Chirag Kulkarni
@chiraggkulkarni
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Former CMO ($0-$550M in revenue), Scaling brands w/ AI-assisted organic search @ Taco 🌮 | Beam, Evvy, Expedia, LinkedIn l Forbes 30U30 | Top 50 CMOs
New York, USA
Joined July 2022
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What’s the difference between an agency that charges $500 vs $5000/ month?
Last week I had a call with a potential company that wants to drive more revenue in 2024 through SEO.
They are in the clothing business, but B2B
(yes B2B works for SEO!)
The CEO tells me “This
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After generating over $52M from SEO, here are the 'lucky 7' tools I use to dominate search.
Steal these or upgrade your toolkit if you want to supercharge your SEO efforts.
1)
@low_fruits
Fundamental part of optimizing for search is finding the right keywords to go after.
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Have really enjoyed engaging with folks here - time for a re-introduction!
I grew up in the midwest, left for Boston to attend college.
And I’ve always been fascinated by how people make money on the web.
So I started researching “how to make money online”.
And ran across
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Here’s a little hack I use to find great keywords to rank for that will drive revenue.
Most people waste their SEO resources targeting hyper competitive keywords that, unless you have crazy high domain rank may be difficult to rank for.
Let’s say I was in the software space.
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@obviceo
The best part? PayPal will remind you again and again and again until you take out that 2 cents 😂
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Dedicating my first tweet since my prior account
@chirag_kulkarni
got hacked to an incredible podcast w/
@bhalligan
on revenue builders.
I’ve listened to it 3 times and a few things that I found fascinating:
- Retention and strategies to improve retention through incentives and
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Here's how we outrank sites like Walmart, Amazon, Trip Advisor, and Macy’s.
Steal this process to outrank the big boys:
Every few days I hop on a call with a founder who has just raised some money and looking to scale.
“How can I outrank Expedia?”
The key isn’t targeting the
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We scaled this brands organic revenue by 122% by deleting blog posts.
That wasn’t a typo.
Content is foundational to organic search.
It shows google that your site is topically relevant.
It also helps you build mid and top of funnel traffic which drives revenue.
But what
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Here’s why I believe Local Businesses will WIN with Google Search Generative Experience (SGE)
And why your business should pay attention and DOUBLE DOWN NOW.
Are you scared of Google Search Generative Experience?
Chances are, you are like most of my friends and are.
RIP to
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1,200,000,000 searches a month
Can you guess the brand?
If you guessed a large travel brand that has dominated the SERPs over the years, you guessed right.
It's
I had the pleasure of sitting down with our client Expedia and the Head of Organic Search,
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If your SEO agency is doing these 3 things - run!
1. Measuring the wrong metrics
There are short term and long term metrics that your agency should be measuring.
I was talking to a company and they were measuring rankings on a weekly basis.
Do you realize how much volatility
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This company was BLOWING $40K/MONTH.
How?
By working with a big bloated agency.
I don’t want to name names, but let’s just say it’s a firm that is all too common in the venture circles…
And sadly, SEO firms are the most common I see this happen.
I was meeting with a friend
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@joelgascoigne
Really impressive Joel! Curious if you have written anything on managing meetings / moving the needle while everyone is in different time zones
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One of the BIGGEST issues I see brands make is missing search intent.
What do I mean by this?
There is a difference between keywords that are transaction keywords and informational keywords.
Take for example the keyword " vegan cookies".
Versus the keyword "healthy vegan
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I added $1.3M in revenue for this DTC brand.
And I didn't write any content or build any backlinks.
Here’s how:
1. Re-optimized money pages
This brand was simply ranking for the wrong things that were too competitive.
Step 1 was finding the right keywords to rank for.
This
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Growing your organic revenue takes time if you don't know what you are doing.
Here's how we moved this brand's money pages in 45 days and got them real revenue fast.
- Keyword Research
We first started by prioritizing this brand's collections and product pages.
We figured
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🚨 Breaking News: An anonymous source just leaked the entire Google algorithm.
I had AI read through all 2500 pages, and then I picked out the most critical elements that you can implement immediately.
Here are the main takeaways and what you need to focus on for your brand.
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Want to hear the one mistake that costs software and e-commerce companies millions of dollars in costs and opportunity?
Hiring writers before organic search experts.
I literally see this again, again and again.
What do writers do?
They start publishing a bunch of content.
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People are blowing AI in organic search out of proportion.
And it’s hurting their business.
Let me explain.
I had a call with a potential customer that talked about how throwing up a bunch of AI content got his friend a bunch of traffic and wanted to do the same.
There was
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@DrCamRx
@RobertFreundLaw
@iiiitsandrea
Problem is the use of the brand name “ozempic” in the copy. Will quickly get a C&D.
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Do you know the 1 most important factor that decides ranking 5 versus 1?
Authority.
What drives authority?
Link building.
BUT, do you know the way agencies BLOW clients money?
Building links to the WRONG keywords that, frankly, a site may never or have a SHOT at ranking for.
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A big misconception with E-commerce brands is that you need unique products for each collections page.
Steal my collections structure for better collections rankings and more organic $!
Today ranking collections are a much more competitive and easier way to get more organic
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Last week I spoke to 30 of Limited Supply's 7-9 figure entrepreneurs about growing their organic revenue.
And these 6 items were repetitive golden nuggets.
1. Add content to collections pages
But a collections page is not a blog post - why and where would you add content?
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@Charles_SEO
Charles have you found a tool that allows you at scale to see which queries show up as SGE queries?
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Google released Google's SGE or AI Overviews (AIO).
Here's what you need to do to take advantage of this change:
1) Write for different stages of the content journey.
Gone are the days of just picking random, top-of-funnel keywords.
You need to prioritize certain keywords
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@Hadley
That’s amazing! I’ve been doing similarly for 10 years and find it life changing. Now we have to get
@nihalmehta
to do it 😉
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@sulemanali
Couldn’t agree more. The compounds they are building give them a moat that other telemedicine companies that are selling just minoxidil or finasteride don’t get. AOVs are also much higher. And they have the brand.
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Someone LEAKED this factor in the Google search algorithm and it's been a game changer for the brands we work with.
This is what it is and how to apply it to your business.
In last weeks leak, Google called out fresh and unique content as a critical factor to drive organic
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@JerimiahLee
I’d hit up Eli at Elite Travel Guy. Knows his stuff. If you want a DIY just go to . I would cross check against pointshound and too
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@SecretCFO
What does a successful BOD look like? Signs of an unsuccessful one (beyond the obvious). What can the CEO do to build a successful BOD
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@davegerhardt
I’m hearing a very similar sentiment. Especially with the changes with search, it’s making it not just an exciting, but critical space for businesses to double down on 🚀
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We helped this brand 2.5x their organic traffic.
And we didn't write a single new blog post.
And to top it off, they were only live in 3 markets.
Here's what we did instead.
🧵:
(Bookmark this!)
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Sites like CNN, USA Today, LA Times are being penalized by Google.
Here's how you need to take advantage of it if you are investing in organic search.
As of this week, Google has been handing out manual actions to a bunch of specific sites that were running sponsored content.
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@asanwal
Very interesting. I’d think the Glassdoor biz for vendors would have been executed by now, esp since 2020
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@boringmarketer
My favorite is the argument that “google dings AI content”. You know why? Because your AI content is horrible quality 😂
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"Penalization territory" is a zone I see more and more companies getting into.
Here's what it is, and how we undid this for this brand and set them up for rapid growth.
Penalization territory is a term we use to say how risky a company is at getting penalized by Google.
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@boringmarketer
Man that’s why 2024 is going to be about working with the right companies who meet a budget threshold
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@ericosiu
Having experienced execs is impactful, but the right stage and timing. I’ve tend to find 1 maybe 1.5 steps ahead is best (I.e. someone could’ve been an amazing vp of sales at brex at $500M in rev and be horrible for your $5M ARR biz)
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We said "no" to these 3 companies in July to work with our agency.
Here's why we did it (it was NOT because of budget!)
The biggest mistake that many B2B companies make is taking on every client that comes in through the door.
In the pursuit of scaling MRR (monthly
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Here's your chance to get my Organic Search secrets for free TODAY.
The Limited Supply podcast and I are doing an organic search teardown.
Limited supply is a great podcast for eCommerce entrepreneurs to learn tips on how to scale their organic search traffic from industry
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@AaronJNosbisch
@drinkbrez
2 things:
1. some sponsored content pages are getting clapped, and product/collections are increasing in the SERPs
2. E-commerce stores are being more favored by Google / getting a boost
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@asanwal
Anand, have you ran across any examples of this that are executing well? Sounds like a business that could be quite lucrative.
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@jasonlk
I like the point you mentioned about marketing the company vs oneself. Does not mean don’t prevent your CMO from building a personal brand, which can propel the company forward but within moderation of the overarching goal.
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@neilpatel
And what one of the best ways to promote your product, and build authority, you may ask?
LINK BUILDING!
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@neilpatel
Content on page? I’m seeing content on the page (atleast 1500 words) as a big driver
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@aschwags3
Do you have a framework for
#4
? I’ve hired assistants before but (probably) haven’t used them effectively to get the most out of
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@SievaKozinsky
How did you get demand from pharma? I can imagine the supply side being easy (with finding physicians)
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4. Link Building
I cannot stress enough how important link building has been for this campaign.
We started building roughly 10 links a month and have increased that slowly as we built authority.
We focused on pages like the homepage, money pages, and content.
We focused
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@SEOKeval
I haven’t seen a single company try to bring link building in house successfully. They typically try and resort to prior agencies
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@pavlos1944
@aioseo
Congrats Paul! Syed is a great guy and know he’ll continue to shepherd Low Fruits :)
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@LisaPopovici
I love it. Have it with green yogurt, some blueberries and cinnamon with some Catalina crunch on top. Don’t knock it till you try it 🔥🔥🔥
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@neilpatel
I’ve found 2 issues: thin content and poor site structure. It CAN work just depends on what a business is trying to achieve
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@MoritzReich
@emirates
Sadly quality has dropped in business. Trumps US airlines but I prefer Qatar!
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