Jeannie O'Reilly is a data & analytics whisperer. When @greatjones hired her to accelerate their brand’s growth, she brought @getshoplift in to help juice more conversions from their Shopify site. I learned a lot from putting this case study together. My favorite of Jeannie’s findings was when she learned that removing a lot of badges, testimonials, and other “trust signals” from their landing pages actually increased conversions. They were driving so much qualified traffic to the site – those consumers didn’t need any more convincing ("just take my money")! Read the full case study here: