Patrick (AKA Jackie Daytona AKA Chad Farthaus)
@patrickbjohnson
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Teen Vogue called me a “visionary” and Elite Daily called me a “genius”. Founder of @progresslabsco Buildling @dearsummerco_
Brooklyn
Joined March 2009
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How do we tell brands about accessibility concerns with out creating liability for those brands?
Better yet, how do we prevent risk of lawsuit for brands in e-commerce?
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DTC in a nutshell:
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@iamdevloper
Interviewer: Can you write a system that would produce infinite pattern matching of strings?
Job: Hey can you update to the latest jQuery?
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Working on a new site and it just hit me: we’ve worked with some dope people and brands.
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Hot take:
Customers don't care about packaging as much as you think they do.
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Alright so here's my Twitter Rant about DTC brands. Few things to keep in mind: I own/operate a design + dev studio and we work with *wonderful* people who operate these brands.
@helena
@richiemashiko
@BrandonWaselnuk
@markdchou
@mattahertz
hold onto your butts.
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Biggest accomplishment ever.
Cameron Rhodes Johnson (aka Killa Cam) arrived on May 22nd weighing in at 7lbs and 8oz, with surprisingly big feet. We are super duper excited to have this little guy join us and Tiggs. Can't wait to teach him my signature cross over.
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I'll be happy for AI to take over my job if I also have universal basic income.
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Tryna see something:
What do you use in the shower?
Wash Rag
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Loofah (plastic)
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Luffa (natrual)
3
Nothing (savage)
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Wait. Your mom is the founder of a very successful beauty brand and that’s why you’re CMO?
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Junip is the shit. It’s actually a Shopify App *I enjoy working with*.
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I know a brand (and their owners) who try all the “strategies” prescribed by DTC Twitter. I was informed that *none* of them actually created an increase in anything.
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Got some launches coming up:
1. Pet Training Brand
2. Pots & Pans Brand
3. Home Organizing (my favorite)
4. Studio Rebrand (second favorite)
5. Massive Brand
It's coooooooookin' over here.
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🚀 New Site Launch Announcement - Abel Objects🚀
Abel Objects →
Abel Objects is a beautifully designed brand founded by Kelsey Lim. We first met Kelsey working with her at Haus (rip) and since then she's gone head first into bringing Abel Objects to
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Nobody : “…….”
Paid media people in DTC space: “we made this one change to our strategy and 10x our AOV/ROAS/CPA/CRV/HGTV. A thread 👇”
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Do not start an apparel company.
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Can we, *collectively*, DISCLOSE RELATIONSHIPS to brand operators regarding the apps we are suggesting?
Too many times someone with a following, clout and/or influence recommends an app (they get $$$), completely ignoring the business & financial impact it has on the brand.
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In my time running a company, and observing others, I’ve determined that women are better at basically everything
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We did it.
@progresslabsco
started a newsletter - Progress Reports.
Plan to send (in)frequent updates with our work, perspective and industry commentary.
Sign up here →
The catch? It's invite/approval only. We want to create a space that is unique for
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My view for the next couple of days
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🚀 New Project Launch: Nerra 🚀
When we first spoke to the founders,
@Faresben_eth
and Teyma, and they shared the idea for Nerra, we were pumped. Mostly cause I low-key love legit body care brands but also cause it's actually *different*.
4-steps to
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I'll be honest. All I wanna do is make cool things with my friends and be happy and spread some love along the way.
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Should I become the ADA guy for ecomm? I feel like no one actually cares about this stuff past getting sued and its really fucking shitty.
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To the person planning ecomm dinners in NYC. Please pick better restaurants. I can tell you live suburban NJ by the restaurants you pick.
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If I setup a dinner for folks in the ecomm/DTC space would you go?
Only catch: can’t talk about ecomm/DTC
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What’s funny about this olive oil shit is people are actually picking sides.
Not people sides, but like brand/product sides.
It’s fucking olive oil.
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Got a new project coming soon. Very very very excited about this one as it crosses over on the 3 things I absolutely love: basketball, design and technology.
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Behind every freelancer is someone with a steady job to provide healthcare.
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Super excited to share the new
@eatloisa
brand and site!
Progress Labs produced the branding, site design and engineering for Loisa.
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Favorite launch this year:
Still a lot to do but the joy we get from working with
@akidsco
developing their new site has us on high.
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Benefit of going headless for ecomm brands (using something like Vercel)
First party data built in...fo free:
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Fun thought:
If any agency says they are experts in your industry ask them why they aren’t a brand then.
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A week into removing Twitter / Instgram from my phone and let me tell you...I look at Reddit & LinkedIn *a lot* now.
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I’ve got a hunch. Celebrities go into skincare and vitamins/supplements because:
1. Great Margins.
2. Celeb is the differentiation, not product.
3. Low/no regulatory oversight.
Am I wrong?
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@vanschneider
Don’t forget the
4. Wants to be a freelancer
5. Wants to release their own “product"
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If I had to bet on who’d succeed starting a biz in ecomm -
@kdlafrance
None of this I’m a marketer shit tho. She’s gold. Empathetic, cares about customers, cares about people, cares about quality.
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So there is this dude in my neighborhood who will pick a single color and that is his whole outfit.
If he picks purple, *everything* is purple. All of it.
Just found out his *entire family* also does this. Husband, Wife and 2 kids.
Hella swag.
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Very excited that
@usehuron
has released deodorant.
1. I wanna support my friends!
2. My friends make awesome deodorant!
3. Now my whole body has a consistent smell from soap to deodorant!
Good job
@MattMullenax
. I knew you’d take my breath away with good smells & not farts
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Getting a dog today.
1yo, rescue pup.
Share your tips.
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Ya boy is hosting a dinner. Come thru:
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Had a brand launch yesterday.
Branding
Site Design
Engineering (with some Shopify Plus magic)
Excited to share with y’all soon.
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8. Lastly, if you're still reading (hi, mom)...I had white chicken chili for lunch today and it was delicious and thank you for reading.
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I suck at sharing stuff so figured I'd give a quick update from all the projects
@progresslabsco
launched this summer!
We launched three brands back-to-back this summer. Super proud of our team and the brand we get to work with :)
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@TheHipsterRebbe
Sue. Get a lawyer an sue.
You most likely have legal right to sue the store/store owner for potentially mis-profiling you.
And if not sue the cops.
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Lemme get this right. A white dude I know is verified with 18k followers and works at a big tech company.
@kvlly
has ~110k followers doesn’t work at big tech and isn’t verified.
Sussssssssssssssssss
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Just because something is low value to you does not mean its universally low value.
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I've gone to some of these ecommerce dinners and they usually feel like time share setups. Last night was the first time in a long time it just felt like good vibes with good people.
Let's keep that going through the summer and the rest of eternity.
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Does anyone remember taking typing classes in school?
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I wanna see y’all pump up and talk to brands that aren’t always in the spotlight.
Talk to brands that are focusing on sustainability:
@LeafShave
@walkfulton
, etc.
Talk to brands that spend a lot of time focusing on product and customers:
@usehuron
@TrySourse
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Yooo this is legit. Kids in our neighborhood (purposely not pictured) wrote down their reviews on a dry erase board.
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@ryanstephens
Don’t forget:
- Show respect
- Treat people equally
- Not judge others.
- Support others, no matter what.
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White dudes on twitter:
- give $1000 to a syndicate deal → call themselves investors.
- dad buys real estate and puts it in the will → call themselves property investors
- dropship tennis balls → call themselves a brand owner
Twitter is the comment sections.
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I sort of wanna make a Shopify Theme and put it on the Marketplace that is literally meant for 1 product stores. No variants, just a big ass buy button.
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For real tho: how many people in ecomm actually disclose their relationship/financial incentives for apps they recommend?
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Why can’t they do Black Friday deals on real estate? Like lets be real, I don’t need a trash can at 50% off. I need to buy a house at 50% off.
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I can name the agency with 99% accuracy of ever new site launch in ecomm at this point.
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Yall. I’m laid up from a knee surgery. Got time so send me some products and I can do some product reviews for ya.
UGC coming in hot. DMs open.
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Got two sites launching next week.
THEY BOTH LOOK DOPE AS FUCK!!
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In honor of Wednesday I wanted to share a list of sites that are super cool.
We have no idea what their conversion rate is, why the sites are designed the way they are or who made them.
Just like them and wanted to shout em out below! 👇
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I do not care about your top line revenue. Tell me about your profit margin.
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The only photo in my mood board
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@kvlly
I appreciate your authenticity in this by not re-doing with the slight typo/correction.
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Dear
@ShopifyDevs
could y'all help normalize custom events and hooking into said events?
You do this already, but can we for:
1. Consistently named events?
2. Pushing theme / apps devs to use for these events?
Example:
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@zachmstuck
Kids Peloton Bikes.
Chocolate Pencil Erasers.
Suit store that only sells Dwights Schrutes apparel. Call it Schrutes Suits.
That last one is actually good don’t steal it please.
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If R*d A*tler is sending out newsletters you know it’s tough out there.
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Imagine if Liquid Death followed the playbooks y’all swear by.
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Someone just said they don’t want to work with our studio because we asked them to make a calendar invite.
😂
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Squad!!! Loved working with the Air team on this project.
Y'all check it out.
when the landing page is extremely clean...
big thanks to
@patrickbjohnson
and the
@progresslabsco
team for making magic 🪄
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Y’all really wanna disrupt an OG in the space?
Y’all really wanna show that DTC can work against the big boys?
REMAKE CAPRI SUN!!!!
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Capping off the month of November with a championship run in my basketball rec league. 2 in a row. Hell yea.
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Just got site designs from our designer (he's amazing) andddd I wanna build it right now.
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We're in an era in which we give more credit to people who talk a lot over those who do a lot.
I wanna write something up on this but I'm too busy doing stuff.
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All I want is for Twitter (and the larger internet) to feel welcoming again.
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I think the headless headache result we're dealing with now can be clearly tracked back to 3-4 diff agency groups in NYC.
They built on an immature tech stack with clients too small to support it using too modern tools (for clients) who just needed to validate selling online.
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Imagine if contractors just bragged about their hammer brand all day long.
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Stable businesses don’t prove success.
Well paid staff with amazing benefits don’t prove success.
Steady and stable growth don’t prove success.
You know what does?
Announcing a private dinner you’re hosting on Twitter.
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My favorite thing happening right now:
"Strategists" reviewing work that individual contributors created and writing "thought pieces" on stuff they couldn't ever make, conceive or consider themselves and then being touted as an expert.
It's easier to edit than create.
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I wanna start a sandwich shop where I tell me one thing about your personality and I get to make a sandwich and charge you for it.
Call it Aura on Rye
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Ecomm pickup basketball game.
Who’s in?
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Y’all wanna talk about inflation?
Brands with no credibility, value proposition or proof of quality out here charing $100 for a fucking hoodie.
Y’all crazy.
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If landing pages work so well, why not just make the whole site one landing page?
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So
@RosenZone
and I went to a party this weekend that had a lot of really famous people there..does that mean we're famous now?
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Everyone on my timeline talking about Eight Sleep had it gifted to them. No cap
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It’s funny to watch someone attempt to become a thought leader via Twitter.
I say this as some one who’s also tried.
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