Michelle Luo
@meesh_luo
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1,214
Following
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Statuses
215
facebook ad library stalker & professional coffee drinker. ☕️ vp of growth @july
📍Orange County, CA
Joined February 2017
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#Orm1stFMNanning
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ORM HEARTBEAT UNSTOPPABLE
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Cardi B
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गोवर्धन पूजा
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ルヴァンカップ
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OUROAD IN VIETNAM
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#YINWAR1STFANMEETING
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サッカー
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グランパス
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土砂降り
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日本シリーズ中止
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Gobert
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サポーター
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ファンタジーS
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ピクミン
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名古屋優勝
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Anyone traveling soon or need to stop using their parents luggage’s? Message me and I’ll send you something from July.
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Can I pre-book a sick day this week from my pending Facebook ROAS? 🤔
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Feel-through Attribution™️ aka I feel like this is contributing to sales.
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Thank you all for blowing up my DMs. I love knowing how many of y'all still use your parents luggage.
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@TaylorHoliday
@ChereneAubert
@andrewjfaris
@loft325
@iamshackelford
@TaylorLagace
@MandiMoshay
@social_savannah
@vincent_wu_817
@jimmykolmos
@Kyle_R_Lawrence
@Nanapalooozaa
@JwPalms
@Dean_Dubs
@jennerkearns
Can confirm I’m currently crushing it.
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3 Things That Are So 2018🙅🏻♀️
1. Eating Tide Pods
2. Rising CPMs
3. Running interest targeting on Facebook
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If you have 45min + a cup of coffee (or a glass of wine), this is a great read.
The
@CommnThreadCo
Holiday E-commerce Strategy Guide is live!
Featuring:
📖 35 Pages of Detailed Insights
👨👩👧👦20+ Quotes From Leading D2C Experts
📈10000's of graphs
💸 The Priceless feeling of knowing you are ready for Q4.
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Ad accounts, stock market and just life giving you heartburn? is officially on the market to give you heartburn relief without talc + other shitty ingredients...and yes, we're plastic-free.
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@AaronOrendorff
“Head of growth” - an ambiguous role that’s responsible for revenue and companies hire expecting to fix all their problems
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Go to
@Disneyland
they said, it’ll be fun they said… $250 and stuck on 2 broken rides later, I beg to differ.
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“Demand got pulled forward.” - Scary phrase of the month for those who tried to project their Apr/May rev based on 2020.
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If you care about making better creatives, here’s a not so mind blowing video of me in Barcelona breaking it down for
#SheCommerce
. (This tweet’s for you
@social_savannah
)
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Love this ad from
@Splenda
, does such a great job of tying in something that’s culturally relevant.
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One weird trick for BFCM? Join me on Thursday with a killer panel to hear all the secrets and obvious things you should be doing.
15 reasons we should hang out this Thurs (in no particular order).
Except that … 15’s a shocker.
It’s the Black Friday panel to end all Black Friday panels.
Link in next post ⤵️
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@jbryanporter
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@justjessssss
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@CurtisMatsko
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@selomagbitor
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@quintonjlewis
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Have an hour and 13 minutes to spare? See how
@Shopify
x
@TaylorHoliday
maximize ads during Black Friday.
…And yes, the planning started already.
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In case anyone was wondering, the answer is YES. Meet
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Dear
@McDonalds
, why in the world does the filet-o-fish only come with half a slice of cheese? - Sincerely, everyone who has ever bought this sandwich.
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@ChereneAubert
@andrewjfaris
@Nanapalooozaa
@krissjoy
@loft325
@MandiMoshay
No wonder I didn't get the invite
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@social_savannah
While I don’t think driving awareness has a place in DTC marketing, I think AIDA is a framework meant to be applied on ads and not thought of as individual parts of the funnel. A good ad should consider all parts of AIDA.
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Need a new perspective? Send us your ad account for an unfiltered audit.
#FacebookAds
@meesh_luo
@TaylorHoliday
@andrewjfaris
@TrentK77958045
Just two ladies ready to talk shit on your ads 💩
#squadgoals
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@TaylorHoliday
It’s literally my favorite month of the year. Revenue, good food and endless exciting BFCM moments.
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If you’re on the hunt for a job, hit up
@itslukeaustin
&
@CommnThreadCo
We’re hiring a Sr. Growth Strategist.
You’ll work at the intersection of CTC’s team, data set, & tools, growing Next Gen DTC brands.
Past Growth Strategy alumni have gone on to some of the following:
- VP of Ecom, Igloo
- VP of Growth, Bobbie & July
- Head of Marketing, Surely
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@TaylorHoliday
@Kent_Wilson
@ChereneAubert
@itslukeaustin
@Kyle_R_Lawrence
@AllySimms_
It was like going back to school again but also taught me to bring a lot more balance into my life. Hardest part was leaving the office on time and healthy snacks.
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Hmmm sounds familiar.
Letting a major retailer run a coupon code offer on your branded search terms is like drilling a giant hole in your ad funnel.
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@ChereneAubert
@TaylorHoliday
It’s actually 10% luck, 20% skill, 15% concentrated power of will. 5% pleasure, 50% pain and 100% reason to remember the name.
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I vouch for this human. She’s amazingly talented.
Another addition to the CTC twitter mafia.
@loft325
will get you dialed on all things FB creative. She’s an immensely talented designer, a better mother and one of the best humans I know!
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@ChereneAubert
@SeanEcom
@Zarsace
@mrsharma
@codyplof
@TaylorHoliday
@moizali
Hahaha I don’t disagree.
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@TaylorHoliday
@josuafagerholm
@social_savannah
@herrmanndigital
@Gil_RunDMG
@AdsAlchemist
@datarade
@KKnapp
@andrewfoxwell
@zachmstuck
@davenathan
@zackkanter
@KovachR
@typesfast
@Austen
I wonder what the CTR is on those search ads.
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@ChereneAubert
Or you didn’t hit some sort of ridiculous projections for Black Friday and now you struggle.
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Bethany Frankel approves 🥰
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@social_savannah
Ahh yes, you mean a lifestyle carousel with the product names? So revolutionary 💅🏼
#ComingAtYou
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T-24 hours to the greatest brand launch you didn’t know you needed.
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@ChereneAubert
@codyplof
@vincent_wu_817
@andyreese_
Only if they allow people with a handicap of 45.
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Get your Wonderbelly with prime!
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@social_savannah
@TaylorHoliday
@andrewjfaris
@TrentK77958045
Now I actually need to tweet something 🙄
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Series of unfortunate travel: AirBnB gets cancelled the day before check in due to “hostile, aggressive situations” happening in the building AND flight just got delayed an hour 🤬🤦🏻♀️
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You mean these carousels? How mind blowing.
@moenichedee
@TaylorHoliday
@glossier
@meesh_luo
But have you heard of... FABA 🤪 (fake dynamic ads for broad audience)
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I’m so mindblown right now. Andrew is coming is hot 🤯
Profound ecommerce & digital marketing insight, comin' in hot:
You know what really helps your digital marketing & customer acquisition efforts? Having a great product.
You're welcome for serving up this blistering hot social media content.
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This is so important! Step away from focusing on that day to day ROAS for second and understand the true value of your customer.
1/ Hypothesis:
LTV:CAC by specific cohorts (first product purchased, source, discount y/n etc.) for specific time windows (30,60,90 days) is perhaps the most important but least understood data point for any e-commerce business.
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@social_savannah
Did different urls for different carousel cards just open up for you? Might wanna ask Facebook to whitelist you for features a little more quickly 😏
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@AaronWarshawsky
Here to report I have a discover card…and an EarthLink email address. I might be an old lady.
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@jsappington
@kaleighf
@RosenZone
@cometeer
@drinkhaus
@usehuron
@rubyforfun
@JuneShineCo
@olaplex
@itswonderbelly
I love everything about this.
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@TateBrinton
I wouldn’t abandon something that’s working but I’ve definitely seem running broad work just as well, if not better, over and over again. I would just rather focus my time on making better creatives and letting Facebook decide who to serve it to.
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Love her more than the Power 5.
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Resurfacing back on twitter in light of a launch coming in the next two weeks, stay tuned folks. It's a hot one.
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@ChereneAubert
Ask them for money in the form of meta credits and target gift cards. They’ll run.
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Coffee for thought: Is your “best” performing ad the best of the worst? If so, try again.
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@andrewjfaris
@TaylorHoliday
Lol not negative, just where I usually see CTRs at. Or maybe it’s like a 1.3%, also really depends on your objective. But yes I do need a bio update.
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Maybe hot take: telling someone the key to success is testing is not great advice.
It’s vague and so unoriginal.
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@mattaxline
@adrianne__v
@MandiMoshay
Ooh I got my duvet covers from target. Their new casaluna line is amazing
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@DTCNewsletter
Large groups of people on a call who contribute to nothing other than an intro. That doesn’t show you have lots of people working on the account, that shows you have a lot of payroll that’s being passed onto the client.
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@andrewjfaris
Tackling all 3 at once-
1. Ask yourself if you would click on your own ad with no context, I’m serious.
2. From bag to mouth. Or chopsticks if you’re classy. 🤷🏻♀️
3. It’s coffee time, ALL the time. But winning hours are anytime before 10am or at 3pm.
@social_savannah
@meesh_luo
@TaylorHoliday
@TrentK77958045
Top 3 potential topics for a
@meesh_luo
tweetstorm:
1. Growing brands with great advertising. Duh.
2. Proper Flaming Hot Cheetos at work technique. The people want to know: how do you eat them without creating a red keyboard?
3. Times of day for coffee-drinking, ranked.
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So excited for this drop tonight.
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