Ian Nuttall
@iannuttall
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Unemployable solopreneur, building internet companies for fun + profit. Hobbyist shitposter.
Joined September 2007
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I run a $20,000/mo programmatic SEO business.
With 0 employees.
Here's how to do it:
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Filtering the LLMs with ease on Upwork thanks to you lot and your clever little minds.
Found a handful of very decent TALL stack developers too 😍
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Somebody should build an MVP agency to launch new ideas quickly
- I pay you ~$5k
- give you v1 feature list
- you ship in 4-6 weeks
- very basic, default TailwindUI
Does this exist? I’d spin up 4-5 ideas at a time if there was a shop that could churn these out at scale.
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The perfect "boring" business:
🙈 Unsexy niche
👵 Old, rich, audience
🌳 Solves an evergreen problem
📈 Scalable audience (SEO, social, etc)
💬 Low customer support needs
💻 Simple tech stack
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I built a $26,000/mo programmatic SEO portfolio that operates with no employees.
If you want to get into pSEO this year, here's how I would do it from scratch:
1. Build on an aged domain
To get explosive results I always look to find and acquire an aged and abandoned site that
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From January to June, I increased sessions on this site by ~247% and went from $0 to $2.5k a month in earnings.
Here's the playbook of how I did it using programmatic SEO, AI, Google Search Console and good ol' blog content:
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18 years ago I built my first website and sold it for $14k
16 years ago I acquired my first site for $8k (funded by a bank loan)
15 years ago I flipped that $8k website for $45k to buy a house
11 years ago I was doing black hat SEO and making $50-100 a day on AdSense
10 years
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Last August I tweeted this video about setting up a programmatic SEO site in WordPress in less than 10 minutes.
Putting it back up again for anybody who wants a quick and free way to experiment!
I can record a new version with audio + AI if people are still interested?
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I found a plugin to build programmatic SEO sites in WordPress using the block editor!
This method is MUCH more "programmatic".
It's also 100x faster than WP All Import.
Here's a video explaining the plugin + how it works (plugin link in the thread):
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Fancy winning an auto niche site with nearly 3k sessions a month?
If this tweet gets at least 1,000 likes, I'll pick one person to give it away to.
I plan to give away more in the future, so follow
@iannuttall
if you don't already.
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A “boring” one-page website that calculates your daily calorie expenditure.
With 900k+ visitors and earning ~$18k+ a month.
Built and operated by cousins.
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SEO tip: Writing more content around the long-tail keywords you already rank for can 10x your traffic.
In this video, I'll show you a couple of regex queries you can use to find them - no paid tools needed.
Double down on what's working and create better topical clusters 👇
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Here's a boring but very profitable business that provides worksheets for teachers and homeschoolers.
Built by a single person (spoiler: it was me!) and gets 5m+ visitors a year 🤯
Powered by programmatic SEO and basic math(s).
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I'm using GPT-4 to help me create a public content site, domain reveal and all!
(I know, I know - it's already been done. shhh)
The aim is to use AI to recommend the niche, article topics, logo ideas, domain name, and see how far we can take it.
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One of the best ways to scale a digital product is STILL with programmatic SEO.
Pieter Levels took Photo AI to 46K+ traffic a month.
Here's how he did it: ⤵
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I checked the index status of 49,345 sites to measure the impact of the AI spam manual actions!
1.7% of sites got hit, 20+ million monthly organic visits gone and over $446k in display ad revenue lost.
Want the data? Follow, like, and reply with 👏 and I'll send it over!
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I said that if the Programmatic SEO Chat community got 500+ members I'd release a huge list of datasets, and it did, sooooo...
Here you go.
100+ datasets to inspire your next programmatic SEO site.
Like and reply 🤘 to get it.
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@fireh9lly
Yup - it’s happening a lot on LinkedIn too. 👎
Social networks need to give us hidden input fields to honeypot these fuckers.
Works on Upwork for job applicants!
Filtering the LLMs with ease on Upwork thanks to you lot and your clever little minds.
Found a handful of very decent TALL stack developers too 😍
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Me spending weeks trying to figure out fancy Tailwind CSS designs when this makes $660M a year
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Didn't quite hit my goal of $1m in 2023 as a solopreneur, but close enough! 2024, maybe? 🤞
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Here is my hierarchy of monetization as a solopreneur to build a scalable, mostly passive online business:
💵 Display ads
💵 💵 Direct ads
💵 💵 💵 Affiliate marketing
💵 💵 💵 💵 Digital products
💵 💵 💵 💵 💵 Membership communities
Agree? Disagree? Let me know ;)
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SEO tip: 10x your traffic by writing more content around keywords you ALREADY rank for.
In this video, I'll show you a couple of quick regex tricks you can use to find them - no paid tools needed.
Double down on what's working and create better topical clusters 👇
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In just 4 months, URL Monitor has scaled far beyond my expectations:
- 550+ customers
- 2 million pages indexed
- 17 million pages monitored
- $100k+ ARR
Today, I'm excited to share that URL Monitor has been acquired by
@LCSlates
!
8 months ago, Chris acquired my little proof
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SEO traffic > display ads is a shaky business model 😰
It's a good starting point, but the gravy train doesn't roll forever.
Here is a pSEO + AI flow that I've been using recently with great success:
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Informational content niche sites are dead.
But SEO and organic traffic from Google is VERY MUCH still alive and kicking.
So how do you beat the algorithm?
Build online tools.
Here are just a handful that are still crushing it:
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Professionally, 2023 has been one of my best years so far - averaging ~$72k/mo in revenue 🤯
But personally, it is by far the lowest and toughest year I’ve ever had.
Thank you to everyone who purchased from me this year. I really appreciate you all.
Here’s to a better 2024 ❤️
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I built a $7m portfolio of internet businesses powered by aged (and abandoned) websites.
Using cold email.
Here's how to do it:
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My WordPress programmatic SEO stack:
- WP All Import (💵)
- Rank Math plugin (🆓)
- GeneratePress theme (🆓 or 💵)
- GenerateBlocks plugin (🆓 or 💵)
- Advanced Custom Fields plugin (🆓)
- Code Snippets plugin (🆓)
- CPT UI plugin (🆓)
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Holy shit! I've been a solopreneur for 2 years, and made more in June than I did in 2 years at my 9-5 🤯
I did this while:
- Working on the projects I wanted
- Working async w/ no calls
- Working as little/much as needed
- Working only until the kids get home
Thank you, SEO!
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I built a $30k MRR membership site using WordPress.
Here are the core tools I used to do it:
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In case you were wondering if programmatic SEO still works after the latest algo update…
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Anybody fancy a Cuppa?
I've built a free tool to generate SEO-optimized blog posts in the time it takes to finish your morning brew. You can use it to:
- Generate first drafts
- Create guest post content
- Enhance existing posts
- Test AI content quickly
Here's a video demo:
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Your basic SEO course in 1 tweet:
1. Brandable .com
2. Long-tail keywords
3. Competitor keywords
4. Original ideas
5. Internal linking
6. Optimized images
7. Network for links
8. Social sharing
9. Fast site
10. Sitemaps
11. Simple structure
12. Fix broken links
13. Indexation
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This web developer makes +$24k a month from ONE "boring" landing page.
Site has ranked 1 in Google for "final grade calculator" for as long as I can remember.
2 million visits a month.
At $12 RPM, that's $24k a month or $288k a year.
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Imagine owning this network of minisites that make $25k+ a month selling demographics data!
Combined traffic of 1m visits a month at $25 RPM = $25k (and the RPM is probably MUCH higher)
Built by a two-person team. I love the internet!
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Did you know that programmatic SEO can create topical authority VERY quickly?
Here's an example of how you can use simple keyword research to map out a topical cluster:
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12 years, 3 houses, and a lifetime of love. Rest easy, my friend. ❤️
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Rookie Road is such a great example of how to turn a very simple content site into a highly profitable, "boring" online business.
They have scaled to over 1 million visitors a month and I'd estimate earnings at $30k+ per month.
Their SEO is very basic and, in fact, their page
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Canva is great for quickly generating programmatic images from a dataset. 🏞️
Here's how you can do it:
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After a weekend of experimenting, I've figured out how to remove ANY Google manual spam penalty.
Just pop this snippet into your site <head> and remove the penalty immediately ;)
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Over the past 3 years, I've sold $4m worth of internet businesses as a mostly solo operator.
I don't do calls, I don't have an MBA, and I know next-to-nothing about biz level M&A.
Ask me anything and I'll answer for the next 12 hours.
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What is the EASIEST way you've made money online?
mine was acquiring a site for $20k and instantly flipping it 2 weeks later for $200k 🤯
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Here's a programmatic SEO idea (with free dataset) I started but will never get time to finish:
Car safety ratings, recalls and complaints
The NHTSA has an API for this data that you can use to build a list by make, model, year and rating.
I hired a dev for this from Upwork
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Did you know that programmatic SEO can create topical authority VERY quickly?
Here's an example of how you can use simple keyword research to map out a topical cluster:
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The one benefit of the latest Google algorithm update is that you no longer need Ahrefs or Semrush if you own a niche site.
Just refer to this and it’ll be 99% accurate:
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Here's an interesting programmatic SEO with almost 1m indexed pages and 160k+ visitors a month...
How does SONGBPM get traffic and monetize?
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I'm going offline for August. It's been a rough couple of months so I'm taking the family to Portugal for a while 👋
Tweets and emails have been scheduled for the entire month.
If you followed me while I'm out, here's a short thread of some of my best content this year!
👇
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This super "boring" business sells ZIP and postal code databases.
Over 600k visitors a month.
One founder (as far as I can tell!).
Earning +$1m a year.
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Overwhelmed with SEO and internet marketing tactics?
Don't be. Follow this Core SEO framework:
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Nuttall's hierarchy of internet business monetisation™️
💵 AdSense
💵 💵 AdThrive/Mediavine
💵 💵 💵 Affiliate marketing
💵 💵 💵 💵 Digital products
💵 💵 💵 💵 💵 eCommerce
💵 💵 💵 💵 💵 💵 SaaS
💵 💵 💵 💵 💵 💵 💵 Teaching the above
Agree? Disagree? Let me know ;)
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by the end of this year I'd like to be operating the perfect "boring" business:
💻 very simple tech stack
📈 easily scalable (SEO, social, email)
👵 older, rich, audience
💬 low support needs
🌳 solves an evergreen problem
🔃 recurring revenue
🙈 not reliant on Google APIs!1
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I rank 1st in Google for "programmatic SEO course". I just acquired the product that ranks 4th. 🥳
The course teaches you how to build a pSEO site with Webflow and other no-code tools. The ~4 hours of content is now available on Practical Programmatic.
More details below 👇
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I'm not sure how boring this business actually is (I think it's pretty "cool") but Cool Math Games gets 20m visitors a MONTH!
and makes $2.4m+ per year 🤑
Free math games, monetised by ads + ad-free subscription. That's it! That's the biz.
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Getting ready to launch this open source SEO blog post generator next week.
Anybody with an OpenAI API key interested in beta testing it?
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Here's a sneak peek of the AI writer I've been working on. 👀
- Give it a keyword
- Enter your API key
- Select the GPT model (demo is 3.5 Turbo)
- Click Generate Article
I'll release this open source soon. Is anybody interested in something like this?
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I'm pretty happy with this considering I only launched 2 months ago.
Next stop: $100k ARR. 🚀
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😴 The perfect humble (aka "boring") online business:
- Unsexy, evergreen niche (no AI)
- Older, rich, American audience
- Also tech noob (borderline illiterate)
- Options for digital products or recurring revenue
- Low customer support (noobs can barely email)
- If software,
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I can't delay the launch any longer!
Introducing URL Monitor... 🎉
Track your URLs in Google, monitor potential issues and index new pages in bulk.
Check out the video below (or visit the site and view it on the homepage for more details on how it works)
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So, I just acquired Programmatic SEO OS from
@DeepakNesss
🔥
Here's the story of how it went down, and what happens next:
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This boring one-page website makes $18k+ a month.
What it does: calculates accurate daily calorie expenditure
974,000+ visitors a month and going strong.
(no need to like, repost, or comment "MACRONUTRIENTS" to get the URL 😂)
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SEO keyword research tip: sign up for the daily Google Trends Newsletter.
I skim-read this every day & always find new keyword ideas to explore. LOTS of programmatic SEO + AI options!
In this thread, I’ll cover a couple of interesting highlights from recent emails.
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Affiliate marketing for smart SEOs 🧠
- Hire a VA to collect data on products in your niche
- Use programmatic SEO to create reviews
- Do the same for Product 1 vs Product 2 pages
- Add depth with AI summaries
My topic cluster gets 1.6k visitors + earns $500+/mo on autopilot 🔥
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My blog publishing process is so simple and so effective that I just put 18 posts live in ~3 minutes 🔥
First, my writer and editor create the articles based on the SOPs I gave them. When that's done, they add a list of Google Docs urls to a Sheet:
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BuiltWith is one of my all-time favourite biz models.
Selling data as a service is SO scalable and can be automated very easily.
I've made $150k+ from Niche Site Metrics using this same model.
The only difference is that NSM is not B2B.
Still searching for my BuiltWith...
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Here's how you can build your own tiny bulk indexing tool in Python with the Google Indexing API.
I use this when I have a lot of internal pages I want to get indexed and to do it with IndexMeNow would be too expensive.
Breaking this into a thread b/c it's easier to read:
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I've been working on a no-code programmatic SEO tool that will combine data with human and AI content to create actually useful blog posts and landing pages at scale.
Let me know if you'd be interested in this?
The idea is that you load in your CSV/Google Sheet of products,
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Here's a playbook a lot of people are interested in right now:
Using the SEO authority of an aged domain to build simple, profitable, web tools.
Here are 7 niche ideas to get your ideas flowing:
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Just found a site that had over 6m visitors a month according to Ahrefs and 7.9m in Semrush that got completely de-indexed.
They probably lost ~$80k/mo in revenue for this. 📉
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My bulk indexing tool is starting to get a bit more sophisticated 👀
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ChatGPT content is WAY too recognisable.
Claude Opus absolutely wipes the floor with it.
Just look at the difference between them for a LinkedIn post about prompt engineering...
Doesn't even come close!
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Back in 2019, a two-person team bootstrapped this "boring" app that simply removed the background from any image.
Scaled from 0 to 4,800 paying customers in 6 months.
Then 43k customers in 18 months.
Eventually sold to Canva for $100m! 🚀
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The most pages I've indexed on one site:
45,034,907
"but Ian, this site has absolutely tanked to just 1.34m pages", I hear you cry.
Yep - most people will never experience these indexing issues but I expect it at this scale.
It doesn't mean a site is dying, far from it.
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I'm working on a new data product to help you find and outreach abandoned sites and domains with authority. The goal is to build something new on them or redirect to an existing site.
Would this be useful to you? Let me know.
The homepage in this example doesn't even load!
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Yesterday I made $1,535 from one post and a $7 product on
@gumroad
.
The novelty of building and selling a thing online never wears off!
Seriously, is there a better model than building an audience and selling digital products?
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I plan to make $23k a month from one of my niche sites this year 🎯
The site currently gets 13,000 pageviews a month and makes $700/mo.
(that's ~$53 RPM for the maths geeks)
I've covered the main topics and don't really want to create more content for the sake of it.
So, I'm
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I'm pretty happy to have hit $100k ARR ~4 months after launching Keyword Metrics and URL Monitor.
This will prob be the last MRR/ARR update on these but if you're a first time founder wondering if you can build something meaningful just learning as you go - you can!
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Your profitable blog course in 1 tweet:
1. Focused niche
2. Start with longtail kw's
3. Cluster topics
4. Killer content
5. Seriously, be unique!
6. Data + tools = links
7. Collect emails ASAP
8. Internal links matter (a lot)
9. Action > analysis
10. Be consistent
11. Be patient
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Made my first post on Upwork in a long time and every single reply is AI-generated garbage.
Spent $250k+ on this platform but I'm not sure it's usable anymore...
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In 2021, I acquired an abandoned site and paid $50k for it (a 7x multiple!). Immediately after launching an updated version, the site lost 50% of its traffic 😭
Next week, I'll share details on why I bought it, how I tanked it, and what I did to grow it into a $6k/mo asset!
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17y ago: Built + sold first website
15y: Acquired first website
10y: Built niche AdSense sites ($50/day)
5y: Built 7-figure portfolio of membership websites
2y: Built 7-figure pSEO website portfolio
Now: Still building websites.
Websites ain't going anywhere. Keep building!
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“What’s your tech stack?”
I’ve been getting this question a lot since I launched URL Monitor and Keyword Metrics.
then last week a few people asked how I spun up Monetized by Ads to track new sites on popular ad networks.
So I'm open-sourcing the code 🔓
It's a pretty basic
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How to find all the programmatic SEO ideas you could ever need.
Step 1. Log in to Niche Site Metrics
Step 2. Type "5000" into the indexed pages From field
That's it. Enjoy!
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Your programmatic SEO course in 1 tweet:
1. pSEO is still mostly SEO
2. Look for repeatable keywords
3. Find data to answer queries
4. Combine data for blog posts
5. Write quality templates
6. Use tables, charts, conditional content
7. Lots of internal links
8. Code > no-code
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