Marketing Brew ☕️
@MarketingBrew
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The most important news in the marketing industry, 5x a week in your inbox. Powered by @MorningBrew. Subscribe ⬇️
NYC
Joined March 2019
If you've been on Twitter recently, you've likely seen images created by DALL-E Mini, a free AI app that can generate impressively accurate images from just about any text prompt. 🖌🤖. Should human artists be sweating right now? Let's discuss.
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On July 4, @zoescaman, founder of strategy studio Bodacious, published “Mad Men. Furious Women.” on her Substack. It details anonymous stories from women who claim to have experienced misogyny at ad agencies, from microaggressions to sexual harassment.
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. or just one year of progress made by DALL-E 1 to DALL-E 2.
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Until this month's beta test, DALL-E 2 was only accessible to a small number of trusted users. Still, it's safe to say AI illustration systems are improving rapidly. Compare this 2017 @VICE cover created with DCGAN to last month's cover of @Cosmopolitan made with DALL-E 2.
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Re—Inc, a lifestyle brand founded by Heath and three other soccer stars, started a show about the Women’s World Cup as a first step in creating a media business.
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DALL-E Mini's images are still pretty wonky (check out @weirddalle to see some of the most bizarre). But remember, that's partly intentional, because DALL-E Mini is a simplified version of a more powerful AI application called DALL-E 2.
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"Not all brands benefit from brand the same way.". 👇 @marctothec explains the levels of "brand strength.". (This clip is basically an entire college course in less than two minutes.)
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Remember these ads? 👀. These "chumboxes" are the oldest trick in the book at this point, but they're going strong to this day. This type of inventory 𝘴𝘵𝘪𝘭𝘭 snaps up a sizable chunk of web ad spend. But why are publishers and brands playing ball? Allow us to explain. 👇
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What’s happening with Web3? . Despite big promises, the NFT market is way down, crypto has crashed, and now some marketers are avoiding Web3. Sponsored by @weareMNTN.
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Copy and paste but change what the bunny is holding.(\_/).( •_•)./ >📧.
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Some in the graphic-design field are hopeful about the potential for AI to be used as a design tool. @parsonsdesign's Kyle Li says he’s watched his students use apps like Dream by @WOMBO as a way to inspire designs and speed up brainstorms.
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F*** You Pay Me (FYPM) lets influencers anonymously spill the deets about their brand deals, like how much they were paid and what was asked of them. And like anything that happens in Influencer Land, FYPM is exclusive. 👀
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If you like Marketing Brew, you’ll loveeeee these other Twitter follows. By me, for you:
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Social media managers: What’s your best “I accidentally posted this on the brand account” story? ⬇️.
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Marketers: What are your 2021 resolutions? For career, work, etc.
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Thank you so much to everyone who helped launch, subscribed to, and most importantly read our first real newsletter today. As a reward, here’s what the Facebook boycott news looked like in our beta newsletter less than a week ago compared to today.
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“The piece is about the ongoing practice and normalization of misogyny in the ad industry,” Scaman told @MarketingBrew. And major industry players have started to respond to the piece on Twitter.
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Folks, please welcome @jappleby to Marketing Brew! 🎉 . As a creator on our team, he'll be pumping out content about social media marketing, the creator economy, and more. Give him a follow!.
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Is this thing on? . WELCOME to the launch party for Marketing Brew. We'll be live tweeting throughout our event to shout out our incredible panelists and capture all of the highlights. We're happy you're here (digitally). Join us in tweeting with #MarketingBrewLaunchEvent.
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How is @elonmusk thinking about content moderation and brand safety?. ". We are going to work hard to make sure that um, there's not like, you know, bad stuff right next to an ad.".
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.@Vimeo’s VP of Marketing, Derick Rhodes (@madethesethings), brought the heat with his talk at The Brief by Marketing Brew. Here’s why lo-fi can pay off big for your videos. Check out how Vimeo can help your marketing team: Paid partnership with @Vimeo
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BREAKING: @bizcasualpod and Marketing Brew are racing to see who can get 10K Twitter followers first. Whoever loses has to eat ghost pepper hot sauce while admitting the other is better at social. Share to save @notnotphoebe's life. #MarketingBrewTo10K.
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🎊 Introducing a new Marketing Brew series: Mood Board, where we’ll highlight a nationwide campaign by diving into the countless touchpoints that ultimately inspired the final product. To kick off the series, we’re spotlighting some of 2021’s biggest campaigns. 👇.
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Marketers: What do you think about Clubhouse vs. Twitter Spaces? In terms of networking/career growth potential + a future organic channel for brands.
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On Tuesday morning, Spotify—wait a second. 📣 ON TUESDAY MORNING, SPOTIFY ANNOUNCED IT BOUGHT MEGAPHONE, A PODCAST ADVERTISING COMPANY 📣. via @MarketingBrew.
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At The Brief: A Summit Presented by Marketing Brew you'll hear from a powerhouse panel of speakers who'll provide solutions to the modern marketer's biggest challenges. Here's a peek of what you'll take away. 🧵👇. Presented by @Vimeo.
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Almost 400 marketers ranked the top three most overlooked and overhyped marketing trends of 2020—see the results below.
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60% of Madison Avenue women “either left the industry or seriously thought about doing so…during the pandemic,” per LinkedIn research shared with @MarketingWeekEd.
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Hello! I’m @Ryanbarwick, a writer for Marketing Brew. One of the beats I cover is one many consider to be the sexiest in the newsroom…Adtech! . I’m taking over our Twitter to talk about a trend I’m seeing: the weird places where ads show up. Bear with me. 🧵 #MarketingBrewChat.
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The devil works hard, but social media managers during the Big Game work harder.
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What's an ad you see way too often while streaming/watching TV/YouTubing/etc?.
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And Li noted that there are *already* certain AI processes built into graphic design. 🖥 One example is Photoshop, which enables users to fill in gaps in images with its content-aware function.
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Pop quiz: If Google is the largest search engine in the world by search volume, what’s the second largest? The answer might surprise you: Giphy. via @MarketingBrew.
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200K! 🚀📧🚀.
So @MarketingBrew hit 200,000 subscribers today. Started from literally 0 in my mom's living room almost two years ago, now we're here. will see y'all at 300,000 🚀🚀🚀.
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Pssstttt: @MarketingBrew is live tweeting #SuperBowlLV on Sunday, in case you want to follow along with #SuperBrewLV 👀.
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🤔 What do an ’80s-themed sunscreen brand and an NFT have in common? Both ideas started with a radio station. @Poolsuite, an internet radio station that started in 2014, has served as a marketing tool of sorts for sunscreen brand @vacation_inc.
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Social media managers/marketers: In three emojis, how are we feeling today?.
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⚠️ Marketers! Do you 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 know where your ads are showing up on the internet?. You might want to make sure they aren’t funding the absolute worst sites on the web. 👀. 🗓 Lucky for you, @MarketingBrew is hosting an event next week with just the insight you need….
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Is streaming’s binge-watching era officially over?. 📺 Pivoting from full-season drops to batched releases helps keep viewers—and advertisers—around for longer.
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1/ As marketing departments keep a closer eye on where and how they spend their money, the topic of in-housing has heated up. 🔥. 👀 This month, we're looking at how this trend is playing out across the industry. Thread sponsored by @sailthru.
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Marketing Brew II Electric Boogaloo is now in your inboxes.
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What he said.
Very excited for the launch of @MarketingBrew today! . The first edition is coming out in a few hours, so make sure you sign up and feel free to send me feedback.
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What was the best internship you had in the marketing/advertising industry?.
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Clicking through someone's “link in bio,” means maybe granting more access to your data than you'd think. Instagram, Facebook, and TikTok can track interactions like searches, clicks, screenshots, and even credit card numbers within an in-app browser.
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For @squarespace's ad, Zendaya is sort of the perfect combo of influencer and celeb, no? She has the social media followers rivaling the biggest influencers in the game (129 million on Instagram, for instance), but the household name of a bigger celeb. Thoughts? #SuperBrewLVI.
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But sometimes AI can simply do more faster than a designer. 💨. Alibaba’s Luban tool in a beast when it comes to mundane tasks, generating 8,000 banner ads per second, according to the company. This could either free up time for designers— or reduce the number of them needed.
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"After listening to what Ross Simmonds had to say, I might be convinced that content is no longer king—distribution is seriously vying for the crown."
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No more cookies in the cookie jar 🍪. Marketing Brew and experts from @dentsuintl and PWC will discuss how to deliver personalized digital environments & experiences in a post third-party cookie world on Aug. 10 at 12pm ET . Register: sponsored by @PwC
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Thanks for hanging out tonight, #MarketingTwitter! Open tomorrow's newsletter to see if your #SuperBrewLV tweets are featured.
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Athletes, actors, and astronauts are being recruited to hawk crypto. 🪙. • For @cryptocom, Matt Damon argues that investing in crypto is a historic act of bravery. • Tom Brady and Gisele Bündchen star in an ad for @FTX_Official. More. 👇 .
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File beefing with @RadioShack under things we didn't expect to happen today.
UPDATE: @RadioShack DMed me. They're putting me in touch with their content team. They also said this about my thread.
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The HBO Max marketing team started marketing plans for #HouseoftheDragon in spring 2020, long before the series went into production.
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🚨 Chapter II of Marketing Brew's Post-2020 Guide to Getting Hired in the Marketing Industry is now live. 🚨via @MarketingBrew
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Some personal news:.
Starting the week off with some ✨personal ✨ news. Today’s my first day at @MorningBrew! I’ve joined as editor of @MarketingBrew and I’m so excited to get started. Email is minda@morningbrew.com 😊.
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"A screenshot is the new photo these days"- @KinseyGrant . Thank you to our incredible, insightful round of first panelists @rishmishra @jasongrunberg @AmandaMGoetz. What were your favorite quotes from this panel on culture? . #MarketingBrewLaunchEvent
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This just in: Heidianne Pillsbury, an eight-year veteran of Sephora’s marketing team, is jumping ship (no pun intended) to become CMO of beauty upstart @ShopThreeShips.
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Psst: We are seeking your job postings for our new, free job board on Marketing Brew, launching at the end of March. • Email your job postings (ex. Link to your existing job posts, or information about your openings) to jobs@morningbrew.com.
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Does anyone know of a brand awareness measurement tool that measures impact outside of just social?.
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Influencer marketing is a $4 billion industry that's only getting bigger. 💰 . 🤔 But this rapid growth can leave more questions than answers for brands. Let's dive in. 🧵👇 . Sponsored by @impactdotcom.
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One of the darker sides of the internet advertising economy? Spammy websites that steal online obituaries to suck up ad dollars from major brands. So who is running these sites, and what's their monetization strategy? @Ryanbarwick dives in. 👇.
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Hello Brew! 👋 What’s your favorite marketing news resource, besides, of course, Marketing Brew? . We’d love to know which influencers or newsletters you’re reading! 👇.
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Clubhouse was the first, but it ain't the last. Come meet the contenders in the social audio race.
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1/ In the US, cannabis is a $17.5 billion industry. Though weed is now legal in 18 states, it’s also a federally illegal narcotic. For weed marketers, this means there's a lot to figure out. Let’s dive in. 👇. Thread sponsored by @taggermedia.
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The first chapter of Marketing Brew’s Guide to Getting a Marketing Job in a Post-2020 world just launched. This chapter is all about getting a job at an in-house brand right now.
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Hello media buyers. have any of you discussed video games with your clients? Like, buying inventory ✨in✨ a video game?.
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Chris will explain inspirational, innovative, and profitable campaigns that are only possible through CTV—and give insider strategies for how you can apply these learnings to your own ads. Want in? Tickets are on sale now!. Supporting sponsor: @weareMNTN.
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.@calm competitor @Headspace saw a 965% week over week increase in unique users on Election Day—even without an ultra-viral TV sponsorship.
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👀 Twitter has decided to crank its privacy rules up a notch. Specifically, people shown in images you've taken must give you permission before you post them to Twitter, and the platform can remove photos and videos if they violate the new policy.
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NEW: 'Bachelor in Paradise' contestants Brendan and Pieper got embroiled in on-air controversy, accused of going on the show to boost their Instagram followings. But as @notnotphoebe writes, reality drama can also affect real world brand deals.
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What song should we open our launch party with on Thursday? 💿.
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Hiya! Did you know that we're hiring a reporter to cover the wonderful world of marketing and advertising? Job description below; come join us!
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Join @ameyers_ and @Minda_Smiley tomorrow as they discuss all things audio 🎧 .- How do brands find their sound?.- What is the state of podcasting advertising? .- How do brands leverage Spaces and Clubhouse?.
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The Upfronts, a thread (sponsored by @tubi):. DYK that the first upfront, when advertisers get a first look at the next season’s slate of TV shows, (and the opportunity to buy ad space “upfront”), was held in 1962, when ABC set its fall TV lineup for a single week. 1/8.
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From influencers to partnerships to ad spots, sports are everywhere in the marketing landscape right now—even without fans in the stands.
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Non-alcoholic beer is gaining traction in the US, and brands are trying to get in on the action. @zbajee cracks open the scene. 👇.
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We're still looking for tried-and-tested job boards for marketers! Especially those with jobs at publishers, in PR/comms. but we'd love to hear about any job board you've had a good experience with.
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When you write a marketing newsletter but readers only want you for your inflatable pool knowledge 😢
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Breaking: Former @Tinder exec Jenny Campbell has been appointed as Chief Marketing Officer (CMO) of @katespadeny, effective immediately.
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Marketers: Do any of you have a really good career coach/career expert in the industry?.
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Our leading contender for 2021’s most overhyped trend is also likely the least surprising: the metaverse.
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Gen Z is “far more likely” than other generations to try new products over known brands, according to a new report from @Pinterest.
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At our upcoming #MarketingBrewSummit, Join @weareMNTN's Chris Contreras as he pulls back the curtain on successful CTV campaigns from leading brands—including a few names that are sure to surprise. Get your ticket ASAP. 👇
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👀👀👀.
Some big news. Today’s my 1st day at @MorningBrew. We’re building something together I’m incredibly excited about. Can’t wait to share with you.
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