Matt Diggity
@mattdiggityseo
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SEO, Founder, Angel | Looking for angel investment for your digital startup? partner @diggitymarketing .com
Chiang Mai, Thailand
Joined January 2016
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Got a business in the SEO or digital marketing space and looking for funding, marketing, partnership and/or resources?
I'm looking for angel and partnership opportunities.
Would love to learn more about what you have going on.
Email partner
@diggitymarketing
.com
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SEO should now be IGNORED as a traffic channel.
Google’s algorithm says if you’re not:
1️⃣ A mega-authoritative website (DR90+)
2️⃣ Reddit or other partner with a back office deal
3️⃣ A paid advertiser
… you’re not allowed in the search results.
It doesn’t matter if you’ve
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My 2023
#SEO
Predictions
1️⃣ AI content becomes standard practice
2️⃣ Topical Authority becomes a requirement
3️⃣ Backlinks will be the deciding factor of who wins
4️⃣ Parasite SEO lives on
5️⃣ Google releases more specific algo updates
6️⃣ Goal prioritizes "goal completion"
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Making fun of someone for asking beginner SEO questions is like making fun of an overweight person at the gym.
Don’t be a douche.
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Here’s my overall SEO gameplan going into 2024… 🧵
First up, Topical Authority. Writing one article (even if it's the best on the internet) won’t get you to
#1
. You need to cover every facet of the topic.
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My AI Content Strategy
1️⃣ Create topical map of required content for a silo
2️⃣ Create a content outline based on headings and word count of top sites
3️⃣ Jasper to fill between headings
4️⃣ Editing to repair incorrect sentences and facts
5️⃣ Publish 5+ articles per day
6️⃣ Profit!
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Google declared war on content websites.
After the September Helpful Content update, it's crystal clear.
The fact that there’s so much absolute garbage ranking for affiliate terms (parasite SEO sites, reddit, etc), it's like Google is saying “we’re fine with the SERPs being
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The viability of the content site model is currently in question. Is it impossible? HCU recoveries do seem impossible (so far). But it's also entirely possible that this was a one-time, manual forest fire, and that new sites will do absolutely fine. There’s just not enough
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How many SEO agencies just added “Bing SEO” to their Services page?
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Google killed AI content. 💀
Nah. Not even close.
The website in my portfolio with the biggest gains in the March update was none other than my pure AI site.
The thing is: Google can’t detect AI.
And even if they could, remember that they changed their definition of helpful
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Thank You Letter to Tim Ferriss
@tferriss
....
I’ll straight up say it: “The Four Hour Work Week (4HWW) is the most impactful book I’ve ever read in my life.”
In 2009, I was an electrical engineer working for a startup Silicon Valley company… and I was completely miserable.
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Biggest SEO pet peeve: The misunderstanding of E-E-A-T.
People believe you need content written by doctors, lawyers, and the friggin Michael Phelps of whatever their blog topic is about... 🧵
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3 SEO tasks you should already be using AI religiously for:
1️⃣ Creating topical maps
2️⃣ Completing topical maps
3️⃣ Content Audits (Product Reviews, Helpful Content, Quality Rater Guidelines)
Resources below...
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I don't care if this is cringe. I'm proud of the hard work I've done.
✔️ Weights 4x per week. Cardio: Cycling.
✔️ Diet: Mostly low carb. 16-18 hour daily fasts.
One of the biggest differences though was getting over my ego and the "I've been working out since I was 16.
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What!? 😂 Google, you've got to present this with actual data. Because no one believes you.
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People mistake SEO influencers for being the best in the industry. Influencers are good at talking about SEO. The rest is left to be determined by actual accomplishments.
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How to know WHEN you should update old content
1) Every quarter set a calendar appt to do the following
2) Export .csv your keyword rankings from your rank tracker
3) Compare last quarters ranks vs this quarters' for each keyword
4) Any negative rankings require an update
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Onpage SEO doesn’t work anymore. 💩
Are these statement’s coming from people that actually test?
Kyle Roof shared this in our private testing group.
“Super simple test: 5 identical pages. None of them with h1 tags. After 4 indexed I put an h1 on the bottom one and added the
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SEO is like going to the gym. You expend a lot of resources today to enjoy the benefits months from now.
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SEO is one of the rare industries where old schoolers don't make all the money.
There's little correlation between seniority and earnings in SEO.
One of the top CBD SEOs is still in college.
New blood with dynamic thinking can easily come in and make disruptions.
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After the March Core Update, what did we learn about how to keep a website’s rankings stable in Google?
✅ Backlinks
✅ Corporate deals
❌ First-hand experience
❌ Public case studies
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My favorite SEO applications for AI and ChatGPT.
1️⃣ Let's start with content creation. The ability to generate 10 pieces of SEO-optimized content daily helps establish topical authority faster than ever.
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The smartest person in the room is usually the quietest.
Agree or disagree?
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If everyone has access to cheap content through AI, how will Google decide who wins?
1) Topical Authority: Learn how to generate a topical map asap.
2) Links: …have always been the Google decision maker.
3) EEAT: Whenever Google figures this out algorithmically.
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Did you know you can train ChatGPT to think like Google?
When you do, you can:
Fix your website’s content
Deliver exactly what Google wants
Bulletproof yourself from update penalties
All for free.
Want to learn how? Link below.
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"SEO is dead. Google traffic is unreliable. You can't make money with affiliate marketing anymore."
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“Follow your passion” is the worst possible advice for niche selection.
I’d know.
My first niche, yoga, cost me a year and a half to learn that yoga costs $20 to buy a mat and then you’re done.
Yogis do not spend money.
The problem with taking a non-data-driven approach to
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I suddenly (and painfully) realized that I’m in the 2nd half of my life.
A year ago, I came back from an exhausting work trip, feeling empty and drained.
Accomplishments that usually energized me were missing their effect: like finishing a presentation at a conference. I
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Where I learn SEO. 🧵
1️⃣ Doing Affiliate SEO. This is hands-down the most challenging, and thus extremely high ROI, form of earning money with SEO.
You’re up against some of the best SEOs on the planet, not to mention Google themselves who don’t care too much for you.
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How to Create a Topical Map
1️⃣ Source keywords from:
✔️ Answer the public
✔️Ahrefs Questions Report
✔️People also Ask
✔️Related Searches
✔️Auto complete
✔️Google’s NLP API
✔️ChatGPT
✔️Pattern recognition (If you’re becoming a topical authority on diets, then each diet would
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Topical Authority and Content grow traffic.
Backlinks and Link Authority stabalize it.
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Chiang Mai SEO Conference 2023 Speakers Announceed.
Tickets on Sale April 17.
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My take on EEAT going into 2024... EEAT is mostly determined by links.
This isn’t just my observation. Gary Ilyes from Google was quoted to say this as well.
This is because checking on author validity is both computationally impossible to do reliably and it would be wildly
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Prediction: the “human writing” industry will be all but dead by the end of 2024.
Right now, we’re in phase 1, where human writers are evolving into AI tool operators and editors.
Currently, AI tools are adept at handling a major portion of content creation, achieving about 90%
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Sure, you can rank without backlinks, but it will take you 2x the time.
Let’s say you're in a $100k/month niche. If you rank in 20 months instead of 10, congrats. You just wasted $1M.
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They say knowledge is power, but in the world of SEO, it's all about being a
#topicalauthority
.
Covering your topic completely is just as powerful as a massive link profile.
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Last summer, a completely anonymous product review site blew up.
As in, grew to 6M users and $19k/day within one month…
And without ANY original content whatsoever.
Want to hear the full story?
The exclusive interview is linked below.
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Losing traffic after a Google Core Update is like getting dumped in high school. No reason given and it’s always your worst enemy that took your spot.
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If you’re not already thinking about how to use AI to enhance your SEO, it’s a good time to start polishing up your resume to find a new job.
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The best SEO strategy is: Community
No one person can know all the patents, perform all the tests, and compete in every niche.
But a community of bright minds can 100x your knowledge base.
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How to hit SEO Authority Mode on your website. 🧵
A sign you’re an authority is when you’re so trusted in a topic, that any new content you post immediately ranks and draws traffic.
For example, is in this state on the topic of “affiliate marketing”.
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Last week my house almost burnt down. 🔥 🏠
There’s a dry heat wave in Thailand right now and a spontaneous fire sprouted up in a lot nearby.
Only 4 firefighters and a field full of dry-ass plants stood between the fire and my house.
What I packed in the car:
✔ Old photos
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1 hour, 3 minutes, 47 seconds: The amount of time between launches of new AI content software tools.
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Now THAT's how you get someone's attention on email. And yes, I did agree to do their podcast.
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If I could ask Google anything about SEO, here it is:
What are your future plans for affiliate review keywords? Who do you really want ranking for them?
Do you want subject matter experts, or Forbes?
Or is the recommendation to use OutlookIndia and other parasite sites to get
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Ever wondered how to rank
#1
on Google Images?
It's not just for ranking yourself for “Sexiest SEO on the Planet” (too late, I already got it).
It has real SEO applications too. Let's dive in.
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chatGPT will decimate the job market for entry-level content writers.
But at the same time, a whole new job market for AI-content power users will spring up.
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As someone who is on both sides of the affiliate coin (a website builder and utilitarian of parasite SEO), I can say for sure that Google brought the parasite problem on themselves.
Building a website is better for multiple reasons. You own your website. You can flip it. And
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SEO is a game of poker where you get to see your opponents hands.
If you’re not winning, then you’re not paying enough attention to your competitors.
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Never choose a niche based on passion, interest, or gut instinct.
Always base it off NUMBERS.
Find existing businesses selling and see how much a niche can actually make with a live example.
Then ask yourself: can I do better than this?
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Here’s my no-link-building SEO strategy that got me 100k/month traffic in < one year - without a single backlink.
1️⃣ Start with Topical Authority. It's not just about writing an article or two on a topic, it's about covering the whole topic.
Blanket every aspect to establish
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AI and machine learning have flipped the script on SEO the SEO industry. 🧵
Not long ago, I was spending $200 for an article, not to mention the time spent finding and testing writers.
Now, with AI tools, I’m knocking out quality articles in minutes for a fraction of the cost.
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Should you build irrelevant links to your website?
I start building irrelevant links from Day 1. Here's why. 🧵
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Which SEO YT channel makes the best videos?
Using Subscribers/#-of-Videos as the metric. (This is the rate that people subscribe when they see a video from the channel.)
1)
@ahrefs
- 1661.1
2)
@mattdiggityseo
- 572.5
3)
@rankingacademy
- 547.0
4) Income School - 542.3
5)
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The State of SEO in 2024: it's both harder AND easier than it’s ever been before.
I’ve never seen this before in the industry.
You need more resources, but at the same time there’s clearer paths to success for those in the know.
The challenge lies in the need for more content
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CMSEO speakers are chosen by popular vote, but after the response to the lineup announcement, changes are in progress. Koray and Lily have withdrawn.
We’re working on adding new faces that improve the diversity of our programming and bring value to the CMSEO stage.
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The best SEOs are not SEOs. They’re Marketers.
The even better ones are Entrepreneurs.
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🚀Launching a new SEO project with $1k-$10k budget? Here's my game plan that will not only help get the ball rolling but also speed up ROI. 🧵
First, find a niche with promising ROI. The goal is cash flow before funds run out. Metrics to look out for: $revenue/article,
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Unbeknownst to most, AI content brings back a new renaissance of black hat SEO.
Like the label or not, if you’re pressing buttons to generate content, you’re on the Google naughty list. 😈
That said, who’s going to print the most money while this loophole is open?
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The fastest way to 7-figures with affiliate SEO is to embrace the concept of website flipping.
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User experience signals in SEO: My Take 🧵
Click-through rate (CTR)? Absolutely vital. If your site isn't getting clicked on in the SERPs, it’s a sign it's not relevant for that search. This equals unhappy users. Always aim to boost that CTR.
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Unfair advantages of living in Thailand as an entrepreneur.
✔ Community
Everyone I talk to is an entrepreneur. Absolutely everyone.
You’re in a hotbed of people paving their own way through life, taking ownership of the good and the bad, and always talking in terms of
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“How you do anything is how you do everything.”
SEO is a very detail-oriented business.
It requires precision. It requires patience. And above all, it requires you to always think from a quality over quantity perspective.
At all my businesses, we live and breathe this motto
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This is the first thing I did to build a personal brand and authority in the SEO industry, and I still do it to this day...
Take an hour a week, go to SEO social media hangouts (SEO Facebook groups, Twitter, LinkedIn, etc) and go from top-to-bottom answering people’s questions.
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Good on you Google. A friend just sent me this manual penalty sent to his site that was getting negative SEO'd. Google went after the links and not the site.
#bigstepsforward
@JohnMu
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No video this week [I'm making some changes]
Hey Fam,
From this week and going forward, instead of posting one video per week, I'm scaling back to one video every two weeks.
Reason: Creating YouTube context is DRAINING. 💀.
I script everything myself which puts a weekly
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Did chatGPT output just get more detectable? Or did the AI detection tools all just get better?
Before a piece of content straight from ChatGPT would give mixed results in all the detection tools (2%, 60%, 99%).
Now all the detection tools are in alignment: 99% AI or more.
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Your ability to make money with SEO is inversely proportional to how often you log into Wordpress.
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I made my first million dollars by answering a random DM.
In 2014 we all hung out on Alex Becker's SEO forum, Source Wave.
A member reached out to me, saw that I was sharing a lot of my case studies and success with PBNs and asked…
“I’m sure you’re not using all of your
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"But if you use AI then Google will penalize your website!"
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Will Google SGE kill SEO?
Nah. Not in the short term anyways.
❌ It will butcher Google’s ad revenue
❌ It's too expensive to run
❌ It’s too slow
❌ People don’t want AI answers
❌ It makes mistakes
❌ It discourages content creators
Google’s catching on: Roll outs are
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Those of you who have been doing SEO for a long time?
Would you say that you've read the words "SEO dead" every single month since the beginning?
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A 2 second inspection of literally any keyword's search results will show that "Links Are Not That Important" is Google playing Opposite Day.
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Have ChatGPT write your outreach emails for you in the voice of _________ (Example: The Rock).
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It took 15 years to decide on this tattoo (left).
15 years ago I got a tattoo on my right arm that reads “lokah samastah sukhino bhavantu”, a Sanskrit mantra that means “may all beings be happy and free”.
It’s on my right (emitting/transmitting) arm, as that’s what I want to
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Parasite SEO site Riverfront Times taking a bit of a traffic cut in their sponsored posts section.
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You get into SEO for the money. But you stay for the dopamine. There’s nothing like hitting
#1
.
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I know YouTube subscriber count is a vanity metric, but I can't help but be humbled that there's 150,000 people out there that give a shit about what I say.
Thanks for your support. It means a lot.
And I'll continue to do my best in creating the best content that I can.
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A wise man once told me “Who cares what people think? In two generations, your own family won’t even know who you were.”
Don’t let others hold you back from living your life. Take more risks. Be brave.
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80% of my net worth was made in the last 4 years of my life.
As long as you continuously invest in self-improvement you’ll find:
✔ You’ve never been more knowledgeable than you are today
✔ You’ve never had a better network than you do today
✔ You’ve never had more
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The latest Google core update just dropped like a bomb.
Check out this underground footage from one SEO who got absolutely obliterated.
And you thought YOU were having a bad week...
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Stop your limiting beliefs.
I can’t code for shit. I switched majors in college and dropped out of computer science.
I seem to be at least decent at SEO.
Experience trumps knowledge in entrepreneurship.
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CMSEO Wrap-Up and 2024 Tickets Update
There’s three main ingredients that make up a good conference.
1️⃣ The Speakers
Saying this year's speakers “brought it” would be a rude understatement. I’m so blown away by the level of work and knowledge that our speakers put together
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Chiang Mai SEO Conference 2023 sold out in 25 hours and 35 minutes. 🚀
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Here’s my take on how Google uses AI in its search algorithms.
Google's use of AI in ranking decisions isn't new. Rank Brain is a prime example of AI's involvement in fine-tuning search results.
AI is also instrumental in evaluating link quality, and whether to honor or ignore
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Outside-the-box ways to monetize an affiliate website.
1️⃣ Rent out your Facebook pixel audience data to your affiliate partners for a monthly fee.
Typically $1k-$2k per month.
🧵 more to follow...
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Family successes are the best successes of all. So proud of my little one. 🏆
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In my career, I’ve had the honor of being able to impact people as well… and getting a message like this is one of the most rewarding things that can happen to me. So,
@tferriss
, I sincerely hope this reaches you and makes your day.
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SEO is dead. 💀
Well, not completely. Eventually the way we search for information and thus SEO will truly be dead.
Marc Andreessen, a virtual founder of the internet as we know it today, said just as much.
The way we search is archaic.
You search for a keyword, you’re
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In business, there are certain 'meta skills' that will not only help your business, but also massively improve your personal life.
1. Public Speaking: This isn't just about speaking on stages. It’s about communicating your ideas with clarity and confidence - in a meeting,,
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I get paid $3,000 per hour to consult entrepreneurs on how to reach 7-8 figures.
Here's the most non-obvious advice I give, yet it seems to come up every time. 🧵/1
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What happens when you create an entire site using only
#AI
?
Does it sink, or swim?
That’s exactly what I did over the past year, and this video breaks down the surprising results -- including my complete AI content strategy.
Don’t miss it!
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