Safary 🦁
@Safaryclub
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The home for web3 growth leaders 🦁 Our customer data platform helps the best teams grow 🤝
learn more 👉
Joined January 2022
The web3 growth industry is HOT 🔥. $1 billion has been invested in teams working on analytics, attribution, messaging, social, loyalty, quests, ad networks, and more!. We canvased the industry so you don't have to. Introducing: The 2024 Web3 Growth Landscape 🧵
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The market for web3 growth tools is heating up 🔥. 75+ teams are working on growth analytics, attribution, community, messaging, adtech, crm, & incentives. We canvased the industry so you don't have to. Introducing: The Web3 Growth Technology Landscape🧵
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The web3 growth industry is HOT 🔥. $600M+ has been invested in teams working on growth analytics, attribution, community, messaging, adtech, incentives, and more. We canvased the industry so you don't have to. Introducing: The 2023 Web3 Growth Technology Landscape 🧵
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The market for web3 growth tools is HOT 🔥. 160+ teams are working on growth analytics, attribution, community, messaging, adtech, crm, & incentives. We canvased the industry so you don't have to. Introducing: The Web3 Growth Technology Landscape🧵
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To succeed in the future, you MUST learn web3 growth. Here's 10 resources to get you started 🧵. Beware. many 🦁🦁🦁.
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"We have no budget for marketing, but we're ready to light $100K on fire"🔥
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The Life of a Web3 Marketer:. - Try to convince CEO to get a small marketing budget for the basics.- Think about the good old web2 days when you had 100x this budget.- Settle on a budget for just KOLs & events.- Slave away and travel across the world to make it happen.- Explain.
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Applications for Safary Club are now open! 🦁. Think of it as the Y Combinator for Crypto Marketers — a network of the very best from Berachain, Magic Eden, Trader Joe, and 250+ leading protocols. With nearly 5,000 applications and only 5% accepted, Safary Club is the most
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Growth is essential for every company, and web3 is no different. We scoured the web & read every article on web3 growth so you don't have to. ✨ Introducing: The Web3 Growth Canon ✨. A community-curated list of the best web3 growth content 🦁.
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To succeed in the future, you MUST learn web3 growth. Here's 10 resources to get you started 🧵. Beware. many 🦁🦁🦁.
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We created a database of all the companies building web3 growth tools. It includes 100+ web3 teams working on growth analytics, attribution, community, messaging, adtech, crm, loyalty, & UA. Many are still in stealth 🤫. Comment below to see it before anyone else👇.
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The Life of a Web3 BD Leader. - Start by getting a list of "potential partners" from the CEO.- Reach out to 50 of them, hear back from 5.- Finally get a meeting, only to find out they're not the decision maker.- Spend half a day trying to find out who actually makes the call.-.
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We created a map of companies building web3 growth tools. It includes 70+ web3 teams working on growth analytics, attribution, community, messaging, adtech, crm, loyalty, & UA. Many are still in stealth 🤫. Comment below to see it before anyone else👇.
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Crypto job postings are like:. Backend dev: "No web3 experience needed, and don’t worry, you won’t have to touch the frontend! $350K". Marketer: "5 years in web3, must be a one-person army in content, creative, events, growth, KOLs, product marketing, PR, & comms. We might.
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✨Shill us your favorite web3 project✨. We'll sit down with 5 lucky projects to help them with their growth strategy❗. 🦁🦁🦁.
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We're launching the first web3 growth accelerator!. Think of it as a pop-up of Safary's community experience. We'll leverage our network, technology, & distribution channels to grow 20 of the most promising companies in a 4-week sprint. Comment "We're in! 🦁" to be considered👇.
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Safary Presents: Marketing Track at Permissionless. For too long, conferences have only featured founders, vcs, and devs. Yet there's a critical voice that goes unheard: growth leaders. We know by now that blockchain adoption doesn’t just happen by chance. Growth leaders are the
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It’s simple: we want to help an entire generation of growth leaders make the leap into web3. We won't be satisfied until we've accomplished that 🦁.
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We're often asked how we select new members for our community 🦁. With each batch more competitive than the last, we’re pulling back the curtain on how we choose new members. Here's how to get into the leading community of web3 growth leaders!
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To succeed in the future, you MUST learn web3 growth. Are you already learning or want to?. Say 👋. We want to connect with you 🤝🦁.
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The Life of a Web3 BD. - Convince your team that all deals are made after midnight.- Jet off to Dubai for a four-day yacht party where the closest you get to working is onboarding the normie DJ.- Get caught in flash floods and begin drafting your will, generously leaving your.
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Web3 growth is a mindset. Web2: Target an audience.Web3: Build a community. Web2: Offer discounts.Web3: Give rewards. Web2: Ads & remarketing.Web3: Build a brand worth sharing & give rewards. Web2: Personalize via user data.Web3: Personalize via wallet data.
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Crypto founders: "You’ve got 2 months to build the marketing function, get us listed on Binance, and hit $100M TVL — or you’re fired!". Also crypto founders: "Our devs are shipping fast! Just 6 more months, and we’ll have a working frontend".
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In Web2, you build a product and then attract a community. In web3, the community is seen as primary and the product secondary. The way we build together will change.
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A company's growth strategy determines its future. Short-term tactics (hype/fomo) create short-term results. Acquisition is explosive, but retention suffers. Long-term strategies create legendary, lasting brands. The actions of growth leaders will determine web3's success.
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We're excited to announce that Safary closed a $2.4 million preseed to revolutionize marketing!.What began as an intimate community of web3 growth leaders, is now an entire ecosystem. Today, Safary Club is a global network of the industry's best: 300 carefully curated growth
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We created a database of all the companies building web3 growth tools. It includes 180+ teams working on growth analytics, attribution, community, messaging, adtech, crm, loyalty, & UA. Many are still in stealth 🤫. Comment below to see it before anyone else👇
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The BIG difference between web2 and web3 growth?. Identity❗. Web2: The identities of your customers and users are known. Web3: The vast majority of on-chain activity is pseudonymous. Web3 growth leaders aren't just targeting wallets instead. We're creating new growth paradigms.
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Web3 founders are asking "When should we start thinking about growth?". It's needed from the start, but looks different. Early web3 growth is about building trust.👇.
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There's never been a better time to start learning web3 growth. Most of it has yet to be figured out, and life-changing opportunities still exist for those willing to put in the work. Web3 growth will be the most exciting industry to work in over the next decade.
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GM Marketers! Today’s the day — the first-ever marketing track at @Permissionless is finally here!🎉. For far too long, conferences have only featured technical talks that attendees struggle to follow. But today is different. Today we shine the spotlight on the true driver of
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Web3 growth is a mindset shift. Web1: Help customers *find* new things.Web2: Help customers *experience* new things.Web3: Help customers ✨create✨ new things.
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Web3 growth leaders are crushing it 🚀. Yet they often lack the time (& platform) to share their insights with the rest of us. Until now. ✨We just launched a private newsletter sharing our community's top insights on web3 growth✨. Comment "Let's Grow" for access to the alpha👇.
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We're launching the first web3 growth accelerator!. Think of it as a pop up of Safary's community experience. We'll leverage our network, knowledge, & technology to grow 20 of the most promising companies in a 4-week sprint. Does that sound priceless? Because it's free 🤯. 🧵👇.
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The Life of a Web3 Marketer (Part Two). - Celebrate a brief viral success by obsessively checking Twitter.- Get a surge of new users that immediately crash the website.- Scramble to reassure everyone that it's "just growing pains".- Check the analytics you begged for; only to.
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Growth leaders are the unsung heroes of our industry 🦸. From analytical wizards to meme lords and community builders, they're innovators. The only certainty is the need to constantly adapt. That means new narratives, new marketing channels, and new primitives. We've built
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A typical day of a crypto "marketer":.1. Metrics are down 📉.2. Dive into the analytics.3. Panic intensifies.4. Imposter syndrome kicks in.5. Question career choices.6. Question life choices.7. Hit up your quest platform with "WTF!".8. A wave of "users" appears out of nowhere.9.
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Tomorrow, the top crypto marketers are gathering to chat about the state of web3 growth! You'll get to hear from:. - @clairekart from @aztecnetwork.- @Flynnjamm from @boost_xyz.- @provenauthority from @discoxyz.- @blueclarityone from @TraderJoe_xyz.- @jkey_eth from @Safaryclub🦁.
WTH - week 2. join us tomorrow as we explore @Safaryclub’s latest State of Web3 Growth report. A stacked lineup of guests and no shortage of hot takes and opinions. @DannyGazit_ will be vibing with @jkey_eth from @Safaryclub, @clairekart from @aztecnetwork, @Flynnjamm from
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Career Advice for Crypto Marketers. This post is inspired by @regenfren who asked this X community for advice as a new crypto marketer. Here are the top answers!. 1. Meet at least 1 crypto growth leader per month - @jkey_eth. Reaching out to growth leaders a couple years ahead
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Hot take: Web3 MarTech will be the next big wave in crypto. To succeed in web3, you MUST understand this critical sector. Web3 will be shaped by the tools & strategies deployed by growth leaders. We're building the first ecosystem map: products, investors, & communities 🧵.
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The Safary community is a group of the top growth leaders from 200+ web3 companies 🦁. We share hard problems & experiment with web3 strategies seen in the wild. Our doors only open to new members every few months & now is your chance!. Batch 5 apps close Jan 22 🚀. The tldr 🔽
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Since announcing our Marketing Track at Permissionless, tons of top growth leaders have reached out to speak at future events. The excitement around growth content is real — and conferences are taking notice. So, we're creating the ultimate list of growth-focused speakers. Who.
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Web3 growth is a mindset. Web2: Target an audience.Web3: Build a community. Web2: Offer discounts.Web3: Give rewards. Web2: Ads & remarketing.Web3: Build a brand worth sharing & give rewards. Web2: Personalize via user data.Web3: Personalize via wallet data.
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📢 The Safary Summit is here! 🦁.It's the first IRL event by web3 growth operators! We're taking the best of Safary's community and bringing it to you all in one day, aka:. 1️⃣ Growth insights you won't find anywhere else. Learn from *operators* leading
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The market for web3 growth tools is HOT🔥. 75+ teams are working on growth analytics, attribution, community, messaging, adtech, crm, & incentives. We're releasing the final version of the 2022 map soon. Last chance! ⌛. Who are we missing? ⬇️
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Safary's doors are now OPEN 🏰. New members are only accepted every 6 months, so now is your chance!. Our community consists of heads of growth from 100+ web3 companies. We share hard challenges and experiment with new growth strategies. Batch 6 apps close Sept 17 🚀. The TLDR👇
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Crypto founders: "Marketing's easy, why aren’t they shipping faster?". Also crypto founders: "Please submit a 10-page thesis on why this tweet will perform well. Exec team (all engineers) will review before it goes live."
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Web3 founders: "I can't believe we can't find a marketer like @intern to make us go viral. We're paying $75K! That's way more than they deserve!". Web1 founders: "We're paying $150K to make bacon great again" 🥓
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Hello Denver ❄️ We're co-hosting the city's first web3 growth mixer tomorrow 🎉. Top web3 growth leaders, founders, & select investors will be there. You know who we're talking about 😉. We have a few spots left. Comment with a "🦁" emoji or GIF for the invite.
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Web3 growth is a mindset shift:. Web2: Audience-focused.Web3: Community-driven. Web2: Discount-based.Web3: Reward-centric. Web2: Relying on ads/re-marketing.Web3: Creating shareable brands. Web2: User data personalization.Web3: Wallet data customization.
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🚨 Headed to Singapore next week?. Safary and Orca are hosting an exclusive, invite-only dinner at one of the city’s most historic landmarks. Join the brightest growth leaders and founders for a night of amazing food, insights, and connections you won't find anywhere else.
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🌉 We cohosted SF's first web3 growth mixer last night 🎉. 100+ web3 growth leaders, founders, & investors came out to share their web3 growth strategies and network!. ⚡The energy was electric⚡. Stay tuned for web3 growth events around the world👀. We're just getting started🦁
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Every marketer knows that web3 data is both a goldmine and a headache! 🤯. And even more so when you're analyzing user behavior across hundreds of projects and chains!. @squidrouter faced this exact challenge, with insights scattered across multiple blockchains — until they found
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🛠️ Loyalty is the fastest growing category. Teams are lining up to serve web2 brands entering the space, and finding new ways to reward loyal consumers. @onunblocked @tropee_nft @TokenScript @HangXYZ_ @glowlabsxyz @passageprotocol
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🇫🇷 GM Paris! We're hosting our next web3 growth mixer during ethcc. Top growth leaders and select founders will be there. You know who we're talking about 😉. We have a few spots left. Comment with a "🦁" emoji for the invite
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Supercharging Growth with Personal Twitter Accounts. If you’ve worked in crypto marketing, you’ve probably blamed “the algorithm” for at least some of your marketing woes. Like pointing a finger at an indifferent god, “the algorithm” turns into a scapegoat for everything from
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❄️ Denver's first web3 growth mixer was a BLAST 🎉. 50+ web3 growth leaders came out to share their web3 growth strategies and network!. ⚡The energy was electric⚡. Stay tuned for web3 growth events around the world👀. We're just getting started 🦁
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We created a database of all the companies building web3 growth tools. It includes 200+ teams working on growth analytics, attribution, messaging, referrals, adtech, crm, loyalty, & UA. Many are still in stealth 🤫. Comment below to see it before anyone else👇
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Safary members meeting up in Paris! 🥐🇫🇷. - @LudovSim: head of growth @ledger.- @ARichetin: head of growth @dogami.- @HelenaGagern: co-founder @salsadotme. Web3 growth is global 🌎
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While many teams focus on attracting whales, few have the insights needed to effectively engage them 🐋. @Astariaxyz no longer misses these key moments, turning whale sightings into meaningful connections, thanks to Safary 🦁. We sat down with @gutomartino, Head of Marketing at
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Hello SF 🌉 We're co-hosting the city's first web3 growth mixer next week 🎉. Top web3 growth leaders, founders, & select investors will be there. You know who we're talking about 😉. We have a few spots left. Comment with a "🦁" emoji or GIF for the invite.
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Growth is essential for every company, and web3 is no different. That's why we created The Web3 Growth Canon 📈. It includes the 35 best resources on web3 growth. Here are the greatest hits 🎵🧵.
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Not saying we're going to do it. But if we made a list of the most influential web3 growth leaders, who should be on it?.
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Forget salary and marketing budget, just please tell me the company makes money somehow
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Safary's doors are now OPEN 🏰🦁. This is your chance to join the most powerful growth network in crypto. Every 6 months we admit 80 of the very best growth leaders from around the world. Last batch, nearly 1,000 applied. Batch 7 applications close this Sunday, April 14.
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Safary Batch 1 is here! 🦁. Web3 needs its first growth playbook and Safary is building it. Our first batch consists of:. - 20 heads of growth / community.- 12 web3 founders.- 5 crypto VCs.- 3 corporate innovators. See you in the wild!.
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Web2 → Web3.Companies → Communities.Vision → Whitepaper.Equity → Tokens.Policies → Protocols.Private → Public.Marketing → Community.Users → Members.Onboarding → Wayfinding.Growth Leader → 🦁.
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Every growth leader knows that boosting conversion rates is a powerful lever, but often the hardest to pull!. And even more so when you're trying to establish causality between onchain and offchain touch points!. @indexcoop, the DeFi leader in decentralized structured products,
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The rumors are true. We selected Batch 7 last week and it's our most diverse group yet! 🎉. Members hail from:.- 10+ ecosystems like @monad_xyz, @berachain, @arbitrum, @AvaLabs, @solana. - 15+ countries, ranging from the US to the UK, UAE, India, Indonesia, France, SG, & more
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Batch 5 was our most competitive yet! 🔥. 1100+ web3 growth leaders, founders, & operators applied to join our cozy corner of the internet. We're now reviewing applications to select our next batch of 80. Decisions will be shared over the next 2 weeks. Let's growww! 📈🦁
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We created a movement. Marketers are 🆙🆙🆙.
Wild that this is now the most engaged marketing group in all of Twitter. Small creators tell me they get a massive distribution boost just by posting here. 2025 is gonna be *up only* for crypto marketers.
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In Web2, you build a product and then attract a community. In web3, you build a community and then create a product. The way we build together will change.
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The 4 words that should never be said:. Founder: “We sell to everyone”. Marketer: ☠️☠️☠️.
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The next edition of the Web3 Growth Landscape is coming soon!. This year we'll include a post-mortem on the first wave of web3 growth companies (2022-2023). If we've learned anything from these pioneering builders, it's this:. "You can be right about where the world is headed in
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Paris didn't disappoint! 🇫🇷 Great seeing so many web3 growth leaders in the wild 🦁
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Web3 growth is a mindset. Web2: Target an audience.Web3: Build a community. Web2: Offer discounts.Web3: Give rewards. Web2: Ads & remarketing.Web3: Build a brand worth sharing & give rewards. Web2: Personalize via user data.Web3: Personalize via wallet data.
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It's the people that make the event, every single time!. That's why we've gone more curated and intimate 🫂. Cheers to a great GDC! 🎮
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Growth is essential for every company, and web3 is no different. That's why we created The Web3 Growth Canon 📈. It includes 50 of the best resources on web3 growth. Here are the greatest hits 🎵🧵
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gmarketoors which company is doing the best marketing right now?.
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To put things in perspective: $10K is 0.1% of a web2 marketing budget, and the majority of web3 marketers don't even get that.
Web2 Head of Marketing:.• 20-person team.• 3 agencies on speed dial.• $10M+ budget. Web3 Head of Marketing:.• 1-person army.• 2 part-time contractors (10 hrs/wk).• $10K budget.• Still waiting to get paid.
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Come chat about tokenized communities with @thattallguy🌱 and @jkey_eth🦁. This one is gonna be so good!.
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Ever wondered how non-obvious ideas can fuel a company's hyper growth?. It's all about experimentation! 🧪. Here's @zerion's unconventional journey to becoming the leading smart wallet by iterating & scaling experiments 🚀
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We onboarded Safary Batch 7 this morning! There are few things more exciting than having 60+ of the industry's top growth leaders together from across the world, sharing their growth experiences and insights 🦁
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@absolute_labs @nreach_io @3RM_co @metacrm_inc @blaze_ai 🔟 Web3 marketing agencies are consolidating as larger firms dominate, offering comprehensive services in a tough market. With technical teams often skeptical of marketing, smaller agencies and solo consultants struggle unless they have a specialized skillset
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This is really long overdue:. We're launching a podcast!. But not just any podcast. 🧵
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Our team is at ETH Denver this week! 🦁. Tag someone we should meet 👋.
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🗽Hello NYC! We're hosting our annual web3 growth mixer on Wednesday for NFT NYC 🍎. Top growth leaders and select founders will be there. You know who we're talking about 😉. We have a few spots left. Comment with a "🦁" emoji for the invite.
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Web2 → Web3.Companies → Communities.Vision → Whitepaper.Equity → Tokens.Policies → Protocols.Private → Public.Marketing → Community.Users → Members.Onboarding → Wayfinding.Growth Leader → 🦁.
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Web2 → Web3.Companies → Communities.Vision → Whitepaper.Equity → Tokens.Policies → Protocols.Private → Public.Marketing → Community.Users → Wallets.Onboarding → Wayfinding.Growth Leader → 🦁.
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🔖 Bookmark this post so you don't miss the deadline:.- Applications close: Sunday, February 2.- Next batch: 6+ months away. Apply: Here’s the process:.1️⃣ Apply by 2/2.2️⃣ Selection & Onboarding Calls 2/3 – 2/22.3️⃣ Batch 8 Kickoff: 3/4.
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