ONLY one I ever went through when I was starting out years ago.
Now I'm speaking at his mastermind in Puerto Rico next month.
LFG, Ezra! You're the man. 🫡
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Thanks again for having me
@ezrafirestone
- such a pleasure speaking alongside some of the greats
@SeanEcom
@JacquesDrop
@RyeMcKenzie
@mtessar
at Blue Ribbon Mastermind in Puerto Rico 🤗
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Today is my second day using Twitter. My first post has had over 100,000 impressions AND my book made
#1
best seller status yesterday. 🤯
When
@mrsharma
@eliweisss
and
@Splittestingcom
tell you to use Twitter... you use Twitter.
'Email Is Not Dead':
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Just recorded an episode of the
@ecommercefuel
podcast with
@youderian
... WHAT. A. GUY.
Had a great talk about
@Sendlane
, systems (primarily EOS) and dating faux pas. 😝
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HOLY SH%T
'Email Is Not Dead' hit best seller status in the U.S., Canada, UK, Australia, Netherlands, Germany AND Japan. 🤯
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Executive assistants are so underrated.
I have had 5 of them over the past few years and coached them all into new roles.
- 1 is an operations manager
- 1 is a finance manager
- 1 is an email marketing strategist
- 1 is lead salesperson
And I just lost my newest one today to
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If I had $1 for every SMS response that says
"u a b*tch give me a free sword"
...... I'd at least be able to afford a super pack of Tru Earth laundry strips. Maybe even a Ridge wallet. 🤑
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Soooo who is going to be in Vegas for C Suite and/or ShopTalk?
I think 8 days in Vegas is going to take a few years off of my life.
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Hi Twitter friends - so many of you at the
@Sendlane
conference asked me for this template... made it for you:
Level 10 Meeting template (based on EOS)
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Some people still don't understand that 30% open rates are the new "good".
If your open rates are below 20%, you can assume some of your emails are going to spam.
If your open rates are below 15%, you definitely have emails going to spam.
A thread 🧵
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Borat is the best test of, “do you have the same sense of humor as me”
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Excited for Vegas with
@DTCNewsletter
@ashvinmelwani
@obviceo
@theisaacmed
@seanmcginnis
@JakeKarls1
see you soon
()
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Didn’t have Las Vegas in my travel plans for this year but when
@DTCNewsletter
asks you to be a mentor at C-Suite Mastermind, you change your plans pretty quickly.
Got 10 tickets with $500 off so if you want to come use code KATANA at
See you in Vegas🍸
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Wow, I had no idea it was at Barnes & Noble. My childhood self would be so proud.
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Re: Klaviyo
FYI although Klaviyo front end went down for just under an hour on Friday, NOTHING went down on the back end in terms of emails sends -- flows still sending, campaigns scheduled were still sending.
So 🧊
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Should I keep sharing the journey of implementing EOS at Mini Katana?
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Anybody have wholesale advice for me? We just had a request, so it looks like it's a-go. 🔥
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I’m 29 today!
Here are 29 things I learned over the last year 👇
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I’m afraid to come back in
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I'm about to airdrop this video to my new neighbor whos beagle howls at 7:15am every morning for half an hour
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Just got the results back from my full body scan with
@prenuvo
This is one of my brain scans :o
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@nickgraynews
My favorite part was when we walked out of the restaurant… we stopped and looked at each other…
He said, “you think too much”
And then we walked both turned and walked away
🤣
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It's been so long without real travel; went a little crazy with Q1.
Jan 13-18th: New York, NY
Jan 26-28th: Whistler, BC
Jan 31- Feb 5th: Austin, TX
Feb 22- Mar 2: Los Angeles + Palm Springs, CA
Mar 22-30th: Las Vegas, NV
See lots of you soon 🤗
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What an honor to get interviewed amongst these legends... and by one of my favorite people
@EricAlanDyck
🥹
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'Email Is Not Dead' Excerpt
#3
Setting up a dedicated sending domain with your ESP ensures that emails appear to come from your brand rather than the ESP. Companies tend to do this to streamline their branding, but it can also improve sending reputation as well.
A thread 🧵
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I actually did pepper
@ginaperrelli
with questions. She’s a boss 🫡
@KarlyMcFarly
has met some really great people from doing this one thing: being genuine and not asking anything of them.
A great place to do this and meet Karly herself? DTC C-suite Mastermind in Las Vegas from March 23-24!
Latest Episode of the DTC Podcast is out!
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I need a solid copywriter in the anime niche. Know anyone?
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It’s the hand gestures for me 🤌🏻
@karlymcfarly
has one of the best worst client stories out there. 🤣
What's your best client story?
Latest Episode of the DTC Podcast is out! Find it wherever you get your podcasts!
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My favorite thing about this is how writing “sugar daddy” keeps triggering the same bots.
@JessCervellon
@_zoekahn_
love u guys 🫶🏻
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Warms my heart to see reviews like this nearly a year later 🥹
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Just listened to the first episode of
@9operators
podcast and... I have no words.
So good. So needed.
You guys are f*cking awesome.
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Anybody else going to the My First Million Live event in Vancouver next week?
@RyeMcKenzie
@EricAlanDyck
@calebulf
@jeffreyshannon
@LoganGrasby
@jolenekohne_
and I will be there 🫶
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@_zoekahn_
Discovered by the Germans in 1904, they named it San Diego, which of course in German means 'a whale's vagina'.
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Feeling extra happy today and wanted to shout that I am so grateful for
@RyeMcKenzie
@theisaacmed
@EricAlanDyck
@attackofthetext
@nottrevorbrown
🥹❤️
Making IRL friends is the best
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@JenkoKent
I can systemize / make any* business efficient
I will never have to worry about not being extremely valuable in the job market
I am a much better entrepreneur for it
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Who wants to get matching sword tattoos in LA with me
@theisaacmed
@noelle_ireland
and
@_zoekahn_
on Friday?
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My only purchase on Black Friday.
Really looking forward to becoming a real life fruit ninja.
@theisaacmed
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@theisaacmed
@businessbarista
Critical flaw, podcast man. Do not announce your attack before you make it!
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HA!! I love this. Love the sock from
@robbfraser
too 🔥
While y'all were adjusting your cost caps...
...we were studying the blade.
Thank you
@minikatanastore
!
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More fun @ MK
The post purchase survey answers are hitting different this morning.
In response to "Where did you come from?"
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1pm in Weho
@ecom_joseph
and I are having lunch if anyone wants to join in the festivities 🫶🏻
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