👀

Want to know how to judge an SEO agency? Ask them what their requirements are for clients. If they have none other than the client paying the bill each month, you should likely run. Why? SEO has a place in the lifestyle of a business. It is completely built for established businesses. It is one of the slowest channels you could develop. For these reasons, unless someone has war chests of capital behind them, they shouldn't touch it. The agencies out there that choose to take on people who still have a 9-5 job and are paying 1k a month out of their own pockets are doing people a disservice. SEO is for businesses that are finally ready to invest for 3-4 months without a return. It becomes super scary when those funds are in someone's personal savings account.

@TheMichaelCope I’d do a huge push this year into social. Convert followers into phone numbers.

@RagingWallrus Huge assets. Keep pushing.

@TheMichaelCope Are you a restaurant? Because if so then that number is pretty normal. But I’d definitely get people’s phone numbers somehow. So you can randomly text 2000 numbers “20% off all food today” and get a ton people showing up

@GamerGirlGrey Try to have them in area. Or if they aren’t have them leave a few reviews in area the days leading up to giving a review to you.

RT @irentdumpsters: Everyone needs to calm down. Yes, Google does a sweep every few months and removes reviews for no apparent reason. No…

@petekourounis Call me crazy but I think I want van 2. It reminds me of my grandpas truck. Stuff was everywhere but the man could fix anything.

@Paul0Montenegro Entrepreneurship is unbelievably hard. But I do think there’s a very very high success rate when you start a biz with low capital investment (less than 10k) and start selling door to door. You just keep going all day until you get a sale.

@irentdumpsters still would love to know how much revenue scorpion does lol

Almost all SEO is now available to be completed via AI AI can create your website, write your content, complete internal linking, and so on and so forth. There is one thing that it can't do at the moment that it may never be able to replace. Strategy. There is no way for it to know what markets are the most important for a business owner, and what products the business owner likes to sell the most, it doesn't know what levers work best in Google and which ones don't. It doesn't know the way people talk in a certain area or what are the key differentiating factors of the business it is representing. All of that information would need to be fed to it. A 63-year-old plumber in Arkansas has no idea how to work with a bunch of AI agents in order to figure out how to do it. That day may come, but we are still a long ways out from that.

A short guide to Domain Rating -- Generally speaking, if you can naturally raise your DR to a 30, you will more than likely dominate Google for your local search numbers. If I had to give a number US-wide that generally works, 30 is my number. The more specific rule of thumb is that your DR should be higher than all of your competition. If the highest competition in the area has a 23, you want a 24. Notice how above I said "naturally" raise your DR. Naturally means doing it with backlinks that are real and relevant. Do not use a guy on Fiverr to pump up your DR by 40 points within a week. Those services will likely ruin your website.

I see a term getting thrown around on this app sometimes -- SXO -- which stands for Search Experience Optimization It is basically as if SEO and CRO had a baby. You are making your website user-friendly to boost conversions from paying customers but also to show the algorithm you are the real deal. I see it being incredibly important moving forward.

@servicescaling everything I described here is 100% within Google’s guidelines

On-Page SEO Masterclass -- H1 or Heading 1 Title should include your target keyword and the location you want to rank in. Do not make the title "Auto Repair Atlanta". Remember you are writing for both the algo and the end user. Make it something like "Atlanta's Most Trusted Auto Repair Shop" H2s and H3s -- include the keyword here but don't overdo it. Something like "Our Auto Repair Process" or "Our Atlanta Customers" Write 500 to 750 words of high-quality copy. AI will rank just fine, but try to make it human-written. Remember, you are writing for conversion, not just the algo. Include forms, CTAs and your phone number throughout the page. You basically want it accessible at all times. Make sure you include the keyword and location in your URL. "URL(.)com/auto-repair-atlanta"

I am growing my pest control company entirely off the back of SEO. I rank number 1 in 4 different municipalities at the moment. Here is exactly how I am doing it -- This all comes down to review acquisition and live GBPs. I have a myriad of hacks that get GBPs live without video verification. I am aggressive about listing these at as many coworking spots that I can find. Some people claim coworking places don't ever work for them, but they have always worked well for me. The second these go live, all hands go on deck in that new city. First and foremost, my techs knock doors and offer free one-time sprays in exchange for reviews. I am able to run up the review count quickly. I also flood the area with door hangers and yard signs. Only a handful will grab the door hanger and use it to get further info. I purposely do not put my website or phone number on the flyers. Just my brand name. This forces them to Google my brand name and click on me to get more info. Now we have natural CTR. Am I missing out on clients in the short term? Absolutely. I don't care. This is a long-term play.

If you’re a personal injury attorney, this tweet is for you. I do SEO for a PI attorney in Los Angeles. A few months back I published a case study on how I took him from 200 to 1200 clicks a month. Pretty good results for the 2nd biggest city in the US. Today I revisit that case study and talk about growth from 1200 clicks a month to 2200 clicks per month. The #1 ranking factor in Google is backlinks. Full stop. Google is in the business of ranking firms that they know are the real deal. High quality backlinks from external websites is the best way to prove Google that you’re legit. The most important thing we did this campaign was build him links that legitimize the brand in a major way. These aren’t just links from random spam sites out of India, they are links from reputable organizations that the average American will recognize. We are actually doubling down and building more at the moment. These links have legitimized his brand so much that anything we publish on his site goes top 3 within 48 hours. “motorcycle accident lawyer” — top 3 “truck accident lawyer” — top 3 “personal injury lawyer” — top 3 The actionable advice from this post is to make your firm look legitimate in the eyes of the algo. Sponsoring your son’s local Little League team? Get a link from the Little League. Have a friend who runs a criminal defense practice in town? Link to each other. Offer to write a blog post or opinion piece for your Alma maters law journal. Get the backlink. You can reach a point where Google trusts you so much that the content is just automatically at the top. That’s where you want to be. When it comes to my client in LA, we only ever target transactional keywords. I don’t write a single blog post. It just isn’t worth it. I want people who have a whale of a case clicking on my clients site. I don’t care for the informational terms. Bottom-of-funnel traffic is what converts. When it comes to website SEO, acquire high-quality backlinks, and craft high-quality location/service pages. I, like many of you, have fallen into the trap of thinking that SEO is too competitive for personal injury lawyers. I used to agree with that sentiment. Today, we are proving that wrong in a myriad of markets across the US. For this client moving forward, the goal is to rank across the entire metro. We are continuing to build his site authority through unbelievably high-quality links and dialed-in landing pages.