Bhaji Illuminati
@itsbhaji
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Following
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Media
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CMO @centrifuge | member @boysclubworld @safaryclub | co-creator @TACoalition @RWASummit
Venice, California
Joined March 2011
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Send us removal request.
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Love > Hate
A one minute lesson in leadership.
Be calm. Speak with confidence. Don’t ask something you won’t do yourself. Lead from the front.
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5 year roadmap for RWAs
1. Focus on onchain capital
2. Give them assets they want
3. Build tech to beat what’s possible offchain
4. More capital, more assets, more tech
5. The institutions will come
What a week. Here my takeaways from the Real-World Asset Summit. First and foremost: the opportunity in RWAs is clear. Nobody questions the idea but the devil's in the details.
But how do we get to widespread adoption? Continue reading
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One cool thing about Centrifuge Liquidity Pools is that we can accept liquidity from any chain in any currency.
We're now live on
@base
,
@arbitrum
,
@ethereum
our native L1,
@centrifuge
Chain, and most recently,
@Celo
.
Real-world assets are coming to
@Celo
, starting with a $1M allocation in U.S. Treasuries on Centrifuge from Celo's ecosystem!
We're happy to have Celo as a strategic partner. Together, we're building a new economy unlocking better capital access for all.
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Big day for Centrifuge and Institutional DeFi!
Centrifuge has raised $15M to scale the adoption of institutional DeFi.
With this round of Series A funding secured, we're excited to share our key focuses for Centrifuge's development, innovation, and adoption across the worlds of traditional and decentralized finance: ↓
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Going to scroll
@farcaster_xyz
today instead of
@X
. Feeling inspired by today’s
@BoysClubWorld
feature, meeting the founders at Zinque this morning, and
@tednotlasso
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LFG! 🚀
Announcing the inaugural Real-World Asset Summit.
🗓️ Sept. 19th, 2023
📍 The William Vale, NYC
We're bringing together 250 of the brightest minds from DeFi and TradFi to discuss the future of tokenization, credit, and crypto.
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ETHDenver last year was my first week in crypto and at
@Centrifuge
. Just absolutely floored and beyond excited for the opportunity to speak at the event this year. Come by!
SPEAKER ANNOUNCEMENT 🎤
We are THRILLED to welcome
@centrifuge
Chief Marketing Officer
@itsbhaji
as an
#ETHDenver2024
speaker 🌈 🛠️
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Blackrock - "tokenization will be the next generation for markets"
Citi - "expected to grow by a factor of 80x in private markets and reach up to almost $4 trillion in value by 2030"
@centrifuge
well positioned for RWA Summer 🚀
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2023 just keeps getting better. Epic shoutout from
@MessariCrypto
in their Crypto Thesis 2024 featuring
@lucasvo
as a 2024 person to watch and
@centrifuge
as the leader in RWAs.
Full report here:
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Some light reading to start 2024 off right
- The Need for a Treasury Framework
- Establishing Real-World Asset Infrastructure
- Balancing Your Portfolio with Real-World Assets
This was written specifically for
@arbitrum
but the framework and recommendations hold true for most
💡 Want to learn more about how decentralized organizations and protocols can effectively onboard real-world assets?
Read our new 27-page report for the
@arbitrum
community on best practices for treasury management and RWA allocation!
Link:
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Join me at the
@Safaryclub
growth summit to learn more about the
@centrifuge
playbook for building and leading the RWA category 🚀
@aingeth
@potato_omak
@dabblerer_
@YieldGuild
@boost_xyz
@metastreetxyz
8/ Web3 is permissionless, borderless, and open. What happens when you layer real world assets on top?
Hear from RWA leaders on how to grow the category!
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Centrifuge + Coinbase + Base = <3
Imagine being able to lend and borrow against your RWA positions on Centrifuge.
A new proposal by
@lucasvo
makes this possible, via a Centrifuge RWA lending market deployed on
@base
.
In today's fundraise announcement, Coinbase's
@SmartestBeta
commented on this proposal, "We
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1/3 Why to join
@centrifuge
:
- we’ve been building for RWAs before it was cool (founded in 2017!)
- our founding team has founded and sold multiple successful startups (including a 🦄)
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Why strategy outranks big budgets.
Another feature on
@centrifuge
's marketing.
Feeling very proud of the team and progress we've made building the RWA category ❤️
.
@centrifuge
is bridging the gap between traditional finance and the crypto space with a strategy that combines education, community, and innovation. 🏬
Learn how they achieved $200M TVL with a unique approach to their marketing!
👉
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What does 5 years of building, $300M in asset financing and amazing partners like
@MakerDAO
,
@AaveAave
and
@BlockTower
give us?
The tech, ecosystem and assets needed to help DeFi-native organizations easily investment in tokenized real-world assets.
⚡️ Introducing Centrifuge Prime.
Centrifuge Prime offers the services and tech that DAOs, stablecoins, and protocols need to onboard real-world assets.
Across on-chain, legal, risk, assets, and more, we bring RWAs to DeFi-native organizations.
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"Tokenizing real-world assets is one of the top crypto ideas I'm most excited about. By encoding the metadata and making the markets more liquid and more global, we'll see a big efficiency unlock."
@brian_armstrong
gets it
Watch the full video here
1/ I'm sharing the 10 ideas I'm most excited about in crypto right now. If you're building something in crypto or thinking about doing so - check it out.
We’re building lots at Coinbase, but we don't have time to tackle everything. So I figured I'd share these. Bear markets are
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He didn’t mention that I was born in a chicken coop
She grew up carrying water from a well
Her awesome hippy parents named her “Bhaji Bliss Illuminati” (last name made up)
She put herself through college (Maga Cum Laude)
Now she’s a CMO and crushing it
A classy boss babe
And an amazing mom!
Happy Mother’s Day
@itsbhaji
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Today in Denver, I’ll be
- cheering the loudest for
@maex242
and
@FinTech_Khan
’s keynote at
@stable_summit
at 10:40
- hosting a
@TACoalition
AMA at 11 with
@SmartestBeta
,
@ctcunning
and
@KatieAWheeler
- sharing
@centrifuge
’s growth strategy at the
@Safaryclub
summit at 2:10
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Treasury Bills 🤝 Centrifuge
In our newest episode of DeFi Drip: Cassidy Daly
deep dives with
@anemoycapital
founder Martin Quensel on Anemoy's Liquid Treasury Fund.
Learn how Anemoy has built the most robust tokenized treasury product—and how Centrifuge has made it possible!
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We’re hiring!
- director of defi bd
- director of institutional sales
- head of product
- solidity engineer
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3 stablecoin maxis walk into a zoom...
"The future has many competing stablecoins..." -
@nic__carter
"Thousands are not going to work…" -
@sgleahy
"There will be a handful of winners with alts in niche markets..." -
@AesPoker
Some fun, healthy debates in this report👇
Introducing our latest report: 𝑻𝒉𝒆 𝑭𝒖𝒕𝒖𝒓𝒆 𝒐𝒇 𝒕𝒉𝒆 𝑺𝒕𝒂𝒃𝒍𝒆𝒄𝒐𝒊𝒏 𝑫𝒆𝒔𝒊𝒈𝒏.
We talked with
@nic__carter
, Stephen Leahy (
@circle
), and Mark Phillips (
@SteakhouseFi
) about stablecoin design today—and how it's going to change in the future!
Full piece below↓
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In good company
@lucasvo
@centrifuge
🙌🏻
1/ Exciting news!
@messarimainnet
just got even better with new additions to our speaker lineup joining us in person, including
@brian_armstrong
,
@jerallaire
, and
@bgarlinghouse
.
Register now for face-to-face discussions and networking at Pier 36 in NYC.
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"We can ultimately build a better BlackRock Treasury ETF by automating it,"
@lucasvo
said, adding that tokenizing T-bills also opens up the possibility of using them in other ways.
Thanks for the
@centrifuge
write up in today's newsletter
@crystalkimmm
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Always love to see trillions and
@centrifuge
in the same sentence
@Chico_Crypto_
strikes again
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Centrifuge Everywhere
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Well, when put this way...
5% risk-free rate of US treasury assets can offer Aave $250k of revenue a year from just $5m USD of investment. These markets can immediately become some of the highest earning revenue streams for the DAO.
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Honored to be named a top 25 Web3 growth leader by
@Safaryclub
🙏
Growth leaders are the unsung heroes of our industry 🦸
From analytical wizards to meme lords and community builders, they're innovators.
The only certainty is the need to constantly adapt.
That means new narratives, new marketing channels, and new primitives.
We've built
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Proud suit here!
⚡️𝗙𝗶𝘅𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗻𝗰𝗲: 𝗔 𝗧𝗮𝗹𝗲 𝗼𝗳 𝗦𝘂𝗶𝘁𝘀 𝗮𝗻𝗱 𝗛𝗼𝗼𝗱𝗶𝗲𝘀
How can the best of TradFi and DeFi work together to fix finance?
Watch the video, read the report, take the quiz, and mint your NFT in our newest campaign below🌀↓
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Just shared a web3 marketing masterclass with the Paris Blockchain Society.
This feedback that warms my 💛
"0 marketing bullshit" -- what we can all aspire to!
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oh hey, cfg
We're well into DeFi December. 🎅
While DeFi tokens across the board have seen success in the past 30d, RWAs & tokenization have become important narratives.
New initiatives such as Wintermute's Wild Cat, L2 Blast, and FortunaFi's launch plans on Canto aim to grow RWA adoption.
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Starting in 10 -
@FinTech_Khan
joins the
@aave
LFGHO virtual event with
@ETHGlobal
to talk RWA backed stablecoins and how
@centrifuge
can be a RWA facilitator for GHO
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We're coming to Brussels!
RWA Brussels. July 9. The Merode.
We’re bringing together 250 top DeFi & TradFi leaders for a full day of panel discussions and networking, followed by a celebration of RWA Summer just steps away from the main
@EthCC
venue.
We’ll hear about the global state of tokenization
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bullish vibes at
@rwasummit
"I'm very optimistic about a large number of assets becoming tokenized" Matt Halstead Texas Teachers
"The opportunity is a function of not selling to LPs, but selling to funds"
@SmartestBeta
Coinbase
"Find the arbitrage"
@MikeBucella
Neoclassic
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How did I...
- meet 50 world class growth leaders
- speak at the first-ever growth marketing summit
- get dozens of candidate and supplier referrals, start a book club... the list goes on
@Safaryclub
!!!
Highly recommend joining the next cohort. This group is second to none.
Safary's doors are now OPEN 🏰🦁
This is your chance to join the most powerful growth network in crypto.
Every 6 months we admit 80 of the very best growth leaders from around the world.
Last batch, nearly 1,000 applied.
Batch 7 applications close this Sunday, April 14.
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We really outdid ourselves for speaker gifts at RWA Brussels
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Ladies, hate that awkward moment when you’re not sure who should cover the bill? Try this.
Is it normal for your wife to literally jump off a cliff when the check comes?
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Proud and honored to take home a
#Revvie
at
#MKTGNation
for Technology Partner of the Year! Thanks
@Marketo
!
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Look, mom, I’m onstage!
RWA: Future of Real-World Assets On-Chain
With
@samcassatt
,
@itsbhaji
,
@0xtangle2009
,
@sleepisweak2
Watch the full video below👇
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Welcome to the family,
@GnosisDAO
♥️
Our proposal for
@GnosisDAO
to invest part of their treasury into real-world assets on Centrifuge has passed, with 96.99% voting yes!
We're excited to see more and more DAOs and protocols diversify their treasuries into RWAs on Centrifuge. Keep an eye out. 👀
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An optimistic take on global regulation by
@centrifuge
's very own
@JusNode
OPINION: Look outside of the US, and you’ll see regulators already getting it right
By Eli Cohen of
@centrifuge
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Why tokenize? Who cares?
Investors:
- The biggest gap between current and planned investments is by far the tokenized asset category (5% to date, 38% 2-3 years from now)
- Firms interested in investing in tokenized assets care most about portfolio diversification, access to new
0
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Is capitalism really the problem?
@lucasvo
and
@jessepollak
taking the stage at RWA deep dive at eth cc.
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See you in Austin!
As we hit the runway in Dubai, we're excited to announce the next leg of our RWA tour: Austin, Texas!
Parallel to Consensus 2024, we're curating a day bringing together the best of the RWA space.
Co-hosted by
@centrifuge
,
@superstatefunds
,
@galaxyhq
, and
@humafinance
. 🧵↓
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Spoiler alert... the narrative I'm most excited about is RWA tokenization
A Documentary About Crypto |
@EthereumDenver
2024 Trailer
Thank you to
@PallerJohn
and all of our interviewees for their time. We look forward to sharing the final video soon!
And special thanks to our sponsors:
@QuickNode
@ssv_network
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2/3
- every single person on the team is a total rockstar (really good venn diagram of fun, nice and smart)
- we get to travel to all the coolest places in the world (last year = Berlin, Paris, Marrakech, St Moritz and I opted out of some other trips)
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Centrifuge is up for the Best Finance and Investment Project award by
@TheBigWhale_
🫶 Would appreciate your votes and support! 🙏
1/10 🌉 Bridging real-world assets and DeFi,
@centrifuge
has been a game-changer
In 2023, expanding their reach and transforming traditional finance with innovative asset tokenization solutions $CFG
👉 To support them, vote here:
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overheard in Dubai: huge liquidity but big friction on the on/off ramps
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brb going through the 250 applicants we got in the first week after launch RWA Dubai
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"I firmly believe the future of *all* markets is on-chain"
We're here for it💥
@oklo
@NuScale_Power
12/ aside from fueling the digital economy, there's a much larger opportunity at stake for cryptocurrencies and public blockchain networking to provide the substrate for the trillions of dollars of infrastructure investment needed to usher in the future
whether you call it RWAs
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Don't get me wrong, I'm all about using ChatGPT, I would just suggest including this prompt:
Don't use words "transformative, innovative, pioneering, ingenious, revolutionary, monumental, pivotal"
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The institutions are coming.
2024 will be a consequential year for crypto. A year of growth. A year of evolution.
@glxyresearch
shares their predictions and insights for the year ahead in Watch This Space 2024: A Consequential Year for Crypto
#WTS2024
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Wouldn’t have been possible without our partners
The Real-World Asset Summit was made possible by our partners.
And we didn't bring just anyone along for the ride.
We hand-picked each for meaningful value they bring to our growing ecosystem.
Here's what each partner brought to the Summit and what they're building today↓
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“Social Native’s technology is unparalleled in content marketing” -
@VentureBeat
#funding
#startup
#growth
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Fixing finance
1/ We're excited to share EIP-7540, an extension of ERC-4626, written to make onchain lending more flexible across different use cases.
Read the proposal and provide feedback
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Pretty epic group right here
Introducing the Tokenized Asset Coalition:
@AaveAave
•
@circle
•
@coinbase
•
@BuildOnBase
•
@Credix_finance
•
@goldfinch_fi
•
@rwa_xyz
•
@centrifuge
We're championing the adoption of public blockchains, asset tokenization, and institutional DeFi. Thread ⤵
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There’s only 1 word wrong in this article and it rhymes with brivate
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So proud of what the European marketing team pulled off!! Congrats
@Jessica_ADSouza
@MatthewStammers
@amy_baird16
#TauliaConnect
Europe: packed ballroom, engaged audience, fascinating sessions
#FinTech
is rising
@taulia
is leading
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3 of the LinkedIn connection messages I got today. Never a dull moment on our favorite business networking platform
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KYC so seamless, you don't even know you're doing it 👀
Say hello to the new Centrifuge App! 🎉
Launching today, the Centrifuge App is a completely redesigned, unified experience for investing in real-world assets (RWA) on-chain.
Read the announcement on our blog to learn more ⬇️
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From RWA infrastructure to institutional adoption, got to join a lot of smart folks on stage and share some first-hand experience on what's worked/ what hasn't for us
HELIX at
@EthereumDenver
: RWAs in DeFi & The Road Ahead
Caleb Lim
@sleepisweak2
moderated a fireside chat on "Marketing to Institutions" in RWA DeFi w/
@itsbhaji
from
@centrifuge
. Huge thanks to Qin En Looi
@webthreedad
(
@SaisonCapital
), Justin Vogel
@jkey_eth
(
@Safaryclub
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It's my favorite time of the year - super bowl commercial weekend! So far so good
@budlight
#marketing
#advertising
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What are your favorite CPG products that not enough people know about?
I'll go first 👇
@ThistleCo
- plant based meal delivery service that has been a crutch through the pandemic
@drinkhaus
- low alcohol content aperitif that keeps drinking fun and responsible
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We did it!
#SocialNativeSummit
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@sambino_eth
@kalashnikovapv
@eeelistar
@Alliestrasza
@casatay
@JennSanasie
@BabesCryptoland
@GinaBlaster
@JenniferStuber
@aingeth
@ElizaCrichtonS
@esm_iam
@BoysClubWorld
for crypto culture
@Safaryclub
for web3 marketing
Looking for more!
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show > tell
A new version of the Centrifuge App was just released, that brings a series of reporting features. This takes transparency to a new level. Let's dig into LTF, a pool of short-term US treasuries on Centrifuge, to see what's new:
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Tweets like this make me 🥹
@JosiahKotzur1
@lucasvo
@centrifuge
@rwasummit
@rwa_builders
@MakerDAO
@RWAwatchlist_
@BlockTower
@plumenetwork
@xcavateofficial
@aave
@GnosisDAO
@paraficapital
@0xPolygonsLab
Best events in the industry 💙
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Making it rain 🌧️
Another RWA Summit is in the books!
Thanks to everyone who joined us in Brussels to explore the intersection of TradFi and DeFi.
Shoutout to our co-hosts
@centrifuge
and
@TiogaCapital
, along with our partners, for making this event possible.
Next stop... Singapore!
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We’re taking over!
We're touching down in the Mile High City for
@EthereumDenver
,
@stable_summit
, and more.
Here's a thread to help you fill out your Denver agenda with everything Centrifuge and RWA! 🏔 🌀 ↓
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Big things!
@socialnative
wins
#TwitterAwards
for Most Innovative Creative Platform!
#DigitalMarketing
#Promote2017
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