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Iris Finance Profile
Iris Finance

@IrisFinanceCo

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454
Following
182
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Statuses
109

Iris is the Future of Strategic Finance for CPG brands

Joined April 2024
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@IrisFinanceCo
Iris Finance
21 days
We are coming for you Gavin Belson!!! Our Weisman score is going to break records!!!
@drewfallon12
Drew Fallon
21 days
I'm ecstatic to share that @IrisFinanceCo made the elite #StartupBattlefield cut by @TechCrunch ! 1000s of startups applied and we’re one of only 200 chosen to exhibit at #TechCrunchDisrupt2024 I couldn't be more proud of this team🚀🚀. See you in SF!
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@IrisFinanceCo
Iris Finance
5 months
Loved working on this together!
@wayflyerapp
Wayflyer
5 months
What does a perfect P&L look like for your category? Introducing: Profits in Focus 🔦 A collaborative report with @irisfinanceco that uncovers best-in-class P&Ls, enabling brands in each sector to build towards the most profitable business possible. Comment “profit” for access
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@IrisFinanceCo
Iris Finance
2 months
Here we come! Selling online AND retail is something we are proud to support! Just wait until you guys meet our friend Fin!
@drewfallon12
Drew Fallon
2 months
🚨HUGE PRODUCT ANNOUNCEMNT🚨 iris officially supports retail brands! The VERY first of its kind, Iris can now give you real-time profit & loss statements for all your retail partners, along with sell-in velocity analytics, product mix analytics, and more Check it out👇👇👇
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@IrisFinanceCo
Iris Finance
5 months
Can’t believe we gave this out for free!!! Thank you @wayflyerapp and @drewfallon12 for breaking this down!
@wayflyerapp
Wayflyer
5 months
Wayflyer, along with our friends @IrisFinanceCo , analyzed $2.5B of Q1 Gross Merchandise Value across 9 industries. Dive into our detailed insights to boost your profitability! Get the best-in-class P&Ls, actionable insights & strategies to maximize your bottom line. Link in bio.
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@IrisFinanceCo
Iris Finance
1 month
Our engineers aren’t big on Twitter but they CRUSHED this
@drewfallon12
Drew Fallon
1 month
🚨HUGE PRODUCT ANNOUNCEMENT🚨 It is my pleasure to introduce you to Fin - Iris' AI agent that is your new CFO in your pocket. When I asked fin what he can help businesses with today, he said a few things👇👇
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@IrisFinanceCo
Iris Finance
21 days
@Nrcoope If any startup has ever thought about raising funds and isn’t looking at barrel/ Nate they are missing out! He’s been arguably our most valuable check so far!!
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@IrisFinanceCo
Iris Finance
2 months
Rolling out major updates to our cashflow modeling product and financial model for q4! Forecasting and your 2025 plan can be almost fully automated and visualized without 80 hours in excel!
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@IrisFinanceCo
Iris Finance
5 months
Gas
@drewfallon12
Drew Fallon
5 months
sneak peek at iris’ new benchmarking feature UI👀👀 Takeaway: don’t be in the Git Gud quadrant
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@IrisFinanceCo
Iris Finance
6 months
It was us all along! Super grateful for Cody’s support
@codyplof
Cody Plofker
7 months
I can't tell you how refreshing it is to have a daily, real-time Contribution Margin number that is connected to Netsuite. We used to estimate in sheets, but it's refreshing to have it connected to our financial source of truth.
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@IrisFinanceCo
Iris Finance
2 months
This one is a banger. Our updated cashflow modeling tools are going to be insane
@drewfallon12
Drew Fallon
2 months
Maniere De Voir is an 8 figure apparel brand with public financials I've analyzed lots of DTC businesses, but this one is a MASTERCLASS in cash flow. Lets break it down👇
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@IrisFinanceCo
Iris Finance
4 months
@Kent_Wilson @johnhickey1970 The customer is always right
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@IrisFinanceCo
Iris Finance
2 months
@codyplof @obviceo @AndrewR25833429 That we do! And benchmarks around metrics as well as ai guided scenario/ demand planning rolling out soon!
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@IrisFinanceCo
Iris Finance
2 months
Out here!
@drewfallon12
Drew Fallon
2 months
Today @IrisFinanceCo is 1 year old 🎈 1yr ago, I left a high flying DTC brand to launch iris. Since then, we have: - Launched in April - Eclipsed $500k ARR <120 days later - Raised $3.5m - Built a product that can scale 100x - Been featured in @beautyindie_ & @modernretail
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@IrisFinanceCo
Iris Finance
5 months
Cody knows!
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@IrisFinanceCo
Iris Finance
1 month
Finmeme Fallon!!$
@drewfallon12
Drew Fallon
1 month
I recently went on the one and only FP&A guy Paul Barnhurst's podcast to teach CPG/ecom modeling! in this episode we talk: 👉 The #1 mistake operators make forecasting 👉 How to make your COGS forecast 👉 How gross profit informs CAC listen here:
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@IrisFinanceCo
Iris Finance
5 months
@TaylorHoliday @Yotpo @ttagrin Ayyy thanks for the positive words!!!
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@IrisFinanceCo
Iris Finance
1 month
Come rizz with us
@drewfallon12
Drew Fallon
1 month
Hosting a small dinner in LA thursday night we have two spots left on the reservation so shoot me a DM if you want to come eat drink laugh & smile with me @ecom_joseph @fenbeys & @richiemashiko and a couple others
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@IrisFinanceCo
Iris Finance
23 days
Guess who’s back. Back again. Not their share price. Tell a friend.
@drewfallon12
Drew Fallon
23 days
Allbirds stock trades below $1 per share, or ~$100m market cap Most people just say 'DTC is hard' when telling the story of allbirds - but there's a deeper lesson in this story, and one that I think every DTC operator should hear let's break down where Allbirds went wrong 👇👇
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@IrisFinanceCo
Iris Finance
27 days
Preach
@drewfallon12
Drew Fallon
28 days
I am SICK and TIRED of you guys complaining about the Shopify Capital / Wayflyers of the world. These lenders are modern miracles, and enable commerce in a profound way. I am OFFICIALLY ending the debate on MCAs in this thread👇🏻
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@IrisFinanceCo
Iris Finance
1 month
@codyplof Ayyyy thank you!
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@IrisFinanceCo
Iris Finance
6 months
Thank you @codyplof for shouting us out in your newsletter today! Cody helped shape a lot of what we built for plan vs actual in our platform and has been an incredible advisor
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@IrisFinanceCo
Iris Finance
1 month
Who is ready for the best cashflow modeling tool on the market?!
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@IrisFinanceCo
Iris Finance
2 months
Thanks bruv, I already knew
@drewfallon12
Drew Fallon
2 months
ay yo these cold VC emails are getting out of control 😭😭
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@IrisFinanceCo
Iris Finance
1 month
They don’t want us to be a full forecasting tool!!
@drewfallon12
Drew Fallon
1 month
oh also, this is 1 of 4 major updates coming in the next 2 months any ideas what’s next?
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@IrisFinanceCo
Iris Finance
17 days
The sankey samurai showed me financials that make me want to cry.
@drewfallon12
Drew Fallon
17 days
The owner of Only Fans paid himself a massive dividend of $472M in 2023 The company is based in the UK so they disclose all their financials, which gives me a lot to do 🙂 Let's break down Only Fan's financial performance since 2019 👇👇
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@IrisFinanceCo
Iris Finance
24 days
@codyplof @graceclarke Dammit this is good! He blessed the demo. He also helped us design PvA!
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@IrisFinanceCo
Iris Finance
9 days
Winning
@drewfallon12
Drew Fallon
9 days
Thanks again to our friends @modernretail for featuring @IrisFinanceCo in their latest story! W/ ~$3B of annual GMV in our database, Iris can comment on the state of the industry in a way no other company can re; growth & profitability
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@IrisFinanceCo
Iris Finance
19 days
@codyplof @zachmstuck An investor too 💀
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@IrisFinanceCo
Iris Finance
4 months
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@IrisFinanceCo
Iris Finance
1 month
Ayyy
@BryantJaquez
Bryant Jaquez
1 month
I just took a demo with @IrisFinanceCo This product is one of the coolest things I've seen in a while. IMO most DTC brands would benefit from using it. @drewfallon12 @ADHeckmann
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@IrisFinanceCo
Iris Finance
5 months
💸💸.
@codyplof
Cody Plofker
5 months
What you think progress looks like vs what it really looks like love this feature for tracking KPIs from @IrisFinanceCo
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@IrisFinanceCo
Iris Finance
6 months
🤙🏼
@RiseOfRest
Rise of the Rest
6 months
📍Austin, TX Major Industries: Entertainment, Healthcare, Tech Tentpole Cos: @Dell , @indeed , @WholeFoods Ecosystem Builders: @ATI_UT , @CapitalFactory , @liveoakvp Startups Rising: @IrisFinanceCo , @KnitOfficial_ , @SigoSeguros , @zenbusiness What We ❤️: Go big or go home mindset 🤠
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@IrisFinanceCo
Iris Finance
5 months
Imagine if zyn had Iris!
@drewfallon12
Drew Fallon
5 months
Zynbabwe, Lamar Jackzyn, Zynamin Toast Crunch You’ve likely heard one of these puns referencing the viral nicotine pouches. What is no laughing matter though is the rise of Zyn's business Phillip Morris reported a buzzy earnings yesterday, and Zyn is the star of the show👇👇
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@IrisFinanceCo
Iris Finance
5 months
🫡🫡
@codyplof
Cody Plofker
5 months
What you think progress looks like vs what it really looks like love this feature for tracking KPIs from @IrisFinanceCo
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@IrisFinanceCo
Iris Finance
1 month
@itsConnor_M Thank you kind sir!!!
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@IrisFinanceCo
Iris Finance
5 months
We will fight to get to no 1 on this list. Never stop shipping!
@codyplof
Cody Plofker
5 months
What's the inverse of this? Which SAAS companies criminally undercharge and provide more value than they cost? I'll start. 1. Motion - very cheap and almost necessary for DTC. 2. Lifetimely 3. Peel Insights 4. Iris Finance. As a customer, love the price. As an investor, they
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@IrisFinanceCo
Iris Finance
2 months
@codyplof @drewfallon12 @beautyindie_ @RachelBrown34 Thank you for being our earliest supporter!!!
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@IrisFinanceCo
Iris Finance
3 months
@drewfallon12 We love this!
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@IrisFinanceCo
Iris Finance
2 months
Hims is him
@drewfallon12
Drew Fallon
2 months
Hims & Hers just reported Q2 earnings - and this company is on fire Quick look (YoY): Revenue: +52% Free Cash Flow: + 377% HIMS continues to be the perfect application of the DTC business model, expanding margins at a bonkers rate - let’s dive into the report👇👇
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@IrisFinanceCo
Iris Finance
4 months
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@IrisFinanceCo
Iris Finance
24 days
We love our fans!
@graceclarke
Grace Clarke
24 days
Very much looking forward to my @IrisFinanceCo demo tomorrow This was terrific:
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@IrisFinanceCo
Iris Finance
4 months
@Kent_Wilson @johnhickey1970 Ayyy thank you to one of our favorite customers!!!
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@IrisFinanceCo
Iris Finance
2 months
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@IrisFinanceCo
Iris Finance
5 months
@Cody_Wittick @Chubbies @PrestonRuther10 We solved this with realtime contribution margin tracking. Doesn’t have to be when the books are closed anymore!
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@IrisFinanceCo
Iris Finance
6 months
Trueeee
@drewfallon12
Drew Fallon
6 months
So it turns out.. if you build a really high quality software product, and then charge less than what you COULD and not try to pig out on software fees, and also be hands on with supporting customers- brands race to have it The bar really is so low for saas in this industry😂
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@IrisFinanceCo
Iris Finance
5 months
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@IrisFinanceCo
Iris Finance
4 months
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@IrisFinanceCo
Iris Finance
1 month
Another new product update coming Sept 1!!!
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@IrisFinanceCo
Iris Finance
6 months
Major 🔑
@drewfallon12
Drew Fallon
6 months
The anecdotal consensus for Meta Ads performance in Q1 was that the year started off extremely strong, and then basically fell off a cliff. Our data corroborates this narrative as we saw overall median contribution margins across all categories dip throughout the quarter:
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@IrisFinanceCo
Iris Finance
4 months
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@IrisFinanceCo
Iris Finance
4 months
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@IrisFinanceCo
Iris Finance
1 month
@rainmakerspod @richiemashiko Ay how good this book let us working something out
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@IrisFinanceCo
Iris Finance
1 month
@fenbeys We love you! Pretty boy skincare is the best!!! It gives you a Nantucket sunkissed hue even from your desk!
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