Tryggvi | Ecommerce SEO
@ecomtryggvi
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Ecommerce SEO | 50M+ In Organic Sales | Building a SEO Agency | Lets Talk About How We Can Scale Your Brand ⬇
Iceland
Joined October 2022
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Here is my Ecom SEO & content plan; from $0 to $5m a year.
It is all about High Content Velocity!
❌High Content Velocity IS NOT just publishing random articles that might or might not be high quality.
✅ High Content Velocity is all about 👇
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SEO is printing 💵 for this High Ticket Dropshipping store launched in May 2023.
Last 30 days
💰$210,451 Revenue
🚀$52.435 SEO traffic
🏆$42,354 Total Profit
We are talking about a 10 month old digital asset now worth roughly $1.7M if it where to be sold.
Lots of things to
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Here is how you can lay strong long-term SEO foundations for e-commerce sites, new or established.
Keyword Scraping
Scraped all the keywords.
I am talking about all competitors' keywords and all keywords in different databases, from Semrush to Ahrefs.
For this store we
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What is going on here?
We have this collection page that we want to rank, and instead of going all out on links we...
- Added products with positive reviews at the top of the collection.
- Added 500 words of content
- Improved filtering options for the user
- Added 2 internal
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You can call it "black hat" or "white hat," but for me, it's always just been about performance SEO 💯
It's how I started in SEO > How do I make money with this page?
I figured it out but got penalized and lost my revenue, so I have evolved over the years… again and again…
White hat = Work for someone else as a full time SEO engineer, 40 hours per week for $40k - $80k per year
Black hat = Work for yourself, 35 hours per week spamming Google with parasite SEO pages for $100k - $200k per year
Damn, that's a tough decision! 🤣😂
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Seen a few e-commerce stores this week that were hit with the Helpful Content Update 📉
⚠️They all had a big blog section that drove most of the traffic pre-HCU
All the sites I saw had a few things in common:
>> Wrong site structure & architecture
>> Wrong internal linking
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Figuring out your links power metric allows you to seriously scale out link building & start ranking for some cracking stuff 🚀
In the last 10 years, I have used various metrics to calculate my power metric for judging links, but the one constant has always been that I base it
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Looking to supercharge your organic traffic?
Mix up your link building with these link types every few months.
🧱Foundations links
- Citations
- Social
- PR
📝Niche Relevant Links
- Niche Guest Posts (non-link farm)
🗞️Authority - as relevant as possible
- Niche Guest Post
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Here is what a true revenue-focused conversion-optimized SEO campaign looks like.
$31.928 in organic revenue in the last 30 days.
The crazy part? 🤪
They only got 1200 visitors during those 30 days. An average of 40 visitors per day.
💲That's a value of $26 per visitor💲
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@TalebKabbara
There are so many types of dropshipping but outside of the obvious SEO things like links, content, site architecture & technical SEO...
☑️ Reviews are super important. Make sure you are getting third-party platform reviews and make them visible on your product and collection
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As much as I love
@ahrefs
I fucking hate the credit system.
Hate it!
Do I hate it more than I love it? It's getting there.
But seriously, who wants all those extra invoices?
No one thinks this is a good idea.
You don't have SAAS people going, "Let's bill a fixed price AND
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My reply here has caused some debate. Why did The Grilling Dad tank? 🔻
After a detailed 10-second audit... I left a comment..
... and concluded that it was caused by the anchor profile combined with a high number of low-quality links and the fact that some of the big links
Most of you know thethegrillingdad . com
Have a look at that painful change since September, then see if the site's content, EEAT bs etc meets 'Google guidelines'.
It's all a game.
Many other similar sites are down, flat or up.
What is the 'secret sauce'?
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Ecom founders, I am revealing the SEO agency 'playbook' that thousands of e-commerce stores have been scammed with so you can avoid wasting money, time, and rankings on these scams!
Let's start with a conversation I had with DTC Shopify brand that reached out to me concerned
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I have spent $108K on hiring random freelancers on Upwork.
Finding talent on that platform can be an absolute nightmare. Although it has some great features & I use it for quick hires & short-term projects.
For long-term and team-creating projects, I prefer
@Workello
I have
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$16,784 in organic sales in the last 30 days for this new e-commerce store. 40% profits as well.
Look at the numbers; the conversion rate for the organic traffic is much higher than the paid channels, as it should be when you target the correct terms with your SEO.
Direct
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If your ecommerce business is making more than 100K revenue from running ads and you are not investing in SEO you are seriously hurting your business's long-term growth potential.
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Here is a fantastic PR case study by
@FeryKaszoni
for
🎯Landing a ton of top-tier DR 90+ links
💯Contextual relevant for the site
💪Publicity from authority news outlets
📊Great use of expertise and data
Yet somehow, the site is failing and trending
How we landed top-tier links in the pet niche:
▪ We analysed 568 million Instagram posts containing hashtags for 281 dog breeds
↳ The results showed that the French Bulldog is the most ‘Instagrammable’ dog breed
↳ The second most Instagrammed dog breed is the Golden
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⚡️This brand has gone from 2K monthly revenue from organic to over 30K in the 4 months staying with us.
They spent 8 months at another agency that did...
🔴 Low-quality guest posts
🔴 Long tail blog content
🔴 Meta titles & descriptions
🥹 So their traffic ended up being
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I launched my Ecommerce agency nine months ago.
Here are some of the results that time:
🚀 Shopify brand from 3K to 103K/m in 7 months
🦾 New site from 0 to 50K a month in 8 months
💯 New site from 0 to 30K a month in 7 months
👑 Ecom brand from 40K traffic to 170K/m in 6/m
🥇
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Ecommerce Pro Tip
#1
< Mixed Intent >
You can target a single keyword with multiple pages with different intents.
👋Informational
🛍️Commercial
💰Transactional
Let's take the keyword "Smokeless fire pit" as an example.
The intent might sound transactional, but there are
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My friend introduced me to a struggling business owner a few months back.
$250K revenue, low ROAS & cost of ads going up - profits on the floor 📉
We took him into our program and:
1. Setup workflows around SEO audits
2. Scale content for blogs & commercial pages
3. Build
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A reminder that Forbes actually ranks in the top 10 for over 600K keywords with "best" in it 🤯
Which is actually down 160K from last week.... at least according to Ahrefs data.
Losing big on the keyword "best porn site," which Google no longer thinks the Forbes editorial team
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This is completely shocking!
We did a SEO audit for a 8 figure DTC brand in the tech niche and discovered this...
They have been paying $10K monthly for title tag optimization!
Here's what we did to help them fix the issue and get unpenalized by Google
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Keyword Clustering for e-Commerce for Explosive Growth
Here is a quick video of how to identify & build out the right collection pages for your DTC brand.
1️⃣ Keyword Research: Use your preferred keyword tool to build a list of keywords for each category you're targeting.
2️⃣
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@ConnorShowler
New series? Sneaky Negative SEO...
Track your competitors' link-building patterns and step in with exact match anchors to the pages they are building to 😅
🎁Bonus points for being extra sneaky with cloaked PBNs.
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I turned this old affiliate site into an e-commerce store last year 🗞️
We made sure the new site has:
✅Good site architecture
✅Nice helpful menu
✅Helpful search bar
We then build out the collection pages and blogs with internal links 🧱
I then kind of forgot about it for
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High Content Velocity is about creating a high level content machine that brings your site measurable results.
❎You gain topical authority and FORCE Google to rank your site and send you traffic.
Hope you enjoyed, please like and retweet the first tweet if you did! 😇
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SEO for High Ticket Dropshipping is such a high ROI task.
Launched this site in February and five months later we have $7706 in revenue with $2300 in profits after fulfillment as I am not running ads.
Focusing on SEO early will result in high ROI for stores with high-profit
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@Charles_SEO
This credit system is ridiculous and its designed to eat up your credits while you are not even pulling in new information.
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@garethaboyd
Yea collections can rank just fine without any content but if you want to mass-rank collections at scale I do recommend having content on those pages and a good keyword clustering process.
The benefit of executing this correctly is that you start to rank for all the collections
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Want to learn how to create a eCom & run it as a REAL business?
The program that
@ecomwithbrook
and
@RealDavidMendes
have created is just crazy value on every level 🔥
I have spent over 100K on programs over the years and nothing comes close to what they have created.
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This is hilarious 😅
Hiring on Upwork and tried it, saving me a ton of time.
Filtering the LLMs with ease on Upwork thanks to you lot and your clever little minds.
Found a handful of very decent TALL stack developers too 😍
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Make sure to audit your Shopify store "search bar" for non-product pages 🤖
- Return & Refund policy pages
- Shipping Policy (cost & countries)
- Tracking
- Wishlist
- Login / My account
- Blog
Ensure your customers can find these pages easily so they don't get frustrated.
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Casually ranking above some authority publications like Forbes and NYT... the mighty Reddit with my product collection page for a traditional "Best" affiliate keyword....
Why add blogs to e-commerce sites when you can just crank out content on collection pages and make them rank
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This is accurate if you plan on building content-focused sites.
Matts's statement is just wrong if you are doing SEO in the right places.
Local, E-commerce, parasite.. or black hat SEO are all thriving 🔥
The current climate does force us to think about SEO differently and
SEO should now be IGNORED as a traffic channel.
Google’s algorithm says if you’re not:
1️⃣ A mega-authoritative website (DR90+)
2️⃣ Reddit or other partner with a back office deal
3️⃣ A paid advertiser
… you’re not allowed in the search results.
It doesn’t matter if you’ve
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The money is in the collection and product pages.
Blog content is important for different reasons, but you should focus on creating and optimizing your collection and product pages for your Ecom brand.
Here is a new store that has 1900 transactional keywords out of the 2000
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@ecomwithbrook
Affilate marketing (when done right) has allowed me more freedome than anyone I know.. but with that being said, I 100% think you are right here & I would have started sooner if I had known about it...
You can ask me again in 6 months 😅
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Seven weeks ago my new Ecommerce store got suspended on Google Merchant Centre for "Misrepresentation" and after SIX appeals I finally got my account back.
The key was to keep making changes and appealing, not give up.
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@Charles_SEO
I have calmed down now lol 😅
I don't think they even care about small users but it's strange to see a company that had a good report with the SEO community work hard on throwing that away.
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When your three kids all pick up the flue at the same time and have to stay home for a full week
and your computer crashes with no warning
And there is a snow storm that cuts off power and internet
And a 🌋 volcano just went off 40km from your house…
…is when you figure
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1⃣ Keyword Research
Find all keywords for the niche starting with a seed keyword. Use tools like Ahrefs and SEMRush to cover them all.
Find all the questions, FAQs, related keywords etc.
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Quick 5-step guide to technical SEO:
1⃣ Optimize website speed for a better user experience. Compress images, enable caching, and use a CDN.
2⃣ Ensure mobile responsiveness to cater to mobile users. Go for a responsive design or create a mobile version.
3⃣ Improve website
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The SEO
It's a brand-new domain. No redirects. Just a fresh domain.
Keyword Research
This SEO campaign starts with a data-driven keyword research strategy that is simple on paper yet difficult to execute.
- Keyword Gathering
We started with gathering ALL keywords in the
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@SEOarbitrageur
I once bought a DR 78 for 30K and quickly turned it into a PBN 😅
Unbelievable power until it got deindexed... lol
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I will be in Barcelona all of next week.
What are some of the must do things there?
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Most SEO agencies have no idea how to launch new websites, we do.
We have taken six new Ecommerce sites from launch to a monthly traffic worth between $22,000-$44,000 in organic revenue in just around 7 months.
Just imagine the impact that something like that can have on your
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Name me a better model than Rank and Rent for newbies that want to learn about making money online?
✅ Work with local business
✅ Learn how to setup a business
✅ Lear how to run a business
✅ Learn SEO by execution
✅ Low investment
✅ Passive income
✅ Easy to scale
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@seonobull
This site has been on a rollercoaster for almost 2 years, and it's clear why.
The link profile is really poor. Low-quality links combined with exact match anchors or partial match anchors.
A killer combination if you want to piss off Fred.
It has nothing to do with EEAT.
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Backlinks are still a thing and will be going forward but you have to build the right links... and things tend to shoot off fast when you do.
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@_JoshuaSEO
@Charles_SEO
The point is that businesses are already starting to use AI tools for various marketing efforts, e.g. they are now scaling their own content production and bypassing SEO agencies.
So I can 100% see agencies lose big time if they don't adapt.
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How to optimize a blog to convert more traffic into customers through SEO?
Let’s talk about how we increase blog conversions.
Benefits:
- Increase touchpoints with customer
- Position you as an authority
- Show Google you are expert
- Gain topical authority
Let's dive in 👇
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@Charles_SEO
Are you sending traffic to your own store with parasite SEO sites
@Charles_SEO
?
I think affiliates and bloggers should be looking more into ecom, Google likes ecom sites much more than affiliate sites and you can do all sort of stuff on the backend of these site.
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@RossHudgens
SGE was a response to Bing integrating Chat GPT into their search.
Bing's market share has not increased by that move but more than a single %, so I would assume that Google holds off with SGE as it's still a big mess & continues to develop it, so it's ready to roll out if they
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In 2015 Google claimed to have a way to detect PBNs... like for real 🕵️
They followed that up by attacking some really big PBN networks and deindexing all of their sites, which caused some panic among the general SEO public...
Google has a history of making big claims about
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The more I look at sites hit with the Helpful Content Update, the more I realize that update had nothing to do with content...
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I might have to move to Barcelona, what an incredible place
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We have been working on this DTC brand for a few months now. ⚡️
They have more than doubled their traffic in a very competitive market.
Want your DTC brand to have the same results?
1) Earn high-quality PR links all the damn time
2) Build high-quality niche links via manual
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In the age of AI and SGE brands are going to need to focus more on...
- Authority
- Reputation Management
- Knowledge Graph Management
- Thought Leadership
- Community Building
- Custom Outreach & Relationships
- Social Proof
Anything else?
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Low Hanging SEO Fruit
#1
: Reverse SEO Clustering
Here is what you can do today to improve rankings & get quick traffic.
1⃣ Identify Opportunity Pages: Find pages on your website that rank just outside the top 10 for high-volume keywords. These are your 'opportunity pages' that
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2⃣ Keyword Mapping
When you have 10K-150K keywords in an Excel Sheet, it can get overwhelming & hard to know what keywords should be grouped together.
It can be easy to target the same keyword twice & have different articles target the same keywords.
KW Mapping Fixes that.
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New Ecommerce site taking off after 5 months of groundwork 🚀
1. Topic research
2. Keyword gathering
3. Topical map
4. Clustering
5. Collections & Blogs organized
6. High-quality content (Human✍️)
5. High-quality links
6. Good site structure & Schema
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@MarkPreston1969
Keywords are still what drives search and what people are typing in so they are still important.
There has, however, been a significant shift, and we need to adjust - and the tools we use also.
Focus on intent is now much more important.
You can create two pages targeting the
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"Can you rank for that Mr. SEO"
The prospect asked if we could rank for medium-competitive keywords.
I replied:
Yes, we can. But the more important question is, does your brand and product have what it takes to rank for that?
You see, long-term growth in Ecommerce does not
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Tiered links are a must if you want to rank for competitive terms.
Here is a powerful way to build tired links where we imitate something going viral.
Build a strong backlink with a high DR. It must be a site with real traffic, non-faked DR, and ranking for valuable keywords.
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The Business Model
HCU should have been a eye opener for most people in the traditional content focuses affiliate marketing space.
Are niche sites dead?
The time to stop building blogs or niche-focused affiliate sites and start thinking long-term 💵 is now.
🦸♂️With a High
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Having links to related collections or sub-collections on your collection pages is a great way to help people navigate and find product categories.
It's also great for SEO as you create more relevant internal links.
See how REI do it using nice images stacked above the
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@DrSandipRoy
@SEOarbitrageur
Well, you have to hide your PBNs, so I turned it into a local service company.
I then linked out from the homepage to my niche sites (air compressors, garage door openers, pressure washers etc.).
Telling you that the sites would go on to dominate would be a big
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How DTC Brands Can Build Trust via Content Marketing & Increase Blog Conversions
Content is crucial for DTB brands that want to build trust with their audience & it helps them create topical authority and gain organic traffic.
Here are 5 things
1⃣ Provide High-Quality
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You see the same mistake with Ecommerce owners with their blog.
They have a really nice blog with good articles but fail to use it in the right way.
❌ Zero internal links into product & collection pages
❌ No external backlinks
Just create more internal links...
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@GrammarHippy
Its easy.
Share one every day for 30 days in your community.
Hire people to create something from them.
Pick the best one and build in public.
Give one idea to your wife and tell her she can't do it.
Wait until AI is smart enough.
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I went full-time at SEO in 2014 but 2017 was the real start of my affiliate career...
What allowed the growth for the next few years was built on what I realized in 2016.
I used to think I needed to be smart & go after low volume - easy to rank keywords.
I had previously
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Not a bad week for a new Ecom store. Looking forward to turning this one into a SEO beast over the next year.
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@seonobull
I was in that boat for years.
I had hundreds of money sites a PBN network with over 1100 sites... and a mini agency just for my own projects...
A very long story short... a few years later (9 months) I launched just for Ecom, and I have found it to be amazing.
- I have
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You can also plan out the following steps by setting up your outreach team & link vetting process.
8⃣ Link building
9⃣ Technical & Content Audis (every 8 weeks)
🔟Internal Link audits (2x per year)
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15 years doing SEO now..... much thanks to former Prime Minister of the UK -
@GordonBrown
. 🟤
Here is how that happened....
When the financial crisis hit Europe in October 2008, Gordon Brown put Iceland on a terrorist list by activating the anti-terrorist laws against us.
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1⃣ Keyword Research
The 10 Minute Method! (🔥43,290 keywords)
Let's do some keyword research for our keyword mapping process.
Perfect:
✅ If you are planning a new site
✅ If you have a old site that might perform better
✅ If you have all your keywords in an old Excel sheet
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Storytime, let's talk about the evil big corp... 🦂
🥒Amazon being the biggest di*ks
🚀$500K lost because of a pop-up
💸 1M$ lost after an email
💰 The big lesson on diversification
Backstory
In 2016, I had worked full-time on my affiliate SEO business for a few years.
My
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@GrindstoneSEO
I did not really dig deep into the list but sites one and two certainly have something important in common.
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3⃣ Article intent // Article length // Collection pages vs blog
Commercial/transactional vs information content
Main articles vs supporting articles
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Here are two questions you can ask yourself and improve the quality of the backlinks you are getting.
1. How is this site monetizing its traffic?
2. Can the article I want to send them rank?
If the site is being monetized by people paying for links it's a massive red flag, if
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@AnuragG70028543
@SEOKeval
You don't.
Start with analysing the search intent & then you rank according to that.
There is no point in trying to rank transactional based pages when the intent is informational.
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@ConnorShowler
Its a mess alright, I am tempted to download SEnuke and see if it still works 😅
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Bought a robot vacuum the other day.
I now spend more time following this thing around moving objects and removing from silly places than I have ever spent vacuuming.
Lesson in there 😅
#aicontent
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I talk to so many ecom store owners that have SEO agencies that do tweeks, change titles or "optimize" while neglecting what drives real impact and they then wonder why traffic is declining.
👉 Links and high quality content based off a topical roadmap with pillar content and
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@tehseowner
@ahrefs
They removed the counter and doubled down on the system by raising prices for new users (or those who want to upgrade).
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Volcano erruption here in Iceland, took this picture just outside my house (just outside reykjavík).
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One of the benefits of doing SEO for e-commerce brands is the 45x multiple you get on your monthly profits once you have established rankings.🚀
A brand doing 10K monthly in profits from organic sales can be worth over 400K.
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@fatjoedavies
keyword Insights has to be up there with the best ones. The ability to cluster keywords and get the intent is huge. Highly recommended.
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Interesting research and I recommend you check it out.
On the 94% It's worth noting that Google will get way more dynamic with SGE.
✅It goes vertical looking for information, so when you search for something like "best inflatable tent" you get a vertical panel with results for
1/5 🚨 New Research Release! Our study of 1K commercial keywords predicts Google's Search Generative Experience (SGE) will be in 86.8% of searches, reshaping SEO in big ways. Dive into our latest study to see how it may impact your search rankings.
#SEO
#GoogleSGE
📈
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@ecomwithbrook
Its something else.
I used to wake up at 3am when I had a job, building my Wifi-money business during the early morning 😅
More than 5 hours of work done before checking in to the 9-5 thing.
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If you are a Shopify brand owner, here is a mistake you are probably making that is causing your store to struggle.
> Site Architecture
Sites need a clear structure around collection & product pages.
You will increase organic clicks if you help Google understand the
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@NicheSiteLady
@opphive
I think you are giving Google way too many credits here, there is no way they can detect that.
Maybe it's the same tactic they use with PBNs... take down high-profile accounts manually to scare people?
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Why do people use these "general" marketing agencies that do everything from running ads to email to SEO?
What does a do-it-all marketing agency know about the nuances of email for e-commerce or how to create an SEO campaign for a SaaS company?
The number of site owners I
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One of the biggest mistakes I see Shopify stores make is having "STORE" in the main menu with a link to the "all" collection (or just one main collection) 📛
It's better to create a path for your visitors; it helps them find things in your store 🧭
Imagine you went to the Nike
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@Ldnbox
Small agency (launched in May) but I have my own money sites and e-commerce stores.
In-house link building is the biggest cost there.
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