Simon John Phillips 🇳🇿
@EcomSimo
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🌐 The Magnitude Group 💬 Growth Marketing, Global Logistics & AI Technology
Auckland, New Zealand
Joined December 2020
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Pinned Tweet
We built an education biz to save our failing agency
Wouldn't have been possible without Twitter
We owe it to Twitter to build in public
Moving forward, many agencies will fail
Hopefully this will help someone
We're doing $15k / Month & innovating every day
🧵 Mega Thread
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At 19, I dropped out of college
At 23, I sold half my biz for 1.1m
At 26, I lost it all & was $200k in debt
At 28, I paid back my parents
At 29, I sold 5% of new biz for $500k
At 30, I fell in love
I credit three things:
1) Digital Marketing
2) Discipline
3) Psychedelics
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50 DTC brands to copy 👀
Included is their ad-library & what niche they're in
Make a copy and start adding to it, you'll have a bank of unlimited ideas you can copy from to print cash 💸
Retweet & Comment "DTC" and I'll DM you the doc.
*Must be following so I can DM"
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This swipe-file will take you from $0 to $100,000 within 6 months.
Follow everyone in here, study everything they write.
There's 0% chance of failure if you learn and apply what's inside!
Simply RT & comment "Swipe" and I'll send it to ya 🤝
*must be following*
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If You're Building A Brand
You Need An Authentic Story...
Steal These 8 Steps To Create One 👇
+ bonus real-life case study at the end 👀
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7 Fundamentals Of Copywriting To Save You 3000 Hours Of Reading // 🧵
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Over $8,957,932 Rev Generated 🤯
We've Used This Framework To Scale Multiple 6-7 Figure Brands...
Every Business Needs Email
This Framework Is The Key 🔑
*this will make you A-LOT of money*
RT & Comment "Email" and I'll send it to ya
(Must be following so I can DM)
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- College dropout at 19
- Millionaire at 23
- 200k in debt at 26
- Paid back my debts at 28
- Sold 5% of new business for 500K at 29
- Building an e-com empire at 30
Your fuck ups and successes don't define the future
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How Soul Crushing Rejection Allowed Me To Make Over $8,000,000 In 3 Months 💸
And How You Can Do The Same 👀
+ a cheeky bonus at the end for ya
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An Agency w/ 85+ Staff & 16 Global Facilities Needs SOP's 📝
Here's How To Create & Consistently Update SOP's For Your Agency 👇
- thread-
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201 Headlines + Examples 🤯
The headline can be the hardest part to write...
So just use these instead 👏
RT & Comment "Headlines" and I'll send it to ya 🤝
*must be following so I can DM*
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The ONLY 10-Step Digital Marketing System You Need 🔥
The Revenue Operating System (rOS) 💾
Steal Our System To Print Money 💸
🧵 - Lets Go - 🧵
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I Sold 50% Of My First E-Commerce Business Fitwear For $1,100,000 At 23
3 Years Later I Was Living At Home With My Parents, $200,000 In Debt
// thread 🧵
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I Created A Business At 23 & Sold 50% Of It For $1,300,000.
But, it could've sold for a lot more!
If I knew then what I know now, I'd have been set for life.
Here's how you can avoid my mistakes.
+ Free 'E-Commerce Startup Checklist'
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I made over $1,000,000 when I was 23
Here's why it was the worst thing that ever happened to me.
🧵 A Thread 🧵
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Steal Our 7 Pillars For Fire Video Ads 🔥
We've created a simple 7 step formula to create high converting video content
This formula has driven over $1,000,000 in revenue for multiple clients...
Retweet & Comment "Pillars" and I'll send it to ya <3
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My First Business Could've Been Gymshark...
But I Fucked It Up
Here's what happened
+
a free 'E-Commerce Startup Checklist' so you don't make the same mistakes
// thread 🧵
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5 Shopify Apps To Drastically Increase Your Conversion Rate ⚡️
// 🧵
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this was a good day - could be any one of you guys too.
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I’l pay USD$100 directly into someone’s bank account (Or a charity of your choice) for the best single tweet articulation of the answer to:
How do I identify the highest priority next step?
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I'm looking for 1 x mid 7 figure DTC brand from Australia that wants to DOUBLE their rev within 12 months by joining our marketing co-op.
We are an 11 brand collective & share resources to deliver Meta/TT/Google content, ads & landing pages. Results guaranteed. DM me for a chat
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A 'High-Performance Mindset' In 11 Steps
Without This - You're Gonna Struggle
+ bonus Macro/Micro Goal Planner at the end
Let's Go 🔥
🧵 - a thread - 🧵
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The 'Competitor Audit Worksheet' we use for all our clients ⚡️
Make a copy, fill it out, and see your results skyrocket!
The money is in the market research, and this spreadsheet covers everything.
Retweet & Comment "Research" and I'll send it.
*Must be following so I can DM*
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For My New Followers If You Missed Out On This 🔥
We've Used This Email Framework To Generate Over $8,957,932 Rev For Our Clients 🤯
*this will make you A-LOT of money*
RT & Comment "Email" and I'll send it to ya
(Must be following so I can DM)
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I've been building an e-com empire for over a decade
1 month on Twitter and my life has changed
Why did nobody tell me!?
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With over 10+ years experience in
- E-Commerce
- Marketing
- Logistics
and facilities in
- Canada
- America
- England
- Netherlands
- Australia
- New Zealand
We're ready to offer you the keys to success 🔑
Here's what we can teach you. 👇
// 🧵
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$100,000 Into Mum & Dad's Account
One of my proudest moments, no feeling comes close to this
It was a rough journey, but I made it happen
I didn't have a choice - it was absolute
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TikTok is believably unbelievable right now.
Spending 25k/day comfy
Love this golden age when the platform has just reached that sort of maturity where you can scale, but it's still early so you get the leverage
If you're in DTC,
Run paid,
& not in the TikTok game...
Bruh
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How Much Money Could You Make With An Extra 4.42% CVR? 😳
That's how much your CVR drops with each extra second your website takes to load...
So I put together a
- Site Speed SOP
- Site Optimization Checklist
RT & Comment "Fast" and I'll send it
*Must be following*
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College Dropout at 19
Millionaire at 23
Broke at 26
Sold 5% of new business for 500k at 28
Built a global ecommerce titan at 30
A lot can happen in a decade...keep going.
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I got a NZD$15k + 5% of a $500k @ $10M Val Raise ($40k OTE) budget to build this pitch deck including design (got some inso for that)
I want to hire make a dope pitch deck.
I have the pitch, and the inspo.
I need someone to interview me and curate the design and manage the
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The 10-Step E-Commerce Blueprint To Make Over $1,000,000 In A Single Day.
Every piece of this puzzle is crucial if you don't want your business to implode.
// 🧵
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The '12-Step Landing Page Formula' We've Used To Scale Multiple 7-8 FIgure Brands 📈
// 🧵
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Agency Owners / Freelancers
Would you find it valuable if I did a 90 min podcast & process breakdown for the following:
Freelancer / Agency Packaging
Business Strategy & Financial Modelling
Agency Lead Generation
Agency Sales & Closing
Agency Operations
Agency Administration
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How I Did Over $1.5M Rev In A Single Day Through One Shopify Brand 💸
10 Factors To Help Facilitate That Rev
- a thread on what made it possible -
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Beware the Guru who’s main source of income is courses...
No skin in the game.
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Email Marketers - Listen Up 📢
I have an absolutely DISGUSTING flow framework I'm building...
- 17 Emails
- When to send them
- Why to send them
- What to include in them
If this gets 100 likes - I'll release it 👀
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Guys I've been thinking real hard about this...
I've decided to create an obscene amount of money in 2022
The board is set
Couple more moves and it's check-mate
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I'm always asked "Simon, how did you figure it all out?"
Simply RT & Comment "DM" and I'll tell ya. 🔥
You'll get 👇
- My 7 Key Steps To Success
- A 6 Minute Loom Explaining EVERYTHING.
+ An 80 Slide Performance Content Presentation!
*must be following*
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Anyone want a mentor?
Price: 160 hours of your time
Deliverables: What's in my head, accountability, connections, un-requested life coaching
lol seriously why doesn't everyone make this tweet right now?
Definition of a win / win
Definitely better than a course 😂
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Your competitors have already spent money answering the questions you have.
With proper research, you can save your business A LOT of money.
Here's how // 🧵
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I'm as guilty as the next guy of posting shitty 'comment + RT' for my regurgitated & kinda lame thing..
BUT who's keen to see the other 64~ pages of this doc which articulates the A-Z of how we've helped scale:
200+ 6 fig brands
40+ 7 fig brands
3 x 8 fig brands
1 x 9 fig brand
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I've failed more than i've succeeded
Yet I still have a 7 figure net worth.
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Don't chase money
Chase mastering a skill
The money comes, trust me
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We've Done Over $100M Online Rev In Under 3 Years
Whilst Supporting +$1.5B Annual Client Rev
And now we're sharing exactly how we do it
// 🧵
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Alright Twitter fam, got a question for ya!
Running a CRO test - Product vs Lifestlye.
What's gonna win? 🤔
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Some dude posted this epic retweet & follow recently and had a spreadsheet with every DTC brand running ads and links to their ad libraries
I can't find the doc - anyone remember who it was?
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The simplest concept ever
The hardest motherfucker to execute
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Well fuck me
Twitter transformed our business
And therefore my life
In 8 weeks
w0t
@MarkRoss_ecom
@bradley_vast
@DavidMHobson
@CarlWeische
@emailreinis
@anvartising
@GOSSHAWK_
@Bizzy_Sarah
@ecomken
@EcomBaba
@Sachahbd
& thhe list goes on HOW GOOD
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@alexxtenorioo
Hey man the process was:
1) REDUCE COSTS | Sell everything, exit all possible bills, move home
2) QUIT PERSONAL LIFE | Deploy every available second to improving income
3) SELL THE DREAM | Tell everyone I meet what i'm doing & why i'm doing it to generate support
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Imposter Syndrome Cost Me MILLIONS 😳
Don't Make The Same Mistake...
Here's How I Got Over it 👇
- thread -
+ Free FB Funnel Content Framework at the end
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You're overcomplicating it to justify your procrastination
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Don't be scared to look like a beginner
If you act like you know everything how're you gonna learn anything?
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When should you scale your FB ads?
If you're above your total ROI KPI for over 72 hours, scale all campaigns 20% and allow 72 hours to optimise
This is the safest scaling methodology and is in line with Facebook’s best practice recommendations
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We did $50,000,000 in 18 months with one of our brands.
We would’ve done $7,000,000 if we had to supply from China...
In-region production is the most profitable business move you can make.
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Who wants an 'Ayahuasca Mega-Thread'? 🌿
How A 7-Day Ayahuasca Retreat Saved My Life And
- Vaporised Me Ego
- Restructured My Identity
- Re-imagined My Self Worth
- Rebuilt My Life From Scratch
If this gets 100 RT's & Likes, I'll write it <3
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What having digital marketing skills in 2022 buys you
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The more you talk to people more successful than you
The more you realise nobody really knows what the fuck they're doing
But they're just doing it anyway!
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I went from $160,000 a month to $0 overnight
But I bounced back
You can too
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Learning Google Ads Will Make You Millions - Fact!
The platform can be daunting though...
Here's what you need to know. // 🧵
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As a thank you, I've put together an E-Commerce Startup Checklist
Go through this systematically and you'll have everything covered
Just RT this thread & comment "Startup" and I'll DM it to ya
*Must be following*
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If you've read this far - I love you
I've put together a little worksheet for you to work through
It outlines the key questions I went through in my own acceptance of those moments
Flick me a follow, a retweet and a DM and I'll send it to you ❤️
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Best places I've ever been?
- Thailand
- Canada
Some of the best experiences of my life
Where should I go next? 👀
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The best entrepreneurs are the people that took a chance and believed in themselves
Not relied on validation from teachers, professors and bosses.
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You know you don't get a round two, right?
This life is your first and last opportunity
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You should have at-least 1 hour a day where you're alone
No phone
Just you and your thoughts
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You've got the same potential as a billionaire
You should feel sick that you aren't reaching your full potential
It should constantly tug at you, reminding you to stop fucking around
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You're so focused on securing the bag
Acquiring wealth
You neglect your health
You've heard it a million times
HEALTH IS WEALTH
Take that shit seriously
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Copywriting Outsourcing 101.
With copy being the lifeblood of any business, you need to get it right.
So how do you find the best copywriter?
Ask these 3 questions. // 🧵
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7.75 billion people in the world
You need to sell a $2000 service to 5 people a month to make 6 figures...
5 people a month.
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What Google Metrics should you focus on?
1: ROAS
2: Conversion Value
3: Conversions
4: Average Cost Per Click
5: Click-Through Rate
6: Quality Score
7: Top of Page Rate
Any Google Media Buyers on here got any to add?
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If you don't have these 5 email flows set up for your business, you're losing cash every single day
1: Abandoned Cart
2: Abandoned Browse
3: Welcome Series
4: Post Purchase Series
5: Winback Flow
These aren't 'nice to have' ...
They're essential
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Keep a list of people who helped you when you were broke.
It's your duty to repay them when you can.
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That’ll all be explained in upcoming threads
So flick me a like and a follow.
You might learn something that’ll change your life.
- Simo
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@ChadCarleton
This is tight
Ever seen the book great game of business?
Transparent p&l + metrics based bonus for whole company
Going great for us
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E-Com Metric Benchmarks:
• CVR 2%
• AOV $70 - $80
• Returning Customer Rate 15 - 25%
• CTR 1 - 2%
• ROAS 2X
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Your mindset doesn't change when you make more money
Your mindset changes and then you make more money
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It blows my mind that University offers Digital Marketing degrees.
The landscape changes too fast!
Everything they're teaching is at least 12 months out of date.
You come out of it with irrelevant knowledge.
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Two things you need to do to make money
1: Solve someone's problem
2: Save someone time
It's that simple
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A 7-Day Ayahuasca Retreat Saved My Life
A Thread On How It
- Vaporised Me Ego
- Restructured My Identity
- Re-imagined My Self Worth
- Rebuilt My Life From Scratch
+ Self Analysis Question Framework For Mentors And Loved Ones
+ My Personal Framed Questions
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Paying up to USD$1k / hour based commercial rates for experts to train my agency team.
Need world class talent for:
- Ecom YouTube Ads
- NLP
- Brand copywriting
- Video editing process
- 9 figure media buying
- Podcast marketing
- Sponsored YouTube Shows
Tag the best?
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With more people working from home, more people are dressing like slobs
Your clothes and appearance have a massive impact on your mental state
Dress well - even when at home
You'll feel motivated and energised
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"Build your Shopify Store the exact same way you'd build a raging bonfire 🔥"
This is 11 years of my lifes work & experience distilled in one screenshot
My god I love a good analogy
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You're trying to earn money
You should be trying to give value
The money comes after that
Not before
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Being scared to do something because you might fail is a 100% sure fire way to remain failing
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More than 547,000 websites are made every day
They all need
- SEO
- Copywriting
- Graphics
- CRO
- Coding
You can find something to offer them, you're just not trying hard enough
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The reason people will buy an iPhone for $2000 but wont invest $10 a week is because of instant gratification
You need to train yourself to chase delayed gratification instead
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To start over you don't need to shift countries
You need to shift your mindset
Running away from your problems never solves them
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Look it's not sexy but the biggest needle mover when scaling an agency or business is SOP's and Systems...
I wish it wasn't this way, I really do.
But if your team doesn't know what the fuck they're doing when you're on holiday in Bali you're not gonna make it.
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4 Months ago we were on the brink of insolvency
We have restructured an 85 man team => 36
This month our education biz has done USD$45k.
Official launch was... this month.
Takeaways:
- Hard work prevails
- Proud of our team
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