Shaun Brandt 👀
@brandtify
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Odditor in Chief @itsoddit . Helping brands build higher converting websites. Try Oddit FREE:
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DTC HACK: Let your customers be your copywriters.
Step 1: Delete the headline on your home header
Step 2: Pick a customer review that best identifies the soul of your product.
Step 3: Use it as your headline.
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Did you know
@itsOddit
now designs pages from scratch? Landing pages, PDPs – you name it. We'll also design variants of your existing landing pages for a smaller fee if that's what you're looking for.
It's not live on our site yet, but shoot me a DM if you want more info!
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@zachmstuck
@mrsharma
on what to do before launch from
@itsOddit
Club last week:
1- build landing page with all your assumptions
2- A/B test variations, ideas, changes
3- take the winning ideas to the UI/UX team
Before you invest in design, know what works for your brand.
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Been following
@NoCodeKenny
for a while and admired what he has doing, so it's an honor to be welcomed onto
@MentorPass
! Join to get personalized advice from me and 100+ other world-class startup advisors.
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Always love the challenge of trying to elevate design that is ALREADY great. Stoked to see it all updated
@ugmonk
!
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I feel like many of you haven't tried our free design offer, so lets remove the barrier of going to our site.
DM me your URL & email (or just reply), and we'll send you a section of your site redesigned for conversion by by Wednesday.
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My wife made some homemade after-sun oil this week and it’s MAGIC. What DTC brand is nailing this? I know lots of brands focused on suncare – who’s leading after-sun?
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I'm paid up for another 10 days, but my site turns off immediately when cancelling? That's called stealing
@webflow
.
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Love this. Kinda wish I woulda pulled over and gotten his investment deck.
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@DropBearsio
stoked to mint 3 of these w/
@camjservice
before they sold out in less than a day! 🚀
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Making users scroll back to the top of the page to see product price is like making a customer go back to the aisle themselves to check price once they're at a retail checkout. Is that a good experience? No.
The Sticky 'Add to Cart' is a great way to give users access to a key conversion point as they browse additional info on your PDP.
📈Here's how to increase conversion on your Sticky 'Add to Cart':
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Nobody likely noticed that we updated the Oddit logo a while back...but there's MUCH more to come.
The focus of our identity facelift is simple: make it feel more human.
So many great things are possible with AI, but we're doubling-down on our human (design) intelligence.
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Welcome
@oddomadic
! My partner and resident
@itsoddit
luchadore finally joined twitter. Probably by crap content, but worth a follow for the laughs 👀
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I think this is where Oddit has found it's groove in the CRO space – recommendations that create long-lasting conversion optimization, rather than quick fixes or plug-ins.
Increasing your conversion rate is all about building trust with people. Leverage existing customers that trust you, to build a solid foundation with new ones.
🧵 Here's 5 ways to ensure reviews are communicating the trust you deserve:
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Love this little cart icon for our new site – except we decided to not have a cart cuz we don't sell more than 1 thing at once.
Any brands out there want a fun, hand-drawn cart icon for their site? Let me know & I'll send you the SVG.
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Is 2024 the year we see a shift from vector/illustrative to more photography used on packaging?
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For everyone hesitating on a 2024 Oddit, I'm just gonna leave this right here.
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Never assume a customer speaks your product language! Communicate clearly and offer tooltips/more info wherever there’s a chance of confusion.
When it comes to CBD products, don’t leave users hanging –explain the potency difference!
- Make sure both options are visible + easy to read.
- Add a prompt to help users select. The prompt would open a notification overlay that communicates the difference between each potency
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Gonna be choppin' up some websites & live Odditing with
@triplewhale
on the Whale webby this week.
Join
@rabahrahil
and I this Wednesday and let's take a rip through your store:
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One of the best examples I've seen for communicating additional products or accessories and how they interact with the primary product.
Well done
@YETICoolers
!
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When you're making product decisions, don't listen to the people in your board room. Listen to your customers.
As it becomes easier & easier to open stores in the
@Shopify
ecosystem, it becomes harder to create a brand that is unique.
Here are two easy ways to ensure you are building a brand that stands out:
-Work with talented and smart creatives
-Always listen to your customers
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The power of conversion design.
One question we get asked a lot by new customers (rightfully so) – "What can we expect the results to be?"
As a design-focused company, it's always hard to track results, because its up to our customers if they want to share data with us. We have amazing relationships with our
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Recently chatted Brand-First CRO with
@Dmurr68
on the Marketing Millenials Podcast – thanks so much for having me Daniel. Head over and give it a listen!
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Anyone know who this is?
Would like to send them a holiday gift
Thanks for looking out
@dimitriecom
!
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So you're saying we 'aced' it?
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Live with
@binghott
who is graciously letting us tear apart
@eatrotten_
. Love everything about this branding!
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When an agency tells you they make amazing digital experiences, and then sends you a PDF of beautiful flat images to show their work, mark their email address as spam and move on.
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Abstract icons are cool – but being literal always wins when it comes to communicating better on site.
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Get in here and let me unapologetically rip your site apart in public ✂️!
🎉 Happening this Wednesday: Live CRO Teardown with
@itsOddit
! 📈 Join
@brandtify
co-founder of Oddit, for expert analysis & actionable tips to skyrocket your website's conversion rates! 🚀 Bring your URL & a notepad for personalized advice. 💡
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@obviceo
@itsOddit
@ashvinmelwani
@rabahrahil
@codyplof
Hopefully you feel the same way when I’m in
@codyplof
’s chair tomorrow – big shoes to fill!
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Finally met the man, the myth
@JeremiahPrummer
– love to meet good people building good products.
@KnoCommerce
. X
@itsOddit
collab maybe? 👀
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This is something that we see every single brand overlook. Dial in your nav!
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It's crazy to me how many brands don't surface their product as the first impression.
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Am I missing something here? How does this icon represent 30mins? Design is all about the details – never assume the user is reading secondary copy.
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It’s so beautiful when a product and it’s value can be communicated fully in a 3 second looping gif.
2. Show your product clearly rather than assuming users know what you make.
In this case, the function of the product is super simple and visual so motion is the best communicator possible. If the GIF can explain the product better than a flat image, the answer is always yes.
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Thanks for having me
@finn_radford
!
My only goal in this episode was to get
@brandtify
to disclose his CRO secrets. Mission accomplished. So many golden CRO insights. Just released. Go listen 👑
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@zachmstuck
Budgets fluctuate a ton depending on who you are working with but would highly recommend
@BenSharf
’s team at Smart Theme!
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Reading the first few lines of this email scared the shit out of me 🤣
The first edition of The Perspective is LIVE and the reviews are 🔥🔥🔥
Read it here 👉
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If your brand isn't consistent, it's hard to be memorable.
Dove into
@itsoddit
, how to be a more consistent brand and more in my chat with
@WillLaurenson
on Customers Who Click – go give it a listen!
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Head over and listen to some more brand-first goodness (if you're not sick of me yet)
Finally sat down with
@brandtify
the founder of
@itsOddit
to discuss how they're building conversion solution for DTC Brands!
Read this thread for episode highlights
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Agree with
@bandholz
– DTC brands can't let A/B testing and data push the user experience to a place where the brand experience is hurt. Find a balance and conversion will come – great episode
@get_repeat
!
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If you can't scan it, can it 🗑️
How to Write About Your Product:
Step 1: Write a paragraph describing it
Step 2: Separate it into key segments or traits
Step 3: Delete the fluff
Step 4: Put it in a list
If you can't scan it, can it 🗑️
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Excited about the potential
@itsOddit
work with
@awkessentials
. So many entrepreneurs shy away from ideas that are hard to talk about – good products are just solutions to problems.
Love it when simple ideas “stick” 💦.
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Making your most compelling content (positive reviews) easy to scan should be priority
#1
.
Customer reviews are a powerful tool for your brand both internally + externally. Collecting feedback helps evolve your business (happened to us yesterday!) + helps new customers understand product benefits without marketing fluff.
Here's 4 tips to ensure reviews get read 👊
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Super excited to have
@brandtify
from
@itsOddit
doing a session on brand-first CRO for our growth team today!
Was a nice surprise to see his name in my cal when I first started at
@shoelace
.
Thanks for setting this up
@CoryDobbin
. The team is gonna love it!
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If you got a spare 9 minutes today – giv'r a listen
A full 9 minutes of eComm wisdom from Shaun, co-founder of
@itsOddit
👀
We pick his brain on:
❌ Common CRO pitfalls
✅ What brands should get right on Amazon
💡 Biggest trend he's seen last year in 2023
Packed with gems and a lil shout out to his dtc business crush
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Sharma dropping that conversion heat – guy is a born Odditor 👀
With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:
• story-first
• easy-to-navigate
• made to convert
If your grandma can't use it, you've already lost.
Here are 11 tips to build a high-converting site 👇
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Means a lot coming from this cat 🙏🏻
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Great conversation with
@ramongberrios
&
@bbols4
on
@DTC__POD
yesterday about brand-first CRO, what that means for brands, and how
@itsOddit
can help. Thanks for having me 👏
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Someone books 2 onboarding calls after receiving their free trial, cancels both 1 minute before the meeting starts. How would you handle this
@eliweisss
? My gut is to mark their email as spam but I feel like you'll have a better idea lol
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Me when people post about how much money they've spent on ads:
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@rabahrahil
giving me solid Joe Rogan vibes – what a solid cat! Thanks for having me on the
@trytriplewhale
Podcast!
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Anyone that was on the
@heatmapme
webinar, or really anyone on Twitter – DM ur email and a URL and I'll send you back a design optimization.
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Don’t just tell me about your product – show me.
The best products are easy to describe because they're simple – but copywriting can only go so far.
ALWAYS make sure your product is visualized in an engaging and easy-to-access manner.
5 tips for giving users the home header 1-2 punch🥊 (copy + visuals)
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@itsOddit
Took feedback or critique personally and pushed back just because I didn't want to be wrong.
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Last day to sign up for this sucker – see you all tomorrow!
We’re back for more and ready to dive into some more sites with
@DylanAnder
,
@ImChaseMohseni
, and a special guest.
Last time was so fun we went over 30 mins – let’s see how many sites we can get through this round.
Sign up now!
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Simplifying will likely also increase your conversion rate – love what these guys are building!
I’ve studied hundreds of Shopify stores over the past 1-2 years.
1 common site mistake I see is that brands overcomplicate tech solutions that they use.
They’re using too many apps, paying too many agencies, paying to get things built custom that they didn't need to — which
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Stoked
@getshoplift
! Come see
@DylanAnder
,
@arimesser
, Ivo Hahn and I chum it up at
@Shopify
NY about all things conversion Sept 19.
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@cmikulin
@andrewfoxwell
@jaketheadnerd
@mbertulli
@camjservice
@Oddomadic
@lowledge
@CharlieGrinnell
@andrewjfaris
Feeling is mutual Chris! Missing you around Oddit HQ 💯
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@itsOddit
Greyhound bus station, 15. Unloaded the night bus when packages came in. Got fired for trying to do wheelies on a 'rascal' 4-wheel scooter in the parking lot (someone had shipped it). Caught on camera.
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@SimplyTom
@EcomSimo
I think lifestyle can be powerful – but it's important to consider the context of the photo. Is the person helping to communicate the product, or distracting from it?
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@calebulf
@NoCodeKenny
@itsOddit
Love to see this Caleb – and love the concept for Haven. Let me know when you want us to dive in!
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Great discussion with
@SpencerAlbers
of
@ussolar
today – love seeing an energy company utilize DTC practices to help bring clean energy to people.
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Thanks for having me!
Last month, we gathered some of the best minds in CRO to discuss the demise of Google Optimize, the transition to GA4, & what it means for brands at the NYC
@Shopify
space.
Luckily for you, we recorded the panel to ensure you didn't miss any insights.
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@codyplof
@itsOddit
@rabahrahil
@ashvinmelwani
As much as I love talking with
@rabahrahil
, I'd rather come work on my slice and have a few White Claws.
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Had a ton of fun hanging out with Carlos – go give this one a listen!
Wizards Of Ecom! ON-AIR NOW!
Episode
#198
of the Wizards of Ecom Podcast was released this morning!
Enjoy the show “The 3 Most Important Elements of a Brands Homepage with Shaun Brandt” wherever you listen to Podcasts.
Here is a quick link:
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@BenSharf
@adrianalfieri
You boys have 23 episodes in the can? I guess you were saving our riveting potential convo for the century episode – makes sense.
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Arguing with
@oddomadic
about his abandoned cart email concept for
@itsOddit
Subject Line: YOU'VE ABANDONED YOUR CART!
Body: {Link to Cart}, and a GIF.
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The simplest UX hacks are sometimes the most powerful.
Everytime you design something on mobile that hides content offscreen, first test designing an alternate that shows it all in one view.
90% of the time you'll find a solution that works, and looks just as pretty.
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@TaylorHoliday
@damon_lye
@itsOddit
Appreciate you Taylor! Damon – feel free to DM me if you wanna chat
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As a simple rule of thumb: if there's an important piece of content on your product page that users NEED to know, make it into a product image.
PRODUCT IMAGE MEGA THREAD
So many of your users won't make it past the first few folds of your product page –they'll use the gallery as a primary source of information to decide whether or not your product is a fit or not.
Here's 7 images to add right now to your product pages:
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If your subheading echos your headline rather than elevating it, delete it.
1. Headings & subheadings can be very powerful copywriting combos – but they need to support each other. If you're going to have a subheading, ensure that it supports the heading by elevating it, not echoing it.
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