Ad Beacon
@ad_beacon
Followers
314
Following
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Statuses
210
Accurate, Real Time Attribution & Ad Optimization Platform 👩🏻💻❤️🔥👨🏻💻Built by Media Buyers, For Media Buyers - Powered by First Party Data
California, USA
Joined June 2022
Don't wanna be here?
Send us removal request.
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Pinned Tweet
In 2024 we are going to disrupt - and no - not in 2015 BS way. 🔥🔥🔥
We are going to make enemies, spit some truth, challenge perspectives, provide even more value, and above all - continue changing what success looks like for media buying agencies - buckle up - we're driving.
Daddy don't play. 👇
It's ridiculous at the end of the day to expect clients to incur all these costs. Attribution & optimization shouldn't be expensive, it should be helpful and increase productivity.
Tech stacks are supposed to work together - but instead we're greedy for
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@yojimmykim
Throwing down straight 🔥🔥🔥 on the latest episode of
@FailWithFire
- you don't want to miss this one. Scratch that - YOU CAN'T miss this one!
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Nothing is overnight - but there are always advantages that we can use. This one won't apply to everyone but
@_phoenixha
and
@yojimmykim
are allowed to say it 🤣😂❤️🔥
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We all need to get over that first monetary hurdle to keep our focus in check - it is part of the process. It won't happen overnight (obviously), but keep checking in with yourself, your goals, and your next steps.
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BREAKING!!!
So much to tell you about - full list coming soon.
🔥Custom audience creator
🔥80/20 analysis
🔥Promoted product vs. purchase product insights
🔥Complete platform training sessions
🔥New First-Party Data Integrations
Q4 is going to be wild ride!
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NEW THINGS & BIG THINGS
AdBeacon has a new website. Let the games begin 👇
❤️🔥 ❤️🔥
With limited budget, and a big dream, we made a trivial decision. Do we put our focus and resources ($$) into the platform? Or do we make a website sexy enough to get people to book a demo.
What
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Gate(hate)keeping is gross. That’s why we’re giving you the good, bad and the ugly with our dashboards. So many awesome things in the works
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What is a unicorn? It is someone that can truly merge the various business practices into a cohesive unit - and execute that vision. They are not easy to come by - and often don't even know they are changing the game...🔥🔥🔥
@herrmanndigital
@FailWithFire
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Our rockstar CEO telling it like it is.
Step 1: Stop lying to yourself.
Step 2: Bring it back to - would I even buy from this ad?
There are so many great moments from our
@foundr
roundtable with
@jordanrmenard
x
@iamshackelford
that I'll continue posting throughout the week.
If you get a chance, watch the full
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Spotting our favorite CEO
@_phoenixha
2022 > 2023
That’s a wrap Geek Out Fam
2023 we got it stacked
San Diego 🏝
Scottsdale ☀️
New York 🌆
Nashville 🤠
Australia 🦘
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Fail With Fire is back with marketing powerhouse
@ImChaseMohseni
Part of finding success comes with overcoming business roadblocks - but personal demons? That is a whole different ballgame.
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2024 Holiday Guide: Advanced Meta Ads Strategies for BFCM Ebook is LIVE! Grab it here ->
Want to know what
@ad_beacon
x
@triplewhale
x
@luckyorange
x
@justunosocial
x
@replohq
x
@stampedhq
x
@hawkemedia
have in common?
We collaborated on an ebook full of insane insights for BFCM! Introducing the 2024 Holiday Guide: Advanced Meta Ads Strategies for BFCM
Grab it
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New VS. Returning Customer breakouts are now LIVE!!!! This has been a long time coming and one of our most requested features - LETS GOOOOO!!!!!!🔥🔥🔥
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Have you heard of Dad Gang? Well, now you have - and it all came from a group of dads who saw an opportunity to celebrate this often-overlooked group. DadaGang for life - and for
@_phoenixha
🤣
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What are we all about? What does AdBeacon do, what problem are we solving, and how are we putting the power back into the hands of media buyers (and agencies) everywhere? Here is your answer!
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If you missed our latest episode of the Fail With Fire podcast - what are you doing with your life? In Season 2 episode 2
@_phoenixha
sits with
@rabahrahil
you don't want to miss!
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Our
#CEO
@_phoenixha
holding down the room at
@Sendlane
and showing everyone what First Party Data is all about 🔥🔥🔥
A small taste of our Meta Mega Freaks panel
@Sendlane
BFCM prep:
1) Do what’s right for your business
2) Get creative with offers/traffic drivers
3) Make decisions off of data - buying behavior from your top customers vs new.
@Digioh
@CTtheDisrupter
@ad_beacon
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🍪 No cookies? No problem! Our blog post serves up a platter of creative strategies to keep your marketing fresh and tasty. Get ready to satisfy your audience's appetite for personalized experiences. Let's create a cookieless revolution!
#Cookieless
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AdBeacon CEO
@_phoenixha
and guest
@laurentickner
are cooking with fire in our second episode of Fail With Fire!!!
#Podcast
#Socialmedia
#Digitalmarketing
#YouGotThis
Fail with Fire episode
#2
with
@laurentickner
is Live! See how Lauren's perseverance turned failure into growth - tune in now on YouTube, Apple Podcasts, and Spotify!
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On the Fail With Fire Podcast, we just had a chat with
@yojimmykim
about how important it is to have a face for your brand.
@StanleyBrand
saw their customer's viral TikTok and took that lesson to heart.
Well done -
@StanleyBrand
- truly a class act. 🔥🔥🔥
Stanley saw the viral TikTok.
They bought the women a car.
What.
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Rise and shine rockstars! You have campaigns to crush and clients counting on you. Grab your coffee, protein powder, however the hell you start your day and buckle up! 🤘🤘🤘
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Brands everywhere really need to let this sink in. No matter your product, no matter your service, long-term customers will stick with you based on your mission, not your price.
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@souravghosh
@_phoenixha
@Adam_Wilbanks
It can! Set up a time with us and we’ll be sure to address all your questions in detail to see if it’s the right fit
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Onboarding all these new brands and agencies has lit a new 🔥 under AdBeacon. We are a young, scrappy startup that has taken its hits but is all the better for it.
Before we launched - we started with the solution - because we knew there was a market need for AdBeacon.🔥🔥🔥
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Don't get to in the weeds with your campaigns or try to be "too clever." Remember, you are a customer too - take a step back and think about what influences you personally. If it influences you - it will influence others.
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🥹🥹🥹
Shoutout to all the killer content strategist/creators out there!
#adbeacon
#digitalmarketing
#meme
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If you are a Founder - you really need to know your strengths and flex the hell out of them. Networking, presenting, relationship building...what ever it is - lean into that superpower HARD...
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Wow! Wow! So much to talk about today! Stay tuned - it is going to be a monster day.
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Our latest podcast guest Bart Szaniewski knows that action is the only way forward - never limit your progress...
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Success is never a straight line - but you need to be willing to take action, take your hits, and keep moving forward. Progress can be painful but beyond the pain, we can find purpose.
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Money is great, needed, and necessary, but finding it through a place of authenticity will always speak louder!❤️🔥
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PINCH ME, IT'S NOT A DREAM
Mommy we made it 🥹
Thank you
@Jessie_HealyDTC
for not only highlighting attribution, but recommending
@ad_beacon
in this post. It means the world to us because we work day in and day out to make this platform as impactful to media buying teams as possible.
Here's the article
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16 different industry leaders partnered together to make this happen. Brain breaking 🤯 Leaders from:
It's here for you ->
This e-book is an INSANE amount of actionable insights on customer retention, LTV & so much more.
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Our next episode of Fail with Fire is LIVE! Check out the insights from Jess Cervellon, VP of CX for Feastables as she uncovers the power of focusing on the customer experience in every aspect of your brand.❤️🔥❤️🔥❤️🔥
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You have to take personal ownership of your success. Don't blame the market, your team, or your competitors. There is always a path forward and you need to invest in yourself to find it.
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we see these CEOs - we see you
There is one common factor driving growth for our customers: Experimentation.
So we created a new position: The Chief Experimentation Officer
CEOs we see killin it 🔥👀
@RishabhMJain
(obviously)
@jackybh
of
@duradry
@_phoenixha
of
@Ad_beacon
@seoulcialite
of
@Vgoodlight
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THURSDAY (tomorrow) IS THE DAY!
Can't wait to see
@ezrafirestone
x
@_phoenixha
rip it up in this webinar.
@ad_beacon
x
@zipifyapps
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You are DEEP in the BFCM hurricane - and AdBeacon has your back! Get 35% off AdBeacon for 3 months just for booking your live demo by NOV 27th. Your Demo can kick off in DEC, that's 100% okay. Just get your demo booked and you are good to go!
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🌘 Unlock the hidden power of paid media with our blog post—a cryptic map that leads you through mysterious strategies. Dare to venture into the unknown, where conversions lurk in the shadows. Follow the signs.
#PaidMedia
#AdBeacon
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Is it possible to predict where your next purchase will come from? We don't have a crystal ball - but we do have nights that will pull you closer to the truth...
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There is a massive difference between product marketing and BRANDING. One prime example is Liquid Death.
They came out of nowhere to attack and dominate the water industry, this is how they became the biggest name in hydration...
#marketing
#water
#strategy
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This is what we LOVE to hear
@Rich_Muskett
!!!
We created AdBeacon for this exact reason, giving power back to media buyers and not punishing anyone for greater success through extra fees or add-ons.
This is how we are going to keep it - forever. ❤️🔥❤️🔥❤️🔥
We moved our whole agency over to Ad Beacon last year.
One of the big reasons, when we scaled using other attribution partners we incurred higher costs.
Not with Ad Beacon.
We have all our accounts at a fixed rate. Forever. Ever-ever.
One of those clients we have grown 6X
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Insane > status quo
Guess we're insane ❤️🔥Thank you again
@ImChaseMohseni
x
@PencilAI
Appreciate our alignment & vibe checks throughout this episode
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There are some hard truths to working with an agency. There are some things to keep in perspective to make sure you are partnering as an effective collaboration - not a dictatorship.
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💡 Attention entrepreneurs! Data collection is the new game of thrones.
Small and medium-sized companies are claiming their seats on the iron throne of profits.
Our blog post reveals their strategies to conquer the realm.
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@KnoCommerce
,
@attn_agency
,
@replohq
,
@upGrowth_in
,
@Melanie_Balke
,
@PrescientAI
,
@smartrr_app
,
@triplewhale
,
@ad_beacon
(us hehe),
@PostscriptIO
,
@socialsnowball
,
@conversionwise
,
@StampedHQ
and Enavi.
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What does AdBeacon value more than data? Efficiency. We are all about the data - but only the data that we can all agree tracks actual success. If you are going to partner with someone make sure they are willing to challenge your perspective.
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DM'ing STRUCTURE as fast as we can
Currently getting 8-11x daily ROAS. Here is the structure.
- Facebook/Instagram: $7,000 (28% of budget)
- TikTok: $6,000 (24% of budget)
- Google: $7,500 (30% of budget)
- YouTube: $4,500 (18% of budget)
Follow & DM “STRUCTURE”. I’ll send you my exact campaigns. Must following.
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The B2B world is changing - and throwing cash at every problem is like putting a Band-Aid over a bullet wound. Understanding and leveraging the real human connection is a challenge - but it is a sustainable path forward. 🔥❤️🔥🔥
@yojimmykim
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Real opportunities are rare, and the more time you spend analyzing and considering - there is a good chance the opportunity will pass you by. Go all in, you will figure it out.
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Tools, tech, and apps are great - but they are not going to magically fix your busted strategies. Know (or find) your gaps and then find the tools to help you remedy the situation. Don't get it twisted...
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When the big "C" hit - a took a lot of us for a ride. Many of us lost jobs and opportunities - but pushing forward is the only way. Flex your network, help more people, and keep pushing - people are depending on you.
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Growing over 30 brands in a year is a massive undertaking. Is this too much to expect one person to handle? We love our agency partners and it's about time we shed some light on the realities of agency burnout.
#nothingbutlove
❤️
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We are helping you get ready for BFMC! The countdown is ON!!! Here are "5 Things You Can Do To Be BFCM Ready!" Check out the link below to get all the video tips right now. The clock is ticking...🕒🕓🕔🕕🕖🕘
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If you hit a failure, it means you are striving for something better. The more failures you overcome the closer you get to success. Learn from it and move forward.
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The next episode of Fail with Fire is Live! Join us for a conversation with Sean Mulkeen - from being fired for not holding his tongue to becoming "Mr. Entertainment Book," the road to success was littered with roadblocks. Tune in now!
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Don't front and try to be somthing you're not. Know what you are good at and maximize your efforts.
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Attributing success also means being able to know when you need to stop and take stock of what matters - in business and in life.
#failwithfire
#Podcast
#realtalk
Fail With Fire may be all about the business side of life - but our conversations go far deeper. How do you be a good person to feed the world that surrounds us?
@vanoakes
breaks it down beautifully. 🔥❤️🔥
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We know that holiday campaigns are in full swing - but 2024 is going to be the year of LTV! New customers are fuel - but bringing customers back will be your lifeblood. New updates for pinpointing New and Returning customers is dropping soon! Stay tuned.❤️🔥
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We all want to grind, win, and triumph in our own way! But remember to take stock of where you are and be strategic. Roadblocks are inevitable - it's how we recover that matters!🔥🔥🔥
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Breakdowns are a must have. We knew that seeing everything in a comprehensive way would unlock the strategy.. and then we took it a step further. Check this out ->
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There are some BASIC things media buyers should not be doing in 2024. We are breaking down our top 5 sin of media buying - what would you add to this list?
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Just wanted to let you know - YOU GOT THIS. All the stress, the grind, the commitment, YOU WILL emerge on the other side. Stay focused and stay strong. We. Got. You.🔥❤️🔥
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If you haven't subscribed to our podcast yet - you are 100% missing out🔥🔥🔥. Our latest episode just went live! You can check it out, listen, watch, and subscribe here!
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Apple dropping some big news - we are keeping a very close eye on this and what is going to affect on the marketing front. Stay Tuned!
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🚧 GDPR roadblocks got you navigating hazy waters? Our blog post breaks down the challenges and shows you the way to navigate the GDPR landscape. Buckle up and get compliant!
#DataPrivacy
#AdBeacon
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TOMORROW!!
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Could not be more excited about our latest episode!
@vanoakes
gives some much-needed perspective when it comes to the value of focusing on the family as you strive for success!
Episode
#3
of Fail With Fire is live! Grab your coffee and let this conversation with Van Oakes and AdBeacon CEO Phoenix Ha sink in...
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🕵️♂️ Think you've seen it all? Think again!
Our latest blog post uncovers the untold stories lurking within your Facebook data. Brace yourself for data revelations like never before.
#DataInsights
#AdBeacon
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😈 Ready to unravel the dark side of attribution models, equipping you with the knowledge to outsmart your competition? Prepare for a data-driven revolution!
#DataDrivenRevolution
#AdBeacon
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Sooooo...yeah we got banned from Facebook. Yeah that happened. That just means that we needed to learn more about the community and pivot our strategy. It happens :)
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This is what it's about! Industry leaders coming together and getting that knowledge out there. Want the free e-book? Here's the link 👇
16 different industry leaders partnered together to make this happen. Brain breaking 🤯
Leaders from:
@KnoCommerce
,
@attn_agency
,
@replohq
,
@upGrowth_in
,
@Melanie_Balke
,
@PrescientAI
,
@smartrr_app
,
@triplewhale
,
@ad_beacon
,
@PostscriptIO
,
@socialsnowball
,
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And the wheels keep on turning!!! Seeing some amazing results for the BFCM rush - let's keep pushing!!!!❤️🔥❤️🔥❤️🔥
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If you missed it - listen up! Our CEO
@_phoenixha
(along with a rockstar team) has just dropped their latest course for
@foundr
.
The game has changed and the advantages you need are at your fingertips. Check it out!
Our
@foundr
Facebook Ads 2.0 course is finally here and it’s surreal to say the least. Each of us truly poured our hearts and minds into this for those that wanted to learn from our mistakes, wins and all the in between.
Here, you’ll learn Facebook Ads structure, strategies,
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Not enough platforms are a built off the advertisers needs. Out of the sea of tools, we built one that actually makes sense. UI/UX were key 🔑
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Dark mode… always
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At AdBeacon we believe in putting our money where our mouth is. We don't offer free trials but we do offer something better 🔥🔥🔥
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Attribution models are KEY for knowing understanding conversions and where to scale.
Google just announced that it is stripping its various attribution models as of mid July!
Just know that AdBeacon's attribution models - are not going anywhere. 🔥🔥🔥
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what she said
Attribution platforms often take the entire journey into account for reporting & optimization. But that isn't how media buyers optimize. META doesn't care about Googles/TikTok/etc hand in the journey - you've been optimizing only on META's reported impact.
Imagine being an
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Enough said - bookmark this one. If you are ever on the fence - read this, then, read it again. 🔥🔥🔥
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If you're an agency with a minimum 10 e-commerce clients - you can get AdBeacon at a fixed rate & 90-day money-back guarantee.
Offering this to 7 more agencies. First come first serve.
The BFCM Countdown has begun - and we want you ready to succeed!!!
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What would you do?
Let’s play would you rather. If your clients website went through a change that’s demolishing conversion rate, with no eta on fix. Would you
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If your core strategy sucks. Look in the mirror, no amount of technology is going to fix it. Tech helps facilitate your strategy - don't throw in the towel just lock down the strategy and get to work.
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Our Fail With Fire Podcast has hit a milestone! Episode number 10 has dropped and wraps up season 1! Huge thanks to the amazing
@realdoseofdee
for an unbelievably engaging discussion. You don't want to miss this!
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Episode
#5
of Fail With Fire is LIVE! Join AdBeacon CEO for a candid and raw conversation with Nick Shackelford and what is on the horizon for the D2C space!
#digitalmarketing
@iamshackelford
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Agency life is rarely a walk in the park. Agency teams often put their lives on hold to deliver for their clients. Brands using agencies may wonder why their accounts change hands - burnout is a very real thing...
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"Afraid of commitment in attribution models? No worries, we won't judge.
Our blog post uncovers the wild world of multiple models and how they can make your ad spend decisions more..."exciting."
#AdvertisingStrategy
#AttributionModels
#AdBeacon
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