Jordan Menard
@jordanhaswings
Followers
6,350
Following
491
Media
62
Statuses
2,418
Dad, Husband, Performance Marketer. Founder at Motif Digital. Full-Stack Growth for Ecomm Brands.
San Diego
Joined October 2020
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
Hurricane Milton
• 219362 Tweets
NUNEW JACKIE XX THIRD
• 158740 Tweets
#プロフェッショナルランキング
• 109882 Tweets
HAPPY KAIRAIN DAY
• 105006 Tweets
KOLETTE AMING MANOK
• 91224 Tweets
オロルン
• 59683 Tweets
ابو عبيده
• 46447 Tweets
世界さん
• 40348 Tweets
チャスカ
• 36713 Tweets
芸能界ダンスNo.1
• 33806 Tweets
SOTA
• 32625 Tweets
#ヘタコイ
• 28378 Tweets
ランクイン
• 27971 Tweets
Category 4
• 26822 Tweets
紫耀くん
• 23208 Tweets
すいちゃん
• 20731 Tweets
#キュロスの女
• 17230 Tweets
EP5 U STEAL MY HEART
• 12765 Tweets
TJBB
• 12738 Tweets
ラウール
• 12531 Tweets
ダンスのプロ
• 11332 Tweets
"I miss the old, spend over $20k per day with a couple image ads and a 33 ROAS Facebook."
Me too, pour one out.
The game may have changed, but folks are still making it work.
Here are 5 traits we see with our brands that are still scaling in 2022 👇
16
96
564
I've written & ran individual ads that did over 7 figures for Jordan Belfort, Sam Ovens, Donald Trump, Bob Proctor, Robert Kiyosaki, Tai Lopez, The Morrison Bros, and more.
Here's 5 key takeaways I got from creating & scaling ads for the biggest personal brands in the game:
16
86
387
Copywriting is the fire starter for the marketing process.
• Video scripts → copy
• Ads → copy
• Email → copy
• Landing pages → copy
It's all built on copywriting.
15
42
278
"Facebook ads are dead in 2022."
- People with trash creative who can't reach the next branch above low-hanging fruit.
10
16
253
I am still shocked by people who don't use Facebook Ad Library on the regular. It's like a buffet for inspiration.
12
23
204
Affiliate marketers are the best marketers in the world.
All profit derived from a payout on first sale, control all parts of funnel, running from pages complete unaided from brand.
Different breed with no safety net. You have to make it work or die.
19
12
152
I've spent so much on FB Ads that I don't know the actual number is. It's in the hundreds of millions for sure, but from Consulting. com, to Jordan Belfort, Vessi Shoes, The Earthling Co., Everyday Dose and quite a few brand in between, I've consistently been able to do 1 thing:
28
13
155
Unpopular opinion: A simple image ad can outperform UGC ads.
18
14
152
FB's ad platform is broken and we have heard some high-level reps say it won't be fixed until November.
FB will come back, but advertisers are in a war of attrition until then.
24
7
154
Brand doing $10K per month: "What font speaks to our core values & mission statement as a brand?"
Brand doing $10M per month: "Performance is trash but we need to keep the funnel full of traffic - don't pull spend back too much."
15
8
143
Month to date we've spent
$693,087.08 on FB Ads on behalf of 3 of our DTC brands doing over $1M per month in revenue.
Here are 5 interesting takeaways about scaling FB ads in Q3 '22 and the DNA of the brands themselves👇
7
21
143
So FB gets fined $725 million and 3 days later a mysterious glitch causes accounts to dramatically overspend.
They probably got that back in a day.
Im sure it’s complete coincidence.
13
9
142
We were able to cut CPA for one of our brands by over 50% without changing the offer, lander, targeting, or bid.
Purely by making new creative, we cut CPA in 1/2 and raised spend from $3k per day to $7k and scaling.
Here's 5 laws we abide by to produce content that sells 👇
9
23
140
“My target audience isn’t on tik tok.”
We’re selling a B2B program with a $14k AOV you have to make $40k/mo to qualify for…. At like a 5 ROAS on TikTok.
Your target audience is there, it’s your creative game thats the problem.
9
16
140
DTC brands winning on FB in 2022 are winning everywhere else outside of FB.
They are are testing different
— Offers
— Creative
— Landing pages
— Retention flows (Email/SMS)
to create the best converting infrastructure for a (good) media buyer to scale.
3
14
126
How many ads do you put in an ad set?
Usually we go 4... but been thinking about switching to 1.
The issue is FB's data... it's so off. FB will say an ad is winning when it's terrible, and allocate budget to the wrong ad.
Thoughts?
44
12
118
“I’m in the trenches everyday”
Sir you sit in an air conditioned room and push buttons to sell more dog beds.
We are salespeople, and it doesn’t have to be bigger than that.
8
4
103
After building hundreds of millions of dollars of value for brands other people own, my brand launches in July.
Hits different when it’s homegrown.
32
0
106
Hey, I'm Jordan Menard. I've spent > $333 million driving growth behind the scenes for your favorite brands for the past decade.
Now I'm building my own brand; in public, in a red ocean.
Idk how it will go - but here's why I think Instant Hydration is going to the moon 🌙
26
1
102
I don't know who needs to hear this, but stop letting daily performance numbers determine your mood.
Just gonna tweet this and pretend like it doesn't apply to me 👀
18
1
101
Can’t believe I have to take this to twitter -
@Meta
has capped 1 of our brands at $30k per day & reps have been giving us the run around for 2 weeks. We hit cap before 8 pm PST right now.
This brand has spent over $15M on platform, how can customer service be so bad?
21
5
90
The future of paid media agencies is performance.
Brands paying agencies 10% of ad spend for a 1 ROAS and weekly PowerPoint just isn’t sustainable.
18
3
88
We were able to lower cost per unique outbound click for an ecomm brand by over 75% without changing the lander, the audience, or even the campaign.
The only difference was creative, and CPC went from $2.49 to $0.63.
How did this happen? A thread on good creative🧵
3
19
84
This weekend we did $92k as an affiliate at ~41% profit margin.
Crazy what a couple good ads and aggressive media buying can do.
9
1
84
I don’t think speaking in absolutes is wise for anything related to online marketing but I also don’t think I can be convinced there’s a better way to test creative than putting each batch in a small ABO with a $100 budget, auto bidding
21
3
88
Step 1: Brand hires agency, agency helps brand get massive growth.
Step 2: Brand hires in-house team to help manage growth.
Step 3: In-house team fires agency.
Step 4: Growth slows down.
Seen this story a million times.
14
4
84
If you post screenshots of Google Ads with crazy ROAS, it should be required to also post what % of that spend was towards branded search.
16
6
82
Hot take (that’s actually hot); AI will come for creative faster than it comes for media buying.
15
7
79
I’ve seen this movie before…
- brand gets new agency
- new agency assigns jr buyer to account
- jr buyer looks at anything w good ROAS and turns it back on
- Black Friday ads start running in April
10
2
82
The amount of "i'm crushing it" black friday screenshots i've seen are suspiciously low...
14
2
76
Can’t believe I’m tweeting this…. But we’re seeing video view campaigns actually drive purchases.
29
2
79
Affiliate marketing will teach you that the combination of offer + lander + ad can print money.
Brand building will teach you that if you have a strong brand, you can put up a picture of the product and print money.
If you combine both, you have an unfair advantage.
2
7
74
Seeing crazy results with whitelisting campaigns in FB ads. Let other people sing your praises and the sound will go twice as far.
11
2
72
We have accounts spending multiple millions per month. Anybody who says you don't need a lot of creative to get to this scale isn't operating at this scale.
The truth is, you need more than you think you do, and all types of creative. Videos, statics, bumpers, carousels, DPA.
13
2
73
When the offer, ads, landers, up sells all hit... almost $1 million in a week w ecomm in Q1 👀
7
2
67
If you're not playing the CAC/LTV game with Facebook Ads, you're going to be priced out of the game if you haven't been already.
8
4
69
In 7 days, we take on Big Hydration & Big Salt. All the big electrolyte powder brands are just table salt (the lowest quality most processed salt), sugar, and/or flavors.
Life is too short to drink table salt.
We made the most complete hydration drink with the most beneficial
21
0
71
Do you really think setting up 1 campaign and running dynamic creative and “letting fb take the wheel” is what the best brands are doing to scale?
That’s all it takes to scale ads to their highest peak possible?
It’s really that easy?
23
0
71
Reducing CAC is kind of a fool’s errand - way better to put that energy into becoming able to absorb a higher CAC.
6
2
69
I am looking for a freelance designer for packaging for a rad CPG brand doing over $1m per month in the health & wellness space.
The founder has a sharp eye for design and wants the best. Who should I talk to?
45
2
68
Interesting pattern I've noticed: The smartest, most badass, accomplished marketers I know are agnostic.
They are curious, but they come up with good ideas to test as opposed to preaching 1 single method they live & die by.
The gurus, on the other hand...
14
0
65
The smartest and most successful people I know are humble. They don’t think they know everything, they’re open to learning from others, and open to the idea they may be wrong.
These are people you naturally want to see win.
2
8
64
We used Amazon ads to triple a store’s revenue in about 5 months. As we scaled, % of rev from ads came DOWN.
Amazon ads lets you win conversions on high value keywords; win enough volume on them you win organic ranking.
it’s like paid media with a halo effect of SEO.
4
3
60
Man the gurus are going to hate hearing this, but lowest cost ABOs are the only thing that's providing any stability.
13
1
59
3. They're heavily invest in creative. The best brands are launching at least 15 new angles per month, sometimes 30+, with tons of iterations.
The best ads die, and you need to constantly test to find new winners.
Always creating, always testing.
2
2
61
Don't know how to explain it, but "nice to e-meet you" in an email makes me cringe.
14
1
59
You should use lowest cost, ASC, DPA, and manual bids.
You should use broad the most, but you should run to all audiences. Interests, lookalikes,
You should use all Facebook ad products, that’s why they made them.
Nobody knows the right answer - every business is not the
D2C on X is separated by a retired MLB player and a guy with blue hair
Culturally fascinating
16
2
62
9
4
57
Prospecting is everything in an ad account, and while Facebook Ads (and the DTC world really) are in chaos, 1 ad type has consistently done well TOF.
Narrator Ads.
Here's what they are, and how to make 'em 👇
1
11
56
This hot take that media buying is dead only applies at low scale. If you’re actually scaling (spending over $10-$15k per day), great media buying is what can get you to spending $50k/day. Creative is important, but media buying scales.
Did you know media buying is dead?
Really... the only thing that matters in your ad account is the ad creatives.
This is why I have built out a world-class content team to make UGC ads for my clients on a weekly basis!
I have 15 amazing content creator girls & editors! 👇
10
8
83
5
2
54
These ads are almost always the top performer for any brand. If you own a brand - do this, and whitelist it from your profile. Your MER will thank you.
The selfie “founder story” ad of me walking around my warehouse is officially the top performing ad this weekend…
Might end up making a lot more content in the near future. 🎥🤠
18
1
106
12
2
56
The average millionaire is 57 years old.
The average CEO is 54 years old.
The average income for 35-44 year olds is $86k.
If you're in your 20's or 30's and haven't figured it all out, don't freak out.
Just keep going.
1
2
53
Folks upset that Elon bought Twitter are the same folks completely unbothered by Saudi Arabia’s Prince Alwaleed bin Talal owning more of Twitter than Jack Dorsey prior to Elon's purchase.
1 dude supports free speech, the other supports Sharia law, and you're mad about who??
2
10
49
One of the easiest mistakes advertisers make is listening to someone who says their way is the only right way to run ads.
In one of our accounts, we run 1 campaign and scale with automated rules. In other accounts, we push really hard with manual bids. In another account, ASC is
7
5
54
Want me to do your Facebook Ads for free?
Jk, but since I hit 5k followers I want to do something cool:
But for 1 person, I'll book a free 1 hour Facebook Ads consulting with them. I will audit their account, and then we will get in there and build. Maybe I'll write new
16
14
49
Media buyers are only good if they scale. The trend I’ve noticed among top tier media buyers; they are naturally great at pattern recognition, they are typically not creative (don’t want to write copy), and are obsessed with the algorithm and auction.
3
4
51
Dear Diary, The smoke has settled after a violent chapter of The Attribution Wars. I see the tea, threads, & cringe comments in my dreams. I often wonder if we remember we literally just sell stuff on the internet.
More tomorrow, if I live to see it -Jordan
3
0
49
Crazy that being good at copywriting means you can walk into a room with a computer and come out with a sales letter from scratch that's worth $10 million.
4
4
45
Massive overspending last few hours by
@Meta
- again. How many times has this happened this year?
Get ready for your $0.15 refunds.
Shipping aesthetic dashboard changes while the platform is in this condition is insulting.
5
0
48
(5/5) Try to make 1 ad. There would always be 1 ad that is untouchable, 1 angle that outperforms everything else.
Test a lot of ads to find ONE. There will always be that apex predator ad that beats all of them - test to find it, then scale that 1 ad to the moon.
1
3
46
5. They use every channel & network. Brands winning on FB are running Google, Amazon, Snap, TikTok, etc. They're utilizing email, SMS, and customer loyalty programs heavily.
Ads acquire customers, retention realizes LTV. The whole ecosystem makes each organism stronger.
2
1
47
4. They move militantly according to a CAC/LTV framework. The name of the game is acquire new-to-brand customers.
Apex predator brands are typically looking at 3:1 LTV/CAC on a 90 day payback period.
Day 1 ROAS is so 2019.
2
1
46
I wonder if the "media buying is dead" crowd was ever any good at media buying to begin with.
8
3
46
Most D2C FB Advertisers aren't ready to hear that their remarketing campaigns at a 4 ROAS aren't what they seem.
It's likely way over attributing purchases through view attribution + FB is claiming sales that would've happened anyway.
2
1
45
I've been hearing media buyers now need to be creative strategists, copywriters, etc.
The best media buyers I know look at buying ads like art. To them, scaling accounts is the creative work.
When it comes to creative proper, it's not their strength.
3
1
43
1. They're great brand builders. Above all else, winning brands know who they are are, what they do, and they are passionate about discovering who their customer is and what they want.
Every offer, landing page, campaign or email flows through this lens.
2
1
44
Facebook/Insta/Meta is worth ridiculously more dollars than Twitter because its advertising brain allows brands to acquire customers cost effectively at an almost infinite scale.
But as a SOCIAL network & measuring value to society, Twitter is the far more valuable IMO 👀
6
1
43
@TaylorHoliday
pmax is a disaster, and it's such a missed opportunity.
if they used it to help brands grow instead of using it to obfuscate metrics to trick brands into increasing budget, it would be such a great tool. so short sided...
3
1
44
(2/5) Think in angles.
The angle is how the offer is contextualized and is the starting point for making creative.
Example: If the offer is a course that teaches you how to start a consulting business, the angle is How to Achieve Financial Independence in 90 days.
4
0
41
(1/5) The offer is everything. When you're running info products, the offer is as important as the product itself.
The Wolf of Wall Street had a course that was doing ok - but as soon as we created a Black Friday offer, it started doing $1/2M per DAY.
1
0
41
How much creative should I make?
Depends on how many creatives you gotta make to find a banger.
1 banger ad can change your life.
It’s likely you gotta test at least 25 ads to find that one.
It’s quantity only to find quality.
8
5
41
Meta just blew $2k in daily spend on an ad in a manual bid ASC that had a $220 CPA instead of 3 other ads which had a $40 CPA (which spent more).
People that say "don't turn ads off" - you really wouldn't turn that ad off?
9
1
41
Data-backed creative production with tier 1 media buying is the only way to really scale, which is why we make original creative & buy ads.
The magic happens when our media buyers meet with our creative strategists to innovate & iterate based off data.
3
3
40
My manufacturer told me that after 10 years in manufacturing supplements, he doesn’t take any supplements anymore.
Dude saw how the sausage was made and went vegan.
7
0
37
Working 40 hours per week with the right strategy is so much more effective than 80 hours per week of busy work.
3
5
37
I love seeing my friends win. It feels like I’m winning.
1
4
34
Put up some new campaigns for a new client and results were immediate… client was optimistic.
My media buyer goes “I would be careful being hopeful with Facebook, she takes as easily as she gives”
Well said sir, well said.
3
0
33
Higher AOV customers often have a higher LTV as well.
Partly because the 1st purchase value was higher, but it's also a customer who has more disposable income & is more likely to purchase w higher frequency.
1
1
34
The way we make ad creative is changing so fast, right in front of my eyes.
Making great creative has always come down to the strategy. It's the concept, the angle, the hook, the script that makes it convert & scale.
AI is cutting down production cost and time at a breakneck
4
0
34
2. They're testing new offers. We noticed brands that are winning are testing discounts, bundles, new product launches, back in stock promos, etc.
Life is so much easier when you convert at 4% vs 2%, especially when ad platforms don't work like they're supposed to.
1
1
35
Mid day gym sessions are best time to go to the gym and nobody can tell otherwise.
11
0
32
Our Amazon ad offer is best in class. We guarantee growth or we tell you we can’t help you.
We took a CPG brand from $50k per month to about $900k per month in 1 year.
@dtcforbreakfast
@JordanBazouzi
There’s two.
@jordanhaswings
’s team is very solid, some of the best AMZ ad buyers we’ve found.
And the team over at Pirawna. They’re more full service than Jordan’s team. Not sure if they’re on Twitter or though haha
1
0
7
2
1
33
Falling in love with the journey - the wins and the losses - is key.
Amor fati; “to love a life that tried almost every moment to make you hate it, and to still stare back at it and say ‘yes. I love it’. What is scarier than an opponent who smiles while being beaten?”
3
10
33
99% of business problems are usually just personal problems brought into work.
1
3
32
Same lander, same funnel, same media in the ads - the only difference is copy. The 1st two lines of your Facebook ad make all the difference in the world. We call this the "frontline", and it can make or break your ad.
3
2
33
If you commit to your soul that; no matter how bad it hurts, or how many times you get knocked down, you will get back up.
You become invincible.
This is what separates winners & losers.
3
3
33
(3/5) Stories sell.
The best ad I ever wrote for Bob Proctor was a story of how he met Adrian Morrison. There's dialogue & internal narratives that tell a story about how Bob discovered Shopify.
This 1 ad made over $3 million and outperformed everything else we ever made.
1
1
32
Duplicating an ad set -> Meta changes the sale destination from "website" to "websites & shop" automatically.
You change it back to "website", Meta changes the budget to $20 and the button from "shop now" to "learn more".
Whyyy tho?
13
1
32
Got one of our brands scaling beyond $50k per day in spend this past week… that feeing will never get old.
2
0
31
every friday my creative team and I meet to brainstorm new angles. Everyone brings inspiration they found in the wild, & we brainstorm how to steal the concept to make it work for our brands.
it's crazy how valuable it is. bad artists copy, great artists steal.
4
0
31
People that try to say there is only 1 right way to structure an ad account are either naive or disingenuous.
3
3
30