Josh Noreen
@tenlifejosh
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God and family first | 22 years as an entrepreneur in multi-unit QSR and digital marketing | Founder at and
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Two years ago, my son was nonverbal at two years old.
After 6 months of therapy and testing, an entire panel of doctors diagnosed him with Autism.
Selfishly in the moment, I asked, “Will he ever be able to ski, golf, and play sports normally with other kids?”
Their answer:
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Learn to Buy a Pre-Existing QSR Location: The Complete Guide
I’ve been buying and selling businesses for the better part of the last 22 years of my career.
A large focus of that has been on QSR (Quick Service Restaurants). There are some reasons for that that I’ll get to
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If you're taking the leap into entrepreneurship and franchising because of the golden arches or $5 footlongs, it's time to face the music.
You're wrong.
Fun Fact: 90% of franchises are still in business after 10 years, while only about 18% of independent businesses make it
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@SuccessWithJake
I was on my second date with my wife.
We went out with 4 other friends to a really nice high end hibachi restaurant.
There was one other couple at the table with us. They were about 20-30 years older than all of us.
They didn’t interact with us much, heard a few stories,
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I’m 43 now.
I had 5 goals when I was 20 years old.
Here they are ranked in order:
1) Become a millionaire
2) Get married & have a family
3) Ski and golf everyday for life
4) Own multiple units of a franchise
5) Start my own company from scratch
Here’s my revised list at
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I recently wrote a post about taking my 4-year-old son, who has autism, skiing for the first time when doctors had told us two years ago that may never be a possibility.
We had just had an amazing day and weekend on the mountain as a family. One of the first for us...ever.
I
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I thought my life was over.
Covid-19 hit.
I got furloughed.
I bought a business that got shut down during Covid.
Lost our life savings.
But I returned to work when things opened up.
We turned it around and added 2 more stores & a food truck.
It’s not over till it’s over.
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@jeffnolan
We always felt this way too, Jeff. We never looked at the diagnosis as something that would set us back or hinder us. We looked at it as a key to open the right doors for the right type of help he needed. With that help and our never ending support and love he teaches us
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I haven't spent much time talking about what I actually do here.
And this isn't going to be one of those "this is who I am" posts.
But if you feel like reading it, it will be more of a "this is who helped me" post.
I started writing here openly as myself on 12/28/23. It's
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Question:
How long does it take to replace a team that has been working together for more than 10 years?
Answer:
< 24 hours
If you think your tenure matters, it doesn't.
If you think your experience matters, it doesn't.
If you think your fancy degree matters, it doesn't.
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On Saturday nights, after we put the kids to bed, my wife and I like to put on a movie and hang out.
It's the one night of the week when we can decompress and relax amidst the chaos of our daily lives.
We call it "Netflix and Chill."
Has anybody else ever done this before?
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@jcolesimpson
Have you been to Shake Shack? They literally have drive-thrus you can't order from. Then, when you go inside - they have computers and signs that say order here.
The customer service experience is dying, and people are legit profiting from it.
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@girdley
Every day, I see my kids getting older, and it hits me – how many more days do we have like this? Just hanging out, watching them play, wrestle, and crack up over the little things... it makes me wish I could speed up the process and get to that "set for life" point faster, yet
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@ajmahler
I love this, Joseph. Thanks so much for sharing. That’s our hope for our son too. We just want to give him every chance possible to have a happy life.
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One skill has gotten me further in business than any other.
Writing!
The ability to write well is a superpower.
Much like an entrepreneur, a writer builds worlds - they just use words instead of bricks.
Don't underestimate its potential; you'll be surprised at the doors it
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As a business owner:
- The 'boss life' gets lonely
- It's not all sunshine and rainbows
- Your employees' problems will become yours
We put too much emphasis on the glamour of entrepreneurship.
It comes with some real challenges.
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The 3 main owners of QSR franchises:
1. Multi-location owners.
Great at delegating. Running, trying to expand, learn from each other, and grow. They know money comes from the number of units owned.
2. 1-2 location absentee passive owners.
Using it as a tax break. Doesn't
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Twitter is giving wannabe entrepreneurs false hope.
They think it's all about watches, Lambos, and Stripe screenshots.
This couldn't be further from the truth.
We need more honest business leaders who aren't afraid to share what it's REALLY like.
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@SullyBusiness
17 year old me - "Pass me that blunt, Bro - lets go ski some freshies."
42-year-old me: "Why does everything hurt so much? Where did all of these kids come from? When did I have time to get married?"
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The silent burden of the entrepreneur:
- Must put business before family
- Heart and soul into your business
- Bearing the weight of every blunder
- Worries about providing for team members
Let's be more transparent about the dark side.
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Using overseas talent to boost your business has recently been the big talking point here on X and over on LinkedIn.
If I'm being honest, I think it’s funny that the US has taken so long to catch up.
Many of us have been doing this for years already.
Before all the companies
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My entrepreneurial journey:
- 24/7 stress
- 16-hour workdays
- Personal financial risk
- Difficult leadership decisions
- Carrying the weight of your team
This game is NOT for everyone.
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Teens need skills like:
- Resilience
- Leadership
- Adaptability
- Problem-solving
We all want the best for our kids.
It's time to shift our focus away from hard skills.
Soft skills will be the new hard skills.
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What entrepreneurship actually looks like:
• Personal anxiety
• High financial risk
• Team responsibilities
• Mandatory all-nighters
Let's stop this trend of glamorizing entrepreneurship.
It's rewarding but incredibly difficult.
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Are you thinking about building an app?
A lot of people on here talk about how easy it is to build an app these days.
If you’re considering it and unsure where to start or what to do, you might want to read this and bookmark it for later.
It might not only save you thousands
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Thinking about buying a business?
SELLERS LIE!!!
Most people don’t sell profitable businesses for no reason.
Every seller has a “real truth” to why they’re selling.
Your job as a buyer during due diligence is to uncover the closest thing to that truth and figure out if it’s
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I started posting here consistently a few months ago because I felt I had so much business experience and wisdom to share and no way to do it.
I also felt that I was being called to build something special that could really help others on a large scale.
I became obsessed with
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Please understand...
You must expect the absolute worst when becoming an entrepreneur.
Starting a company is like signing up to get punched in the face every single day.
You better know the 5 D's of Dodgeball:
1️⃣ Dodge
2️⃣ Duck
3️⃣ Dip
4️⃣ Dive
5️⃣ Dodge
And be resilient
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Can your greatest failure also be your greatest gain?
Yes.
Times INFINITY!
I've had more business failures than successes in my career, but two stand out above the rest.
They took place over an 8-year period from 2010 to 2018.
#1
Sneak Preview Shoes
Industry - Retail
State
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I recently sold my franchise business.
Then, I re-discovered my passion for writing.
I can't wait to fully dive in and build a business around this new passion.
The future is bright. And I've never been more excited about a business.
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I have one new rule for X (formerly known as Twitter) that I used to apply to anyone who tried to offer me advertising services for my restaurants.
Rule # 1
If you don't follow me, don't try to message me to sell me something.
In our stores, people would always come in and
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@FranchiseMnA
This was the one area of business that I always struggled with the most. About 8 years ago, I had a "Coming To" moment with my accountant. He sat me down and told me I had to learn, or it would cost me my business. I am very thankful for that moment.
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Why I like franchising:
• Safety in numbers
• Reduced supply costs
• Quicker path to success
• Proven systems and processes
Massively underrated path for beginners in the space.
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I've always had this feeling that I'm meant for big things...
Call it a superiority complex if you want.
But I know I'm not alone on this.
Many entrepreneurs have similar feelings.
Have you ever felt this?
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99% of new entrepreneurs don't consider:
• Market saturation
• Strength of their competitors
• Their unique value proposition
Too much aspiration.
Not enough strategic positioning and planning.
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Teach kids practical skills.
It's an investment in self-reliance, innovation & adaptability.
Some skills cannot be outsourced to robots.
Parents and educators need to step up.
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Want to build an app?
The answer isn't just to hire competent developers...
It's ensuring you have a detailed plan for them to follow.
Set them up for success with thorough documentation of your app's flow and function.
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You always hear about the overnight success stories.
But nobody talks about:
- The sleepless nights
- The toll on mental health
- The personal financial risk
- The feeling of being overwhelmed
- The lessons learned through failure
People need to be more honest.
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People on Twitter:
"Look at my Lambo!"
Business owners I respect:
"This was hard. I made mistakes. I learned."
Easy to spot real entrepreneurs from fakes.
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The world needs:
More transparent leaders who talk about their struggles and vulnerability.
Less glorification of the entrepreneurship narrative about wins and riches.
Who's going to join me?
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I wish I could fully explain all the thoughts and emotions going through my head right now.
In a span of 72 hours, we finalized over 1000 wireframes and secured the domain rights to a .com we desperately wanted and needed that we had been negotiating on for nearly nine months.
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Why you should choose a business model with a higher average ticket size:
- Lower volume + larger deal size can mean fewer moving parts.
- Offset the administrative hassle of multiple small deals.
Simple change, huge benefits.
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I had a regional VP once who was pretty high up on the Vail Resorts retail side.
No one liked him. Not a single person I ever talked to had anything nice to say about him.
Every time he would come into our store he would comment on how I was dressed.
I was managing a ski
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Want to start your own business?
Think beyond what you love:
- Know your competition
- Research the local market
- Understand your target audience
- Learn what it takes to stand out in a saturated industry
Be positive, but understand the challenges.
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You always hear about the "overnight success".
But they never tell you about the 10 years of grinding before the big win.
The sleepless nights and dozens of failures that came before.
Overnight success is a myth.
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@LeadershipAcad1
I wouldn't necessarily consider it a red flag, but I want more context.
Did you need a break?
Have you been looking for a job?
What are your goals now that we're having this convo?
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Own your mistakes and learn from them.
Blame gets you nowhere. Taking responsibility and action does.
See each day as a fresh start to do better.
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I loved running my franchise business.
But I want to be a 'real' founder.
Someone who builds something that benefits the whole of society with a great idea.
Am I alone in this desire?
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For anyone considering a business partner:
1. Define each other’s roles and responsibilities.
2. Draft a detailed partnership agreement with a legal professional.
3. Set parameters for decision-making and financial expenditure.
4. Prepare an exit strategy in case of differences.
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Starting a new business?
Seriously consider franchising:
- Existing systems & process
- Easier funding + track record
- Negotiated discounts on suppliers
It's not for everyone, but it can be a smart choice for beginners.
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About a year after I started building our app, I realized something.
I wish I'd started with a web app:
- Easier to iterate
- Cheaper to build
- Broader customer reach
My best advice for those new to this.
Don't go mobile first.
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Anything can and will happen when you are just starting out.
I learned a hard lesson about business partners when I started.
Friendship. Doesn't. Matter.
I thought I could skip the contracts, lawyers on each side, due diligence, etc.
Nope.
Be prepared for the worst.
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You are trusting your business, image in the community, and livelihood to your managers.
But you don't want to invest time and effort into vetting and training them correctly?
Good luck with that!
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Business partnership lesson I learned the hard way:
Have a super clear contract from the start.
Hire your own lawyers to look over the contract.
Clearly define your roles and responsibilities.
This protects both parties if something goes wrong.
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Home service is the play right now:
1. Growing popularity - increasing need
2. AI takeover will eliminate service jobs
3. Aging business owners exiting - new territories
How to take advantage?
1. Study the industry
2. Choose a reliable brand
3. Snatch up sketchy areas
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Business tip:
Don't ignore the importance of cash flow.
I cannot stress enough the importance of cash reserves and financial planning.
Set realistic growth expectations and practice financial responsibility.
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Business isn't just about making money.
It's about making choices that align with your values.
This means sometimes leaving financial gains on the table.
This is true integrity.
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Oh, you want to be an entrepreneur?
Do me a favor…
Expect the worst.
I’m not saying this to dishearten you.
I’m saying this because you need to hear it.
Entrepreneurship is brutal and anyone who says otherwise is trying to sell you something.
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It is astonishing just how little innovation there is in some franchise systems:
> No updates in 25 years
> No digital resources for social media
> Restrictions on service vendors that keep you behind
Choose your franchisor wisely.
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My biggest mistake in app development?
Underestimating the importance of effective information architecture.
This caused:
- Increased costs
- Frequent redesigns
- Unplanned development hurdles
Detailed planning is non-negotiable.
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Most entrepreneurs fail because they don't track their income & expenses.
It seems basic but so many are just "doing what they love" + "not a numbers person".
Learn from my mistake - understand your finances from day 1.
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Life throws obstacles at us constantly.
Sometimes, every day feels like a struggle.
It's important to remember that what you're going through today is just a season, and if there's one thing I've learned in life, it's that -
Seasons change.
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I'm all for educating yourself and boosting your skills.
But nothing accelerates your learning curve like opening a business and taking your knocks in the real world.
You can't learn what it means to run a business from a textbook.
Get out there and start doing.
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Want to build an app?
Learn from my biggest mistake: not understanding the complexity involved.
I just thought I would:
- Share my idea
- Let someone code it
- Have a functioning app
It was waaaayy more intricate than that.
Do your homework if you're a rookie.
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Don't just pursue a career or a business because you're good at it.
Do it because you absolutely love it and it ignites a fire in your soul.
Only by aligning with your passion will you go above and beyond and produce your best work.
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Writing has become like therapy to me.
It's not about just telling stories, but digesting personal experiences and transforming them into relatable, value-adding content.
The act of writing shifts your perspective
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March Madness literally killed my business and destroyed one of my closest friendships. 🏀
Business partnerships can;
🤑 Thrive
🏥 Survive
☠️ Die
When I was 26, I ended a potential million-dollar partnership and lost a close friend over March Madness.
To be clear,
I was
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Want to start a business but not sure where to start?
Try franchising...
You get:
- Proven systems
- Playbook for success
- Supply chain discounts
- Instant brand recognition
It's a great option if you have little business experience.
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Networking is vital when looking to:
1) Buy a franchise
2) Grow your company
3) Venture into new sectors
4) Form strategic alliances
Use platforms like Twitter to build and nurture these connections.
You'd be surprised how much of an impact a single tweet can have.
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How I'm raising my kids to grow up with vision and work ethic:
- Support their passions
- Teach financial literacy
- Encourage entrepreneurship
- Set an example of hard work
No silver spoons. Only dirt under the fingernails.
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I’ve been active on X since the beginning of this year, posting at least three times a day, every day.
I lurked for a year before that, using an old marketing account we had. I spent a lot of that time learning as much as I could and preparing for my social media launch.
I just
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Don't engage an app developer until you have:
- Clear user pathways
- Detailed screen flows
- Organized content structure
Would you start building a house without blueprints?
No?
Then why start building your app without a plan?
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How I wasted $30k on app development:
- IA was overlooked
- Features didn't integrate well
- App structure was poorly defined
Cost and time implications were substantial.
Had to do a complete rework halfway through.
Get this stuff right from day one.
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Being a parent is hard.
People make it look easy sometimes, but what happens behind the scenes to get it there is often left unspoken.
I shared here recently that I have two sons under 5 who have autism.
If your kids were playing with mine at a park, you probably wouldn't
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Starting a business?
Make financial knowledge a priority:
- Know your numbers
- Bookkeeping basics
- Legal and tax knowledge
Not too hard. But it seems to be lacking in most new business owners.
Prepare for success.
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@FranchiseMnA
Work. Hard. Rinse. Repeat.
I worked 700 days straight my first franchise
My 2nd time around was 60-80 hour week minimums until year 2.
The only way you’ll be able to scale is to work. But once you grind hard it affords you more freedom than most self made businesses or jobs
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News to me, the guy building an app.
Chances are you need a web app even if your users will mostly be on mobile.
Don't be like me. I didn't listen to what others told me.
Build that first.
It's the cheapest, easiest, and quickest to build.
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I made a lot of money when I sold my franchise business.
But that was never the goal.
The true prize is having enough money to build something of 'real' value without being distracted for at least 12 months.
2024 is going to be transformative.
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I'm building an app to help teenagers find their first jobs.
They need help identifying who they are from a personality standpoint.
Practical experience and soft skills can give them that.
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My app idea started with something simple - a better resume builder.
But listening + iteration led to the realization of a much bigger problem.
Soft skills gaps.
The result? An app teaching 50 core soft skills.
Generation Alpha will be leading with empathy & adaptability.
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My message to parents trying to help their kids find their first jobs -
The most important thing isn't that they need to "find a job or a career."
It's that they have their whole life ahead to learn, to fail, and to succeed.
Encourage them to find themselves.
Believe in them.
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How to manage a tough negotiation.
Old way:
- Full disclosure
- Pushing through no matter what
- Ignoring personal crises
New Way:
- Strategic omission
- Proper timing for closure
- Considering personal emergencies
Calm > Chaos.
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Real entrepreneurship isn't:
- Shallow hustle porn
- Boasting about money made
- Lifestyle highlights with no context
It's:
- Pursuing real passion
- Admitting uncertainty
- Being stressed by responsibility
Choose authenticity over glamorization.
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I've found that the older I get, the harder it is to multi-task effectively.
I asked my doctor why during my most recent check-up.
He told me it's natural.
Our brains were never designed to multi-task in the first place.
We think we're juggling multiple tasks at once when,
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I genuinely love writing and creating.
Sometimes 5 hours pass like 1.
It isn't a "job" for me.
This is what happens when you pursue true passion.
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@MouyyadA
Good for you for jumping in. Your culture is only what you allow and what you don’t. Everything else is just fancy words.
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@trevizo_gabe
Empathy…when you can truly understand one another in a deep and meaningful way you can foster the other two characteristics because you understand what it means to have grit and be kind. I also think it’s the hardest of the 3 to teach.
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The short story behind my business failures:
❌ Ignored market data
❌ Skipped local research
❌ Missed legal precautions
❌ Prioritized passion over profit
❌ Mixed business with emotions
❌ Fell in love with the wrong person
Costly lessons learned.
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If we want to provide the best opportunities for kids...
We need to reinforce soft skills early and often:
• Communication
• Time management
• Work ethic
• Problem-solving
• Teamwork
How can they thrive in the modern world without these skills?
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Years ago I sold a full Bitcoin for a quick $1000, thinking it had peaked.
What a mistake that turned out to be...
Lesson:
If you believe in the long-term potential of an asset, don't sell based on short-term trends.
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The big fish in a small pond always beats a small fish in a big ocean.
When starting out in business...
Half the battle is picking a small pond to conquer.
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One of my favorite things to do before 7am -
ACCOUNTS RECEIVABLE
Steps:
1) I wake up
2) Cold Plunge (obviously)
3) Send nice but slightly threatening emails about all the money you owe me but haven’t paid me yet.
It's the perfect way to start my morning—gently reminding
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Stop relying on your broker to sell your business.
I was frustrated by their lack of support.
Realizing direct negotiation made more sense, I pivoted.
The result?
A saved deal and regained trust.
Pull back the reins and communicate directly for better outcomes.
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Want to know a real business hack?
Expect to fail.
This mindset will help you approach failures for what they really are...
Stepping stones on the path to victory.
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@sweatystartup
I was in this exact same position. Then COVID hit, I got furloughed, bought a business that got shut down during COVID-19, lost our entire life savings, returned to work when we could open our business again, increased sales, and added two more stores and a food truck over the
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