Phoebe Bain
@notnotphoebe
Followers
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Biz + finance editor @join1440 // Past: started @marketingbrew for @morningbrew, @adage, @businessinsider // ✍🏻 @cosmopolitan @elitedaily // Views my own
New York, NY
Joined February 2017
ICYMI, I'm now an editor at 1440—and the Business & Finance newsletter franchise I've been building since July FINALLY launches Oct. 31! If you want to actually understand the Business section of even the densest newspaper, sign up here: @Join1440.
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My Google Drive storage is full do you guys think I can delete my AP US History essays yet or will I need those.
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So @MarketingBrew hit 200,000 subscribers today. Started from literally 0 in my mom's living room almost two years ago, now we're here. will see y'all at 300,000 🚀🚀🚀.
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My love language is when someone sends me an article and says “thought you’d like this.”.
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Some personal news: My time at @MorningBrew has come to an end! Starting December 5, I’ll be a senior reporter at @adage. I’m beyond excited for the opportunity to continue my journalism career at such a historic and storied publication.🧵….
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Can officially cross “get verified on Twitter” off my 2021 goals list ☑️!.
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Some ✨personal news✨: I'm doubling down on the social media/influencer marketing beat for @MarketingBrew in 2022 + looking to chat with more people in the industry. TL;DR: If you're in social/influencer land, slide into my DMs to catch up or introduce yourself!.
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Being on a Greyhound bus rn resurrected a memory: In college I took a long bus ride to a @businessinsider job interview. The woman next to me was a New York Times editor and gave me interview tips the whole ride. I got the job, my 1st in an NY newsroom, and it started my career.
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Some personal news: I’m starting as a Marketing Writer at @MorningBrew this upcoming Monday! I’m beyond excited to get back to my passion (writing) and cover the most important industry news for Morning Brew readers. Please stay tuned for more on this from me soon!.
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Some personal news: Starting today, I'm going to be breaking down all the DTC marketing news you need to know for @adage once a week—without a paywall (just enter your email/create an account). Very open to tips, slide into my DMs or email me any time.
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My mom’s response to my entire career, summed up in a tweet:
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Mark Zuckerberg has to have a personal vendetta against social media managers for Instagram on desktop to still be this terrible.
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I have worked at @MorningBrew since April but I just put the coffee emoji in my Twitter name, so I think my first day is today.
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ISO: Women in marketing who have spent a decent amount of time on Clubhouse 👀. DM me, working on a story.
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In 2021 can we agree to eliminate wedding registries and replace them with “hello I’m living on my own for the first time” registries? . Sincerely,.Someone seeking kitchen appliances but not a husband.
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ICYMI, I'm covering the DTC beat for @adage now! Who do I absolutely need to connect with in the direct to consumer world??.
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Celebrated one year as a senior reporter at @adage this week 🍾. Incredibly grateful that I get to do work I love at such a storied institution, + for the team that welcomed me from newsletter startup land with open arms.
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Some personal news: Today is my last day at @adage! It's bittersweet—I'm moving elsewhere for an exciting opportunity that I'll share ASAP. But first, I wanted to thank a few people who helped me deep dive into covering the DTC world for Ad Age: 🧵.
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Some personal news: It took years of convincing, but today, my boyfriend finally switched from an Android to an iPhone. Ladies, if I can make it happen, so can you! #girlboss #success #hustle #MotivationMonday.
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Exclusive: Camila Cabello stars in Olipop's first major ad campaign (fun fact—she's a celeb investor in the brand). My latest for @adage is below:. @drinkolipop.
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Some personal news: I’ve joined @Join1440 as the publication’s Business and Finance Section Editor! Beyond grateful for the opportunity to help build an innovative and growing media company—more on this post-onboarding 🚀.
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Looking for contract writers at my new @join1440 gig! If you’re a US-based freelance writer looking for opportunities specifically in the evergreen business and finance content space, DM me with your resume and writing portfolio. Can share more info from there. #journorequests.
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Hit 8,000 followers yesterday! Crazy to think that before the birth of my baby (@MarketingBrew) 2.5 years ago I only had a few hundred—thanks for following along on my journey through marketing newsletter motherhood 🥰.
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In light of all the media layoffs, I figured I'd plug that @adage (and Crain as a whole) is hiring in the editorial department. I've loved every second of working here for the past year—and I'm not just saying that because my bosses follow me on Twitter:.
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The worst part about writing for the internet is that you have to be on the internet while writing and there are so many distractions on here???.
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Breaking: @instagram has ended its “reshare” sticker test due to negative feedback from the community, an internal company source told me via email.
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I’m currently watching #TheSocialDilemma with my mom. I’m an ex-social media manager who writes about the marketing industry for a living. She’s a Facebook-obsessed white woman living in rural America. This should be interesting.
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Finally found a way to let everyone on Twitter know that I took AP classes!.
My Google Drive storage is full do you guys think I can delete my AP US History essays yet or will I need those.
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Scheduling emails for 8am Monday rather than sending them Friday afternoon is my one and only journalist life hack.
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This seems as good a time as ever to remind #MarketingTwitter that I also run the @MarketingBrew Twitter! And also to remind them that @tobydoyhowell does not run the Marketing Brew Twitter!.
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2021 was ✨quite a year✨ for @MarketingBrew—and by that I mean I got to do way more original reporting than I ever thought possible when we rolled out the newsletter in 2020. 🧵 Here are the pieces I'm most proud of from 2021, with much more TK in 2022 (more on that later 👀).
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Tomorrow I'm heading to report on SXSW for the first time (thanks to @adage)! Words of wisdom very much welcome below ⬇️.
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Another controversial brand tweet, another swath of non-marketers yelling “fire that intern!” into the void. PSA that people running enormous brand socials are almost never interns 🤷🏻♀️.
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Social media managers: Do any of you need/want to vent to the rest of the marketing community about how your job has been since March 2020/when the pandemic hit the U.S.? DM me, working on a story.
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What do we think Pete Davidson and Jon Hamm talked about behind the scenes.
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99% of long form writing is trying to get yourself to write.
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This was the first Super Bowl ad I wrote about this year, and as a new dog owner, it had me sobbing in my kitchen. @thefarmersdog . Watch it below! 🐶. @adage.
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Brb crying again.
This was the first Super Bowl ad I wrote about this year, and as a new dog owner, it had me sobbing in my kitchen. @thefarmersdog . Watch it below! 🐶. @adage.
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Places I’ve written the newsletter from now includes the observation room of the Javits Center post-vax
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About to meet my boyfriend’s parents for the first time and the only thing giving me confidence is that my ex’s family was the one The Staircase on Netflix was based on and if I can handle that I can handle anything (right?).
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I love that sometimes my job is writing about the disappearance of the third party cookie, and that other times, like today, it's sending @adidas an email asking about pictures of boobs.
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As a journalist who has had to put out 9 stories a week for almost a year now, there is NO better feeling than getting a really good interview for a piece you’re REALLY excited about.
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It’s the eve of @MarketingBrew’s launch and I feel like tomorrow is the first day of school 🏫.
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Word from the wise: Take the day off work after your vaccine. I have never in my life been that sick.
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I picked a few of my (many) favorite Twitter accounts for you to follow when Marketing Brew is OOO here:
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Thank you x a million to everyone who attended our Marketing Brew launch event! I personally learned so much from each and every panalist. Can’t wait to write all about it.
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After working from home with my boyfriend for a while, I’m convinced this is what a software engineer does everyday:. 1. Says “thank you everybody, goodbye!” every few hours.2. Tap tap tap on keyboard. This, for some reason, requires no fewer than 3 large monitors? 🖥.
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I didn’t get her name though…if you’re reading this, mysterious NYT editor, thank you! I spent my last $20 from my college bookstore job on that bus ride, and years into a career that I love I think it was worth it.
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I spent hours worrying about how many stoner jokes were appropriate for a business news article while writing this—please read + tell me I included the exact correct amount of said jokes.
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Fun fact: Bradley Cooper goes way back with the team behind this ad. For instance, the spot’s creative director, Brian Klugman, has been friends with Cooper since high school in Pennsylvania—Eagles fans probs liked this one. @TMobile #SuperBowlLVII @adage.
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Google Docs retweeted me????????.
👀👀👀.
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My mom, who is on her way to my Manhattan apartment for the holiday, asked if my building had a driveway like I’m some kind of billionaire.
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@Ryanbarwick Every creative agency's about page: "We are storytellers, dreamers, artists—and, first and foremost, lovers.".
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Some personal news: I am currently watching Mad Men for the first time.
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My bi-monthly "I am not an influencer I am a reporter but also why do you think I'm an influencer" email has been sent.
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It's here: We created an official DTC marketing glossary at @adage! Read it, debate it, tell me your thoughts.
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Finally made it to 10K. just as this website starts to burn down
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A few months ago, Marketing Brew challenged @bizcasualpod to a race: Whoever got to 10k Twitter followers last had to eat ghost pepper hot sauce on camera while admitting that the other SMM was the better marketer. I manage the @MarketingBrew Twitter account—here’s how I won.
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Fact: Every hot girl is having major sinus problems right now. Sorry I don't make the rules.
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My family cat decided to climb the big Christmas tree in the sky all the way to Heaven this morning. Rest In Peace meow meow Lily, the most special cat in the world who wandered into the house during the pandemic and never left—she’ll be in our hearts forever 🎄🐱💔.
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First day in the office! We don’t know what to wear or how to act at the office! @SusannaVogel1 @haydenfield
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Marketing folks: Have you ever helped a brand rename itself, or named a new brand? DM me if so, looking for sources with experience in that area.
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A source recently told me TikTok poses "the biggest existential threat to Instagram as a whole." Agree or disagree? 👇.
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🗣️ I'm hosting a Marketing Brew workshop today on how to create the most fabulous Pinterest strategy—you're coming, right? (Sign up below!) 🗣️
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SXSW folks: Looking for agency people to meet for coffee + chat with about brand trends going on down here! DM me if you’re game.
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How does anyone get married without crying the entire time? I cry at every wedding I go to and they’re not even mine.
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🗣 I got a sunburn from an outdoor restaurant heating lamp. I repeat: I got a sunburn from an outdoor restaurant heating lamp. 🗣.
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Can’t tell with all these dogs ads if this is the Super Bowl or the Puppy Bowl, but I’m not mad about it.
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Update: It is now Friday.
Emergency: It's Thursday but it feels like Friday 🚨.
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Leaving for Capri, Italy for a wedding! Tomorrow! Alone! If anyone has any international travel tips during this pandemic era, please share ⬇️ (no, really, please).
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Covid brain fog is real. I just started an email with the words "I am not the sharpest tool in the shed" because I couldn't remember the word "oops." Who am I, Smash Mouth?.
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Watching so many influencers post their wedding photos from the weekend today…maybe wait? In what world would brands want to keep working with you if you’re talking about the happiest day of your life on the heels of a national tragedy?.
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Instagram saw it first, but ICYMI, we got a dog! Any tips for making a country dog comfortable with peeing on the NYC street are appreciated 😬
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A few weeks ago my dad told me to "stop with the exclamation points" and I have not exclaimed since—perhaps will never exclaim again.
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Out of everyone in the marketing industry, I’m most interested in talking to the person behind the creative that convinced my high school boyfriend Softsoap handsoap (!) was all he needed for both hair and body wash in the shower.
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I am simply so happy.
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Whenever I write about cannabis, for the next six months I get pitches that are like "did you know? WOMEN 👏 SMOKE 👏 WEED 👏".
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