I started back engaging with X in Jan this year. Can’t say I’ve had a “𝙗𝙤𝙖𝙩𝙡𝙤𝙖𝙙 𝙤𝙛 𝙣𝙚𝙬 𝙛𝙤𝙡𝙡𝙤𝙬𝙚𝙧𝙨” come online, but nonetheless thought it made sense to post about my intentions here.
(because I enjoy reading others’ manifestos as well)
🎬 I started JR in
Why do gym workers say “enjoy your workout” ?
Do you think most of us go on to actually ENJOY physically moving weight around & getting our heart rates up??
🥴
In March 2018 we bought a $2k trailer (already had a pickup 🛻), started posting our services on Craigslist, & got our first job that month.
We almost threw in the towel when our lead field teammate decided to quit 😔
We did $5k-$8k in revenue per month that whole first year.
Generally speaking, do you believe it’s best to try to build as much as you can in house, rather than leverage outside firms to do things like..
Digital marketing
Accounting
Sales
Call centers
Software needs /tech stacks
etc
I feel like most seasoned entrepreneurs likely
Google wants to know how LEGIT of a business you are.
And so do your customers..
Reviews
How often are you being reviewed
Are you actively replying to reviews
Are your pictures new
Can someone click on a website
Google wants to validate that if they send someone to your
I got this lead yesterday from posting in my neighborhood’s FB group..
Text came in at 7:57p yesterday.
Finished texting w/ customer around 8:51p.
How much do you think we quoted for all (play-set, trampoline, tear down of both, plus the other items pictured)?
How much if we
🚨 Looking for the folks eager to START & GROW a local business, nurture it, own every aspect of it.
but don’t want to go it alone. 😮
(maniacal about customer services as well 😉)
We’re expanding
@JunkRaiderLLC
across the country.
It took us five years to reach 1,200 google reviews (all 5-stars ⭐️).
1-800 Got Junk is the only one ahead of us in this market @ 3,600.
There’s a process to it.. not just “provide good service” & the customers will leave you reviews 🙂.
The junk removal industry has histocally relied on DUMP trucks for their fleet.
We switched to box trucks years ago.
Why?
👉 more space - more volume before a trip to unload
👉 75% + of the jobs are household (not “debris”) - easy load unload
👉 lift gates come on box
We made a mistake in the hiring process a long time ago.
We never vetted for truck team members that had a ‘sales’ gene in their bodies.
So we’ve been working backwards ever since, trying to coach & teach, & ultimately communicate the value of being able to ‘sell’ as a truck
Warm
No rain
No snow
No high winds
Junk removal leads ebbs & flows.
We’ve had 7 calls this morning.
6 onverted, 1 thought we were the landfill.
Be prepared to execute same day appts.
Plan accordingly based on weather patterns.
(and oh btw.. landfills closed for Easter
One of the most underutilized strategies in junk removal is the equipment.
The legacy model is via dump trucks.
Why?
Ease of dumping? Sure.
But you make 3x the number of trips to the dumps & hold 1/3 of the space.
I’d rather have my trucks performing jobs vs traveling to
Can you run a junk removal business with pen, pad, google calendar, etc?
Sure
Will you scale, have your ducks in a row, have amazing customer service, etc?
No
Empower your biz with software.
In our “organic” & “non toxic” world, it’s still wild to me to see how many home service contractors show up & don’t take off their shoes or put on booties (proactively)
@gvh41
@JensenSoftwash
When I had my air ducts cleaned a few months ago, the guy offered to clean my dryer vent for an additional $15.
I took him up on that.
But I honestly think he was inebriated & maybe forgot a 0
We are playing the long game
Junk removal companies come & go
The task of putting a couch in the truck bed is very basic
The strategy around customer service, sales, ops, etc is what defines the stayers
We have a 5 to 7 year vision - we will grow responsibly
No call, no text, no email, no interaction.
Just a job that showed up on our calendar WITH pricing.
THIS is what we’re doing differently in the junk space..
12 calls so far today in Charlotte. 90% have converted.
ALL have been good/genuine leads.
(you'll get city trash queries, Spanish speakers, spam, etc)
Knowing what you're doing in the digital marketing space is crucial.
If you get 30 calls in a day, but 20 are bad..
One of the best things about the home services industry - LOWER CAPITAL needed to start vs traditional brick & mortar concepts.
One of the best things about the junk removal niche within home services - little to no customer complaints requiring a REVISIT.
Revisits are much
Ring ring ☎️
"I need to schedule you guys again."
"Thanks for trusting us for your project again! Did you want to get an estimate first, or just have our team confirm everything onsite?
"Oh no, you can just schedule me & confirm onsite. You all are great & always take care of
@pestctrlguy
@homeservguy
Apex is right there in the RTP.. you’ve likely seen even more ‘tech’ folks move in since you started D2D.
(I grew up in chapel hill. Went to HS in Raleigh)
Accounts receivable will NEVER be something I enjoy.
This is one (of very few) downsides to providing services to corporate accounts.
(we’ve already made a 2nd trip back to this site to clear out more items for the customer that we “missed”)
It’s been interesting to see what types of items people see value in paying to have hauled away vs thinking the price is ridiculous.
Pallets would be one of those “that’s absolutely ridiculous!” scenarios.
$325 yesterday..
Best markets for
#junkremoval
?
🏙️ heavily populated
🚫 minimal regulation
👨👩👧👦 lower middleclass to upper middleclass demos
🧍where you can be physically present
🏢 a lot of businesses have a a footprint
Get your average job size up.
For us, that might look like:
“hey John, we are in route and should be there in about 15 minutes.
Just a heads up, I know we are taking away 2 mattresses and a boxspring for you, but we take care of pretty much any items folks are looking to get
It’s raining in Charlotte today. Calls were slim.. to none.
So, what did we do to ensure our schedule isn’t dead today?
Planting seeds months & years ago with realtors, prop managers, & our existing corp accounts.
Reaching back out to past customers.
Can’t rely on google ads
Don’t hit the fence, don’t hit the fence!!
🙂
Power lines, power poles, retaining walls, TIGHT driveway, etc.
Jobs may seem ‘easy’ outside looking in but trust me.. A LOT of headaches can ensue from junk removal jobs if proper systems aren’t in place.
Next door neighbor when we 1st met:
“𝙊𝙝 𝙡𝙞𝙠𝙚, 𝙮𝙤𝙪’𝙡𝙡 𝙥𝙞𝙘𝙠 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙪𝙥 & 𝙩𝙖𝙠𝙚 𝙞𝙩 𝙖𝙬𝙖𝙮?”
Yes, yes we will.
The
#junkremoval
market still has plenty of room for more (good) providers. The majority of our country still has no clue this
When people ask me that question of “if you could go back…”
My answer is always the same: I would’ve started sooner. Failed sooner. Learned more quickly. Succeeded sooner.
My advice to anyone thinking about entrepreneurship:
Start.
The itch won't go away.
The compounding effects of success are real.
But it requires action.
Remember that anything worthwhile in life usually sits right outside your comfort zone.
Action is often the hardest
Price training is one of the toughest parts of junk removal.
Getting all employees in the same page of HOW to price, then trusting they have decent spatial reasoning - large feat.
We’ve seen success in breaking it down to a per truck, per day revenue target (at least for large
We under-scoped this one.
Which is odd, because we did an onsite eval first.
But, it happens.
Estimated 2 guys, 1 truck, 2-3 hrs. Priced at $800
Reality - 4 guys, 2 trucks, 6 hrs.
Why give pricing remotely vs onsite?
I get this a lot, given we try our very best to avoid sending our trucks all over the city doing estimates all day.
Some core reasons..
1️⃣ CSAT
2️⃣ efficiency (for both us & customer)
3️⃣ higher win %
Found this review on a competitor’s GMB..
Just highlighting that these are the TYPES of complaints you run into within home services.
Tough to tell who was right/wrong (or that it even matters), just simply showing the kind of feedback you can receive as a junk hauler.
Different industries.
Different margins.
Different stress levels.
Different growth phases.
Everything is different.
Don’t get discouraged because you see someone doing “better” than you on this app.
Don’t let it get to your head when your numbers are bigger than someone’s
When coaching your teams on how to get google reviews, work their names into the cadence with the customer.
Not only does this help build great culture internally (when the field teams hear about a customer actually dropping their name in a 5-star review), but it helps humanize
It’s not about how well somebody picks up a couch & puts it in a truck.
It’s about their ability to provide a high-level of customer service…
And SALES
We send a screenshot of every Google review we receive to our field teams, regardless of the star rating.
We want them to see, at a granular level, what customers value.
This means we have sent at least 1,243 screenshots to our field teams over a six year period. 😬
@kevinjm
Ever run into customers who give you their numbers and you realize they actually have a great deal, thus you can’t really help save them money?
Where to spend your marketing dollars/effort (junk removal):
1. Google AdWords (8-12% of rev)
2. Google LSAs (variable)
3. Door knock businesses - referral partners + customers (free)
4. SEO (variable)
5. FB groups (free)
6. Social media DMs (free)
7. FB ads (variable)
Let’s talk junk removal numbers (not dumpsters)..
On a good month:
1 truck does $20k-$30k in rev (in a market like Charlotte)
2 truck team members @ $15-$20/hr
initial (new) truck purchase (varies greatly) $70k-$90k
no additional CapEx expenses (dumpster purchases)
no
Just wrapped up month 3 in the roll off dumpster biz. (1 truck/8bins - 5 more coming).
Revenue:
Month 1 - $449
Month 2 - $3664
Month 3 - $8419
I can pull the marketing lever a lot more, but I have to be careful because I don’t have enough dumpsters to service that yet.
Had a call with a software company that builds apps for high rise apartments.
They want to be a white glove service for their tenants, so they're looking for the best junk hauler they can find to check off that service area.
Do you think more or less haulers can (truly) claim
Door knocking - I hate it. 🚪
I get 2-4 solicitors a week (minimum).
It disrupts my family, leaves ‘stuff’ on my property that requires me to take responsibility to dispose of it, & is a bit of a safety issue honestly. Idk these people.
The last thing I get - is a positive
Just got a stark reminder that no matter how much prospecting you do in the past, right place/right time almost always wins. Constant follow up always wins.
I was chatting with a mortgage lender just now who said she had a junk removal co (not ours) in her house as we spoke
Do the ppl in the trucks like each other?
Or at a minimum - not get on each others’ nerves?
This is something not a lot of business owners solve for when hiring.
But you should - it can help mitigate attrition in a usually high turnover industry.
You can SEE it.
Why is
@garyvee
‘s media agency (likely) so successful?
Because when people realize they have a marketing need, his company is nearly the only one that completely pulls back the curtain & actually shows what they are all about, their value, their culture, etc.
@kodyjs20
@jcolesimpson
What a phenomenal suggestion. I’ve never thought of teachers for any sort of role at our home services company, but will now.
I’d say folks with call center backgrounds might fit that same bill to a degree.
There’s a lot of chatter around franchising about bad actors, overselling, & just generally not doing things the ‘right way.’
And I get it.. I think that exists.
But kind of like the mainstream media..
You don’t usually get to see the ‘good’
I spent time with a great company
We went down rabbit holes of ‘other services’
Moving
Demo
Stump grinding
Pressure washing
Completely derailed our focus, set us back, impacted our packets negatively, negatively impacted team morale, etc
✔️ attention to detail
✔️ tireless worker
✔️ customer obsessed
GREAT recipe! 👍
Eric has grown a lot in his time with
@JunkRaiderLLC
He’s an integral piece of our success out of our Charlotte location & we’re excited to see what he evolves into next as we expand across the
Leafsrping on our flatbed trailer blew yesterday. $1,600 tow bill. Awaiting the repair #’s as well (thousands likely).
Still have 3-4 loads of lumber to haul for that customer.
Starting on another lumber haul job today (somehow) + hoarder house cleanout.
💪🏻 We’ll get it done.
My HVAC provider sent me a renewal proposal on 3/21/24.
3/25 - I asked for them to send me a history report of services provided since we started & the correlating charges.
No reply
4/16- I follow up
No reply
4/22- I follow up
“Sure, what’s the question?”
🙄
“Reference
Type of data we track and disclosed to our field teams:
$45,595 in booked rev
75 jobs
AJS - $607.93
Daily avg - $3,799
Job is completed - 75
On pace to do 156 jobs
On Pace to do $94,843
Total Google reviews: 26
12 days complete
13 days off
“Thanks for the call, Davis.. but we’re not moving forward further. I need to keep my day job. I’m going to try junk removal on nights/weekends. Any advice?”
Yes..
-invest in tech
-get insurance
-learn local disposal sites/fees/restrictions
-figure out marketing strategy
There are levels to business owners, hence the varying levels of judgement on other people’s pricing (it’s all relative)..
-those who piece together day in & day out (typically uninsured, unprofessional, etc)
-those who actually work ON the biz in terms of scalable growth,