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Pinned Tweet
Jeff Bezos famously said, “Your margin is my opportunity.”
Now, your office is your competitor’s opportunity, writes
@chris_herd
. Any company that’s less remote than its competitors risks losing its most talented people.
Why remote startups will win the war for top talent 🧵👇
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A startup’s data room is key for raising venture capital. But many founders waste time compiling data investors don’t want or need.
From
@venturetwins
, a 🧵 on what founders need to know, including specific data investors want to see, info to leave out, and traps to avoid.👇
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451
Netflix famously knows which thumbnails work best. Google tested 50 shades of blue for hyperlinks in 2009, leading to a $200M increase in revenue.
But pretty soon AI will be able to predict the best thumbnail or color without any A/B tests. How? An emerging tech called neuroAI.
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47
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This year’s Marketplace 100 is out — a ranking of the largest consumer-facing marketplace startups and private companies.
See who comes out on top and learn about emerging marketplace trends in this report by
@omooretweets
and
@brandonlbarros
.
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221
"Go-to-market" in web3 means something completely different from the customer acquisition funnel models we're used to.
@meigga
gives you the new frameworks, the new metrics, and what it means for builders in the emerging economy.
8
55
206
It used to be just “work-to-earn,” but the future of income is “x-to-earn” — play to earn, learn to earn, create to learn, and work to earn.
@benschecter
on how DAOs can coordinate this new activity outside the context of corporate systems. 👇
3
70
176
The 6 types of North Star Metrics:
• Revenue
• Customer growth
• Consumption growth
• Engagement growth
• Growth efficiency
• User experience
@lennysan
surveyed 40+ high-growth companies and built a framework for choosing the right north star.
3
34
162
A zero-knowledge proof is a concept that sounds like magic—because it is.
@1HowardWu
explains why this cryptographic technology can radically change how we share and control our own data on the web.
4
31
126
1/ A year ago, we launched . Thank you to everyone who has contributed pieces and ideas, as well as shared and read what we’ve published.
To celebrate this milestone, we’re sharing some of our favorite and most-read articles. 🧵👇
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Here’s what you should know about The Merge — Ethereum’s upcoming transition to proof-of-stake.
Future talks with
@dannyryan
about 👇
What The Merge means for Ethereum:
And how The Merge will impact future Ethereum upgrades:
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116
In 2020, people spent $54B on skins, virtual goods, and extra lives in games like Fortnite & Candy Crush. It's one example of how fungible and non-fungible tokens enable an internet-native economy, says
@patrickxrivera
. And it's just the beginning.
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There’s a huge gap between what “developer-influencers” are talking about and the daily reality of most devs, argues
@jeanqasaur
.
Truths to embrace, myths to dispel, and solutions for software buyers and builders to improve developer experience for all:
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Introducing the Data50: 2022.
After a record-breaking 2021 in which data companies received tens of billions in VC investment — and an already strong 2022 — these are the next generation of category-defining data companies.
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Some of the big ideas, movements, and research areas in crypto and web3 over the last few months.
Here are seven pieces that describe the possibilities of a decentralized future and what is needed to build it.
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One fundamental error hiring managers make is being so focused on candidates’ skills they forget the importance of building trust early in the process.
Jeff Stump, who leads a16z's talent network, shares his framework for establishing trustworthiness.
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For creators, getting a fan to pay for content is much different than asking for a follow.
@nbashaw
argues this is the main thing platforms are likely to get wrong, and offers observations on how to build better features to help creators effectively sell:
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12
84
NFT memberships, where fans hold a specific NFT to join a private community and get IRL perks, are on the rise as a viable alternative to subscription and ad-based revenue.
For creators getting into web3,
@petergyang
's guide is a great place to start.
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30
79
Will the metaverse replace the physical office?
We asked 6 tech builders who are all working on the future of, well… work.
Here’s what
@rajivayyangar
,
@MelissaDaimler
,
@lg
,
@RenjiBijoy
,
@copernicussw
,
@reshmasaujani
, and Tasha Liniger had to say:
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A random game about flying a small yellow bird between Super Mario pipes exploded into Flappy Bird, netting $50K a day. A dev built Wordle for his GF, it sold to the NY Times for over $1M. How did this happen?
@tinyprojectsdev
calls it gambling at the side-project casino 🎰
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14
73
Web3 products can’t expect users to immediately make the leap from familiar centralized experiences into the deep end of decentralization in one step, argues
@mvellank
.
The future of mass-market crypto might actually start with web2 primitives.
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How can you get users to stay involved and attract others before network effects have kicked in? By providing financial utility via tokens.
@cdixon
explains the new opportunity for bootstrapping networks made possible by web3. 👇
3
26
73
There’s a huge business opportunity in the overlooked levels of the creator economy, especially in areas that go beyond the standard "creator tools."
@RuncieDan
on what’s needed to support more than the top 1% of creators:
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Chinese brands have ditched the “1 to many” format of email marketing in favor of 1 to 1, direct conversations with customers. And as
@conniechan
explains, it’s working.
0
13
73
CEO of
@PlanetScaledata
,
@isamlambert
talks with Future about what good serverless looks like, who should run Kubernetes, and the emergence of “cloud-prem”.
Plus, how to become a non-founder CEO, and advice for moving from engineering to management.
2
14
72
Game creators, building on game tech and using game production processes, will be the key to unlocking the potential of the metaverse, writes
@gwertz
. He outlines a vision for the changes coming to games and the innovation needed to kickstart this new era.
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Artificial intelligence and machine learning have made huge leaps in the past decade, and
@RichardSocher
has been there for it all.
In this Q&A, he discusses how things have changed for AI startups over the last 10 years, new ML techniques, and lots more.
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In the world of bottom-up adoption and product-led growth, a go-to-community plan is equally as important as go-to-market.
Here's a step by step guide on how to align community building with real business outcomes from
@patrickjwoods
.
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23
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DAOs combine elements of investment banks, companies, and social clubs, stitched together via cryptographic commitments. But how do you govern a group run by code?
@tarunchitra
breaks down the incentives needed for DAOs to thrive:
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20
69
Around 40% of workers are considering quitting their jobs.
The Great Resignation (cc: quiet quitting) isn’t happening because workers don’t want to work, writes
@chris_herd
.
Rather, top talent is leaving companies that don't trust them to work remote.
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4 levels of the creator economy:
-Hobbyist
-Full-time creator
-Star
-Mogul
On Future,
@RuncieDan
makes a case for tailored tools for every level.
Read more:
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The problem, now so drastically different from a decade ago, is not what to read/buy/eat/watch/etc, but figuring out the best thing to read/buy/eat/watch/etc with your limited time and attention.
@sariazout
on why the future of search engines is boutique:
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When the market dips, and valuation multiples are on the decline, founders crave advice that can help quantify the magnitude of the change in valuations and what it means for their next round.
@DavidGeorge83
&
@justin_kahl
provide the diagnostic framework
@a16z
uses 🧵👇
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10
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DeSci combines the scientific community's efforts to change how research is funded and knowledge is shared, and the web3 movement to shift ownership and value away from industry intermediaries.
@Shamburgularara
on what exactly DeSci entails:
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18
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Cities have been called "the largest technology we make." 🌃
We should be asking these questions, then, before building them, says
@zachcaceres
.
"Is it expensive to run?"
"Does it scale?"
And especially: "How good are its APIs?"
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Retention metrics from 16 of the top marketplace startups in recent years ⬇️
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Everything you need to explain NFTs to your family this Thanksgiving 👇
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✍️ Future’s Quotes of the Year 💡
A 🧵 of insight and wisdom from Future writers that we haven’t been able to stop thinking about 👇
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Used properly, AI copywriting tools can be a valuable asset in any writer’s back pocket.
Here are 5 tools that writers and editors can use to train and curate AI-generated content. Some are better at grammar and spelling, while others can help with research and conceptualizing.
5
15
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Why right now is such an exciting time to build in aerospace and defense.
A conversation with
@HadrianSpace
CEO
@2112Power
,
@KTmBoyle
,
@pmarca
&
@packyM
:
4
13
57
What’s needed to rebuild America’s manufacturing workforce?
@HadrianSpace
CEO
@2112Power
looks at the next 5, 10, 50 years of company building in this conversation with
@KTmBoyle
,
@pmarca
, and
@packyM
.
6
20
55
.
@a16z
crypto's
@milesjennings
shares specific models and principles of decentralization to guide web3 builders — as well as for those seeking to understand the frameworks and components — tackling what decentralization means in practice.
3
19
51
DAOs are already automating finance. Soon they will transform storytelling, media, and character creation, too.
@cuysheffield
on the new decentralized models of creator-fan collaboration.
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16
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Does widespread web3 adoption hinge on simplifying the onboarding process? Web3 builders
@jennywang01
and
@mlchiang
believe there’s another way to get the crypto curious in the door.
8
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52
"The potential of artificial intelligence in biology will be limited — unless it gets a lot smarter," says
@vijaypande
, who breaks down how data and algorithms must evolve, and what it means for companies big and small.
0
19
48
To move toward a truly open metaverse — one that is transparent and permissionless —
@liz_harkavy
,
@eddylazzarin
and
@AriannaSimpson
share 7 key factors.
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What is (and isn’t) a DAO? Why do DAOs matter? How do DAOs fit into web3, crypto, the creator economy, future of work, and many more areas?
🕳️ 🐇 👇
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8
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These are the top 5 things
@venturetwins
recommends including in your data room:
1️⃣ Pitch deck
2️⃣ Cap table
3️⃣ Historical P&L and burn
4️⃣ Usage data (growth, acquisition channels, engagement, retention)
5️⃣ LTV/CAC and payback period
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4
49
Marketplace 100 comes out tomorrow, our ranking of the largest consumer-facing marketplace startups and private companies.
Who do you expect to make this year’s list?
4
7
50
One of the mistakes many growing companies make is keeping the same processes and practices they used when they had 20 employees, even though they may now have thousands.
@MelissaDaimler
's advice for leaders on "ReCulturing" as your company evolves 👇
6
12
48
Roblox paid $250 million to outside developers last year; Rec Room expects to pay ~$1 million to creators this year.
Game studios are now recognizing that the value players bring is worthy not only of social cache, but actual cash, writes
@joosterizer
.
2
19
49
Google is great for questions with an objective answer, like “# of billionaires in the world.” It’s pretty bad at answering questions requiring judgment and context like “What do NFT collectors think about NFTs?”
@sariazout
on how to fix search 👇
4
6
46
Technical literacy is how non-engineers can excel in a field dominated by engineers.
You don't need to learn to code, writes
@itunpredictable
, but a fundamental understanding of how software works is key for employees (and companies) looking to stand out.
0
12
47
Head of Strategic Communities for
@discord
,
@AmberAtherton
explains what early-stage founders should know about building and growing a community before allocating resources and hiring a dedicated team.
7
11
47
How are biotech companies leveraging decentralization? And how can founders use it to their advantage?
@JocelynnPearl
draws on her experience working at biotech startups and DAOs to cover what’s happening in the field today and where it could go tomorrow.
1
7
45
Educational content is now cheap and abundant on YouTube, blogs & newsletters. In this content-rich world, what's scarce in online learning is community.
@wes_kao
unpacks the research behind cohort-based courses: the case for learners & draw for creators.
2
13
46
Burn and valuation multiples tell you how efficiently and how much you need to grow. But when the fundraising environment changes and getting capital becomes more uncertain, you need to plan for your best, base, and worst case scenarios.
Read more ⬇️
2
8
43
Co-founder & CTO of
@Isovalent
&
@ciliumproject
creator
@tgraf__
on the growing cloud-native networking ecosystem, trends around Kubernetes adoption and evolution, where infrastructure still needs to improve, and how standardization is driving innovation.
0
13
43
For software engineers, small issues can cascade into major problems.
@PrefectIO
founder
@jlowin
explains how negative engineering works to insure against the worst outcomes.
2
10
41
The inside story of how Microsoft pivoted Office 2000 to enterprise without losing the end-user.
@stevesi
on development cycles, the highs and lows of enterprise agreements and avoiding the messy middle of trying to build for both enterprise and consumer.
6
16
44
A new lens to understand world politics — through technology, the new actor imposing rules and dictating outcomes.
@macaesbruno
calls it “the world game” 👇
1
15
40
Remember FarmVille? Bejeweled? In the '00s, those browser-based Flash games were incredibly accessible—& incredibly viral.
Now there's a resurgence of instant games, writes
@Tocelot
, melding the ease of Flash with the quality of app-native titles.
3
11
41
"Boutique search engines feel less like the Yellow Pages and more like texting your friends to ask for a recommendation. They have constrained supply, which is the foundation for their biggest moat: trust."
@sariazout
’s vision for fixing search 👇
3
13
40
New technologies and the desire to compartmentalize identity, curate how we’re perceived online, and play with different personas has led to a decentralization of our digital identities.
@jradoff
explains how this evolution can benefit users and creators.
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18
39
The concern about social media’s effect on teens might seem like a uniquely modern debate, but this has happened before.
A 1941 report from The Journal of Pediatrics concluded that many children had become addicted to the latest technology: radio.
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8
43
A company that serves in the low millions of user requests per day doesn’t need to optimize its systems to the degree of a Netflix or a Google.
Read
@jeanqasaur
on building for the 99% Developers:
1
15
41
Let’s stop dismissing manufacturing work as a “commoditized” activity not worth smart minds, argues
@danwwang
. We need more than software — and know how — to reshape our physical world:
1
14
40
Unlike DALL-E for images or GPT-3 for text, there are no generative AI models trained on the vast body of scientific research. If there were, writes
@joshmnicholson
, plain-language answers to scientific questions would be would be among the first benefits.
0
12
38
One common misconception is the idea that “community” and “customers” are synonymous terms. They aren’t. Understanding how they differ is critical.
Looking to kickstart a community? Begin with
@AmberAtherton
's quadrant method:
1
11
36
Bubble is a pejorative term—but it doesn’t have to be, writes
@ByrneHobart
. When viewed through the right lens, bubbles spur innovation.
0
11
36
Government can seize private financial data, without warrants or probable cause, through bank records and third parties.
So what happens when tech innovation removes the middleman?
Eugene Volokh (
@VolokhC
) lays out the issues for coders and customers👇
2
11
35
Far too many products fail because there’s simply no demand for them. How does that happen? By overlooking user research.
@Sprig
founder
@ryanglasgow
provides a blueprint for investment in research to fuel the right decisions at every stage of growth.
2
21
36
IPO, SPAC, Direct, M&A, secondary sale... Of the many exit and liquidity options, what are the pros, cons, implications for valuation, and importantly, innovation?
a16z's Blake Kim and Quinten Burgunder share this resource guide for founders:
0
12
35
When the market dips, founders crave advice that helps quantify the magnitude of change in their valuation, what it means for their next round, and how to chart their future course.
@DavidGeorge83
&
@justin_kahl
provide the diagnostic framework needed.
0
10
34
Web3 provides the opportunity to rethink online reputation from ephemeral likes & follows to on-chain, decentralized identities backed by hard evidence.
@skominers
and
@Jad_AE
on the use-cases this unlocks and the infrastructure needed to make it work:
2
13
36
Economist John List (
@Econ_4_Everyone
) talks with Future about his new book The Voltage Effect, which argues that scaling is a science, not an art, and looks at the principles we should understand about ideas that scale and ideas that don’t scale.
3
7
33
No long-term planning. No politics. No Zoom. No 10-12 hour days. No project managers. Fully remote.
@jasonfried
shares his unconventional approach to running agile companies.
0
7
35
Before allocating resources to a dedicated community team, founders need to understand how community differs from other groups who interact with their product, and what makes a community compelling to prospective members.
5
7
34
New models for synthetic embryos have recently emerged, but bioengineers aren’t growing humans now.
The immediate goals, explains
@Cambridge
&
@Caltech
scientist
@ZernickaGoetz
, are to understand how life is created and teach us how to rejuvenate tissues.
0
10
36
Expansion can supercharge growth, but only when executed correctly.
@venturetwins
&
@JohnKoelliker
talked to marketplace operators from companies like Instacart, Airbnb, and Depop to learn when, where, and how to expand into new regions and verticals.
2
7
32
Machine learning on a budget?
From pre-training, to cloud APIs and dataset alignment,
@eturner303
explains the opportunities, risks and limitations of foundation ML models, and how startups with limited resources can use them strategically.
5
15
34
Tired: Metcalfe's Law
Wired: Meerkat's Law
@Andrewchen
says hypersocial mobs of meerkats show us how network effects actually work.
3
9
33
Software has democratized the design process, enabled real-time collaboration, and changed the role of designers. Now, designers also need to be system architects, product managers, and user advocates.
@carlyayres
on what the future of design looks like👇
3
12
33
In his time helping creators sell subscriptions at
@Gimlet
,
@Substackinc
and
@Every
,
@nbashaw
learned there are three things that need to happen to acquire a new customer. They may seem simple, but executing them can be tricky. Here’s what it takes:
0
6
34
When done right, college ambassador programs are a low cost way to acquire users, generate buzz, and kickstart network effects.
Here’s a beginner’s guide from
@westphal_jacob
that covers the what and why, the best time to launch, and metrics for success.
3
5
30
The Iron Man model: giving the Pentagon what it needs, not what it wants.
From Jeff Decker, program director at Stanford University’s
@Hacking4Defense
Project. 🧵👇
3
12
32
Headless commerce — where you separate the experience layers in a shopping application — is the future of online retail.
@dirkhoerig
answers all of our questions about what it is, how it works, and why it’s good for both consumers and developers.
2
11
31
We’re seeing a shift toward web3 gaming — but Steam just nixed it from its global platform. Plus: FDA approves AI prostate cancer detection software.
New 16 Minutes with
@Tocelot
,
@eddylazzarin
,
@VanAllenLab
,
@vintweeta
,
@JayRughani
&
@ZoranBasich
:
1
7
32
Get your productivity back:
@jlowin
explains "negative engineering" and how it can help dev teams find simple fixes and avoid cascading failures.
4
6
30
To fully understand what neuroAI is, how it might start to evolve and impact our lives, how it complements other innovations and technologies, and what is needed to push it forward, read
@patrickmineault
’s piece ⬇️
0
3
31
Over Slack
@chaserchapman
@austin_hurwitz
@nuzayraesq
&
@jbensonwrites
chat about IP frameworks for NFTs.
They tackle the current legal landscape, commercial rights confusion, creative control & more. Plus, examples of innovation & takeaways for builders.
4
7
29
📨 In the latest Future newsletter: how startups can navigate down markets.
Plus: making talent scouts work for you, building travel super-apps, the thawing relationship of on cloud vs. on-prem, and the value of “negative engineering”.
Subscribe here 👇
4
8
30
Revisit our artificial intelligence and machine learning coverage in Future over the first half of this year.
The world of AI/ML moves very fast, so we'll catch you up on some — but certainly not all — of the recent major industry developments.
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26