Polina Kalashnikova
@kalashnikovapv
Followers
2,763
Following
1,094
Media
955
Statuses
10,310
Helping web3 brands grow their communities through social | guild lead @myosin_xyz | 30+ strategies implemented
Free strategy call ➡
Joined September 2021
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
الهلال
• 627177 Tweets
River
• 268870 Tweets
Dubois
• 111276 Tweets
Michigan
• 95874 Tweets
#रामचरितमानसअनुसारमोक्षकैसेहो
• 95166 Tweets
Romero
• 85135 Tweets
Riquelme
• 80448 Tweets
Watch Factful Debates YouTube
• 77446 Tweets
Oklahoma
• 50359 Tweets
#仮面ライダーガヴ
• 39563 Tweets
Janet Jackson
• 35880 Tweets
Tennessee
• 34465 Tweets
Iowa
• 31984 Tweets
秋分の日
• 31859 Tweets
秒速5センチメートル
• 30206 Tweets
Auburn
• 23014 Tweets
#ブンブンジャー
• 19927 Tweets
ショウマ
• 15320 Tweets
ADLK NEVER ENDING
• 14960 Tweets
ダブルドライバー
• 13599 Tweets
Bristol
• 13244 Tweets
設営完了
• 11803 Tweets
#MostRequestedLive
• 11730 Tweets
サンシーター
• 10835 Tweets
#อ๋อมอรรคพันธ์
• 10749 Tweets
Pinned Tweet
Community and audience are intertwined but aren’t the same
29
60
359
Community managers resurrecting dead Discords like
41
54
536
A single community manager trying to build a sustainable web3 community during bear market
58
61
511
Community managers pulling weight for the entire marketing team
18
21
189
From 0 to MILLIONS:
@chimpersnft
took over web2 Instagram and TikTok
Their strategy?
Pretty genius and polarizing
Here's how Chimpers is using web3 social as a trojan horse for their web3 IP🧵
26
44
155
Today is my birthday✨
I want to thank everyone who’s been part of my journey.
I have big plans for the upcoming year and am looking forward to the awesome things, connections, and opportunities it will bring.
65
1
163
You can’t expect one community manager to
· handle all communications
· post on multiple channels
· engage with community 24/7
· do social listening
· create reports
· do customer service & crisis management
· arrange partnerships
AND expect them to be good at ALL of it
14
27
120
How
@LensProtocol
created an unparalleled community experience and built a Web3 tribe a highly competitive landscape.
THREAD 🧵
5
21
103
Being a community manager is NOT a side hustle.
And it’s NOT a part time position.
Community management is a career.
10
17
104
Anyone knows a good social media manager?
I'm hiring🚨
69
13
97
I’ve been called a nerd my whole life. And, to be honest, it’s always been a bit of an insult. But recently, I’ve started to own it
Thanks to
@dataNFT_
for creating a home for all nerds (
@NerdCollective_
). Couldn’t miss out on the opportunity to one for myself.
Nerd and proud😄
18
56
91
I made a Community Content Cheat Sheet
Can help spark new ideas for content to share with your members👇
20
10
93
When a founder understands that
• community takes time
• hashtags are dead
• organic social isn’t free
• importance of founder fizz
11
2
89
Dear community managers,
⠀
Work for founders that understand:
· Building a thriving community requires resources
· Acquiring new members isn’t the hardest part. Retention matters
· 10 active contributors beat 1,000 inactive members
· Success isn’t quantified by numbers on
19
19
80
👉 Community Manager
· Builds communities
· Creates engagement strategies
· Creates unplanned dialogue
· The bridge between community and the brand
👉 Social Media Manager
· Responsible for SM strategy
· Creates and posts content
· Engages with the community
· Analyzes KPIs
10
18
78
Community manager is like a like a swiss army knife.
No one knows your consumers better than your CM.
That’s valuable.
7
17
70
There’re no shortcuts in community building.
It can’t bought or borrowed unless you want a community full of fake bots and shillers.
Invest time and build with intention.
17
13
67
Most web3 founders are doing marketing wrong
Spending tons of cash on meaningless WL giveaways with random NFT communities is not IT
These partnerships don’t bring long-lasting user base
They miss the whole point of
👉Understanding the target audience and building
20
9
69
Hot take: community managers shouldn’t be online 24/7
15
5
69
Instead of asking your community members
“Why did you join the community?”
Ask them:
“What were you hoping to achieve by being part of the community?”
You’ll uncover a ton of great insights.
13
5
65
Being the only community manager in a web3 startup
9
1
66
Community growth should be a loop, not a funnel
Funnels: are leaky and need to be constantly fed at the top
There’s no concept on how to reinvest what you get at the bottom t to get more on the top
Loops: continuous sustainable cycles of engagement and growth
8
12
61
EthCC is one of the hottest web3 conferences this summer.
With over 300 (!) side events, brands had to get creative to stand out.
Here’re all the interesting marketing moves I’ve spotted and loved🧵
4
8
65
Community manager ≠ social media manager
Community manager ≠ partnerships manager
Community manager ≠ marketing manager
8
17
63
Revolution in the brand awareness game is here.
AI Meme Machine by
@SappySealsNFT
opens a never-ending opportunity for UGC, changing the brand awareness approach in web3 once and forever.
Thread 🧵
10
8
61
Community managers are often undervalued.
They
· tell your story
· engage potential buyers
· onboard new members
· moderate and act as CX team
· manage conflicts
· promote the brand
They are the backbone of every successful project and deserve more credit.
5
15
58
Community building is hard.
I understand the work behind it is often underappreciated.
The output looks simple. But it isn’t.
Things often don’t go according to plan.
You have to pivot a TON.
Not one community is the same and you always have to develop personalized approaches
10
8
58
web2 companies & their web3 competitors
Dropbox
@Filecoin
Discord
@Catalyze_one
GoDaddy
@unstoppableweb
Chrome
@brave
Medium Mirror
9
8
51
One of the most important roles in web3: community manager
Most underpaid role: community manager
Something’s off here
9
6
54
All NFT roadmaps look the same.
@PurrnelopesCC
by
@Carlini8N
is an example of how you can bring innovation into building NFT community.
Let's dive into it👇
10
26
52
Web3 has shortage of storytelling.
Stories stick and create a shared narrative that connects people.
This shared narrative becomes a key component of the community's identity.
👉 storytelling is an essential skill in this noisy space
7
12
50
Are you tired of managing a community where only a few members contribute while others just take without giving back?
👉 You need to set a Minimum Viable Expectation(MVE)
Let’s break it down🧵
9
8
50
I have crossed the 1k Twitter friends line!!!
Honestly, this just feels surreal.
Appreciate everyone who's been supportive of my work💙
More amazing things coming soon!
19
1
52
web2 marketing fundamentals that don’t exist in web3
🅧 segmentation
🅧 affiliate marketing
🅧 channel attribution
🅧 wallet conversion tracking
🅧 deep performance insights into promo campaigns
Airdrops aren't the solution.
We need sustainable marketing strategies.
13
5
51
Web3 communities are sleeping on email.
This space is noisy af.
Email is a valuable tool to cut through it and deliver content in a meaningful way.
DISCLAIMER: it only makes sense if you target audience actually uses email👀
16
0
53
90% of web3 founders prioritize increasing community member count over finding passionate contributors that want to push the community forward
They fail to understand one thing
👉 10 active contributors are better than 1000 lurkers
17
6
49
I cannot stress enough…
Big influencer shilling is NOT working❗️
If you're looking to make a real impact, don't get bogged down with chasing vanity metrics
10
4
49
Lurkers aren’t the enemy, they are the foundation of your community.
Not everyone wants to actively contribute. People are busy.
Believe it or not, lurking is an equally worthy form of participation. These people are still learning and are engaged attention-wise!
Sure, we
14
5
50
5 things a web3 business will never regret:
· hiring the right team
· investing in building a strong community
· doing due diligence when partnering with influencers
· underpromising
· focusing on user experience
19
2
47
Community manager is
👉 the bridge between the community and the team
👉 the voice of the brand
👉 the driving force of community engagement
👉 the glue that keeps community together
1
13
44
Web3 is still in its infancy. There are no “experts”.
Let’s be frank, we’re all just trying to figure it out!
7
8
46
Being a community manager can be rough.
At times you feel down but you gotta show up and keep your community a fun place. You need to get shit done, every day.
Much appreciation to you all!
8
4
47
Hot take: community management is a lot more than moderation
6
6
47
Community building is the best form of marketing.
There's never been a more important time to prioritize community.
Here’s a 4-step fundamental framework to build one👇
12
5
45
A comment or message from your community member that’s left ignored, is an opportunity missed to build trust and sense a belonging in the community.
14
7
43
Funny how many people think a great community comes from a strategy document.
That’s far from the truth.
Great communities are built through countless
• iterations
• experimentations
• and adjustments
12
5
44
Social media manager OR Community manager
≠
Marketing department
8
3
44
If you don’t understand the psychology behind community building, you will never create a successful one in web3.
Here’re 5 cognitive biases that most effective community builders use🧵
14
4
40
Community manager is like a campfire
· creates a warm and inviting space where members can gather, share & connect
· ignites the spark of community spirit where shared experiences fuel growth
Be the community's fire
6
5
44
Community managers,
if you could only pick one, which one would it be?
30
2
41
Ever wondered how top leaders in web3 space build their communities?
Here’s a sneak peek into the mind of the top web3 Community Lead,
@Berko_Crypto
from
@PudgyPenguins
.
Let’s dive in🧵
11
8
43
Investing community is like compound interest.
If done right, it always pays dividends.
9
5
42
Hot take: hire skilled community managers and LET THEM COOK.
8
6
43
I’m tired of toxic productivity
It’s Sunday and I’m NOT working
I’m still good at my job and I’m still hitting my goals.
I don’t have to wake up at 4 am to do that.
Sorry for my little rant.
Bye now, enjoy your weekend!☀️
7
4
42
Dear brands, if you're not engaging, you're just broadcasting.
Posting and ghosting is like saying you've got better things to do than connect with your audience.
You're not gonna win that way.
7
4
42
“What’s the ROI of building community?”
Last time I checked, you can’t sell to an empty room👀
Community is your competitive advantage. Building a strong one will:
· increase loyalty, retention & lifetime value
· decrease acquisition costs
It's a superior business model.
7
2
40
Biggest problem community managers face is not in declining numbers, or staggering engagement
It’s not getting buy-in from leadership
Everyone wants to have a thriving tribe of avid brand supporters but no one wants to put resources needed to build one
16
3
40
Community that runs itself is unrealistic utopia.
It needs to be led and guided.
It needs to be nurtured and looked after.
It needs to be kept alive.
10
4
40
If the members of your community feel
connected
supported
inspired
valued
encouraged
motivated
respected
appreciated
accepted
then you are doing a hell of a job👏
6
7
39
Unpopular opinion: building a community does not guarantee success
Community is one important piece of the puzzle
But you still need
· solid team
· product that solves a real problem
· clear long-term strategy
8
5
38
I’ve been a bit quiet on X
Here’s what happened in the last 5 days:
•signed 2 new clients
•reworked agency workflow to 2x efficiency
•made a new hire
•stayed active every day: gym, padel, spin class
•ate great food and spent quality time with my partner
But I also
•Wasn’t
7
0
39
Here are some web3 marketing things I’d like to DE-INFLUENCE
· Buying fake Twitter followers
· Focusing only on follower growth numbers
· Making marketing decisions without looking at data
· Making CMs work the jobs of 5 people
11
7
40
Your community manager has a finger on the pulse of what your audience want and are talking about every day.
That’s valuable!
6
5
38
FUD can kill your community.
How to avoid it👇
· Communicate constantly and transparently
· Maximize participation. Show that you're here to be a part of the community
· Generate short-term wins
· Let the community be part of the journey
· Educate
· Take feedback and act on it
7
3
38
I failed at practicing what I preach - consistency.
Life got overwhelming, and I've struggled to keep up with my content.
Rather than settling for mediocrity, I wanted to take some time to come back strong. I promise to do better✨
Gm to everyone who’s still here!
16
4
37
Reminder: social media managers don’t have a unicorn ability to make posts go viral left and right
12
3
36
Gm fam, I’m taking some time this weekend to finally work on my website
Can’t wait to show it to you✨
Here’s a little preview
13
0
39
Community managers are the architects of the new era for marketing.
In the world of community-led products, customers are extension of the team.
Building a community helps build better products - fact.
5
9
37
Bulletproof way to create a thriving web3 community
👇
Create an environment that educates, entertains and inspires.
Give people something to be excited about.
Offer value before asking for anything.
7
6
38
Gm fam!
It's been a rough week but I'm not letting it bring me down.
Taking this day off to recharge, grow from the challenges, and come back even stronger.
7
0
38
I don’t work weekends
I procrastinate on my personal brand’s growth
I don’t read 5 books/month
Does this mean I don’t work hard? No.
I’m still achieving my goals and building a career I’m passionate about.
Gm to everyone who strives for balance✨
7
2
37
The playbook for building a community does NOT exist.
Every community is unique and requires a tailored approach.
Do learn from those who succeeded:
· What has worked/failed
· What are the opportunities
Analyze and figure out the right approach for your target user
11
4
36
Woke up to 600 friends on here!
Thanks everyone for support, I appreciate you all💜
14
0
36
Many founders seem to think successful communities have to be big — but this isn’t true
Keeping your community small could be a smarter move
Close-knit group of dedicated people can create a ripple effect that influences a much larger audience
Aim for impact, not numbers
9
6
39
If you don’t understand the product, you won’t be able to build community around it
So when you start working on a brand — do a LOT of research
Trust me, you’ll be able to dig out a ton of ideas waiting there on the surface
Know the client. Know the product. Know the market
10
6
32
Shoutout to the community managers working for smaller projects.
You are doing a great job!💙
Let's not forget that not everyone can work for BAYC.
4
2
36
Community managers are
· the face of your brand
· the link between team and community
· customer service that’s always on
No one knows your brand’s audience and consumers better than your CM.
So yeah, that’s a LOT of work.
4
9
34
Web3 community management isn’t just chatting to people on Discord
It's about
· building a movement
· creating a sense of purpose
· fostering belonging
· encouraging open communication
· building trust
Don't undervalue its importance in the ecosystem
6
2
36
It costs 5x more to acquire new customers than it does to retain existing ones.
How to boost retention? Loyalty programs
👉NFT is the next evolution of these
Big web2 brands that are taking their loyalty programs to web3
· Starbucks Odyssey
· BMW
· who’s next?👀
6
4
37
50% of CMs experience a high degree of burnout
👆 This data is from 2019 report
I bet this number grew in the past years based on the fact that community is the driving force of web3
How do you avoid burnout?
12
2
34
Community engagement hack that works:
Message members individually and ask for their input on specific posts.
Encourage them to share their insights and advice.
Yes, it’s time consuming
Yes, it’s tedious
But I said it’s a hack that works, not that it’s easy😉
10
4
33
My team posts on 10+ social accounts every day.
I spend a lot of my time looking for inspiration for creative social media content, campaigns, and trends.
Here are my go-to sources🧵
3
2
33
5 deadly community building sins
· ignoring onboarding
· prioritizing engagement metrics over everything
· asking for feedback and not listening to it
· not responding to comments right after posting
· neglecting member recognition
12
6
32
Life of a community manager is full of distractions
It's a challenge to stay focused on member experience, growth, and retention when you're bombarded with messages 24/7
Manage the chaos by
· prioritizing tasks
· setting boundaries
· time-blocking your calendar to strategize
8
6
33
Dear people who plan content a month in advance, are you hiding a time machine?
I can’t plan more that 1-2 weeks in advance. Stuff never goes as planned in my world 😅
8
0
33
Community building is damn hard.
What can you do that no one else is doing?
What purpose does the community serve?
How to cultivate community culture?
Why should people care?
None of these are easy to figure out.
15
2
34
Took a couple of days off and went for a trip to Barcelona.
Much needed recharge✨
What did I miss?
11
0
34
So many times I join a discord with tons of channels but zero direction.
That’s a missed opportunity.
You see, community builders are digital architects.
Just like physical buildings need signs for restrooms, elevators, and exits to meet standards.
Online spaces need clear
10
4
34
Community-building is becoming an increasingly important skill for entrepreneurs
3
4
34
Community building isn’t about growing Discord numbers.
It’s about building relationships.
Focus on
· building connections and trust
· member experience
· retention
10
3
35
I've been quiet because this is my to-do list lately:
10
1
34
When web3 brand's community growth efforts rely solely on giveaways and influencer promos
1
5
32
I’m a marketing nerd but that’s only one side of me
I’m also a
· foodie
· fashion lover
· fitness junkie and so much more
I want to start showing more if the real me, all sides if me...If you are up for it😄
6
1
34
Been stuck with content ideas more times than I can count.
Found how I can find and leverage community insights for a never-ending inspiration.
Here’s a cheat sheet 👇
8
4
33