Caitlin Hutchinson
@caitlinkhutch
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Head of Marketing @sendlane ✨| Brand Architect, Growth Enthusiast | Helping DTC brands unify their tech stack | Wife, Boy Mama, Rescue Dog Lover
Carlsbad, CA
Joined August 2016
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Pinned Tweet
It's going down... I'm yellin TIMBERRR. 🔥
After an absolutely phenomenal event last year (we had 150+ people on the waitlist—sorry, fire marshal), the Biggest DTC Event of the Year, Commerce Roundtable by
@Sendlane
, is returning this September to San Diego! ✨
Grab your
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Commerce Roundtable by
@Sendlane
starts tomorrow and setup day is upon us! (Been planning this forever I can’t believe it’s arrived) Looking forward to seeing y’all IRL. ☀️
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Standard
@Sendlane
leadership retreat. Everyone hard at work while
@yojimmykim
smokes his Godfather cigar on the rocks...
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@sendlane
is hosting the hottest DTC event of the year Commerce Roundtable San Diego - Sept 18/19!🎉
Here's a peek at just a few of our🔥speakers:
@iamshackelford
@ecomchasedimond
@obviceo
@yojimmykim
@_zoekahn_
@JessCervellon
@mikebeckhamsm
@karlymcfarly
@ecomm_cowboy
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When marketing is doing 👏🏼 our 👏🏼 job 👏🏼 so you can do yours.
Don’t come at me sendlane sales 😂
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Commerce Roundtable location has been officially booked, and we're doing it BIGGER and BETTER this year. 👀 Deets on the way...
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The
@Sendlane
squad coming together for our Partner event. 10/10 recommend the cucumber margaritas at Puesto. 🍹
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@thedanielokon
As a female marketing leader who spearheaded Commerce Roundtable alongside our Korean founder, I have to say that we made every effort to create a diverse yet impactful event, and I'm proud of what we did. It can only get better from here. 😉
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While they who must not be named are raising prices… we’re out here giving you MORE tech, less stack, at even better prices. Because paying for contacts sucks…. 👀
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Been through a lot together and what a hell of a ride it’s been… and we’re just getting started.
#alvinandthechipmunks
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Did
@yojimmykim
dress up as Howie Mandel and host
@sendlane
deal or no deal in a bald cap? Yes. Yes he did. 🤣
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Shoutout to the red Tesla that forced this car upgrade. ✌️
And extra shoutout to
@yojimmykim
for playing my Dad and brokering a good deal for me.
Now offering his services for a small fee.
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Cheers to this milestone 🥂 — 7 years ago I started as employee 5 with the
@Sendlane
team and Mr.
@yojimmykim
Shout out to my marketing squad for these gorgeous flowers.
What a wild ride it’s been and we’re just getting started.
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We weren't kidding when we said the fire marshall says NO MORE.
Never thought I'd see bribes coming through the door to get tickets to Commerce Roundtable by
@sendlane
but here we are. 🫠
To the 100+ people on the waitlist, we'll make sure you're first in line next year! 🙏
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A brand I love texts me multiple times a week. I'm a loyal customer, but I've officially unsubscribed.
Pro tip: Leverage contextual data. Send more to those who click your emails/texts. Pull back on everyone else.
That click is telling you exactly what they're interested in.
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New pod coming soon! 'Welcome to Sendland'✨
Decided to embrace the constant misnaming and turn it into a pod. Recording our first episode today, wish us luck!
More deets on the way. 🏃🏻♀️
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Not to toot my own horn (toot toot), but when my team does an event... we do it RIGHT.
I cannot wait for all of you to experience Commerce Roundtable SD; it's going to be a vibe. 🔥
Never in my wildest dreams did I think we'd sell out so early...
With just 33 days left to go to Commerce Roundtable Live in San Diego - we are officially sold out of all sponsorship AND we're 70% sold out of brand tickets!
MC:
@iamshackelford
Speakers:
@ecomchasedimond
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A guy trying to sell me a cold email system just sent me a cold DM calling me “brother” 🫠 I know I work with a lot of dudes but come on now….
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I am back home (the 30-minute travel time was so hard) from
@Sendlane
Partner Palooza and am feeling so energized and excited for what's to come.
We spent a full day with our founding partners delving into Sendlane, our vision for the near future, and most importantly, soaking
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Had our venue walk through today for Commerce Roundtable San Diego (yes the very large building on the right) and let me tell ya… it doesn’t get much better than this. ☀️
Dropping the reg down below. You won’t want to miss this.👇
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Thankful this past week away gave me – uninterrupted time with my son, meaningful conversations with my husband, and space to reexamine myself openly and honestly.
Recognizing when it’s time to refuel is essential, because an empty tank will take you exactly nowhere.
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Did we come to LA for the whales tour or just to make ridiculous videos with
@noatuck
...
Also...
@sendlane
and
@socialsnowball
are now integrated. 🔥 👇🏼
We’re tech partners…
Of course we’re going to post a video about our new integration and partnerships 👇
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10/10 three days with the
@Sendlane
leadership squad in San Diego. ☀️
I don't know what I'm more proud of, how we worked together as a team or the fact that I got
@yojimmykim
in a Sendlane shirt that's not black.
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@nandoodles
@Sendlane
@realjimmykim
Thank you for bringing this to our attention Nandini! We will be reviewing this account.
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Can’t wait to have you speak again next year. You crushed it. 🔥
Had a great time speaking at Commerce Roundtable last week, meeting new friends and catching up with old friends.
Many thanks to
@Sendlane
for having me, and to
@iamshackelford
for all the feedback and assistance in prepping for the event!
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Grab a donut and coffee on us at GROW LA! 🍩 If you’re around come by the booth and say Hi!
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The best DTC event of the year is ready for replay and for a charitable cause!
Get 14 hours of content + the unreleased live recording of
@9operators
pod PLUS your $50 goes entirely to
@promises2kids
an amazing organization supporting foster children in San Diego. Register 👇🏼
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It's been almost 7 years so I think it's safe to admit this now...
This gives me PTSD of my days as a social manager. I did actually post a boomerang doing shots and deleted it quick enough that
@yojimmykim
missed it... 😂
I think.
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Come say Hi at eTail West! We’re the ones with the blinding neon sign. 😎
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@Melanie_Balke
I just purchased something and then questioned the whole thing over $7 shipping that showed up at the very end. If it was baked into the product price I honestly wouldn't have hesitated.
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Back in 2016 when I first started at Sendlane, my Mom was our ONLY social media fan. True story.
Now the buzz is everywhere.
When I say we have put our blood, sweat and tears into this, I mean it.
It's exciting and it's just the beginning of what we're doing for merchants.
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Things that get me excited... Having two 🔥 females like
@_zoekahn_
and
@JessCervellon
, do a LIVE
@OopsiePodcast
at Commerce Roundtable San Diego in September. Who's coming?
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Never have I ever had a better cup of coffee. ☕️
Get yourself a Director of Product Design who brings his own coffee grinder and espresso machine to EVERY. SINGLE.
@Sendlane
retreat. 😂
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An incredible experience. Thanks to everyone who came out to support us and enjoy Commerce Roundtable. ❤️
And fin. 🎤
Thank you everyone from the bottom of my heart for the support for our first official live event. I hope I delivered you the event of the year.
Big big thank you to
@iamshackelford
and
@caitlinkhutch
and the entire marketing team for delivering the vision. 🙏
See
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The BEST coffee shop setup hands down. Sunshine, ocean breeze, and YES I need a refill thank you for noticing. ☕️
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Couldn’t ask for a better group to be surrounded by today. What a day.🤘🏼
#makingpartnersgreatagain
Shoutout to all our founding partners who made Partner Palooza a hit! It was an incredible day full of great food, great people and even better vibes. 👌🏼
#makingpartnersgreatagain
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Just a casual Wednesday as Ginger Spice with my Spice squad
@yojimmykim
@OGAmirTorabi
and our CTO. What good lookin gals. 🤣
#90sparty
@Sendlane
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I really wish
@sendlane
and
@yojimmykim
would host our leadership retreats in better locations.
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@greg_dalby
from
@milkbarstore
crushing the first talk of day 2 🔥 at Commerce Roundtable
Note to self for next years event: buy more Milk Bar for Day 2 because it gets annihilated on Day 1. 🙃
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After 3 days of work and a successful event.. this is my favorite place to be. ❤️
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Here we grow, here we grow again…
Calling all DTC/SaaS Twitter friends. I’m on the hunt for a seasoned Product Marketer to join my rockstar marketing team. Must have experience in both spaces.
If you know anyone please shoot them my way! 🙏🏼🙏🏼🙏🏼
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Excited to welcome our 30 Founding Agency partners to our private event today. San Diego cleared out the rain just in time for our visitors. ☀️
Couldn’t ask for a more perfect San Diego morning to kick off our first ever Partner Palooza! We cant wait to see ya. 👋🏼
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My rockstar team is throwing the best DTC event of the year in one of the best cities there is.... so who's coming? 🤘🏼
Flashback to 2019, we had a wild concept: The Commerce Roundtable.
The idea? Gather the brightest minds in a room, discuss trends, and share what we've learned as Founders, operators, and marketers.
Enter COVID-19, and our roundtable went digital.
Despite the fun, we couldn't
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Day 1 in full swing! If you’re at Commerce Roundtable by
@Sendlane
come find me and let’s connect IRL! 🌴☀️
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At eTail West email summit talking all things email & SMS with our favorite host
@yojimmykim
🤘🏼
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Me watching me in 2019 talk about how “amazing” our new pop ups product was 🫣 vs the team at
@Sendlane
launching our ALL NEW FORMS product today that’s truly 🔥
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Stoked to have the support from
@iamshackelford
and low key crossing my fingers this inspires
@yojimmykim
to get a sendlane tat…
My core role in any of the businesses I have ownership of has 3 core areas at all times.
Increase Partnerships and Introductions to my current network
Increase the visibility of good businesses and great products
Increase Revenue for myself and teams we support
When the
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Excited to have
@iamshackelford
hosting our event in September! Going to be the most 🔥 DTC event of the year. Will I see you there?
Fed up w/ the status quo of events? We are!
We’re putting the audience in the driver’s seat w/ interactive workshops moderated by
@iamshackelford
on topics like growing & retaining community, dissecting data & unlocking creativity.
Join the experience:
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@iamshackelford
@yojimmykim
@Sendlane
@socialsnowball
@noatuck
@obviceo
@chrismeadej
@OGAmirTorabi
@FitDadJake
@Tech_Teddy1
@NickRomaya
I'm a little surprised Jimmy isn't better with chopsticks...
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Mama moment: The best job I’ll ever have is raising this little dude.
I MEAN LOOK AT THAT FACE.
I am thankful for the perspective that came with becoming a mother, the renewed appreciation for the simple things in life, an overwhelming joy in just being together, and a
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❤️❤️❤️
How many people helped Commerce Roundtable the DTC event of the year?"
These 5.
Led by their fearless leader,
@caitlinkhutch
took my vision and executed and elevated it.
Gregory killed it with design.
Madison made sure every minor detail was outlined.
Delaney ensured we were
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Already have a couple team members grabbing
@microperfumes
@milkbarstore
@PopSockets
@PsychedelicH20
@outwaysocks
and I'm currently perusing
@laurie_belles
🛒🛍️
We gave every team member $200 to shop for whatever they wanted for Black Friday with any of our customers.
We love supporting those who support us ✌️
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Excited to welcome
@my_obvi
to the Sendlane family! 🎉
Were making the switch to
@Sendlane
at Obvi and day 1 of migration we have a team of 5 people helping us take care of everything from flow migration and integrations to list clean up and segment buildout.
We’re going to be super public about our migration in regards to the good
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It was truly a treat 🍪 catching up with Greg Dalby and diving into Milk Bar's journey with
@Sendlane
Stories like these make me even more excited about the work we do. We aim to be so much more than just a platform—we aspire to be your partner in success every step of the way.
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Thankful for my boys. Life is infinitely more beautiful because of them. ❤️
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@DTC_Jared
@yojimmykim
@9operators
@Sendlane
@obviceo
@iamshackelford
@ecomchasedimond
@karlymcfarly
@_zoekahn_
@chrismeadej
@OGAmirTorabi
The GOAT of course 😉
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Today I'm so excited to finally announce our new series A of $20m with Five Elms Capital! The last 4 and a half years with
@sendlane
have been a wild ride that I'm so proud to have been a part of. I can't wait for this new chapter for our team, product, and customers! 🥳
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@yojimmykim
@ecomchasedimond
@iamshackelford
@obviceo
@greg_dalby
@jessSigsworth5
@_zoekahn_
@thedrewbucks
@AaronSpivak2
@theisaacmed
@karlymcfarly
@JasonPanzer
@SeanEcom
@mikebeckhamsm
@9operators
@ecommcowboy
@ZachRego
@Melanie_Balke
@chrismeadej
@CTtheDisrupter
@chaseclymer
THE FINAL COUNTDOWN! 🥳
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Get outside and touch grass. In my case, the ocean. 🌊
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Excited to have
@ecomchasedimond
join us in our mission to unify the eCom tech stack! 🔥
I have some exciting news to share:
This has been in the works for close to 4 years now.
TLDR: I’ve just joined the
@Sendlane
Board of Advisors.
The longer version of the story:
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Friends don't let friends pay for reviews.
So pop the champagne 🍾 because Sendlane Reviews is officially live and FREE for all our customers. 👇🏼
We are stoked to introduce you to our latest & greatest: Sendlane Reviews!
✅ Easy review collection
✅ Dynamic review display
✅ Convenient management & response
✅ Unlimited reviews
Why pay for reviews when you can leverage them for free? Explore:
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Annnnnd that’s a wrap on the next recording of Welcome to Sendland. 🔥 Stay tuned for our official drop in July.
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'I don't need more drinkware, I don't need more drinkware...' sees the ad for the millionth time... Adds to cart.
You win again,
@simplemodernco
. take my money.
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There is nothing better than watching our fully remote team come together to eat, drink, dance, dress up, sing karaoke, play games, and everything in between. Thankful to be a part of the
@Sendlane
team. ❤️
Want to see me in a dress and wig?💃👇
Excited to share a highlight of our recent Summer Retreat: The Sendlane Sizzling Summer Extravaganza!
Enjoy :)
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One of my favorite customer calls I've ever done was with Dave over at 80's Tees.
Hearing his passion for how we've helped—slashing costs by 50%, cranking up ROI by 127%, and giving rockstar support—was like a shot of espresso straight to the soul. ☕️
It’s moments like these
To keep up with rising global demand,
@80stees
needed a user-friendly, cost-effective platform with excellent support—Klaviyo wasn't ticking any of the boxes.
Reflecting on the seamless migration, Head of Marketing Dave Koziel said, "The Sendlane team did everything they could
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Touched the most magical grass on earth this week. ✨
It was a successful first trip to Disneyland for our little man. And a healthy reminder to me of the importance of taking real time away from the daily grind to recharge and be 100% present with my
#1
peoples.
Everything I
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@nick_eubanks
@HalZeitlin
@Melanie_Balke
@webflow
@CoreyGMoen
@attentiveHQ
@Sendlane
@privehq
@Daasity
@superfiliate
Head of Marketing at Sendlane here. 😃 And I just had to pop in and correct this; less than 10% of our traffic is paid. We're actually scaling that side now. And I recommend
@FlowoutHQ
for Webflow dev ALL DAY. I have worked with them for years now, they're amazing. 🙌
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@iamshackelford
Thanks for the shoutout, dude!
Appreciate your part in this event and can't wait to absolutely crush it in a couple weeks. 🔥
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Just popped in to check on the registration list for Commerce Roundtable by
@sendlane
and holy catfish 🐟 we're SOLD OUT on sponsorships and only have a handful of tickets left!
Are you hitting the road and coming to San Diego next month? Say yes.👇🏼
>>>
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@obviceo
I work my tush off but I’m privileged to have flexibility (thanks to Sendlane) to be a very present, involved Mom. Privileged to have a part time nanny, parents that help, and a husband that watches our son part time. Thankful I haven’t had to choose one over the other. Being a
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@Melanie_Balke
@yojimmykim
@FitDadJake
@OGAmirTorabi
@Sendlane
@NathanSendlane
Jimmy is a master planner of the best team retreats ever. This one topped them all.
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On this International Women's Day, I have so much pride and gratitude for leading this exceptional team of talented women. 👇🏼
Their dedication, creativity, and confidence in taking on new challenges inspire me daily. And being part of a company that makes an effort to champion
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Seriously, this is the best cold email subject line you've got? Don't threaten me 😂 BLOCK ✌️
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If we Zoom regularly you’ve definitely met my child aka my tiny marketing assistant.
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BRB crying 😭
Commerce Roundtable is SO fun.
@yojimmykim
&
@iamshackelford
& the entire
@Sendlane
know how to throw an event
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Would ya just look at these two peas in a pod? lol
After years of watching this guy hustle a million different roles, I'm excited to see what happens when he gets to put 150% into what he's really passionate about.
In 2024, I can FINALLY focus on the shit I love.
Let me explain.
This past year, I spent the daytime chatting with the community, helping customers with their retention needs, going to events while doing operations, finance and board decks on nights and weekends.
I’ve always
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Don't make your customers dig.
Case in point, I received an SMS from a brand I love asking me to opt-in to win a trip to Italy. When I clicked the link, it sent me to their Instagram... and it was up to me to figure out where the opt-in for the trip was.
Sooo I left.
And I
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I think we need to open up the budget for more “testing”…
Accidentally send one to Carlsbad next time
@yojimmykim
I was helping test a customer’s funnel..
And I “accidentally” ordered 👀
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A necessary pit stop at
@milkbarstore
Vegas to support our customers and get some delish goodness during the
@sendlane
leadership retreat.
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We are LIVE!! ✌🏼 Join myself and
@travis_chambers
@ezrafirestone
,
@yojimmykim
@therouteapp
@rechargepayment
@refersion
for
#TheCommerceRoundtable
Season 5 Mastering Customer Acquisition & Retention in 2021! Hosted by
@sendlane
Streaming until 1:50 PM PST>>
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When a 2 year old asks you to color at 7 am you say yes.
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