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Ralph Brooks DFW Notary
@ralphbrooks
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AI guy here. Trust is critical in a world where real can't be distinguished from fake. Doing notary work as a 1st step in establishing a "trust based" business.
Frisco, TX
Joined May 2009
@bindureddy Therapists aren't going anywhere. Workers displaced by AI are NOT going to be talking to their computer on how to handle financial stress.
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Who you think your customers are VS who they actually are Sales calls help you figure out who is really buying from you and why. This is critical even for digital as the info from a sales calls feeds back into your content.
my agency charges startups $15k/month for end-to-end gtm. in the last 5 months, i’ve helped drive over $2 million in sales for three clients. here’s how: 1. start with icp & buyer persona get a clear view of your market. what do your buyers actually care about? what gets them promoted? what makes them buy? 2. make your messaging stupid simple most founders overcomplicate it. strip it down to the essentials—make it uncomfortably simple. 3. pull every lead & segment run clay enrichments. map your network for warm intros. identify outbound & content experiments. 4. hit your list from every angle email, linkedin connections, manual dms, content. the unscalable stuff wins—real relevance > fake personalization. don’t do the cringey “saw you went to x school” stuff. 5. show up sharp on sales calls focus on the three why’s: why anything, why now, why you? watch your call recordings. find your lightswitch moment. 6. feed sales call insights back into outbound & content every call gives you new data. use it. iterate on messaging, outbound, and content. then let compounding do its job.
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@adrienne_lain I understand the point you are making regarding profits, but there are several studies that suggest that companies that focus on revenue over cost cutting tend to do better over the long run.
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@theownerop I am not sure what the right number is before buy makes more sense than build. Seems like $5m in annual revenue is the right number but interested to hear what others think.
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@BradKirschbaum @theownerop I have heard rumors that Yelp is a shakedown. Interested to hear from others who have had a different experience.
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@ryanraysr I have a team, but they are all AI. Right now, ChatGPT does a lot of my coding, and the new Gemini 2.0 assists me with my marketing.
AI Marketing Tutorial Google released a new version of Gemini 2.0 Pro. In terms of writing marketing copy, this is a material step up. Lets take a practical look at how this AI tool is going to save you time and money when putting together your ads. A high value thread 🧵
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@AndrewWriteCopy This is a tangent, but if you already have product-market fit, then the challenge is finding the right advertising that works. This morning I talked about how a writer can work with AI to accelerate the idea generation for good marketing copy.
AI Marketing Tutorial Google released a new version of Gemini 2.0 Pro. In terms of writing marketing copy, this is a material step up. Lets take a practical look at how this AI tool is going to save you time and money when putting together your ads. A high value thread 🧵
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@theseoguy_ That day is closer than you think . I just did a quick writeup of the current state of AI marketing to illustrate.
AI Marketing Tutorial Google released a new version of Gemini 2.0 Pro. In terms of writing marketing copy, this is a material step up. Lets take a practical look at how this AI tool is going to save you time and money when putting together your ads. A high value thread 🧵
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@JeffDean One of the interesting side effects of linking Youtube into AI, is that you can now get marketing pitches in the style of your favorite influencer.
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@jarydesign I thought long and hard about this, BUT doing notary work requires me (as well as my clients) to be coherent. How can I build trust if I am soliciting business at 2am? Seems like people would know this is NOT genuine?
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