sari azout
@sariazout
Followers
22,093
Following
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Media
450
Statuses
5,788
i care about ideas. currently spending 110% of my time making @wwwsublimeapp
Miami, FL
Joined April 2009
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Pinned Tweet
The world does not need another note-taking or bookmarking tool but I wanted a specific one so I spent the past year quietly building it.
It’s called Sublime and it’s in private beta starting today.
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I want every little girl to know that this is what a web 3 founder raising funding from all-star investors looks like
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I’m offering 5 grants of $2,000 for people to go think about anything they want.
Details:
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millions of dollars of funding cannot compete with a startup having a soul
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I miss the old days of the Internet when a Google search led to discovering personal blogs and hidden gems instead of results manufactured by SEO marketers.
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I’m convinced that storytelling, taste, and design will be the most differentiating business skill of the 21st century
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I miss personal blogs when they were smaller, less polished, and felt less like a performance, and more like peeking into someone's inner life
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I want to build a beautiful, happy company and treat my business like an art. I reject the idea that founders need to be miserable, alone or burnt out to make great work
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crypto's killer feature is the least obvious: decentralized single sign-on
people don't care about technology. they care about convenience.
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Ok I might steal this email signature:
"It is normal for me to take 2 days to read my emails and 2 more days to reflect on the matter and respond calmly. The culture of immediacy and the constant fragmentation of time are not very compatible with the kind of life I lead."
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We are living through the emergence of a new business category which I believe will become an important part of our digital lives: community-curated knowledge networks
(a thread on why)
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Marie Kondo but for my digital files please.
Would pay $1000 for this.
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still one of my favorite lines of all time:
and when nobody wakes you up in the morning, and when nobody waits for you at night, and when you can do whatever you want. what do you call it, freedom or loneliness?
- charles bukowski
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Love Muji's design philosophy. Not because I agree with it, but because they stand for something.
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For more details and to apply, go here:
If you know someone that would benefit, tag them.
I'll announce winners next week.
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DAOs will learn the hard way that structurelesness is a tyranny.
For everyone to have the opportunity to participate in a group, the structure has to be explicit + the rules of engagement open and available to everyone.
Who is building DAO tooling? I want to back.
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Memes selling for millions of dollars is a reminder that perceived value > actual value
Storytelling will be the most important business skill of the 21st century
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people building tech products so often miss the point
the point is to help people live a good life, not an efficient life
the point is resonance, not scale
the point is to deliver comfort, not just convenience
the goal is not technology - the goal is human flourishing
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We spent the last fifteen years working for gig money, likes, retweets, and follows. Tech platforms gave us reputation or cash, but no ownership, upside, or voice in its evolution.
This is about to change (a thread on why)
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Betting on ETH failing means betting against one of the fastest growing concentration of talented people
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how would you design a social network if you were optimizing for glimmers?
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There are two types of founders.
Those who do lots of research, validate ideas, test many prototypes, and iteratively get to a product
Those where the product vision emerges fully-formed in the founder’s eye before it is brought to existence.
The former is about problem
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Imo, the biggest challenge in crypto is that the cards are stacked against people who don't have the time to learn.
Staying alive is an all-consuming activity for people in developing countries.
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Social Networks (old) = people you know sharing things you don't care about
Social Networks (new) = people you don't know sharing things you care about
🚀 Bringing online relationships IRL is an infinitely more exciting opportunity than digitizing IRL relationships 🚀
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The transition from the gig economy to the creator economy to the participatory economy. A thread
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We’ve normalized answering emails on Sunday afternoons but not going for a walk on the beach on a Tuesday afternoon.
A thought worth interrogating.
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Beyond excited – and nervous – to share a veeeery early sneak peek of what I've been working on
👀🐇 🕳
Meet:
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$2,000 is not a ton of money, but I’m hoping it will give someone out there the push they need to fall down a deep, intellectually rich rabbit hole and take the long view instead of being dragged into short term games.
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Let this *surprise* be a reminder that your feed is not the world.
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I can't believe this needs to be said but being decentralized and/or having a token is not a replacement for building things people want
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The only way to do great work in any field is to find time to consider the large questions, read, and think. But having time to think is a luxury. That feeling hasn’t left me and I want to pay it forward.
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⚡New thing alert⚡
We need a new business model to fund quality, one-off writing.
Today, I’m launching
@ghost_knowledge
, a 1-week crowdfunding experiment to get the people who don’t write enough to share their knowledge 👻🧠
Why this?👇🏾
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crypto needs more people obsessed with people, less people obsessed with technology
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my husband said to me today: just share it sari, goddamit. anything. just get it out there and see what happens.
feeling silly for caring so much but i'm out of excuses so here’s a (very) early peek inside what we're building
@startupyworld
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every internet person should read these words by steven pressfield
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being reliable is rare.
if you do what you say you're gonna do when you say you're gonna do it, you're already above 95% of people.
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I’m doing this with my personal savings, but the goal is that as startupy grows and reaches sustainability, we will take a portion of membership proceeds and route them back to the community in the form of thinking microgrants.
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Most knowledge management products (Notion, Roam, etc...) don't have opinions on how you should organize your information. It's all on the user to get it right.
The open-endedness is both a blessing and a curse.
We need more opinionated knowledge tools.
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The mission of a company worth ~2T dollars is to “organize the world’s information” and yet the web remains poorly organized.
I'm excited to share a new essay where on why curators are the new Google + why we need boutique search engines:
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Is anyone summarizing highlights from Clubhouse rooms?
I’d pay for this!
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craving online social spaces where the pace is slower, the vibes are better, and I feel good about myself and the world by being there
where do people go for this?
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In 2019, I was in the lucky position that I had spare time and decided to allocate more of that time to reading, writing a newsletter, and exploring my interests. In hindsight, that was one of the best career decision I ever made.
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unpopular opinion: skeptics hate crypto not because they think it’s a scam but because the fact that they don’t understand it makes them feel old and out of touch.
we need more empathy for the people who fear being left behind
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we need less note taking tools, more community curated knowledge networks
collective knowledge management > personal knowledge management
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It’s an honor to introduce Sublime – a simpler, more communal way to build your second brain.
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More people should write.
Less people should start newsletters.
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the happiest people I know are driven by a desire to be useful, not to be happy
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It's crazy to think that 99% of the content we consume comes from people in the business of commenting, complaining, and hot takes, NOT from people in the business of making, creating, or fixing things.
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I have met more new interesting people on the Internet in the past 3 weeks than all of the past decade living in Miami
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Virtually every product I interact with these days has a Community link prominently displayed on their homepage.
Personally, I don’t need more Slack groups. What I want is deeper relationships with specific ppl where I can be more fully myself.
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the people who can start things will be the major beneficiaries in the coming years. because the barrier is no longer knowledge or skills, it’s courage.
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most social networks are the equivalent of opening your door and shouting at your neighbors (narcissistic)
private note-taking tools are the equivalent of shutting your door (lonely)
we need more spaces on the Internet that feel like quietly leaving the door open and inviting
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Wouldn't be able to do this without
@danbakalarz
- it takes a village and a supportive husband.
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A surprising thing about humans is we spend the first 30 years of our lives trying to fit in, and the next 30 trying to stand out
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The more my career takes me in the direction of creative projects that require quiet + alone time, the more I see being productive has very little to do with the can't-catch-a-breath, rushing from A to B, high-stress, crammed to-do-lists.
Real power comes from slowing down.
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The question ‘what do you do for a living?’ is getting harder to respond.
We need better language to describe the work of people who do many loosely interrelated things on the Internet.
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I just want to hang out with other high-integrity Internet thinkers and play at the intersection between consulting, media and academia
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In the industrial era, output was determined by hours worked.
In the knowledge era, output is determined by the quality of your thoughts.
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Me: I don’t have time to shower or get a haircut.
Also me: I have an idea for a blogpost
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In theory, crypto makes it possible for users to partake in the success of the products and communities they are part of. In practice, token-based economies are very difficult to design. We’re going to see a lot of trial and error.
Some challenges I'm seeing:
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you just need to know what you want and trust that if it matters to you it matters to others
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No, I don’t want to leave a tip on the $3.50 bottle of water I purchased at the airport.
And your software shouldn’t default to asking me.
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Web 3.0 Twitter,
I come bearing gifts. I’ve curated my top 200 Web 3.0 reads on
@startupyworld
and worked with
@HebbiaAI
to build their “neural search” over all of this content.
The result: the web3 bible 🔎
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Building quality software requires an alchemical combination of skill and soul.
I love this insight from
@patrick_oshag
episode with
@patrickc
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Imagine all the things we could create if the most brilliant engineers weren't spending their life reengineering the same applications.
Ppl complain about energy consumed by BTC mining. What about the energy lost to humans doing bullshit/duplicated work?
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Twitter became about arguing, Instagram became about showing off, Facebook became about people you went to school with saying weird things.
The most important role in a social network is the vibe designer, because the big questions are sociological, not technological.
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I'm convinced the only way to get comfortable with writing is to write really, really shitty first drafts
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Once crypto clicks, it’s hard to think of anything else.
I’m of the belief that our progress as a species isn’t thwarted by lack of technology or science, but by poor incentives for cooperation.
Crypto gives us new primitives for incentive design.
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Most communities are just a token + discord server.
It’s gonna get a lot more exciting when it becomes tokens + the products we use every day.
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Technical solutions alone will not save us.
We need art, creativity, humanity, delight.
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Unsolicited advice: Don’t wait until something bad happens to become the person you want to be.
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My ENS airdrop was the equivalent of two months pay for my nanny.
I’m very worried that these new economies we are building are just as inequitably distributed as those we are trying to supplant.
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the winning consumer products of the next five years will not be won by engineering. they will be won by people with good taste in UI who can figure out distribution creatively.
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the saddest think about turning everything in life into a giant popularity contest of likes and follows is that we've conflated mass approval, attention, and popularity with being "social" and we've forgotten that amusement, curiosity, and play is a worthy enough reason to do
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I’ve curated 250+ of the best agencies & freelancers in product design, marketing, community, branding, etc... I've come across in my 10+ years working w/ startups.
RT or join
@startupyworld
as a member and I'll DM you a link to the full database
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Ben Franklin's daily schedule is proof that most people attribute to genius what is just long periods of focused time.
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user-curated knowledge is stuck in single-player tools like Roam, Pocket, Airtable...
all while search engines are deteriorating in quality
we need less second brains, more collectively-curated knowledge networks
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Crypto's biggest promise: make more people owners
Crypto's biggest challenge:not turning missionaries into mercenaries
I'm convinced incentive design will be the most important business skill of the 21st century.
The internet built Wikipedia, with no economic incentive.
Don't underestimate what the internet can build as DAOs
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The biggest lesson from writing a newsletter that grew to 15k+ subscribers is that there is virtually no competition for great essays.
Most writers are focused on churning content out weekly - almost no one is spending enough time to make it the best essay in the world on X.
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I’m curious what tools people are using to save / organize / revisit / connect ideas?
i’m specifically thinking of tools that help you transform the infinite hours you spend consuming content into a curated garden of ideas you can pull from when you need to write / think /
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I have three kids under six, still breastfeeding my baby.
I've built
@startupyworld
@ghost_knowledge
@modernbillboard
and a newsletter with 12k+ subscribers in the past year all without leaving my home.
Don't tell me the future of work looks bleak.
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today is the day! we’re launching Season Zero of
@startupyworld
and are calling all knowledge scavengers, rabbit hole voyagers, curators, concept librarians, and knowledge remixers who want to get in on the ground floor to help us shape startupy
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