Casey McDaniel - Pest Control Guy
@pestctrlguy
Followers
4K
Following
2K
Media
240
Statuses
4K
Sharing years of experience in the pest control industry one tweet at a time. #1 pest control company serving Colorado.
Colorado
Joined April 2023
We’re Hiring! . Head of Sales (door-to-door focused). Multiple options of equity compensation. Experience preferred but not required. DM me for more info and to apply.
8
6
23
I had a sales rep with an upset tummy this morning (4th of a July). He’s a 23 year old full grown adult but he crapped his pants when he got out to his area to start knocking doors. His girlfriend drove an hour out to him, brought him a change of clothes, and he went out and.
219
13
684
@realEstateTrent I’ve been living here a year. The food sucks.There’s a homeless problem they pretend doesn’t exist.Air quality is horrible.Downtown often feels like a ghost town. There’s plenty of good things but it’s been one of my least favorite places I’ve ever lived.
39
1
461
Why is pest control the best industry? . Each tech can service >$400k in a year.Quarterly services cost $125 and take 20 minutes to complete. Compare it to trash pickup where they charge $40 a month and service weekly. Labor is cheap.Products are cheap.Margins are insane.
24
14
269
A break from your regularly scheduled pest control tweets. I’m gonna be a dad!. Feels just like buying our first home or starting a business. Nervous but excited! Due in January 2025.
63
1
214
@mhp_guy We’re getting an LDS temple in our town, Grand Junction, CO. It’s hilarious how many people living near it have been against it even though their property value has skyrocketed and neighborhoods and businesses are being developed like crazy on the adjacent streets. It’s a.
15
3
194
Who is Pest Control Guy?. To begin, while I have enjoyed being anonymous and the care free posting it has provided me, I do feel that being transparent will help people trust me, take me seriously, and help build my personal brand. So who am I?. My name is Casey McDaniel. - Born
26
5
148
Our service is one you can’t see. So how can we prove it’s not a scam?. Let’s begin. The stuff in this bottle claims 12 months of control” but if you’ve ever sprayed it, you will realize after 1-2 months the bugs are back. The active ingredient in this bottle is bifenthrin.
Unpopular opinion: Pest control is mostly a scam. Source: I sprayed it for 3 years in Florida and my mentor owned a pest control company. This costs $9 at Home Depot. Spray the perimeter of your house once a year and you are golden. More serious stuff? Call a company. 80/20.
36
8
148
@homeservguy I started my career knocking doors in Apex, NC. I picked up on this right away. Price a little high, actually like that’s my bottom price, eventually let them haggle me down, win the business of the entire neighborhood.
2
0
146
How did we get 465 Google reviews with nearly a 5 Star rating in 24 months?!. Easy. Systems. 1- We provide and excellent service. Can't skimp on this part. 2- Great customer service experience. Before every service our tech arrives, greets the customer, and asks if there are
21
9
128
Newest addition to the King Pest family. This little guy is going to kill so many bugs.
24
1
105
“Hello, I am a business owner trying to buy a home.”. Lender: I’ll need 850 documents, more documents after that, and I’ll ask a million questions and you still can’t get approved. Vs. “Hello, I am a business owner trying to buy another business.” . Lender: send me 5 things.
24
5
95
I got fired from my job today. I don’t know what to say. I worked hard and did the best I could. This came out of left field. Really just trying to gather my thoughts right now. Here’s what happened. I’ve been doing our accounting since we opened up a few years ago. I.
24
1
103
FREE GIVEAWAY! . We are giving away ONE FREE COPY of our affiliate program (link in bio valued at $1500). What this includes: . D2D Sales Manual .Employee Handbook .Licensing Info .Tech Stack .Projection Model .Inventory List.Vendor List .How to Get Started PDF. If you want to.
53
39
77
Here’s what people maybe don’t realize about starting their own business. We’re almost 30 months into business and we have been growing like crazy. Almost have $700k in annual revenue. My partner and I have paid ourselves $18k this year so far. A lot of our money has gone into.
13
5
97
If I lived in Salina, UT here’s EXACTLY how I’d make some easy cash. The longest stretch of US interstate without any gas stations or exits is between Green River and Salina. 110 miles! . Drivers are constantly misjudging the amount of gas they need to make the drive and run out
31
4
100
@FintwitPeaked Why not? . Holidays are the best days of the year to knock. Everybody is home, everybody is in a good mood, and historically holidays are the biggest days in the industry. We don’t force them to work. They’re contractors. He could have stayed home if he wanted. Instead, he made.
32
1
98
I could pay a full time employee to drive around town and collect cash payments from every customer and have that be their entire full time workload and I would save money over paying credit card processing fees this year. This is brutal.
37
5
96
Update on our first attempt at an acquisition:. Asking - $500k.Offered- $445k.Countered - $475k accepted. Terms:.SBA Loan - 10 years .Seller financing of $50k (2 year standby note then 3 year term at 10%).0% down .$65k line of credit and closing costs baked into the loan. Target.
16
4
93
We got a soft offer from a PE firm. They offered $1.6 million. Sorry man, our asking price is $8 million and not a penny short. Might take a lot of years to grow into that valuation but that’s where we stand. Just let me know when you’re ready to make a full price offer.
32
6
92
I’ve gained about 2,000 followers since I introduced myself and lost my anonymity, so I figured it’s time to reintroduce myself. My name is Casey McDaniel, I’m 25 years old, and I own King Pest Solutions with my business partner in Grand Junction, Colorado. We are on track to
18
4
89
Earlier this year we got scammed!. It’s a bummer that it happened, but it did. We had a sales rep apply with us and he talked the talk. He sent us proof of his past performance at other companies, clearly had experience, and negotiated a signing bonus. I thought I had vetted
26
8
91
Details on our first acquisition:. Revenue - $440k.SDE - $200k.Asking - $500k.Offer - $445k.Accepted - $475k. We paid a multiple of 2.375x on SDE or 1x on revenue. We negotiated a $50k seller note that will be on standby for 2 years then amortize over 5 years. This counts as.
22
5
83
Added some cuties to the fleet today. Three years of hard work and we finally got to treat ourselves a little bit today. If you’re just starting out, it’s hard. Embrace the struggle. The fruit is worth the effort.
23
1
87
Here’s exactly what we did to turn $10k into $250k recurring annual profit (and growing). In March of 2022 my cousin and I went down to Wells Fargo, opened a business bank account and each put in $5k. With that initial $10k we bought everything we needed to start a company. A.
10
4
83
We grew 200% this year. We went from $450k in revenue to $1.35 million. We grew from 3 employees to 8. We maintained margins of 26%. I’m not talking about adjusted EBITDA with a bunch of add backs. Those are the numbers we will pay tax on. Next year we plan to do the.
15
1
81
@Kevin2Chambers “I went into the bathroom at the gas station and nothing came out. Trusted a fart 15 minutes later and it happened”.
13
3
80
Make no mistake about it. I love pest control but as soon as we get an offer on our business for $12 million I’m done. Perhaps we get lucky and we get it done in 5 years. Maybe it takes me my entire life. That’s currently the goal and when that offers comes across my desk.
20
4
80
One thing I absolutely hate on this app is the business owners that talk down to W2 workers. It's fine if you have decided that a desk job is not for you, but don't belittle employees. I realize that my business needs employees to operate and grow. I couldn't do it without.
20
0
73
Our fixed expenses are $400 an hour for the entire company. Whether we work or not, our company has to generate $400 an hour in revenue Monday-Friday 9-5 just to break even. That’s a little scary.
21
4
69
You’re gonna see a lot of people on this app say work ON your business not IN your business. Here’s what I say. Do what you you have to to grow your company. Sometimes that means putting in longer hours doing services. Sometimes that means hiring someone and delaying those.
10
4
67
We’ve been talking to an owner about buying his business for 6 months now. He’s slow to respond. We finally hopped on a call 2 weeks ago and chatted about everything. After the call, we asked him to send over financials so we start DD and make an offer. Still hasn’t sent.
32
1
68
First call of the morning was a lady yelling and cussing. She said we charged her card (for her regular monthly bill that she agreed to) and now she’s short on rent. I tried my best to remedy the situation and runs her through some options. I asked what she would like me to.
15
2
66
Let's talk door to door. This will be my first post of many this week on this topic. This isn't 1995 sketchy guy at the door selling magazines or Kirby Vacuums. We're talking clean cut professionals that are trained to overcome objections and close deals on your doorstep.
18
0
65
Tired of people thinking I’m still anonymous. I’ve got nothing to hide. I am pest control guy.
8
1
61
Day 1 post acquisition. 4 brand new Ford Mavericks. In the past, most pest companies used sprinter vans like the Nissan nv200. Every brand stopped making them in 2021 so many contractors are looking for the next best thing. Ford Mavericks fill that void. -cheap.- all wheel
15
1
62
If you are a young guy thinking about going into business for yourself, be aware that other people will try to bully you just because you’re young. I assume the same happens to women and minorities in business which is extremely unfortunate. Yesterday the dealership called to.
18
2
61
Day 49 post acquisition. Two customers called in yesterday saying the technician finished the service and gave them a business card with his own personal information and said he was “starting his own business and that he could get them better rates.”. The funniest part? He was.
6
4
62
How much does it cost to start a pest control company?. I have been getting this question a lot in my DMs recently and wanted to compile all the info here. Honestly, it depends on how fast you expect to grow. I will go over two scenarios below. One note before I begin: all of.
10
6
61
We signed an LOI yesterday for our first acquisition!. I’ll share as much as I can over the coming weeks without compromising the deal. After we close, I’ll share the goods! . Hopefully this will be the first of many. It’s a good day to be a bug guy.
14
1
62
‼️ Giveaway Alert ‼️. I did a voice recording of a real door to door sale last week where I switched over one of our competitors accounts. (I switched over 8 of their customers in 5 days). Cold knock. 5 minutes later they were giving me their info to create an account. If you.
42
37
60
You guys aren’t gonna believe this. I haven’t heard back from the tech that disappeared halfway through his shift yesterday but…. My sales rep saw him walking into the gym today lol
35
0
59
@G5Trader @realEstateTrent It’s in a valley. When it’s cold, all the air sinks and traps all the smog in the valley floor. Bad inversion.
5
0
53
Remember when I asked what to do if the sellers charged a bunch of people for a year in full, didn’t claim it as a liability on their balance sheet, and ran off with our money post close leaving us to service those accounts for free?. The sellers wired us the money for those.
13
2
57
I’ve been working my butt off for 4.5 years. 2 years in D2D sales earning my stripes, learning the skill, and putting money in the bank. 2.5 years knocking doors for my own company, learning how to hire, fire, lead a team, and operate a company. I’ve been 1000x more stressed
12
3
55
There are a lot of ways ways to do Door to Door sales. Here are two of my favorite methods:. - Aggressive D2D.- Clover leafing. Aggressive d2d is when you pick a neighborhood where you either have no current customers or just a few. You knock on every single door (multiple times
9
4
55
We closed on our first acquisition yesterday! More details to come. We acquired Independent Pest Control in Colorado Springs, CO. This increases our service area from the Western Slope to the Front Range. Over 80% of the population of Colorado is in now our service area. If
16
5
55
Our sales manual is live. We considered giving it away for free, but we realized people don't value free stuff. We want this to change your life. If you learn anything from this book and close one sale because of it, it's worth it. There's helpful hints and pro tips from top.
12
13
56
Bookmark and save this for later. Here's a masterclass on pricing. This should be true for almost all products and services. In a previous tweet, I mentioned that you either want to be the cheapest or the most expensive in your market. You always want to avoid being in the.
5
1
55
How come I can go to chipotle and the menu will tell me how much things cost, exactly what’s in the food, and even how many calories are in each item but when I go to the hospital they act like everything is mystery until you get home and they just send a bill for sometimes 10’s.
23
1
53
A friend is wondering what this pest control company is worth. Note: this is not a company we are looking at or negotiating with. Revenue is $208k asking price is $280k. It’s in his market and I said pull the trigger. Pest companies doing <$1 million in revenue are worth ~1x
19
1
53
We rented our pest control license to get started. In most states, you need 2-3 years of experience (while holder a beginner license) before you can qualify for your master license and own your own business. We rented a license and paid a monthly fee for the last 3 years to.
8
1
52
Want to close more sales? . Use the double option close. Here’s how it works: . After explaining your service, building value in what you do, and explaining pricing, offer two options. Not one, not three, not ten. TWO!. “Do you want to move forward with the basic plan or premium.
9
3
51
Current marketing avenues ranked by volume of sales:. 1. Door to Door.2. Google LSA .3. Angi leads.4. Google CPC.5. Facebook Ads.6. Cross selling current customers/ customer referrals.7. Organic sales/ GMB profile (550+ reviews)/ SEO.8. Cold calling.9. Local Facebook groups.10.
12
2
51
We run payroll twice monthly rather than biweekly. This means pay dates are always the same - 10th and 25th. We avoid having other big payments come out the same time as payroll. Rent is always on the 1st of the month. Credit cards get paid on the 17th. Keep cash flow even.
9
1
51
How do you differentiate yourself from the competition?. Here's a few options-. Pricing:.You can either be the cheapest in town or the most expensive. Both have their pros and cons, but you want to avoid being in the middle. (Let me know if I should go deeper on this). Labor:
13
0
50
To begin, I do not think that starting a cleaning business is a bad idea and I am not hating on any of the guys with successful cleaning companies here on X. I just wanted to compare the business models!. Labor Costs: Many of the big cleaning accounts on X say they pay out.
24
1
49
Just had a door to door sales rep knock selling pest control knock on my door. I love it!. Here’s what’s concerning. He said he got started out on a 15% commission. These big companies don’t care about sales reps. Greedy bastards. If you or anyone you know gets pitched to sell.
14
5
49
Work hard, do a good job, and shake hands with everybody you meet. Eventually, someone with some power will give you 500 units to take care of. We’re about to have more reviews than anyone in western Colorado and have the highest rating while doing so. People are starting to
9
3
48
I’m 25 years old and managed to start a pest control company. I post as much valuable and helpful information here as I possibly can. Follow along for the ride.
@Christian55468 @slimylizard7 Christian nails it. Each state has different licensing requirements that requires varying years of field experience. Ideal thing is to work for a local company for awhile and see if it’s something you can see yourself doing. Don’t let anyone lie to you: it’s hot and hard work.
2
1
49
$8,531.47. That's how much we've billed out over the last two days. Based on my math we're on pace for over $1.5 million in revenue this year! It's that easy, right? Take your best two days, annualize it, send the tweet! We're gonna be rich!. Honestly though, our entire first
7
0
45
Tech calls in sick this morning. Had a staff safety meeting at 8 am. I’m about to hop in the van and go spray his 11 jobs today. When I’m done spraying, I will knock doors until dark to make sure he is busy when he gets back to working tomorrow. I had other things that.
10
1
46
I don’t know how parents go back to work after having a kid. I’m 7 days into being a dad and I’m having a blast. ZERO desire to ever clock back in.
11
2
47
We interviewed some candidates for an open position on Friday. Saturday morning I woke up and had an email from one of the people we had interviewed. He was just following up and wanted to know if we had made a decision yet. I called him and extended the job offer. He said.
8
2
46
Last year we had a guy in his late 20s reach out to us at the end of June saying he wanted to knock doors with our team. He started in July and worked for a total of 47 days. He was one of two reps we had that made 6 figures knocking doors in the summer. This year we look.
10
2
47
“If you’re looking for the cheapest price, you probably called the wrong number. If you’re looking to get the best service, I can get you in on Wednesday.”.
“I’m getting a couple quotes.”. How do you respond?.
5
0
44
If you’re just starting out on your own, don’t look at all these guys throwing around big numbers online and feel like you’ll never make it. Our first month in business we did $8000 in total revenue. Not a bad number at all but not enough for me and my cousin to split and.
5
3
45
How much are 5 star reviews worth for your company?. I would say they are worth $20-$40 each. I like to have a little ROI on them since we are a for profit company so we pay our technicians $10 each time they get a 5 star review that mentions their name. Here's how we have
10
4
44
Alright guys, it’s getting real. I’m going to be a dad in January. What are you best parenting tips, tricks, and things I should know?.
31
2
43
Debated on whether or not to share this, but I am committed to sharing the good and the bad as we grow. Unfortunately, last weekend one of our employees unexpectedly passed away. We still aren’t quite sure what happened. It was tough to rally the troops and get through the.
13
0
43
The most in depth, ultimate sales manual drops tomorrow. Here’s what you can look forward to:. - 30 pages no fluff.- dozens of different closes.- psychology of closing.- d2d sales, inbound sales, and how to generate recurring revenue.- the sales cycle. While it is heavily focused.
3
3
43
90 minutes a ago I sent this simple text to all of the customers who had previously used us for a one time service. "(Customer Name),. It's time for your next service. Get $35 off your Spring service! Call, text, or email King Pest Solutions to get your Spring Service.
5
2
43
If I had to turn $10k into $150k recurring revenue with 60% margins in a year, I would do pest control. If I had to turn $10k into $5 million in recurring revenue with 40% margins in 5 years, I would choose pest control. If I had $3 million to start any company and grow it as.
4
1
43
@imgoodatmeth Won’t approve you for a mortgage so you go to a different lender that does approve you then the original bank buys the mortgage from them.
1
0
41
@buccocapital Cmon man. Retweet me next time. Don’t be a coward. Then people can see in the replies of the original post that he had the day off. He’s a contractor and decided he wanted to work. Made good money. More people home on the holidays means more sales. Thanks for the exposure.
19
0
43
Being a business owner is super easy. 8 am - participate in a podcast.9 am - call 116 different people that have an overdue bill and try to collect.
5
2
43
I’m hearing rumblings of a pest control company under contract and nearing and exit to a private equity firm at just under 30x EBITDA. I’ll give more details when things finalize. Until then, I’ll keep my head down building my bug business. What other industries have exit.
17
5
42
This is what I do all day every day. Watch and learn boys:. If I’m knocking doors: “for sure man I just got off the phone with your wife and she wanted me to swing by.” This catches them off guard and they say “really?” Then I respond “no! Of course not, but is your wife going to.
"Let me talk to my husband/wife and ill call you back" .How do you combat this? . @stockmarketcody @pjmcgeary @Remotecleanr @AccountantMurph @becomeamannow @MaxArnold99 @ken_cleans.
9
5
42
Once again, pest control is touted as one of the top industries. To reiterate, I believe it takes the number one spot!. - exit multiples are sky high.- one tech can service $400k of high margin revenue or more.- every building is a potential customer .- recurring revenue ($40-$50.
Beat up van, Bed Bugs, and 50 million dollars . Everyone wants recurring revenue, but why take the risk of building out software. If you’re thinking about building a business from scratch, you may want to consider private equity darling pest control the SAAS of home services
5
2
39
There’s an incredible operator in our industry. His name is Josh Zuniga. He set the industry record for pest control accounts sold via D2D in 2020 I believe. It has since been broken but he pushed the game to new heights. He started his own company in Washington just a few
8
1
40
I have fallen victim to the local newsletter hype. My business partner and I decided to start one in each of our business locations. Our first post went out a few weeks ago. The goal is to provide a nice, free service to the public and also run a small banner across the top
12
2
42
Our first month running our business we did $8k in revenue. This February we did $40k. 2 weeks ago we did $16k in 7 days. This week we did $15k in revenue. Have another sales rep starting next week. Hopefully $60k months are normal before long.
7
0
42
I don’t want a $50 million company. I’ve never known anybody that owned one. Call me small minded, that’s fine. I want to make a couple hundred thousand dollars a year and spend a ton of time with my family. The day I have enough to retire comfortably, I’m done. I love.
10
1
42
Best day we’ve had in a long time. New office hire is a rockstar. New technician is on top of things. Another record day of revenue (basically in October? Unreal). Business is up 50% at our second location 2 months in a row. About to tap into an email list of 7000 past.
6
2
40
Told my wife I had the day off. She wanted to take a little nap so I snuck down into my man cave. Our Google page says we’re closed today but customers are thrilled when I fire a few emails out and respond to missed calls. I’ll spend time with her when she wakes back up.
13
1
41
In July we acquired our first company. We put $0 down, got a seller note for 10% that we don’t make payments on at all for the first 24 months, and a 90% SBA loan to cover the rest. Last month it did $45k in revenue and had $27k in expenses. Can one of the spreadsheet.
11
2
41
When people ask what you do for work, what do you say?. “I do pest control” is my usual response. I just have PTSD from a conversation I had last year where I asked a guy what he did for work and he said, “I own a small tech- I’m sorry I own a medium sized tech company.” . It.
19
2
40
5 months ago I signed a personal guarantee on a loan for half a million dollars at the age 25. I didn’t sleep real well for about 2 weeks. Then I got to work and haven’t worried about it since.
6
1
40
Believe me, I would love this too! Here’s why we can’t:. 1- our prices are based on frequency, size of building or home, and pests present. Customers would have to be able to identify what they have accurately, pick a plan that may not be sufficient for their situation, and also.
Wifey went to Google to find a pest control company. But was frustrated at how difficult it was. Wife: "I don't understand. I don't want to call anyone. I just want to schedule a visit. Why can't I just do that.". Me: turns on voice recorder . Me: "sorry, can you say that again.
11
2
39
2 years ago on this day I sprayed 15 homes and my business partner sprayed 10 while we handled the office responsibilities and did everything else. We were the only employees. Today, we had a virtual staff meeting with all 8 of our employees across our two locations. We are.
5
1
39
A trend i’m seeing:. Fewer and fewer people want to be billed monthly. They don’t even want billed quarterly. More and more customers asking to pay for a year in full. I think subscriptions are beaten to death and people are tired of it.
11
2
38
If you’ve been following my account for the last year, you know I don’t only share our victories but also our pain points and losses. What you’ll notice is the vast majority of our problems cannot be solved with technology. We don’t need another SaaS. We don’t need more.
8
3
40
Customers that pay the least complain the most. The company we bought has charged their customers below market value for 20 years. Even though that company is half the size of our first location, those customers are generating 2x the call volume right now. Do yourself a favor.
5
2
38
I hope that along with tariffs, Trump adds steep penalties to companies that outsource labor - specifically for call centers. Let’s keep money in America and create American jobs. I’m just not a big fan of virtual assistants or any type of offshoring.
14
4
39
I attended the BYU ETA conference today. Met a lot of cool people and had some great conversations. My main takeaway?. All of these super successful business people that have started, acquired, and or grown their companies into millions of dollars are also super humble,.
5
2
40
Oil changes are a scam! . You can go to autozone and get all the stuff you need for an oil change for like $30. The shops want to charge $70-$100. What a ripoff. Also, I heard the plumber gets his supplies at Lowe’s. I can get it there and do my own plumbing. Everything is a
23
2
38
Revenue by year:. Year 1 - $178k (9 months). Year 2 - $468k. Year 3 - $495k (so far) projected to end up at $885k. However, to achieve this growth, my partner and I have had to throw a lot of the potential profits right back into the machine. We will only take home 30% more.
10
4
38
Too many business owners make this one crucial mistake:. Thinking they can hire out all the labor too soon. In the early innings (first several years at a minimum) you should be working alongside your employees 40 hours a week and putting in overtime. The social media dream of.
4
3
38
Building spreadsheets, creating a logo, and filing your LLC is the fun stuff. That’s what social media wants you to believe owning a business is. What are you going to do when it’s snowing, it’s 29 degrees out in March, and you’ve got employees to keep busy? . Put on a coat and
5
2
38
A sales rep made a single sale in July. We paid him his commission. Since then, that sale has sent us 5 referrals. Another one today. The hidden benefits of D2D.
6
2
39
Can you start a pest control business while working a full time job?. I get this question a lot. You would still need to make the full investment which is at a minimum $1000 and get your licensing and insurance squared away. At this point, most of your fixed costs are already
5
1
38