Coffee Co Guy (Mouyyad)
@MouyyadA
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Scaling a 7-figure coffee company at @paxandbeneficia | Founder
Dallas, Texas
Joined July 2008
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We had to write a manager up today:
Walked in to one of our cafes with my family on a busy Saturday morning and only 2 baristas were working.
They need 3. It’s busy.
I asked did someone call in?
Barista, clearly stressed, said no that’s how it was scheduled.
I jumped on
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We used to pay a company $90-$150/mo to clean our windows.
I purchased a kit for $30 and did it myself in 30 minutes.
$100x5 locations is $500 per month I could be putting towards ad spend, give someone a raise, or just keep it in the bank.
Other CEOs will think I’m dumb and
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@JonathanDFW
My advice is send this to the mayors office, city council, and the health department. Unless we make a big deal nothing will change
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@LeadershipAcad1
Worked in healthcare. More people need to know this. I’d love to build a company that just does this for people and save them money.
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A regular told me one of our cafes wasn’t suitable for children, and I thanked her.
Here's what happened:
One of our cafes got some negative feedback.
I take all negative feedback personally but this one really hurt.
One of our regulars messaged us on Instagram saying that
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@RaySharradh
@HeimBBQ
Or likely not even have to go through the same channels we did. I lost count of the hours and number of times I had to refresh the website to even be able to just submit the applications.
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Picking our next pour over and drip coffee options. Loving the Rwandan.
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Giving away 5 bags of our coffee to people on Twitter.
Pax & Beneficia means Peace & Blessings and I want to spread both and send out our new coffees for people to try.
Like this post and comment with your favorite brew method.
I'll pick 5 random people to send a bag of our
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@JudgeClayJ
Instead of signing up for as many places as you can, we have a platform that intelligently connects patients with the closest location with vaccine inventory and appointment slots. We've been trying to reach someone in the county to help support these efforts. It should be easy.
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Office for the day at my favorite coffee shop in Medellin
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In 2019, I quit my job to build
@paxandbeneficia
with
@MamdouhKhayatMD
. Tomorrow we launch our e-commerce site to share the coffee experience we’ve created across the nation, in people’s homes! What a ride!
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I could've let someone go today but something better happened.
We had a leader who wasn't performing.
The problem is he's a great human being and has a family. Beyond that, he genuinely cares about the company and our future growth. He knows the industry inside and out is
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A group of high school kids were nervously counting cash while repeatedly looking at the menu at
@paxandbeneficia
. I told them to order whatever they want, on the house. The look of shock and happiness on their faces is worth more than the money they would've spent.
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Something was off.
You know that feeling you get when something doesn’t feel right? You can’t pinpoint it but it’s there.
I felt it the last couple of weeks with our leadership team.
I saw less laughter, more stressed faces, meetings with less fun banter, and an overall
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@ClintFiore
@SouthwestAir
On 45 min flights from DOH to DXB they serve meals and drinks. This is cost savings and laziness.
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No greater feeling.
Full house. Working in the corner of your own coffee shop.
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I asked our entire team tonight if anyone’s come in wearing a Vision Pro.
75% of the team, most in their low to mid 20’s, didn’t know what I was talking about.
Make of it what you will.
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Working with people who don’t understand this in a startup is so draining!
Long-term marketing: Brand building that endures over time.
Short-term marketing: sales-focused activations that increase revenue.
Both are important. Long-term marketing builds brand equity. Short-term marketing cashes in the equity you’ve built.
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We said no to a great opportunity.
A big fan of ours approached the organizers of one of the biggest Cars & Coffee events in Texas.
They wanted us to run a mobile coffee bar to help with the flow and have another brand present.
I find out that another coffee company already
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Just had a great conversation with
@novel_commerce
. Time to elevate the loyalty program at Pax. This will help us bridge the gap between DTC/e-commerce and in-store experience. Exciting stuff!
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Recording a podcast for Pax with our director of ops.
Goal is to create more content to grow the brand and to also share stories, interview people internally, the industry, and related industries so there can be more shared knowledge.
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@ChaiAndCabin
No but he shouldn’t have to right? He overseas 5 locations. There are templates and clear guidelines. Just big manager miss.
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My friend
@LuayRahil1
is at a conference and heard
@Codie_Sanchez
say:
“No one should be buying from
Starbucks if you have small business coffee shop in your area. Always support small businesses.”
I agree 100%!!!
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Day 2 as a window washing CEO:
- 3rd location done in 20 minutes
- watched YouTube videos on how it’s actually done and got much better results and less streaks
- need to find a professional squeegee
- need a ladder for higher up windows
We used to pay a company $90-$150/mo to clean our windows.
I purchased a kit for $30 and did it myself in 30 minutes.
$100x5 locations is $500 per month I could be putting towards ad spend, give someone a raise, or just keep it in the bank.
Other CEOs will think I’m dumb and
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A few folks asked me to share my "How to work with me" document.
If you want to read mine, like this post and comment, and I'll DM it. I don't want the document public but if someone takes the time to do those things, I can send individually and have private conversations about
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@jcolesimpson
A few things: 1. It’ll be incredibly hard to acquire customers 2. 8oz is nothing for a coffee drinker. Happy to connect with him and discuss! Wish him the best!
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Sitting with a friend and he said something interesting:
If the time between learning and execution is more than 24 hours, you’re just accumulating knowledge and it’s basically worthless.
What do you think?
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So grateful for all the new followers. A little about me:
- Digital marketing and CX background
- in 2019, left corporate to join a healthcare startup and open
- started multiple businesses but now my focus is on growing the coffee company
- Pax is now
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Our 5 year old brand needs a refresh.
It's time to change it up, especially as we continue growing our brand.
It's not just the logo and colors but bags, boxes, cups, menu, website...everything.
We'll be rolling it out soon. Super excited to share!
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A special shoutout to the attorneys that came on their weekends and put in the hard work to get the detainees released. You da real mvp.
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A disgruntled employee sent me a scathing message.
Here's how I responded:
A former employee sent me a message attacking me, our decisions, and the way we're growing the company.
He criticized things like expanding our food menu, cutting PTO benefits, and other incentive
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@jcolesimpson
I don’t think I can talk to the FBI like that but kudos to you for standing up for your team
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Have you ever written a "How to work with me document?" to help articulate your approach to running your company?
I'm working on one for my leadership team.
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Currently in Medellin (on a business trip) sitting in a cafe reading a marketing book. The COVID precautions and widespread mask wearing is an example to follow.
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There’s a guy at the local 24hr fitness that takes his job very seriously.
He checks every person and makes sure anyone extra has a guest pass, gets a 7 day trial, or signs up for a membership.
We play basketball every Saturday morning. He knows us. Yet he continues to check
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We're launched! What a journey...through covid, supply chain issues, inflation, 4 cafe openings in 3 years...we've reached the next phase of growth for
@paxandbeneficia
We have incredibly exciting news for you coffee lovers. Our freshly roasted beans can now be delivered directly to your doorstep! Pax & Beneficia's direct online ordering and coffee subscription service has officially gone live! Sign up at
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Shout out to
@MattMelli
for letting me know our company account got hacked and restricted.
He’s a real one!
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@patefortworth
Kids will never know the anticipation of seeing your school name scrolling on the news saying closed
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@jcolesimpson
There’s a templated minimum for busy Saturday mornings of at least 2 openers and a 3rd coming in a bit later. It was just negligence.
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@JoeCassandra
It's virtually impossible. I've been able to focus on different areas and different times with the understanding that the other areas will get less attention. The hardest part is the self-regulation needed to switch.
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After today’s outage, everyone should follow
@SMBTelecomGuy
for his insights and knowledge of the telecom world, especially for small businesses
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3 of our locations now have kiosks. One thing I made sure everyone understands is these are not meant to replace a concerted effort for engagement. These are meant to help alleviate pressure on the register and give guests another option. We’ll see how it goes!
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Working with our team in Colombia today. These folks are incredible at what they do.
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@MalcolmPools
This is spot on. We don’t talk about the hard things you have to do enough in culture building.
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I’m honored to know Imam
@omarsuleiman504
personally and will always stand with him in the face of blatant hate and xenophobia as he’s stood with many communities and faith groups facing similar attacks.
#UnitedforOmar
Faith Community Stands With Peace And Justice Leader Imam
@omarsuleiman504
During Right Wing Attacks
#UnitedForOmar
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I wish I had these frameworks in place from the beginning.
People open coffee shops and think it’s easy.
But a coffee shop is a company. And like any company, frameworks need to be in place to make sure it’s running on all cylinders
Here are three frameworks I put in place
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Before debating anyone, the first question should be do you acknowledge there are real and complex systemic issues that have led us to this point? Their answer will clearly show how the rest of the conversation will go.
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This past weekend I took our team to SCA (Specialty Coffee Association) Expo in Chicago.
I went with 4 very specific goals in mind.
Going with a specific mission and mindset is different than just attending.
1. See where we are in comparison to other players in the industry
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1st Quarter all-hands meeting. Some coffee sensory training happening now.
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@lsarsour
ASA Linda, thought you'd like to read this - “I’m Muslim. I’m Arab. I’m Worried.” by
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Been mostly away from X this past month while fasting during Ramadan.
Excited to be back and engage again!
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Today I was asked what I’d do if protests came to
@paxandbeneficia
. Honestly, I would offer protestors free coffee.
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This. Truly worried about our teams. A barista making $11/hr should not be in a position to police masking, to protect themselves no less. Also to all the people yelling about freedom, are you I going to accept our freedom to continue requiring masks in our business?
Lots of things to worry about, but I’m already dreading an inevitable explosion of videos of employees asking people to put on a mask before entering their business. The end of the mandate will no doubt make these mask-refusers bolder and angrier.
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We found out a coffee company in another state, who follows us, copied one of our menu offerings and recipes verbatim.
The offering is so alike that it’s impossible to be a coincidence. Even the Instagram post uses the same language lol
I’d like to think “sincerest form of
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@KevinTrottier
I hope so, not for credit obviously, but to spread the word that we’re a culture of accountability and experience first for both teams and guests.
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Yes, I know Foxtrot closed.
Yes, we'd love to be in those locations...if it makes sense.
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There's a tremendous amount of knowledge needing to be shared from those who've managed any kind of business through 2020. This year should be taught in every MBA program.
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Deleted that previous tweet. Trolls came out in full force. Going to repost with more context and nuance. Who would’ve thought people felt so passionately about accepting cash in 2024!
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@amralshihabi
@amasad
NYT legit said someone threw an empty plastic bottle. Can’t make this stuff up
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The most crucial trait for an entrepreneur is the ability to embrace and navigate uncertainty.
The rollercoaster ride that is business ownership comes with so many uncontrollable variables. One small issue can create a domino effect of second order consequences.
We can plan
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Met my neighbor further down the street today. He believes: 5g causes COVID-19, people that have been vaccinated are more likely to get it, and masks are pointless and this is all a ploy to control the masses...But at least he was nice.
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What a great read - Trickle-Down Economics Must Die, Long Live Grow-Up Economics — Basic income — Medium
http://t.co/T3XTVlbVZK
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@kdlafrance
The easy favorite is a Breville with a grinder built in.
I’d recommend going a little higher and getting a Rocket Apartmento with an espresso grinder separate. Gives you more control and ability to experiment. Also a lot more accessories you can buy.
DM your address and I’ll
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Want to understand immigrants? My dad came to this country in the 70s, spent most of his life working two jobs, many of which were in gas stations/convenience stores in rough areas (he’s been robbed at gunpoint). Now I’m CMO of a Healthcare Startup and opening a coffee shop.
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Thinking of launching a course on the basics of opening a coffee shop/mobile coffee bar. I get asked for meetings on a weekly basis.
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@amlewis4
@mkobach
@rachelmercer
One of the best marketing threads I’ve read in long time. Bookmarked to always come back to later.
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I'm so excited to share what we've been working on for the past 5 months at our advanced primary care startup WellHealth. In May, we launched . The following is a long thread explaining the history, the present, and the future of this initiative.
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@nickgraynews
Pretty remarkable. Cancelling all my subscriptions because this is the only entertainment I need
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Things that don’t scale:
The ownership presence in a business.
We talk about scaling and building but no framework exists to replicate that engagement by a founder/owner directly with employees/customers/guests.
As you scale, you have to figure out where your presence is
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A lot of you know about our work on VaxYes…well today we got featured on the Washington Post!
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For those wondering how the minimum wage increase will affect small businesses, at
@paxandbeneficia
we already pay on average $11.50+tips (among the highest in DFW) and we’re doing fine. I’d easily increase prices slightly and offer more high margin products to cover the rest.
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Got the Apple Vision Pro yesterday.
Returning it tomorrow. Here’s why:
- not comfortable
- I see the potential but not there yet
- too big
- straining on your eyes even with little usage (I had lasik done so maybe a factor)
- don’t see it as a significant boost to
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@R_Thaler
Don’t think there the same. You don’t need to learn how a combustion engine works to drive a car. Consumer finance is a skill that can be learned early, applied daily. You don’t need to learn chemistry to cook well but you need to learn consumer finance to manage finances.
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@justinkan
Would be good for you to post the racism inexcusable racism occurring on both sides:
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“Defund” the police doesn’t make sense and needs a rebrand. You can’t seriously be arguing to eliminate the police by cutting the entire budget? As
@BestSellers32
said, a more appropriate term is to “reform” the police with guidelines, training, education, and accountability.
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