@jordanbpeterson
@TheDemocrats
@RobertKennedyJr
I was disappointed that he interpreted your and
@lexfridman
question as an attempt to slander the party.
The question isn’t about the DNC. “The Left” as a set of values, can produce positive and negative outcomes. So the question is really; “what behaviors should we avoid, as a
I’m excited to share some big news. 💥Starting in January, I’ll be leaving my role as CMO of Caden Lane and joining a successful DTC brand as their new CEO.
I’ve thoroughly enjoyed my time at this fast-paced baby brand. It has a killer founder, an incredible team, and I’m
@RobertKennedyJr
@CherylHines
@MikeBinderjokes
The concentration of wealth isn’t my concern. The concentration of power isn’t necessarily even the issue. It’s unaccountable power that’s terrifying, and the thing that will ultimately fail.
Without further ado …..🥁 I am happy to announce that I am the new CEO of the up-and-coming DTC fashion brand, Buddy Love. I’ll be joining AMAZING founders Buddy and Grayson DiFonzo, and their kick-ass team! Together, we plan on building something pretty spectacular.
You’re
I’m excited to share some big news. 💥Starting in January, I’ll be leaving my role as CMO of Caden Lane and joining a successful DTC brand as their new CEO.
I’ve thoroughly enjoyed my time at this fast-paced baby brand. It has a killer founder, an incredible team, and I’m
Today at Caden Lane. We’re getting love from Gigi Hadid and Bobbie Altohoff!
It blows me away when celebrities share photos of Caden Lane. Even without being asked. ❤️❤️
🤯 People in DTC are crazy. I don’t know any other vertical where industry leaders give away so much advice for free.
🙏🏽 This was fun! I can’t wait for the next episode.
@codyplof
@ecom_con
@ecom_con
@ShellenbergerMD
Not controversial. The gov, by law, should not suppress free speech. If they use private companies to limit speech, that's fascism and is bad. This is not about red vs blue, it's about red white & blue. We need checks & balances against the gov use of its power for censorship.
@VivekGRamaswamy
@TheDemocrats
They won’t. Robots will be picking our vegetables before we know it.
But more importantly, I think we need a positive vision for immigration. Fix the border but then move on.
We need to be the country that attracts top talent. We need to be the place where the next Einstein,
Riddle me this. Meta forces founders to authenticate business accounts with personal IDs, proof of ownership, and legal documentation. So why does it take DAYS to regain access to an account after it's been hacked? 😠
Tough Friday. I just did a round of layoffs for financial reasons. Unfortunately, I let some talented people go. If anyone needs help with social, influencer management, events coordinating (especially DFW), or ecom merchandising, LMK. I'm happy to make a reference.
@VivekGRamaswamy
I’m not sure if I like it, but it’s interesting.
The only thing most 18-year-olds are good at is being a child. It’s the only thing they have experience doing.
Against popular opinion, I think a mandatory draft to service (civic not military) is a good idea. People should
My wife texted me a PDF and asked me to pay the handy man.
While typing the phone number into square cash, I realized I was sending money to my wife. 😅
• Real-time manufacturing.
• Negative cash conversion cycles.
• Efficient acquisition.
• High AOVs.
• Clear differentiation.
These are the non negotiable priorities of every DTC brand.
The most important CEO lesson I’ve discovered in the last 4 weeks.
1. Financial: Get profitable. Stay lean. Avoid debt. Keep money in the bank.
2. Culture: Move fast. Communicate candidly. Hold high expectations.
Running a brand is harder than it looks. But if you pull it
@iamshackelford
Profit is better than revenue, but having revenue without profits is better than having neither.
This rarely applies to DTC brands, but companies like Amazon couldn’t have operated with profit while also capturing 40% of the Ecom market in less than 10 years.
I had no idea... In Texas, wholesale happens inside a 15-story building with thousands of retailers, selling products out of pop-up booths. This was wild!
The pressure is different, but having more agency and responsibility is unmatched.
CEO is a better fit for someone with my personality.
I’ve spent my career working with talented founders and CEOs, with no complaints, but I always found myself running into the
I don't know how anyone does this job without Twitter... The amount of value I've found in this community is unmatched. ♥️ I appreciate everyone on this app who shares openly and freely!
I need to hire a creative director for a baby apparel company in south texas.
The perfect person is a graphic designer, and ideally, she has experience leading creative projects at other DTC companies.
Who’s interested?
😅 Apparently all you have to do to turbo-charge your growth is launch a
@tapcart_app
app. I thought our growth was aggressive before, but now I won't settle for anything lower than 7,000% year/year.
#winning
WFH is a competitive advantage for scale. Working from an office is a competitive advantage for the speed of communication. We shouldn’t overcomplicate this. Brands should optimize for whichever suits the needs of their situation.
@thesamparr
It's almost impossible to eat healthily in America. It doesn't matter if you shop at Whole Foods.
A tomato can be grown organically in Mexico and when it comes to California, the Agricultural Commissioner requires the truck be sprayed with pesticides.
Most vegan foods are made
@GovAbbott
Why is everyone so adamant about protecting a school system that’s not working anyway? Maybe a little market competition is exactly what we need to shake things up. At the very least it introduces more skin in the game to incentivize schools to compete.
This is how SaaS support is supposed to look.
@jfudem
is constantly analyzing our SMS program and proactively sharing ideas and strategies for us to test.
@RobertKennedyJr
I know this is completely unrealistic, but I'd love to see a cross-over ticket with you and Vivek Ramaswamy. In a perfect world, Tulsi Gabbard would join your cabinet. All three of you seem to care more about America than party politics, or partisanship.
My wife just sent me this. My son asked me to get him a blue hat and a gold chain. He saw me wearing one, and he’s still young enough to think his parents are cool. This is him showing off to his cousin, who also wants a hat & necklace. 🤷♂️ I guess I’m an influencer now.
@mrsharma
Marketing is a sail. It’s not the fucking wind. It can’t save a failing product, but if the product has momentum, it can help things move a lot faster. ⛵️
If were to start a DTC brand today I’d hire Louis Litt from Suits to structure the entity in a way that kept the brand name, supply chain, staff, IP, and Opex incorporated as separate entities. I’d protect each of them individually from debt liability or predatory contracts.
For anyone wondering if product seeding works. It 100% does. Daniella Monet just posted this video of her kids wearing Caden Lane swimsuits. Shoutout to
@Cody_Wittick
because following him on Twitter taught me how to use this strategy to scale our influencer strategy.
Huge news! I'm firing myself as director of growth and hiring a Senior Director of growth for
@jonesroadbeauty
.
Great opportunity for the right person to help grow a 🚀
1/2
Business Update. Buddylove is growing! My team is kicking ass. Digging out of debt is hard, avoid it if you can.
Working with people like
@BuddyDiFonzo
makes all the difference. Every week this guy pulls off another impossible task. It’s pretty impressive to witness.
"You know, Bernard, I don't know if my iPhone will still be a success in 50 years, but I can tell you, I'm sure everybody will still drink your Dom Pérignon." - Steve Jobs when speaking to Bernard Arnault, CEO of LVMH.
One of the chief tenets of luxury is permanence. Permanence
In case anyone on this app was under the mistaken impression that my life is fancy. Here’s a day in my life.
My daughter’s puppy needed a new doghouse, and unfortunately we have a minivan… just making it up as we go.
Reportedly Loui Vuitton burns their unsold merchandise to control the supply & demand of their products, and to avoid discounting.
There’s a lesson here for DTC brands.
First, don’t try to be a luxury brand unless you’re willing to put your unsold inventory in the ground ☠️.
Our first webinar will be tough to top - the one and only
@BryantJaquez
will be alongside
@jfudem
. Bryant is the CMO of Caden Lane and a world class operator.
Happening almost exactly a week from right now - Thursday 11/2 @ 2 pacific
Link to reserve a spot is in our bio now 🥳
@eliweisss
We have a team of CX agents that live chat over SMS and offer shopping advice. Usually, moms ask us to help them put together newborn outfits, and mix and match colors.
We also use automations to run survey-like experiences in our campaigns. Our welcome flow asks moms if
🎉 Hit 1K yesterday (yay)
Instead of “reintroducing” myself to everyone, I wanted to take a moment to express the gratitude I have for this community.
Putting aside our opinions on things like
- Attribution tools
- Cost caps
- Brand marketing
- UGC
etc, etc.
Everyone on here
A new friend is looking for an SVP of marketing for a baby brand (not apparel, more in the toys/decor space). They're a mid-8 figure company that's PE-backed and they have a great brand. Who here knows a talented marketer that's looking to make a move or elevate their career?
@KeithJBarry
@pmarca
@LTF_01
That’s a valid objection. My POV is that critical thinking & logic can be taught & creatively can be fostered. Obviously we shouldn’t outsource 100% of our memory to the cloud, but a majority of test queries are easily replaced with google. There’s definitely room to improve.
@patrick_oshag
It's probably the most important answer. Kids are the only people we'll serve for life, regardless of the outcome, without pay, recognition, and no matter what goes wrong. You just live for someone else until you're dead. It's also the only reason the human species survives.
Today I saw a demo for an Ai driven MMM. The current version of their MMM platform is very impressive. But their potential and future roadmap is incredible.
This was the first time I saw a clear example where automation and AI could replace significant responsibilities in a
@auren
@DavidSacks
I second this. The X advertising product needs to be rebuilt for DTC brands (high CTRs, low CPMs, good cost controls).
Small businesses are less likely to engage in shenanigans because we don’t care about Media Matters or their boycotts, we’re fighting for every sale and we’ll
We're living in the golden age of DTC podcasts! All I have to do is slack my team episodes and call it a day! This BFCM conversation was amazing.
@mrsharma
@moizali
Brandside Creative Director Job Opportunity.
Hey DTC friends, please share this with qualified candidates.
Caden Lane is hiring its first Creative Director. This role is unique because it's going to take on some of the responsibilities that our founder, Katy Mimari, has owned
I just spent my morning browsing through startups listed on (thanks
@Jason
for a great interview). I wish there were more communities and high-traffic blogs for sale. That could be an insane unlock for a lot of DTC and lifestyle brands.
I just listened to the pod.
I have a first touchpoint postcard campaign hitting a 3 ROAS.
With the right data set, I think direct mail can be used as an acquisition channel.
@codyplof
@eliweisss
Caden Lane is looking for someone to come on board in Q1 of '24 and help us launch an Amazon strategy (I AM NOT looking for an agency - please don't pitch me). I know many talented Amazon marketers/operators looking for work post-Thrasio/aggregator shut-downs. If anyone wants to
Hey DTC crowd. I know a jr. media buyer with a year of experience looking to grow in that field. He's trained in Northbeam, and he helped manage a 17M budget. Does anyone know of a company or agency hiring jr-level positions?
@stevenborrelli
It was such a killer conversion. I’ve been a remote CMO for 3 years and I’m over the remote thing. I’m moving into an in-person role in January. I can’t wait.
@VivekGRamaswamy
I don’t think people should be required to serve in the military, but I do support a short term draft to public service.
IMO a local civil service would be an appropriate option. That provides the opportunity to serve others without pitting citizens in harms way.
In 20 years, the desert of Dubai turned into a metropolis.
It took Singapore 50 years, but they transformed a jungle village into a global hub.
Before them; Mumbai, St Petersburg, and Hong Kong were built surprisingly fast.The Roman army built bridges to cross rivers in 10