Fery Kaszoni
@FeryKaszoni
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Owner of PR link building agency Search Intelligence Ltd - crafting research-based stories on behalf of our clients to earn high-tier media coverage and links.
Oxford, England
Joined November 2018
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For my recent followers who didn't know, when my employees are stressed, I sing them a song.
This is our secret to employee happiness.
Every CEO and manager should do this.
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SEO in 2024:
If you want a link on Bloomberg, just sing them a song.
Yesterday I posted a case study about us getting a link on Bloomberg for our client.
What I didn't tell you is that we had to sing them a song to secure the link 😄
#seo
#digitalpr
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Niche website inspiration 👉 This is how you go from 0 to 10K visitors/month fast.
I own dozens of websites as an SEO and link-building experiments playground.
This is one of the websites from my portfolio.
In this post, I give away all the knowledge and strategies I've
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How we landed top-tier links in the pet niche:
▪ We analysed 568 million Instagram posts containing hashtags for 281 dog breeds
↳ The results showed that the French Bulldog is the most ‘Instagrammable’ dog breed
↳ The second most Instagrammed dog breed is the Golden
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New
#SEO
hack:
Just post your content on Reddit.
It will outrank anything.
Even your original source 🤷♂️
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Google's CEO invited me to their I/O event to teach their SEO team how to build links with Digital PR.
I put the audience on fire, and Sundar confirmed that now they are building less guest post links for Google, and shifted to Digital PR link building.
#seo
#digitalpr
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This is one of the most detailed videos of a successful Digital PR campaign that you’ll find on the web.
Recorded about two years ago, it showcases exactly how we land over 2,000 links per month to our clients’ websites.
In the video, I break down the:
- Idea
- Press release
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Good news for programmatic websites.
Google reversed their view on auto-generated pages.
They removed the algorithm “penalties” applied with the core update from a year ago.
This is the third programmatic website in my portfolio with the same trend.
We are back to action!
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Taylor Swift Super Bowl reactive PR campaign got our Las Vegas Chapel client 100 links, and counting.
Links in:
↳ New York Post
↳ NBC News
↳ KTLA
↳ ABC News
↳ ...and 100 more.
This video shows exactly how we've done it.
I even reveal the pitch that we sent to
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Bloomberg removed a link for our client, and we wrote them a song. This is our first music video ever.
The client link is now back on Bloomberg, after we’ve sent them the video.
This is a good way to get journalists to add the links to the unlinked brand mentions from digital
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We used ONS data to earn top-tier links for our mortgage client.
This is how we’ve done it.
✅ We analysed house price data from the Office for National Statistics.
✅ We calculated the prices with a 4.5% interest rate repaid over 25 years.
✅ We combined it with the
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When our Digital PR employees are anxious, I sing them a song to soothe them.
Song name: Purple Links - The Prince of Backlinks
Enjoy 😄
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Link building plan for every budget 💰
Link building can be expensive.
How you allocate your budget for building links is the biggest difference-maker for your results.
I've analysed 100s of top-ranking websites in every niche. Both our clients and competitors.
In 2023, the
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In this video, Joe Black (Brad Pitt) reveals a Digital PR campaign that landed 12 links.
The expert commentary piece landed in massive news outlets with a campaign about love languages.
The main character explains exactly how they’ve done it, you that you can easily replicate
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Advanced SEO Tip: How to stop negative spam link attacks on your website:
1. Find the competitor who’s doing it
2. Plant the invasive Japanese Knotweed in their garden
3. Now they will be busy dealing with the invasive plant, and won’t have time to build the toxic links
💡
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This website published 20K pages in 2 months, generating 12 million organic traffic, and they make over £60K per month in passive income.
This is the largest AI hijacking of the SERPs that the world has ever seen.
Welcome to CooPWB.
Here is their timeline:
Somewhere in 2023:
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Good news for SEOs. Links are not important in 2024.
The facts are in the search results.
Low DR websites with no link profile and very few links now dominate all competitive search terms 💪
#seo
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This weekend I won an Oscar for my role in The Wolf of Backlinks.
The award was followed by the most emotional speech I've ever made in public.
I am so grateful to my fans, my mum, and all the Digital PR competitors who copy/pasted our content from our website and are using
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I am pleased to announce that Google’s CEO invited me to motivate their team at their I/O event yesterday.
#digitalpr
#parody
#google
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In a shocking turn of events, Reddit now outranks Google for the search term Google! 😱
#seo
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In this video you will learn how to get links on Bloomberg for free.
I compressed a one-hour case study in a fast paced two minute video to give maximum value for your time spent.
I hope you like this new format and the fact that I share all our work transparently (even the
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This is the first SEO motivation video in the world.
When rankings are going down and there are technical SEO issues, just stop and say: Good!
Perfect for motivating your SEO team on a Friday.
Enjoy 🙂
#seo
#motivation
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We found the Pothole Capital of the UK, and built dozens of links on BBC, Scotsman, and other notable news outlets.
This is how we’ve done it:
▪ We used FixMyStreet . com to find the number of reported potholes in each UK city
▪ We then used city population data to find out
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My Bruce Lee Digital PR case study video is now up on YouTube 🤩
In this video I fight Bruce Lee, while I also teach him the secrets of Digital PR.
Enjoy 🙂
#seo
#digitalpr
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This Digital PR campaign got our client massive links in New York Post, USA Today, and Daily Mail.
This is how we got these links for our gambling client in top-tier news outlets:
1.)
We analysed the most and least commonly drawn numbers in Powerball since 2015 to determine the
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Google is shutting down tens of millions of small business sites from March.
All subdomains hosted on their . business . site domain will be removed next month.
Here is the multimillion dollar idea:
✅ Use scrapers to extract all websites from Google search results using
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While my wife was having a shower last night, someone aggressively knocked on the door downstairs.
I open the door, and a scary, well-built man stands in front of me with a scar on his face.
“Is Natasha here?” He asked with a Russian accent.
“Natasha is certainly not here,
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My Linktanic: SEO At Sea case study is now up on YouTube 🤩
In the end, I showed Rose some more successful campaigns in my car.
Please don't allow my wife to watch the final scene 😅
Enjoy 😊
#seo
#digitalpr
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The SEO industry is thriving!
We finally have the world’s first SEO song:
“Straight To... Number One”
The song starts the journey on position 10 on Google.
Then, we start ranking higher, and going straight to number one.
This is a 60-second teaser, and the full, cringe music
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What is better and cheaper than AI Content?
Programmatic content.
• Currency calculators
• Maths calculators
• Unit calculators
• Tax calculators
For this website, we didn't even start Digital PR or link building.
Only 18 referring domains, and crazy good traction already
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👴 Google said: Build a good website.
✅ They did what Google said.
👴 Google said: Don't buy links, they don't work.
✅ They did what Google said.
👴 Google said: Don't worry about negative spam link attacks, they will have no impact.
✅ They did what Google said.
This
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We earned massive links in news outlets with this story about the states with the most expensive taste.
This is how we’ve done it:
▪ We analysed state-specific Google search volumes for over 50 keywords related to expensive taste, including:
↳ Brands
↳ Products
↳ Materials
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We built 40 links in one month with
#digitalpr
for our client Bulk.
Healthline (DR 92), Daily Mail (DR 91), Huffington Post (DR 89), and about 40 more news publications.
This is how we've done it 👇 🧵
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Niche website SEO test:
I just removed all ads from my income tax website.
The website has about 100,000 monthly users, or about 4K daily users on a normal day.
What will happen to the organic traffic?
• Will it go up
• Will it go down
• Nothing will happen
We’ll find
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This is how we got 10+ high-tier links with a reactive Digital PR campaign (you can replicate it, too):
▪ Our team knew Mother’s Day was coming up, and journalists would cover this topic extensively
▪ We identified one of our gardening clients as the perfect fit
▪ We
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In this video, superhero The Deep Link warns of the dangers of buying guest post links from Fiverr.
Enjoy 😄
#seo
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We earned links in Nasdaq, Entrepreneur, Yahoo News, and 10 other websites by analysing US census data.
Campaign name:
“The most expensive states to own a home”
Execution:
✅ We analysed US census data to find the average yearly housing cost in each state as a proportion of
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Programmatic and AI website update:
After I begged Google to penalise this site, they keep on ignoring me.
In fact, I think someone pushed a button and gave me better rankings.
Is there a contact number to call customer support?
#seo
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This Ahrefs-based
#DigitalPR
campaign got our client links in Mirror, Express, Yahoo News, and many other news websites.
This I how we’ve done it: 🧵👇
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This is how we got a link in Huffington Post (DR 88) with ChatGPT, in 5 simple steps:
#digitalpr
#seo
👇 🧵
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We sang our No Link Compares song at
#BrightonSEO
In my speech, I present a case study of a very successful Digital PR campaign that landed links in massive news publications.
But that’s not all.
As a world first, in the second part of the video, you’ll see a unique spectacle
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My niche site gets close to 2,000 organics per day, with the most popular search term being 6.5 inches to cm 🤔
#seo
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How to build top-tier Digital PR links in the sleep niche.
This campaign landed our e-commerce client in Lifehacker, and many UK national and regional news outlets.
This is how we've done it:
✅ We noticed that during summer, journalists write a lot about travelling
✅ We
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We landed DR 94 links in the New York Times by watching Netflix.
This is how we've done it:
✅ We made a list of all the houses and residences that are in the Netflix Bridgerton series
✅ We estimated the price of each property based on the livable square foot area of each
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While my wife was having a shower last night, someone aggressively knocked on the door downstairs.
I open the door, and a scary, well-built man stands in front of me with a scar on his face.
“Is Natasha here?” He asked with a Russian accent.
“Natasha is certainly not here,
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Google released a shocking new Search Console feature: you can now see the number of manual spam action team members who are in your account, LIVE 😱
After the 700 manual actions applied to sites in the past 2 days, this feature is greatly welcomed by the
#SEO
community.
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I am pleased to announce that we have launched the £100K Digital PR package.
Suitable for iGaming, finance, affiliate websites, SEO agencies, and beyond.
We have tested this model with multiple clients in 2023 and delivered gloriously!
Now, we are extending this service to the
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This
#digitalpr
campaign landed 60+ links and placements with a ChatGPT reactive campaign.
This is how we've done it:
🧵 👇
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As a massive win for the
#SEO
community, Google Drag & Rank is now live again!
You can rank any website in under 30 seconds in any niche with this powerful feature.
Perfect for clients asking for rankings one week after the SEO work has started.
Enjoy 😄
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I took over the stage at
#BrightonSEO
to sing the “Purple Links” song.
I apologise to the people fainting in the audience, I can’t help it 😅
The song is about the CEO singing a song to our Digital PR employees when they are under pressure to deliver links to our clients.
DM
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She was rejected 100 times. Nobody's seen the fire in her, the ambition, the hunger.
She applied for dozens of digital marketing jobs, everyone turned her down.
She got in touch with me multiple times 3 years ago, asking if there is an open position. Eventually, I could not
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Google said: "I will ban your websites for affiliate terms, they have no authority."
SEOs said: Not a problem, we'll move over to LinkedIn 🤷♂️
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I removed all ads from this site and organic visibility exploded 113%.
Is this the end of ads monetised websites?
I’ve set up a single-variable test a few weeks ago.
Remove all ads from the website, without doing anything else:
▪ No link building
▪ No content change
▪ No
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100% original
#digitalpr
idea by our team: Mario would earn £32K if he was a real-life character.
This PR campaign landed 20 links with this fun research on how much fictive, video-game characters would earn if they were real.
This is how we’ve done it: 🧵👇
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This is how I made this website explode on Google in the past 2 months:
✅ I logged in to Search Console.
✅ I’ve seen that the traffic is exploding.
✅ I realised I’ve done nothing to this website in the past 3 years.
Lesson:
Sometimes, all you need to do in SEO is just do
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All eyes are on Reddit now.
Will it go up, will it go down?
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This is how you remove a Google manual penalty with one reconsideration request.
In this video, I walk you through the exact steps I took in order to remove a Google manual penalty in 2020, for a finance website.
I even share the full email that I've sent to Google, that got
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I am pleased to announce that I did my first
#brightonseo
speech.
This is probably the most comprehensive breakdown of a pitch email you can find on the web, where I break down the message line by line.
The audience at Brighton loved it 🙌
#seo
#digitalpr
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Now that
#SEO
is dead, I’m launching my first online course for SEOs and Digital PRs.
AI will make the current SEO skills irrelevant, it’s time to use those hard-earned SEO skills and adapt to the gloomy AI future.
This is where my course will help you!
COURSE NAME:
How to be
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Here is my take on the Google Armageddon situation.
It's game over for SEOs... or is it.
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In an attempt to join the club of
#SEO
peers with penalised websites, here is a programmatic website that is blowing up after the Google update.
Cherry on top: I even added AI content to the pages two days ago.
Here is my argument: this website SHOULD rank NR one as it has the
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I added AI content to thousands of pages on this site and it keeps on exploding on Google.
Conclusion: Google does NOT mind AI content, as long as it serves the search intent better than other sites competing for the same keywords 🤷♂️
#seo
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This AI website is getting out of hand.
I added ChatGPT content to thousands of pages last week, and it exploded on Google overnight.
Can I please get a penalty?
Why I think it should rank on top and not get a penalty:
It generates the most interesting content for the search
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@The_TUC
These insights were discovered and shared by
@Search_intell
on behalf of our client
@Workello
and published on The Independent and Yahoo News:
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Here is something that I’m proud of.
From December, our company is fully paying for the electricity and energy bills of all our 72 employees, for the winter months.
Each team member will receive a £250 payment on their payslip, each month, for the coldest months of the year,
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We built 300 PR links for his Betting client, and their visibility exploded on Google.
But it’s not just our links that made their website chart look like NVIDIA stock.
The client has also done all other things right in SEO.
𝗧𝗘𝗖𝗛 𝗦𝗘𝗢
Their website is sound from a
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@MatthewKeysLive
Of course this is a parody Matt, that mostly SEOs and Digital PRs will understand 🙂🙌
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Website with large-scale auto generated pages explodes after the latest Google update, generating 4 million in traffic 🤷♂️
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This is how I “make my own luck” in life.
14 years ago I decided I would change my daily actions and habits.
These five things that I pay attention to on a daily basis changed my life.
I hope this helps someone.
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Forum niche websites are the future of
#SEO
.
Stop complaining about Reddit and Google.
It is our time to make a move now.
The traditional content sites are dying out.
Google started boosting forum and community sites like Reddit, and Mumsnet.
It’s time for SEOs to stand up,
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This is how we got big links for our client Superdry with Digital PR:
✅ We asked our client for expert tips for maintaining your clothes
✅ We wrote up a nice email with the tips
✅ We sent the email to 1,362 journalists from the UK who cover fashion and lifestyle topics
✅
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@AskMattCaron
Even if they tolerate it for 5 months, they have already made £200K+ from ads, with this traffic 👀
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This is how you get links in Financial Times - Step By Step case study.
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This link building campaign generated 50+ links in massive online publications such as The Independent, Express, Daily Mail, and dozens more.
In this video, I showcase exactly how we've used reactive PR techniques to earn these 100% white-hat links, at scale.
#SEO
#DigitalPR
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Auto-generated pages are here to stay for SEO.
Semrush launched hundreds of thousands of programmatic pages.
They get 1.5 million traffic from Google as a result.
Google even rewarded that section of their website after the latest update.
Google Helpful Content Update =
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We analysed hashtags to get massive links for our travel client with Digital PR.
This is exactly how we’ve done it:
✅ We analysed a list of 80 top hotels worldwide to establish which hotels have the most Instagram hashtags
✅ Burj Al Arab in Dubai came out on top, Atlantis,
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The website grew to 20,000 users/day in 3 months after launching it in 2019. I've had to abandon the site as other things took priority, but this shows what is possible in this niche:
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This is how you land 100+ links with expert commentary link building, without asking for any content from the client.
✅ Go to your client's blog, and find some interesting content that they have already written in the past
#thread
#digitalpr
👇
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This is how we landed massive links for our baggage client with Digital PR 🔥
Methodology:
✅ We analysed data from the US Department of Transport Air Travel Consumer Report.
The data included the total number of bags, wheelchairs, and scooters enplaned from January 2021 to
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We’ve analysed data about police calls and secured a link on BBC for our client.
This is exactly how we’ve done it:
✅ Analysed 999 performance data from Police UK (image)
✅ Created a list with the top 10 and bottom 10 areas in terms of response time
✅ Wrote up a simple
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Last week we sang the "No Link Compares" song at Brighton SEO, on the main stage.
It was the highlight of the event!
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Use government data sources to craft campaigns for increased credibility with the press, and you’ll start generating a tsunami of links for your clients 🔥
Just like in this example.
#digitalpr
#seo
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For people commenting and thinking this is AI - I would never use AI to create my social media content, I would not be proud of myself. I don't even think AI could create something like this, whatever advanced prompt you would use 👀
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I've worked 3 hours, got 50 links, and changed how the world looks at Digital PR link building.
This is a two-year-old case study, but still very relevant today.
Combined with my LinkedIn and Twitter views, this is probably the most viewed Digital PR case study in the world,
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This campaign landed massive organic links in Timeout, Express, and lots of other big outlets.
This is exactly how we’ve done it:
💡 Campaign name: Easiest European countries to gain citizenship
✅ We studied the latest Eurostat immigration data from 2009 to 2021.
We asked
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Conversion Rate Optimisation is not just for websites.
These CRO techniques made millions at our company.
I test my Zoom sales meetings to the granular level to get the best sales conversions.
Here is the outcome so far:
HAIR STYLE
• Long hair, part to the left : 81%
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Believe it or not, there were times when a Blogspot blog could get 30K daily users.
I simply translated articles from English to Romanian, from HowStuffWorks.
What a great story to tell our children in 2024 😅
#seo
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There is now a marketplace for AI agents to hire humans for tasks that AI can't do.
"Who is your boss?"
"My boss is 𝘈𝘨𝘦𝘯𝘵 𝘖𝘱𝘵𝘪𝘮𝘶𝘴 𝘓𝘪𝘯𝘬𝘶𝘴 369, he hired me to build some links".
🤷♂️
#ai
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How to earn top-tier links in 3 simple steps:
▪ Watch the weather
▪ Give advice on how to cope with the weather change
▪ Pitch the advice to top-tier journalists
Link building is simple 🤷♂️
#seo
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Our entertaining videos and Digital PR case studies were running all day today on the big screens at the
@mastery_seo
, throughout all breaks.
Some people said they were so entertaining that they didn’t take a break so they could see the next video 🤩
I apologise to all of you
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