It’s been a little while since I’ve been active & posted anything on here.
I went back and forth on whether I should share this, but figured it might resonate with a lot of folks out there who are struggling, hustling, grinding — doing everything in their power to achieve
How many investors do you know that will wrap their own car to promote their portfolio companies?! 🚙🍡🍦
…….😶
Shout out to the die hard investors out there that will do whatever it takes to build up their investments. 🛠️
There is nothing more powerful than having buy-in at
Best trade shows for CPG in 2023👇🏼🎪 Any I’m missing?!
Expo West
Expo East
Fancy Food West
Fancy Food East
SIAL
Sweets & Snacks
National Restaurant Association Show
Plant Based World
NACS
Thrilled to announce that Dream Pops are now available chainwide at
@foxtrotmarket
(Chicago, Dallas, DC) 🚀🍡🍫🛒
Excited to continue our expansion into the Midwest. Swing by any Foxtrot location, or order us on the app! 📲📍
#cpg
#foxtrot
#retail
#grocery
#vegan
#mfers
would love to hear your thoughts for our upcoming newsletter! 👇🏽
What are the best Web3 projects or applications you’ve seen for food & beverage / CPG companies? 🤔
@sartoshi_nft
||
#Mfer
So excited to continue ramping our partnership with
@gopuff
🔹🌬🍡
It’s crazy to see
@itsdreampops
next to some of the most iconic legacy brands in CPG on a billboard 🖼🥫
Huge thank you to Michael Berl , Lexi Ross , Mark Mathews , Sarah Markiewicz and the entire GoPuff team!
Today marks one of the most important chapters for Dream Pops as we venture into the candy aisle with the launch of Dream Pops Crunch and Drip. 🍭
We’ve always had big dreams, and our long term vision is to re-imagine all cult classic desserts.
Everyone wants the shortcut to building a brand in CPG. 🛣
There are no shortcuts. 🙅
I’m the biggest advocate for CPG and grateful to love what I do every day.
But it takes DECADES to break-through in such a competitive industry.
6+ years & going strong.
Respect the craft
How do you stand out in one of the most crowded, capital intensive and coveted aisles in retail? ❄️🍦
Do things differently.💡
When we first launched our branded Dream Pops freezers, we were given a million reasons why they wouldn’t work
20+ pilot stores later… Keep pushing
So excited to launch
@itsdreampops
at another Pop Up Grocer location in Washington DC! 🍡🍫🚀🛒
Huge congrats to Emily Schildt + team on the flawless execution.
And thanks for having us again! 🙏🏽
“A brand is what happens to a trademark when the underlying business scales well. Brands get built off of consumer outcomes that are consistently experienced. Over time, these socially shared experiences with identical products reflect back onto the trademark, creating what is
Surround yourself with people who inspire you. 🛒🚀💡
So great to reconnect with friends in person at , Inc. Nosh Live!
Incredible event, even better people!
Mike Fata & Jake Karls crushed it today 🎙
The cautionary tale they don’t tell you involves:
A decent income, a job you know well, and a routine you can live with.
Be aware.
The monster that smothers potential comes wrapped in a nice, comfortable blanket. ~Dr. Julie Gurner
#start
#build
#motivation
#inspiration
Excited to partner with Sean Dollinger Ⓥ 🌱&
@goplantx
on a rollout of
@itsdreampops
& Dream Pops Crunch at all US & Canada retail locations + soon online! 🛒🍡
Shoutout to Lorne Rapkin, Alex Hoffman, and Marston + Brunt Art Studio for the beautiful execution! 🎨🖼🖌
Best team in the game 🏟🍫🍨🍡
Huge thank you to Dominik Mielnicki & Josh Sawyer for holding it down this weekend at the Canadian Health Food Association. 🛒
Can’t wait to launch our new
@itsdreampops
products into Canada! 🇨🇦
How to win on TikTok 🚀📲
One of the most underrated marketing channels for a startup is organic social.
While I do think there are paid strategies that are worth it, Dream Pops has seen most of its success by utilizing (and investing in) an…. Keep reading below 👇🏽
Really excited to share that
@itsdreampops
is now available at all Festival Foods locations in Wisconsin! 🍡🍫🚀📍
Huge thank you to Robb Pretasky for the support & belief in our brand ++ Ben Birkett and Filipp Asmolov for the flawless execution. 🛒
Forward motion 🏃♂️💨
10/ Healthy businesses are:
Winning at their existing retailers
Securing more placements the following year.
Are top performers.
Are achieving 95%-100% fill rates.
Have 50%+ margins.
Attention NYC Friends 🍎📍🗽
@itsdreampops
is hosting a Happy Hour Sunday 6/12 at 5pm at Jibs after the Fancy Food Show 🍦🍫🦈
There will be plenty of free ice cream 🍦🍨
DM if you’d like to join!
Metaphorically Speaking with
@MettaWorld37
on
@dash_radio
-- Pt. 1 🎬🎙
Metta: "What are you doing to get people to actually buy
@itsDreamPops
?" 🍡
Me: "Be a media company. LinkedIn, TikTok + underpriced attention." 📺 📲
@garyvee
& Josh Sawyer 🚀