THassan
@TariqHHassan
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Following
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CMO at @McDonalds . Global and transformational marketer driven by a passion for purpose. Father of a princess warrior. Foodie.
Joined April 2009
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Lololololololololololololololololol 36% approve your message
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When
@JoshButlerTv
heard about
@Petco
’s commitment to
#diversityandinclusion
& belonging, he was eager to be an ally in introducing our Black Partner Network’s mission. Our work is just beginning, but we’re looking forward to fostering inclusivity at
#Petco
& beyond!
#PetcoProud
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Thanks for the love Grimace!
how am i supposed to live laugh love now that grimace has given back the mcdonald's accounts
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And honor of a lifetime! Thank you NU Medill!!
Yesterday, Medill inducted seven alumni into the Hall of Achievement class of 2022. Congratulations to Juan Cappello (MSJ66), Melissa Grady Dias (IMC98),
@TariqHHassan
(IMC94), Clinton Kelly (MSJ93), Mike McGrew (IMC97),
@stephaniemehta
(MSJ92) and
@RTDMPW
(MSJ81).
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Thank you
@Adweek
for honoring all of the
#BrandGenius
team at
@Petco
and
@petcolove
that are real heart, soul and geniuses making it a better world for the pets we love and the parents that love them.
#PetcoStrong
At
@Petco
,
@TariqHHassan
not only oversaw the brand’s transformation toward pet wellness, but launched initiatives to help pet parents better care for their companions in the pandemic. Next, this Brand Genius honoree is headed to
@McDonalds
.
#Brandweek
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@garyvee
@VaynerMedia
Thank you for the opportunity to join this group of amazing kind, smart, friends and marketing leaders! Pleasure was mine!🙏🏼
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29
They don’t tell me anything! 🤣
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Today we ride to celebrate life, celebrate courage and celebrate kicking cancer’s ass
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Josh thank you Roxi and Remi... We’ve already learned so much from you and your experience and are so proud to have you part of the
@Petco
team! Thank you!
Roxy, Remi, and I are excited to be partnering with
@Petco
and love the work they’re doing to advance diversity and inclusion internally
#paidpartnership
.
#EqualityIsEssential
#BLM
Thank you
@Petco
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116 fur babies are starting new lives… THIS is what teamwork is all about!
#PetcoProud
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@realDonaldTrump
Speaking of the greatest American fraud...At 32% approval rating you know a lot about least trusted lolololol
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My daughter’s txt after taking a scooter to McDonald’s in Providence and discovering Grimace shake is sold out! 🤷🏽♂️
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Proud & excited to be part of this! Looking forward to driving positive change with this powerhouse of passionate & dedicated leaders.
Today Adweek and
@Brandweek
announce the launch of a new advisory committee: The Adweek Diversity and Inclusion Council. Meet the CMOs, CBOS, CEOs, Presidents, Chief Diversity & Inclusion Officers all working together to accelerate change:
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1
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Thanks for celebrating love and Mcdonald’s
@nudd
Spoke to
@McDonalds
about its Super Bowl + Valentine’s Day campaign celebrating couples—and getting
@iamcardib
and
@OffsetYRN
for its first celebrity-couple meal
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@WattersonVickie
@cookiecat57
@SpeakerRyan
@majordeplorable
@POTUS
Naive rant to assume this is a right left thing. Following a leader requires being worthy and respect is earned. He is neither.
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1
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@AndrewSwartout
@erichmcelroy
@realDonaldTrump
Love how the subject of how poorly he's doing in the polls based on his overall performance you say... investigation...which is now under
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Who’s seen
@Petco
's holiday cards on
@instagram
? Kudos to Roxanne Robles, Audrey Green & Shyanne Coppock of our fantastic
#socialmedia
team for bringing this
#ValentinesDay
tradition to the digital space in such a fun way! Feel free to save & share your favorite!
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3
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And so all good things must come to an end …
we're gonna have to ask grimace to give back the keys of the
@McDonalds
accounts and I don't think the country is mentally ready for this dramatic moment. i apologize in advance.
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It’s an honor to join
@MedillSchool
's Board of Advisers & give back to the org that provided me with the
#marketing
comms skills & values I leverage to this day. Looking forward to helping the next generation of professionals succeed in a purposeful & equitable way.
@TariqHHassan
(IMC94), chief marketing officer at
@Petco
, has joined the Medill Board of Advisers. Hassan brings his vast knowledge of brand strategy and communications as well as a passion for diversity and inclusion to the Board. Read more:
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@sjoyklein
@kategunning
@DevMachett
@NadineDietz
@Mildenhall
@MusaTariq
@tmahal
@karagoldin
@LaraHBalazs
@rwebber
@theREALmarvin
@WatersMelissa
@TamaraMcCleary
@wolfepereira
@awagonfeld
@suzanne_kounkel
@ebcharles1
@andreagperez
@AtSignNick
@TZhongg
@9th
@goswish
@Adweek
@toda
@stephpaterik
@heidefaith
@JulianGumbo
@JeremySchumann
@schmooey
Thank you all for making it such a fantastic day ...the energy in the room was amazing! 🙏🏼
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Launching
@Petco
Pay! The 1st credit offering by a major pet health + wellness company ft. 2 credit cards: co-branded
@Mastercard
& our own private label w/ lots of benefits! For every purchase,
#Petco
will donate up to $1M a year to
@PetcoLove
to support their life-saving work!
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6
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The latest member of the Hassan &
@Petco
families. Milo just graduated top of his class from Petco’s Puppy Training 1 class. Shout-out to the entire team at our Union Square store & a big thank you to dog trainer extraordinaire, Chloe!
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The mission of equality and inclusion has never been more important, never more present and we are never more committed.
#ConvertCaringToAction
And that's a wrap for the
#AdweekDI
Summit! Thank you to all attendees, and our panelists:
Marc S. Pritchard
@DiverStar
@ajlucio5
@diegoscotti
@claudiagonzalez
@TheCynthiaChen
@sarahkateellis
@badassboz
@ShelleyZalis
@MarcelMarcondes
@TariqHHassan
@sbuscemi
and
@jwhitelikes
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Happy
#Pride
! This year, we’re unveiling a new
#Pride
collection &
#givingback
10% of every purchase to the
@TrevorProject
’s
#suicideprevention
& crisis intervention efforts for
#LGBTQ
+ youth. And the creative? It features real
#LGBTQ
+ at
@Petco
partner resource group members!
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@cliffordbrown
@TalbertSwan
@realDonaldTrump
No a white extremist terrorist committed murder. It was a white extremist group being protested by those apposed to their vile hate.
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POW!! Just try to keep up with this rockstar
@chassan
and my partner at
@McDonaldsCorp
the ever talented
@MorgsF
. Congratulations to this incredible list of marketing leaders and industry standouts!
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I hate when that happens!!
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@realDonaldTrump
Rest of the country thinks you're a joke and continues to hold the door until you exit ... not fake news that you have no ability to lead
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@HuinGuillaume
@oliviasattan
It’s not so hard is it G… especially when they aren’t so high up… 😂😂😂
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While studying to be a
#vet
, Sarah’s
#dog
Angel was diagnosed w/
#cancer
. Thanks to
@petcolove
&
@bluebuffalo
, Angel was able to receive treatment & Sarah gained a deeper
#bond
with her
#petpatients
. Let’s keep fighting pet cancer together, learn more:
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Thankful
#mentalhealth
conversations are louder, but what about for our pets? They’re mental health saviors for many of us, so we should pay it forward.
@Petco
is helping pet parents establish healthy routines that support their pet’s emotional wellbeing
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Boos are Back 🧙♀️👻👹🧌
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Do you know your person’s order
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W/my courageous & inspiring daughter, talented partner & fantastic
@Petco
colleagues, I see first-hand the spectacular impact women have on people, communities & orgs when they’re supported. How are you empowering female leaders? When they, we ALL grow.
#WomensHistoryMonth2021
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Feeling pumped after sharing a sneak peek of our upcoming
#marketing
initiatives with nearly 2,000 of our store partners at our annual
@Petco
leadership summit. Can’t wait to share them with the world!
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The passing of a giant on the screen but even more so off the screen!
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@realDonaldTrump
Prayers aren’t enough! Leadership, ability to understand the issues & legislate solutions. Vegas/Texas no action. You’re failing!
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Like no other time since my daughter beat cancer 8 years ago, 2020 has truly highlighted my immense gratitude for the
#health
& happiness of my family at home, my family at
@Petco
& my dear friends all over. From the bottom of my heart, wishing you all a safe &
#HappyThanksgiving
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So much more than Grimace, consistent execution creating a great experience, cultural connection and a data digital ecosystem that creates value for our fans drives great results!
Grimace did some good things for McDonald's last quarter. Comps up 10.3% in the U.S. Stock higher in pre-market trading. $MCD
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Not one but two Brand Innovators leading the way in innovating social, digital, loyalty innovation. Congratulations to McDonald's US marketing’s very own Mary Vrančić Guillaume Huin. Thank you for your leadership and make us all more innovative.
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The New York Mets streak may have ended for now but the Grimmace effect is forever. And tomorrow is the first day of the next potential streak.
#GoMets
#GrimaceEffect
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@TariDot429
@Trevenclaw
@realDonaldTrump
You agree there is a problem with people moving to be with their families ... noted
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Pour some Big Mac sauce on it!
my saucy secret is out, starting on 4/27 you can put Big Mac Sauce on everything
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657
9K
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Happy National
#PetsAtWork
Day! I count myself incredibly lucky to be surrounded by
#pets
of all kinds every day I come to work at
@Petco
. Let’s all encourage more employers to go pet-friendly. The benefits to both people and animals are endless!
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Ensuring our
#marketing
teams represent our
#consumers
makes all the difference when helping brands connect with target audiences. I'm proud of
@Petco
's
#diversityandinclusion
commitments, like ensuring 70%+ of marketing leaders are women or BIPOC.
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Being Noor’s dad is the greatest honor & adventure of my life. Every day, she teaches & helps me be a better leader. Happy
#FathersDay
to all father figures!
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@karatemaster7
@KT_trink
@eulah
@SaulArrow
@IvankaTrump
Who is 'we' ... you mean a republican president who can't denounce domestic terrorism of white fascists and nazis... that 'we'?
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Proud of our world class marketing team for placing equal importance on efficiency with the transformational work we’re leading at
@Petco
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#CancerSUCKS
. I know firsthand as my amazing princess warrior beat it. It affects humans & our furry family members. Post a photo w/ a story of strength using
#TogetherStrong
this month &
@Petco
will donate $2 to help
@petcolove
provide life-saving care.
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Thanks
@MorningBrew
&
@notnotphoebe
for inviting me to join
@EdelmanPR
's
@MicheleLisaA
&
@LisaRossDC
for the
#TrustBarometer
discussion & lend my POV, as a
#leader
&
#BIPOC
, on ensuring our
#brands
are building trust with our own teams and customers during this critical time.
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Starting the year with a great discussion on how
#tech
is driving
#brand
transformations, alongside
@jenny_rooney
of
@ForbesCMO
network & the talented
#marketing
leaders
@minjae
&
@daratreseder
!
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@NikLentz
@realDonaldTrump
Disgraceful using Malcom's words. You have no credibility with this post.
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Such an inspiring day to be surrounded such amazing talent...we’ve all traveled similar paths to get to this point where we can come together to share our stories, experience and raise each other up
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This is just 1 of a series of seriously clever videos that quickly break down exactly why we should encourage our pets’
#exercise
& play routine. Check all of them out at & let me know what you think!
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#Ramadan
Kareem to my family, community, network & all across the globe who join me in observing. May this be a month of reflection, forgiveness, patience & increased unity across all of our communities.
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Setting a new standard!
@wolfepereira
and the entire
@EncantosBrands
team are changing the world of education to ensure all of our children see themselves in education and entertainment!
Latino children do not often see themselves represented in entertainment or educational materials. Steven Wolfe Pereira has set out to change that, helping children learn crucial life skills through a "storyteaching" platform called
@EncantosBrands
.
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I’ve come to love NYC in my more than a decade here! There’s no other state of mind I’d rather be in!
Help bring joy, inspire civic action & support local our communities.
Thank you
@maryamb
for this Sunday morning feel good!
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Never a year where so many have lost so much in my life time. This holidays will bring great sadness & loneliness to some, the fight for health, face loss or real financial challenge! A moment, think of them, make a difference & share the spirit. Merry Christmas.
#Peace
.
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Thanks for taking the time to chat with me,
@jenny_rooney
and
@ForbesCMO
. Proud of the transformative changes we’re making at
@Petco
to understand and connect with pet parents, and to drive further differentiation of our brand!
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Before
#COVID19
, I had the pleasure of sitting down with
@JimStengel
, who I have long admired, on
@TheCMOPodcast
. We discussed our shared belief in the importance of
#brand
purpose – which has never been more evident. You can find our conversation here: !
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Today, a pleasure to be in the company of some of the brightest, most creative industry leaders. They’re transforming marketing but importantly, great humans impacting their companies & our world!
@Adweek
@ExecutiveMoms
Vineet Mirha
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@angel_shlovie
@DTrumpExposed
@realDonaldTrump
Putting him there means he's now accountable and subject to criticism of his incompetence ... or whining as you call it
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During
#AsianPacificAmericanHeritageMonth
, we’re standing in solidarity with our Pan Asian American at
@Petco
ERG. Together we’re creating a safe space for them to share their stories & empowering ALL our partners to come together and speak up with and for their own communities.
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Top of the board! 🙏🏽❤️
To the person who currently holds 1,370,044 McDonald's loyalty points in the app, I don't know who you are, but I want you to know you're currently the top holder in the US
744
693
20K
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Snap! Just like that! Congratulations
@badassboz
#WATCHmework
has taken on a whole new meaning.... I’m so honored, excited and ready!!! LET’S GO TEAM NETFLIX!!! I
465
3K
16K
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Petco marketing is an organization of innovation and reinvention!
Proud of the team for driving 20% lift in a successful video commerce trial with and
@racheltipograph
Thanks
@jenny_rooney
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Transforming a
#marketing
organization is inspiring & FUN when you work for 26K passionate
@Petco
partners who wake up every day ready to make the world a better place for every pet &
#pet
parent out there.
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#Unacceptable
! Inclusion a must
@CES
#ColorlessGenderlessCES
. Must reflect reality to create change!
@ajlucio5
@BradJakeman
@KLemkau
@cindygallop
@wolfepereira
This must stop ! Inconceivable
@CES
#CESallwhitemales
. We must change: No panel without females. No event without female and people of color keynotes!
@wolfepereira
@cindygallop
@KLemkau
@lindaboff
@BradJakeman
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Another win for our
@Petco
&
@Padres
teams! We’re extending naming rights for
@PetcoPark
& partnering w/
@MLB
players &
#pet
lovers
#MannyMachado
&
@tatis_jr
. Cheers to the most exciting team in baseball & a partnership emblematic of our
#SanDiego
roots.
0
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Congratulations to
@WolfePereira
,
@SuJaramillo
, and the team at
@EncantosBrands
for being named one of the most innovative companies in the world by
@FastCompany
.
#FCMostInnovative
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Had a WILD time at
@Petco
&
@BuzzFeed
’s
#WildandWaggy
pop-up in NYC last month! Great partnering w/ you
@peretti
& team to create a fun, 1-of-a-kind immersive experience. What an original way to show NYC’s pups how much we love them & catch them in such gram-worthy shots 🐶📷
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Panic at the drive through… isn’t that a song?
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@TariqHHassan
(IMC94) is one of seven inductees into Medill's 2022 Hall of Achievement. He is the chief marketing and digital customer experience officer for
@McDonalds
in the U.S. and has more than 20 years of experience with premier brands. Read more:
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Thanks,
@EdelmanUS
for having me on The TrustCast &
@leemaicon
for the great conversation on brand trust & equity,
@Petco
’s transformation into a leader in pet health + wellness & what’s next for us. Have a listen:
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#BrandValues
5 months ago,we decided
@Petco
would no longer sell food/treats with artificial colors, flavors or preservatives for dogs & cats. We knew we could lose customers, not to mention a whole lot of revenue.
But it was the right choice. Because it’s right for our pets!
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