Ankit
@kreatekit
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Co-Founder & Chief Brand Officer at Obvi | $80M in 5 years š | Building brands in 2024, not 2004. | Subscribe to our newsletter ā¬ļø
Joined May 2022
Our highest converting landing page at the moment. ā¦ but haters will say itās too cluttered with info. What do you think?
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There's a billion brand guidelines out there, . but most of them are WAY too complicated. FOLLOW, LIKE, RT, and comment BRAND. and I'll DM you the only brand guideline sheet you'll ever need
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Starbucks have been misspelling names FOR YEARS. ā¦ and the reason why they do it is absolutely genius. In this š§µIāll break down their strategy + how we used a similar strategy at @my_obvi . (PS: This strategy is crushing it on Meta Ads )
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Over the last 10 years, Iāve gone from . - Intern at an eCom startup to.- Creative Director of a $100mm brand at the age of 23 to.- 7-figure agency owner (for eCom brands) to.- Co-founder of a $40mm Health&Wellness Brand. Hereās my story and biggest takeaways from the last decade
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@BenStiller I grew up watching your dad on Seinfeld and King of Queens. Still one of the funniest actors iāve every watched! š.
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In 2 weeks, weāre going to be sending out these influencer boxes that I designed to 250 influencers a month. With our burn line, we have a few SKUs that some people may not understand when and how to take them. So with these boxes, the idea is that instead of marketing these
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Iāve been quiet for a hot minute š„µ . Been heads-down and working on our rebranding of Coffee Over Cardio. Weāre taking this brand from 0 to 100 in lightning speed! . Here's a few of the things I've changed on this. Hierarchy: Used visual hierarchy to guide the
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I just finished redesigning the Paw Rangers website. (currently in development) š¾. Take a sneak peak at the homepage š
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Over the last 3 months - 90% of my time has been spent on building decks for Obvi, Coffee Over Cardio, Paw Rangers, and Chew On This. I now finally know what itās like to be a McKinsey Consultant. ā¦ and I can proudly say; . Iām glad I went to art school and not business
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The word ābrandingā is thrown around left and right, but it seems like nobody really understands what the word meansā¦. How do I know? . Because everytime you ask someone, theyāll point out small parts of branding elements such as a logo. Letās set the record straight. A š§µš
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šØANNOUNCEMENT: Iām launching a newsletter. The DTC world is filled with a lot of āperformanceā and very little ābrandā. Thatās why Iām launching Brandish - the newsletter where youāll learn how to craft an iconic brand in > 5 min per week. Sign up here.
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What do Redbull, Louis Vuitton, Nike, Jeep, and Patagonia have in common?. They are all lifestyle brandsā¦. They sell a lifestyle . A ideal version of oneself. In this thread Iāll dive deep into what a lifestyle brand is and how you can create one. << A Thread š§µ>>
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We just flew out to Bentonville, Arkansas to the @Walmart HQ where we pitched our 2024 Growth Plans. One of the things we pitched was this "Off the shelf" display. Super pumped for the new year . What do you think about this?
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3 months ago, we acquired @CoffeeOvrCardio - and Iām finally close to crossing the finish line of the brand re-design. Hereās my re-brand of the K-pods. Canāt wait to start working on the website redesign. Thatāll be one for the books for sure
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Iāve been getting a lot of DMs about why we changed the packaging for Obvi. Here, Iāll explain what changes we made and why we made them:
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This is the B2B deck that got us into Walmart, Riteaid, Vitamin Shoppe, and another huge retailer weāre entering EOY. Weāve changed it a bit like simplifying and updating the design, updated some of the numbers, and added in products weāve recently come out with. But overall this
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$5000, 2 SKUs and a dream - thatās how we started 5 years ago at Obvi. Wouldnāt want to do it with anyone else. Happy 5th birthday Obviā”ļø
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Obvi Burn PM & Burn Fast . Burn at Night & Burn w/ your Intermittent Fast. @soonastudios crushed it with these. Landing page designs coming soon!
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I'm beyond proud to announce that @CoffeeOvrCardio is now the official licensee of @postcereals. I've poured my heart, soul, and countless of hours into this re-design and licensing deal. and now it's finally ready!. I can't wait to launch this for BFCM. 2024 will be SICKš
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I needed to find a way to increase our AOV . So I designed this landing page to sell BOTH Burn and Burn Elite. As a 2 step bundle . What do we think? š
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Cooked up this new landing page for our new Watermelon flavor š§āš³š„. Letās tear it apart together. š§µThread š§µ
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Posted our B2B pitch deck that got us into huge retailers like Walmart, Riteaid, Vitamin Shoppe. Got a bunch of DMs and questions on it so let's get into it.
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Our packaging failed in Vitamin Shoppe. Back in 2022, we expanded into retail for the first time. But we made a mistake ā we didnāt take into account that retail is a different animal ā a different, new audience. And with this new audience comes educating them on our product:
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Ever wondered why youāre drawn to certain brands more than others? . Or why you buy the same coffee every morning and open the same apps? . Thatās the power of a strong brand. Hereās the 8 questions you should ask yourself, if you want to build a strong brand. RT if valuable š
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Struggling to come up with ideas for your brand identity? . I get asked a lot about my process, so here it is. Pretty simple tbh. Let me know what you think in the comments
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When I made the first packaging for Obvi, I brought it over to Ron and Ash and they initially loved it. But after looking at the market and our competition. there was some doubt whether we should go the route of making our packaging look like this cereal product. Super
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We wanted to increase our AOV at @my_obvi by creating a landing page specifically focused on our bundle offer - and the results you could get from combining these two products. Here's the result. Do you think it will be success or a flop? . Let me know in the comments š
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Paw Rangers is officially launching on Labor Day Weekend!. Just wrapping up the last details on our packaging designs before kicking off. What do you think? . š„ or not?
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Are y'all ready for this? . "Roast my landing page" episode 1. Dropping it today if I get enough love on this post. Let's see if DTC Twitter is ready for this š„@ashvinmelwani @obviceo . Also - reach out if you want me to roast your landing page next
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Was up until 4am last night to play around with MidJourney (for the first time since it launched actually) . I suggest every creative in DTC start spending 30 minutes a day fucking around on MidJourney. It's truly powerful. I'm extremely late to the game, but wow - it's
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The best logos are the ones that take the shortest amount of time to create. They are just meant to be. Take Obvi for example:. This was my first go at the Obvi logo. But I thought it looked too much like Skype. While doing some initial mockups,I noticed some kerning issues
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Burn Box manufacturer pictures are in!. (ignore the bottles, just placeholders). I think the box turned out so well, @EggrolI nailed it matching our pantones and making thing pop. Aiming to send this out to over 250 influencers a month!
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Cooked up a new landing page for our brand - @CoffeeOvrCardio. Here's what we've done thus far, since acquiring them in September. ā
Full re-brand. ā
Gotten our affiliate program fully set up and ready to go through @socialsnowball. Shoutout ( @noatuck for the tremendous help
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Walmart retail launch was a success . Now weāre taking over Walmart .com with a little A+ content to help conversion. (PS: Had to turn this image into a square to make it fit for X/Twitter)
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Original Burn, Burn Fast and Burn PM landing page design. I used a flow of a landing page that was working for us when we were selling Burn and Burn Elite together. There was one problem though. Once somebody bought Burn and Burn Elite, they're good for 60 days. So, this is
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Coffee Over Cardio Landing Page. We can't wait to show you what we have in store for the rebrand!. Here's a landing page design to mull over while you wait āļø
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Hereās how to make sure you get quality content from your creators & influencers . ā
A detailed brief .ā
A easy-to-understand product education sheet (See example below) .ā
A folder with good content that they can lean on as inspiration . Nail the basics before scaling content
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Some people say āGood designā is subjective. But no. Thereās rules to this game. Here are 5 rules to help you become a master visual manipulator in user interface design š. RT if valuable š§µ
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a little saturday am grind. who else is putting in work this weekend? š§š½āš»
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Rebranded and relaunched an old product on July 4th last week š. Needed a new formula and design and brought it back with a bang. Process wise though it was like any other launch:. ā
Formulate the product.ā
Get the design set.ā
Get the content set.ā
Put together infographics and
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Supporting images for Burn Fast and Burn PM. Which one is your favorite?. Bottom right is mine.
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Hot takeš„. Great branding can save any shitty product. Surely, you won't become a unicorn if you have a shitty product. But if you have a shitty product with great branding, you can definitely stay above water. Fight me.
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Over the last 5 years at Obvi we've spent over $21M on ads. And I used to create them -- this is how I did it. ā¤µļø
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Hereās the product launch template I created to make it easier to pitch to big retail. This is for the smaller packaged capsule products like our Burn line, Detox, and our new and improved Carb blocker (yellow). I know it looks like a lot at first glance, but if you look row by
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Been on Twitter for a week. Here is my #1 learning. People are more obsessed about arguing with others over what branding is and how to build one - than actually going out there and building one.
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Episode 1 of āRoast my landing pageā is officially live! . A few weeks back I asked for brands who wanted to voluntarily get their landing page roasted in public. So in this episode, I roasted @JaiDolwani ās and The Starters' LP. Let me know what you think in the commentsš
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The result? . It worked wonders, and the ads absolutely CRUSHED it for us. ,. So if youāre looking for a creative ad format to try - this should definitely be added to your list
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Confession of a designer, part 1: . Oftentimes, I just take a random trip down to Walmart or Target to look at packaging design. ā¦ and before I know it. Iām looking at a bottle of protein powder for a solid 15-20 minutes, before moving onto the next. Anyone else do this?.
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Obvi Influencer Burn Box Design. Huge shoutout to @EggrolI and Paking Duck on the custom packaging on this. Their link will be in the comments
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Yāall thought we were finished?. Yabba-Dabba-Delicious, coming to your kitchen soon!
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WIP of the Burn Box design. Thereās a lot going on. Expect by EOD. Maybe.
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@chismosavirus I get the angle of this design but this is just not necessary. Hurts more than helps.
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In person vs WFH. We're in the office 4x/week and we've always been advocates of this. But. this is the reason that I often wish we weren't WFH only one day a week.
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Absorbing entrepreneurship by osmosis at the Knicks game Thursday night
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Never stop innovating.Never stop testing .Never stop thinking outside the box. If you're a DTC/CPG founder and you're not constantly trying to launch new / better products - something is wrong! . Here are some of the things we have in store for @my_obvi
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I've never found a designer who I've trusted to be able to take an entire concept and just run with it. Until now. What @Diverge has done for @GaaSForSaaS is incredible. He's owning the entire design process. The website looks absolutely beautiful. Whenever I've given him
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Did you know that Netflix subconsciously controls which movie or TV show you choose to watch? . Crazy, right?! . They can do this because theyāre true masters of UI design. Hereās a breakdown of how they do it, what you can learn from them, and how u can use it to sell more too
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Branding is about making hard choices and saying no to 'good' for the sake of 'great'. If your brand is trying to please everyone, it'll end up pleasing no one.
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Obvi Carb Blocker Label Redesign. We're listing this online on Walmart. Something we've learned on this retail journey is that to get things into actual stores, a good way to test things is to first put it online. Take 6 months or so and see how it performs. Walmart is thinking
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How do you validate your packaging designs for retail?. and maybe more importantly, how do you make sure that yours is better than your competitors. Here's a simple way: . Ask the public . I'll tell ya how in this video. PS: Do you like the video format?
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Working as a designer is 30% searching for inspiration, 60% thinking about how to design it, and really only 10% doing the actual work.
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šØ New Announcement (Again) . For my newsletter, I want to do a video series called āRoast my designā . ā¦ and like the title suggests - Iāllā¦. Roast your designs. But I need some volunteers who want to get their website roasted in public. As a participant youāll receive.
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Because my math teacher told me I would never amount to anything. So I went ahead and built a brand that hit $80M in sales this year. I wanted to prove everyone wrong and show them that I could be successful. I was never the best student either ā pretty much a C average kid.
What was the pivotal moment that made you decide to become an entrepreneur?.
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I carry a pretty big chip on my shoulder. (I always felt like I had something to prove).I wanted to show everyone that I could be successful. Let me tell you where this comes from:. Until I was 16, I lived in a small mountain town outside of Seattle, WA. It was one of those towns
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Iām a good designer, but Iām not a good delegator. Full Disruption Podcast here:
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Need some thoughts and opinions!. This is the packaging for our 14 serv unflavored that a particular retailer is requesting from us. This serving size will help us compete with the category leader in terms of price. We also added 5 types of collagen as opposed to the basic
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Starting Friday off with a new product launch š„³. Weāre launching our new and improved Collagen Detox ā yes, our Detox was a product before, but it needed some adjustments. Whatās different? Formula, SKUs, design. š§ŖFormula: Weāve added 5 types of collagen to our original detox
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Does everyone default to chipotle when they canāt decide what to get for lunch?
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Our sample labels just came in ā exclusively launching in a big time, well known retailer EOY. And noā¦itās not Walmart. What I want to say though ā within a week of our pitch, this retailer needed a lot of samples that we didnāt have on hand for a product that doesnāt even exist
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What Iāve learned from making numerous designs, boxes, products etc ā sometimes simplicity is the answer. So in my previous post I showed you the influencer boxes weāre sending out in 2 weeks to 250 influencers a month. (Iāve attached one of the photos as a reminder). When
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I caved and got a little birthday gift for myselfā¦joining the Apple Vision gang š„½
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Working on the launch assets for our exclusive Rite Aid flavors on our website today. What do we think?
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In our whole process of product ideation to formula to launch, we found a huge bottleneckā¦. Once we finalize the ingredients, price point, designs etc ā we send it to our manufacturers like everyone else. But what we used to do is wait till the product was actually done being
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Choosing the right typeface can make or break your design. Here are a few tips to make the selection process a bit easier for you šš. (+ my favorite resources to choose the right typeface)
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You can pay your design agency thousands of dollars to design a pretty website for you. But if your copy, positioning, and offer is š©ā¦. Itās all worthless.
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It is not a logoās job to tell people what your company does. Thatās what marketing does. Your logo should make people remember you. Hereās the difference:. Marketing should be educating people about your product or service. The problems your product or service solves.
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Day 2 of my newfound Midjourney addictionā¦. Spent a solid couple hours crushing tutorials and building thisā¦really cool what you can accomplish with Seed IDs. Iāll probably be fired here at @my_obvi soon since iāve been ignoring my to do list for a few days and I donāt see
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Wanted to show you guys how we conduct our taste tests!. What we used to do: gather everyone in the conference room and try the new flavor or new product together. But what we saw was that everyoneās opinions were influencing each other ā so it just wasnāt accurate anymore. If
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