Jessie Healy
@Jessie_HealyDTC
Followers
2,639
Following
1,128
Media
260
Statuses
4,330
eComm Growth Coach & Consultant. Exited: Founder/CEO @weareWebtopia , Ex @Etsy Head of Performance. Steal my eComm Growth Planner👇
Global
Joined June 2022
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
Trump
• 4134750 Tweets
Secret Service
• 1210417 Tweets
Shooter
• 1199655 Tweets
Pennsylvania
• 584802 Tweets
Staged
• 474501 Tweets
トランプ
• 407814 Tweets
My President
• 383499 Tweets
Resign
• 358083 Tweets
Butler
• 272054 Tweets
Canadá
• 199743 Tweets
Deep State
• 198911 Tweets
Anuel
• 179498 Tweets
Estados Unidos
• 152030 Tweets
アメリカ
• 149232 Tweets
Civil War
• 140676 Tweets
The FBI
• 127177 Tweets
Antifa
• 123069 Tweets
The SS
• 116180 Tweets
Kennedy
• 99483 Tweets
Paul Pelosi
• 84957 Tweets
USSS
• 80673 Tweets
Richard Simmons
• 77687 Tweets
ترامب
• 70878 Tweets
Reagan
• 70153 Tweets
Many Men
• 69997 Tweets
安倍さん
• 61487 Tweets
Suarez
• 53443 Tweets
Alex Jones
• 51906 Tweets
Mark Violets
• 47090 Tweets
#MAGA
• 41792 Tweets
バイデン
• 41164 Tweets
シークレットサービス
• 30289 Tweets
Lee Harvey Oswald
• 30092 Tweets
#CopaAmèrica
• 25721 Tweets
自作自演
• 24004 Tweets
#UFCDenver
• 23488 Tweets
大統領選
• 22476 Tweets
ガッツポーズ
• 18445 Tweets
シャンクス
• 18049 Tweets
プラスのアピール
• 16890 Tweets
AR-15
• 15603 Tweets
Teddy Roosevelt
• 14334 Tweets
Pinned Tweet
People may disagree with me, but I believe there is a pretty clear marketing playbook for growing an eCommerce brand - and yet it is surprising how many brands miss key parts of the playbook.
Here are the most common areas I see brands miss the mark:
20
15
168
I talk to eCommerce founders almost every day.
I am shocked that 90% of them haven't calculated how much they can afford to profitably acquire a customer.
So let's break down a simple way to work it out.
18
32
246
Ad of the week-
This is such a fun take on the usual boring sale ads - it grabs attention, entertains with a trending audio and gets the message across. Super easy to execute!
12
5
234
New DTC brand?
Ignore everything “brand awareness” until you hit $10M
Focus on everything direct-response.
If you can't track it, don't do it.
Thank me later.
29
8
214
If your eComm brand doesn't have a revenue forecast based on REALISTIC KPIs - you NEED this free tool I created.
This Google sheet will create a forecast for you in FIVE minutes.
Like and comment 'FORECAST' and I will auto-DM you. Must be following.
208
13
204
It shocks me how many media buyers don't do this.
Are you performing this kind of creative data deep-dive this on a regular basis? 🧵
23
15
185
Okay it's official.🤯
It is with a mix of pride, excitement and sadness and a lump in my throat that I would like to announce that I am going to be moving on from Webtopia!
When I launched this agency in 2018 from the back of a cafe, I had no idea that my little idea (to run
35
1
100
I've fixed over 50 struggling DTC eComm Brands - driving 100s of millions in rev for them.
Guess what the most 3rd most common issue is?
Poor landing page design.
If you want to get a better conversion rate (who doesn't?) - you need to be testing landing pages.
Want me to
192
3
92
You cannot make this stuff up.
I'm mentoring a DTC brand, who's agency has spent £36k on TRAFFIC ads, spent it all on split testing minute copy differences, and driven 4 tracked sales, and 40 coupon code activations. At very best that's £1000 CAC on an £80 AOV. It's criminal.
How
39
5
86
Is anyone on here a creative strategist for hire, but for small startup brands who need a new creative strategy?
45
14
82
The key ingredients for DTC success
- An irresistible product that meets an unmet need
- A brand story that sets you apart
- Strong margins and solid unit economics (AOV over $100)
- Mass market appeal with a twist
When I come across brands that have all this I get excited. 🔥
13
10
74
My job as CEO of an agency is to build a culture people want to be a part of.
That is why we adopted the 4-day work-week. Full pay, 32 hours work.
A rested team is more creative, better at problem-solving, and happier.
Happy teams lead to happy customers.
12
1
74
Big news in eComm:
Meta is pushing to drive more in-platform shopping on Instagram and Facebook. Instagram and Facebook Shops will soon REQUIRE companies to enable in-app checkout in order to offer a Shop on both sites. Read about the change 🧵👇
10
15
69
The days of starting ecommerce with $50 are gone.
I'd say you need $50k, unless you have a lot of time and want to fo fully organic and take years to get there.
Convince me I am wrong?
45
5
72
Does anyone else do this?
Carefully not clicking on the google ads of companies I like so they don’t get charged for the click.
18
0
68
Ecomm growth teams: If you are feeling overwhelmed by all the potential marketing ideas & hacks, and need a checklist and a plan, steal this:
Like and Comment STEAL and I will auto-DM it to you!
56
2
68
Want to know how your DTC marketing agency owner or expert really feels about women? They unmask in the comments on Jess's post.
DTC crew that want to make the world a better place, market with integrity and celebrate women I am here for you. Let's make this space better.
Want to know the affiliate strategy of indicted rapist and sex-trafficker Andrew Tate?
Well you're in luck because
@mrsharma
and
@workweekinc
have delivered it to my inbox.
Seriously, why are marketers so obsessed with this misogynist? It's gross.
Immediate unsub.
147
4
206
8
0
67
@codyplof
@graceclarke
I had my son at 37 when I was really ready, and started my business 2 months before he was born. I don't recommend this. I wish I'd started my biz 5 years before so I could take a step back because parenting is so intense.
2
0
64
Would love to have more female ecomm brand-owners or D2C experts on my podcast - who should I be talking to?
36
2
63
Meta should offer a really expensive paid verification service where only legitimate businesses can get verified, and those businesses then get fast-tracked through policy violations / account disablements? Most agencies and brands would pay a premium to derisk this.
16
1
59
My 6 Year old officially goes to cooler parties than me.
6
1
50
£32,000 per month. That is what our agency charged us when I was client side, running a budget of £1m a month for a large brand. All on Google Shopping and PPC.
And I still couldn't get our lead strategist to show up for meetings with us, he would literally stand me up. £32k a
7
0
50
Ecomm Founders! save time researching and just go with this tech stack.
Email with Klaviyo 📧
Website with Shopify
Reviews with Okendo ⭐️
Customer service with Gorgias 💬
Post-purchase survey with KnoCommerce 🛍️
Loyalty rewards with Loyalty Lion 🦁
Thank me later
13
4
49
Is anyone on here a creative strategist for hire, but for small startup brands who need a new creative strategy?
31
3
48
DTC people seem to almost always have one of these in their murky past? Which one are you?
1.Growth hacked some kind of platform
2.Sold things on eBay
3.Were obsessed with gaming
4.Started in drop-shipping
5.Studied engineering
Mine was 'sold things on eBay'.
31
0
45
Ad format that is working well for us right now: The product grid.
Why it works:
5
1
46
okay DTC Twitter- what does a girl have to do to get more traction on here - serious and silly answers please. And I know I gotta comment more, it's just - exhausting at times.
38
0
46
Why I love marketing - it lights up both sides of my brain!
Creative side:
- Weaving words
- Spinning stories
- Engaging visuals
- Building connection
Scientific side:
- Crunching numbers
- Looking for patterns
- Learning new tech
- Optimising
4
4
38
Spilling the tea on a killer Meta tactic we've been gatekeeping... until now! 👇
Have a portion of your budget go towards email capture campaigns (via a landing page with a prize or discount)....
But here's the hack 🧵
7
4
35
This week I am celebrating: 🥂🎉
🚀50% follower growth of my Twitter account.
📔Hitting 7000 newsletter subs
🙊Inching closer to 14k followers on LinkedIn
💯Clients giving us an avg NPS score of over 9!!
Exciting new client win.
Rock solid performance across all our clients.
9
2
35
85% of the ads I see still don't clearly tell me:
-Who the product is for
-How it helps that person
-Proof that it works
Too many focus on features, or complex and convoluted messaging.
More clarity = more revenue
5
1
35
1/ Get better at GA4 with these 10 exploration reports for eCommerce. Less than two months until this is all you'll have in GA
#GA4
#ecommerce
8
2
33
Been burnt by an agency again? Here are questions you can ask your next agency BEFORE you take them on. 🧵
4
2
33
One of the best things about eCommerce businesses is that anyone can start one.
One of the worst things about eCommerce businesses is that anyone can start one.
9
3
33
My mentor Tim Keen closed $5m in agency revenue in 3 years - all inbound from LinkedIn. I used his playbook and have done similar numbers.
He's giving away his exact playbook, for free.
It goes over:
👉 The strategies he used to get 2,865,842 post impressions in the last year
👉
58
0
31
Low AOV could be the death of your eComm brand in 2024.
What's the solution?
Bundling.
Stop making individual products the default option.
Instead - use a bundling app (there are dozens to choose from)
Create bundles
Create a landing page for the bundles
Run your ads
10
0
32
Contrary to popular belief, you don't get to be an 8 figure eCommerce brand because of your amazing product.
You get to be an 8 figure eCommerce brand because your marketing of that (amazing) product resonates deeply with a well-defined audience.
Convince me I am wrong:
19
2
30
If your brand makes less than $10k a month, forget complicated email flows. Keep it simple:
‣ 3 Welcome Emails
‣ 1-2 Campaigns per week to stay top of mind
‣ 2 Abandoned Checkout Emails to recover lost sales
‣ 5 Post Purchase Emails with irresistible cross-sells
2
4
30
I audit Meta ad creative every week - here are the common mistakes I see:
🧵
3
7
30
There is a special place in hell for people who reach out to ask to come on your podcast, then don't show up. Then apologise and rebook, then reschedule a few hours before, then, once rebooked AGAIN, reschedule a few hours before AGAIN.
7
2
29
Gotta love it when you take over a new account and absolutely kill it immediately!
Doubled revenue and halved CPA with teh same spend! 🥂
6
0
27
I wanted to hit 1000 followers by the end of the month, I reckon I did it - 25 to go, and still a week out! Thank you all for following along. Next goal: 10K.
8
1
27
We have a client getting 20X ROAS right now, but I don't want to sound like a marketing bro by dropping a screenshot.
Also - obviously the brand is really established, has an incredible product at the perfect price point. But the killer media buying team definitely helps (us)🤩
9
1
26
Net revenue per employee is such a facinating metric to compare.
Most agencies are at around $150k I think.
Warby: $178k
Allbirds: $286k
Yeti: $1.6M
Apple: $2.4M
Meta: $1.6M
4
1
25
"How do I grow my eComm Store"
ME: Run Meta ads
“That’s risky and expensive”
ME: Learn about your audience and post reels
“Takes too long”
ME: Grow an email list and run weekly campaigns
“But I don’t know what to say”
ME: Maybe this Ecomm biz thing isn’t for you
3
1
24
I've rarely heard a founder tell me they regretted closing or selling their business. But many founders tell me they regretted working too long on a bad idea.
Know when quit.
4
0
24
Why would you listen to me?
My agency Webtopia currently helps over 30 eCommerce clients scale with Google, Facebook, Klaviyo.
I'm Former Head of Performance Marketing for Etsy International, and I've spent over $20 million dollars on digital advertising in my career
3
0
24
I think I might have upset people with an earlier tweet saying $100 AOV was a 'key ingredient' for success in eComm - it was poorly worded, what I should have said is it gives you an advantage. As long as you have great LTV or high CVR then lower AOV can work!
6
0
23
@iamshackelford
Nick - I have a boutique coaching programme for brands that want to go from $10k month to $100k a month - WITHOUT an agency. I teach them how to run ads themselves, and hold their hand all the way through. The cost is about 1/3 of working with an agency. I LOVE helping these
6
2
23
It feels like a good day to highlight the women of DTC Twitter - I started this list a while back - tag below anyone you think should be on here!
Like and follow their content - let's elevate women of this community.
7
4
23
BREAKING NEWS
Meta ads has just rolled out a big AI update. Here's the low-down:
1. Create full image variations inspired by your original ad creative - not just background switching
2. Text overlay capabilities
3. Text generation feature creates variations for the ad headline,
2
1
23
I decided a few months back to get out and start having zoom chats with people in my industry... it's been amazing, had the best chat today with
@cmikulin
if you aren't doing it then do...and my DMs are open to all of you!
8
0
23
Okay DTC Twitter - I am BACK! What's cracking? Who wants to a zoom chat to talk industry trends, agency life, media buying or I dunno, snowboarding?
13
0
21
🚩the client who thinks they can outsource their marketing entirely to an agency and just reap the rewards. Reality check - this is a partnership and it won't work without us both working hard to solve hard problems!
1
2
21
How I went from part-time pregnant freelancer to 7-figure agency owner to Exited Founder in under 6 years.
Starting challenge: I was a 'good' marketing generalist but had no particular specialism
Steps:
· I doubled down on Facebook/Instagram ads for eCommerce
· I spent a year
4
0
21
Hoping to inspire others: Where will you be in 5 years?
5 years ago I had recently founded Webtopia and hired my very first employee. My son was just 12 months old.
I was new to a very male-dominated industry (ecomm) and listening to podcasts and doing online courses non-stop
6
0
18
Life update. We bought a new house, & I also got this new dress for $6 at my local thrift store. To be honest I'm pretty happy with both. The house has a spare room with a king size bed and a hammock under the trees so come stay with us in the mountains by a beautifu river!
5
0
19
If you aren't automatically syncing your Klaviyo lists to Facebook custom audiences are you even a digital marketer?
It takes 5 minutes y'all.
5
1
19
Just wanted to publicly say I was so inspired by
@HireFireTeam
's awesome talk in
@andrewfoxwell
's community that I tried his approach of opening a talk with a fun storytelling section on me. I did it yesterday to around 50 female founders and it went so well. Tell YOUR story!
3
0
19
Should be easy - I think I'll offer to do it for free and only be paid once he has made his first $100k.
6
0
18
Imagine your customer has 5 tabs open.
They have you and your 4 biggest competitors in each.
How are you better than every single one of them?
What is the big, compelling reason they should choose you?
8
0
18
It's so important to look back and celebrate how far you have come and your achievements - because lets face it - as an entrepreneur no one is going to come and give you a pat on the back so you need to do it for yourself.
So today I am celebrating a few wins! What were yours?
6
0
18
eComm brands - here's what's wrong with your performance marketing agency.
The game has changed completely and they haven't changed their service.
Algorithms and AI now make a lot of the media-buying decisions that used to require a very busy media buyer.
Set-ups are not as
8
0
18
Productivity/workflow unlock: Recording myself Looms to tell me what I have done on a certain project and what the next step is, when I know I am going to be putting it down for a few weeks. This combats task initiation avoidance as it makes it easy to restart.
5
0
18
Good morning Malta. Here for a team retreat, pinch me that I somehow created this life!
2
0
18
Ad of the week:
This week a step away from UGC style adds to show this striking use of colour for a fashion ad. Ads in the fashion niche can be much more about aesthetics and strong simple use of design. This ad ticks all the boxes. According to Foreplay it's been live for 98
0
1
17
I'm doubling down on Marketing Pyschology.
Here's my reading list.
What would you add?
1. Alchemy by
@rorysutherland
2. Influence by Cialdini
3. Predictably Irrational by Ariely
4. Nudge by Thaler...
9
0
19
Still searching for that elusive perfect ecomm product that will make me rich. It needs to have: AOV (or LTV) of at least $100+, gross margin of 60%+, be a 'unique take' on a mass appeal product, no one else has done it, difficult to copy. What else would you add?
9
2
18
Brand: 'I don't need to spend money on my brand keywords, and am top of organic '
Google: 'fine, we will show shopping ads for every other brand selling products like yours and push your organic listing below the fold.
Take this risk if you want. I wouldn't.
2
0
17
We were part of the UK's pilot 4-day work week trial - incredible to see the combined results of our cohort:
4
2
17
Shoutout to all the eComm founders who have had to learn about:
👉 How to build a website
👉 Finding suppliers
👉 Market research
👉 Google Ads
👉 Facebook Ads
👉 Email marketing
👉 SEO
👉 CRO
👉 Managing people (hardest)
It's a wild business to be in!
7
0
15
3 signs of an ecomm client you'll struggle to scale:
1. Prioritizing ROAS over new customer CAC
2. Pushes for audience testing and ignores creative testing
3. Wants complicated retargeting set-ups
4
2
17
Another day, another conversation with a founder who wants a media buyer to 'optimise their ads' but has a HUGE creative problem.
I get so fired up and end up giving so much free advice as I want them to realise how pivotal their creative is.
3
1
17
Storytime. Here's why cheap agencies suck.
And it's not why you think.
Contrary to popular belief, all those bad-egg agencies are not run by mean nasty people trying to rip off your business. (Although they do exist)
For the most part they are probably run by nice people who
2
1
16
Stop the blame game 🛑
Entry-level: My FB ads failed. Fire the ad agency.
High-level: My FB ads need our focus! ⚡️
Collaborate for success:
- Upgrade landing pages 🎯
- Refresh & test creatives 🎨
- Optimize email flows 📧
Transform ads together! 👥
2
0
15
Shopify Store Starter Pack:
Design - Dawn theme, white background, black text, 1 accent color, logo.
Pages - Contact, About, FAQ, Policies (Shipping, Return, Privacy, Terms)
Invest in product imagery, copywriting and videos of real people with your product.
3
0
15
🚩 When a potential job candidate aggressively likes your 30 most recent posts on Instagram.
4
0
16
I went to a primary school where 32 languages were spoken by my classmates.
It set me on a path of fascination and love for other cultures and ways of living.
At age 18 I moved to France from New Zealand, by myself, to live with a family I had never met before.
Four years
6
0
15
I am declaring 2024 the year of the HOOK wars. Whether it is Twitter, TikTok or Linkedin, this shit is getting unhinged. The algorithms are driving us to come up with the most shocking hooks we can to get 3 seconds of attention. Where do we think this will end?
7
0
16
Finally got to show
@andrewfoxwell
a bit of Southern hospitality, kiwi style. And yes we jumped in that lake, twice!
1
1
16
This month I will be two years alcohol-free! For those who knew me in my 20s - this was a big change for me, but I feel more myself and love being hangover free!
4
0
16
Early stage eComm brands:
-No/few email flows in place
-No brand ads on Google
-Not enough reviews/no reviews on their website
-Not getting user generated video content (UGC) about their products to use in marketing
-Not realising they need to invest in creative
1
0
15
Ad of the week-
This week we have a great example of UGC mashed up with a pattern-interrupting screen recording of a conversation between friends. It works because it doesn't come across as a typical ad and grabs attention for it's uniqueness.
1
0
15
Hardest thing I've ever done. Hiked a full marathon in one day. 8 hours and 39 minutes.
3
0
15
Want to know if your ad sucks?
Apply the 'so what?' test.
Example:
'Our beds are pocket sprung'
So what?
'They are softer and more supportive'
So what?
'They reduce back pain and help you sleep'
So what?
'You wake up excited and energised'
That's it. Now, you have it!
2
4
15
I talk to brands every week.
The most common complaints about their agency?
Lack of a clear plan
Lack of a clear testing process
Lack of creative strategy
Junior teams with too many clients.
We've solved all four.
Come chat if this resonates.
1
0
15
Email Marketing Agencies will hate me saying this: If your brand makes less than $20k a month, forget complicated email flows. Keep it simple:
These tried-and-true 'Money Flows' will immediately add money to your business if you are getting traffic and sales already. 🧵
2
1
15
@jasminecrowe
I like these polite replies, but id add a paid link to the end where they can book a call at your preferred rate. They pay by card on the link in other to book.
2
1
15
Can someone tell me why lawyers/ accountants don't use Typeform, Google Docs, Slack? I swear both industries need some serious disruption in how they manage client tasks and workflow.
Tearing my hair out trying to figure out what they need from me, when it could be so easy.
6
0
14
Naughty or nice? I'm using chatGPT to write heartfelt thank you notes and holiday well wishes for all my suppliers.
6
0
13
Offer is EVERYTHING - analysing some results from BFCM and look at the difference between these two offers (same brand)! 🤯
'Up to 60% off select lines' 👎🙁
0.89% CTR
5.95% CVR
2.79 ROAS
Flash sale - 30% off today only on a best-seller 🔥1.94% CTR
11.18% CVR
6.45 ROAS
2
0
14
@HireFireTeam
I saw some subtle racism and outward 'women shouldn't work' from a dtc twitter guy recently. I unfollowed and send a pm telling him how his comments impacted me, it was upsetting to see.
2
0
14
Omg I didn't tweet today because I set a new record. This is not a flex and I'm not proud. I had FOURTEEN zoom meetings today, and that was after I cancelled one, and one for cancelled so it would have been 16. Note to self, start blocking calendar once it's past the 50% mark 🤪
5
0
14
'Bait and switch' - startup ecomm brands come to me for advice on their ads, and what I really help them with is their marketing fundamentals. It's not about ad hacks, it's about quality marketing, they just don't realise it.
3
0
14
@JimmyFarley00
Fair point, but it gives us a quicker understanding of the scope of work you have in mind and whether you are worth wasting our time talking to.
2
0
14
How I went from part-time freelancer to 7-figure agency owner.
Starting challenge: I was a 'good' marketing generalist but had no particular specialism
Steps:
· I doubled down on Facebook/Instagram ads for eCommerce
· I spent a year learning from the very best (Andrew
1
0
14