Adam Simone 🍃
@AdmSimone
Followers
1,144
Following
508
Media
131
Statuses
1,359
Explore trending content on Musk Viewer
Messi
• 457246 Tweets
Coming Soon
• 139176 Tweets
カレンダー
• 47423 Tweets
金木犀の香り
• 36396 Tweets
शरद पूर्णिमा
• 36271 Tweets
バーニス
• 34001 Tweets
#WorldFoodDay
• 33986 Tweets
ميسي
• 29382 Tweets
Raúl Jiménez
• 24846 Tweets
期日前投票
• 24775 Tweets
Mr Wang
• 15552 Tweets
PPOP KINGS X PPOP QUEEN
• 15404 Tweets
El Supremo
• 14104 Tweets
メカジンベエザメ
• 13744 Tweets
#deprem
• 11835 Tweets
Pinned Tweet
Have spent the last six years shaving the planet, I always joked that I’d lather my next business be in selling soft cushiony cotton balls.
Well this is pretty close.
22
5
83
I've given notice at my day job. It's been 8 years since we submitted llc paperwork, 6 years from filing our first patent, 5 years from registering the domain, 3.5 from kickstarter, 2.5 from launching commercially, 1 from 7 fig revenue, 0.5 since hiring first 2 FTEs. Patience. 🙏
20
4
232
Saw this little exchange under one of our ads and it tickled me. So I’m gonna run this as a new ad and see if it lands.
14
2
81
Imagine the excitement in the
@LeafShave
office when
@MrBeast
wants to buy a bunch of shaving kits and donate them, so you match their order and send twice the kits! Thank you Team MrBeast and
@Shopify
for this incredible campaign! 💚
5
3
45
Why did no one ever mention that running a DTC ecomm biz was essentially just manufacturing cardboard boxes, freighting cardboard boxes around the globe, temporarily housing said boxes, then sending smaller cardboard boxes to homes. Thank gosh we figured out what to put in them.
2
3
37
Little
@LeafShave
, Most Innovative Razor by GQ, and leading the charge at the header. 'Innovation' is one of our three core values at Leaf, so it's incredibly gratifying to see this! We are just getting started. Also congrats to
@soundslikecanoe
, proud of what we're all doing!
6
4
28
It feels so exciting to start from order
#1
again and build something new. I now firmly have an arm, a knee and a leg on the steering wheel
@LeafShave
as I’m turning the keys to get the engine
@SmooshClean
turned over.
5
0
27
Internet people. "Why don't you make it in the US?"
Me. 👀
Internet people. "I won't buy anything from Asia."
Me. "You ready for a $400 razor?"
Internet people: "...... have any discount codes?"
4
1
26
We hired someone inhouse last week to focus solely on email and SMS, I'm always excited to bring someone new aboard, but most of our hires have been in ops and engineering so getting another commercial person next to me makes me giddy 😀
4
0
25
I'm so proud of our little company. We're on to something, and we're patient. I'd bet on that any day, and I do bet on that every day.
3
2
24
So I guess Doja shaved her eyebrows with our razor yesterday.
5
0
23
So close to 900 which as you can tell by how often I tweet — this a milestone that is hugely important to me obviously and I’ve really earned it by humping out some great think pieces and insightful prose and carefully crafted words of wisdom following my meteoric rise.
7
1
20
If you pre ordered a Smoosh it’s probably landing any day now! Because WE’RE LIVE BABY!!
2
3
21
Probably follows me for my banger tweets with such content as “tweet deleted”
3
0
20
I think I found another comment in the same vein to mix into the ad test. Why does it seem like so many of our customers have such a “hate-to-love ‘em” relationship with us 😭
Saw this little exchange under one of our ads and it tickled me. So I’m gonna run this as a new ad and see if it lands.
14
2
81
7
0
18
We've been getting a bunch of head shavers buying Leaf Razors recently. I wanted to better understand how they were experiencing the shave, so....
6
1
17
Just hired a junior marketing team member
@LeafShave
. First thing I did was get them a year membership to
@2PMinc
obviously. Required learning.
1
1
18
I got recognized in public yesterday by a stranger because of Leaf’s TikTok. So my ego is at an all time high how are you doing today.
4
0
17
It blows my mind when I see ads with questions in the comments and the brand is nowhere to be found. The comment section is so important! Bonus points when users and future users pile on
3
2
17
Thanks DTC Twitter for a great year.
@web
&
@2PMinc
are gateway drugs, connecting with
@soundslikecanoe
has been fun (rzrs 4 life 👊). I appreciate I can listen and learn. Still hanging 🧗♂️ tight to the full time job + scaling
@LeafShave
has tuckered me out. I'm going to go sleep.
2
0
18
DTC fam: I have 4 or 5 different "something big is coming" emails in my inbox in the past week. At Leaf we have something big coming (🤪) and I'm curious if there's a better way to announce with anticipation and make the big thing arrive without blending in?
4
1
17
I wish I could write copy as convincing as our customers comments.
4
0
16
I used to be really private about sharing the things I was working on. And I still am, largely. But the more I share the more I feel the support of the randomness of the world and that’s pretty cool. Thanks again
@TheSzef
I love hopping on X and supporting random DTC brands that pop up on my feed.
I believe it's important to give actual support to each other in this industry. Try what's new.
This one came up the other day and had to give it a try. Packaging and product is A1!
Congrats on the
10
0
28
4
0
17
I’ve sold hundreds of thousands of razors over the past few years — and yet seeing each individual order for a
@SmooshClean
body scrubber makes me feel like a kid again!
3
3
16
Well it’s true! Everyone’s favorite future commercists are such lovely people. I truly had a wonderful time thanks for letting me tell some of my story
@brianjlange
and
@philwinkle
2
4
15
Last weekend I spent 4 days with 30 other founders, hosted by
@eva_goicochea
and
@graceclarke
. I came away invigorated as always, but mostly comforted by the reality that although we're all building differently... We share so much in common. Thank you! 💚
3
2
14
There is absolutely no feeling like the Launch Day feelings of a major new product drop
4
1
12
Pallets have been located! Time to dial in literally everything else for next weeks launch 😮💨
The airline has lost 10,000 smooshes so if you see any lying around please ping me 😒
4
0
5
2
0
13
@soundslikecanoe
Oh it's a two way street my friend. I believe this is just Google being a jerk tho. You know I have nothing but warm fuzzy razor feelings for supply
4
0
13
Guys. I’m starting to think he didn’t create two TikTok’s for leaf shave 🤨
1
0
10
One thing I actually enjoy talking about is product.
Is that interesting to anyone? Actually, I’m going to do it regardless.
Welcome to Idea to Launch: episode 1
2
0
12
We made
@leafshave
a new home at , if you have a moment walk through it and let me know if you see anything broken! 💚 It was a labor of love
3
0
12
We made a blue one and people like it. I think I have too many colors now though 😵💫
1
0
10
Oh geeze. Someone's
@LeafShave
review is going a little viral on tiktok and... Now I get it. Is there a way to amplify this? Any suggestions?
0
2
10
Guess I gotta whir up that As Seen on The TODAY show badge now! 💚
4
1
10
Hey let’s do a Thingdrop why not 💚
This week’s Thingdrop is
@LeafShave
's dermaplaner.
Become a Supertester to get it for the highest discounted price when it drops on Friday at 11am EST →
2
0
8
1
1
10
Very possibly yes
2
0
10
I kind of want to work for a week at someone else’s company just to see how another business roughly our size operates. Who’s hiring an intern?
5
0
10
I have a razor company that doesn’t do subscriptions. I know nothing!
What do I need to know as I build sub’s for
@SmooshClean
my
#1
priority is a good experience for users.
What are some good initial benchmarks to aim for?
4
0
10
When I say we have a lot popping out of R&D over the next 6-10 months, I mean some absolute game changers 🔥
Did a shoot with
@LeafShave
🍃 I’m a dermaplane convert. My skin was so smooth after this shoot 😬
2
0
12
1
1
10
— Day 15 of 30 —
Followers: 286,788 (total growth so far +24,299)
✅ I’m halfway through my challenge! Have grown
@LeafShave
TikTok following by about 10% in the last 15 days. Pretty good! Other metrics:
- 6.6 million views
- 90k profile visits
- 7,500 comments
- 10k shares
4
0
9
Making new things is hard. But also I don’t think I’m a good enough marketer to compete with copycat products so here we are.
2
1
9
I feel like an idiot because I don’t know any other way to grow these TikTok accounts other than putting my stupid face on camera. It worked at
@LeafShave
and I guess I just kind of hope it’s going to work here too? Let’s find out!
2
0
9
Favorite thing to do Sunday is look ahead and cancel meetings in the coming week.
0
0
9
When you're ready to help people find a fit with your brand, and your customers jump in and close the deal 😀
0
0
9
Same though
2
0
9
Incoming Thinkpiece…
The last season of Parks and Rec is the only time one of those half hour comedies that stuck the landing.
1
0
9
Lol, black Friday and our office/warehouse just lost power, water, and internet. 😂 Sending everybody home early
2
0
8
okay, so
@EmilyMandel
doesn’t miss. I Saw Emily speak in New York a while ago and station eleven was my gateway but every book is just so dang enjoyable. Thank you 🙏
1
0
8
I'll never stop geeking out over these
@leafshave
sightings at the Olympics! Sending leafy vibes to all the athletes 💚
0
1
8
Personally, I'm a fan 🙃
0
0
8
The BEST product ideas come from customers.
also
The WORST product ideas come from customers.
So how do you know which things to pursue and which things to let lie?
**Welcome to Idea to Launch: episode 2**
1
1
7
"It will be like shaving with a unicorn horn 🦄 💚"
When your customers nail the ad copy with their first reaction.
Dropping a new finish tomorrow and very excited!
1
0
7
This year has been non-stop crazy color skies. This is unedited straight from phone!
2
0
7
@web
Getting people hooked young was the name of the game in shaving (who else got a Mach 3 in the mail when they turned 16?). And Gillette was great at that. Until they weren't, and smaller quicker brands figured out how to play online.
2
0
6
Guys, we need to find veterinarian Jack I’m concerned about this guys horse….
0
0
7
Running a growing biz is suddenly conducting an orchestra when you spent the last 4 years playing individual instruments. I tickled the ivory this morning, a little violin this afternoon, & crashed a cymbal twice at lunch. But I gotta get up on that podium & wave my arms now.
2
0
7
Working hard for you all! 💚💚
🪒 Daily thing:
@LeafShave
Leaf Shave designs sustainable, plastic-free razors.
Read the reviews ↓
1
0
6
0
1
6
🚨We're hiring for email / sms marketing
@LeafShave
! 🚨
Please share this with anyone you think would be interested. I'm looking for a focused talented person to be a strong voice helping to shape our marketing at Leaf.
1
1
6
Day 3 of my twice daily TikTok challenge. So far so good! Yesterday I posted a lineup review those always are a hit and a back ‘n forth leg shave video.
— Day 3 —
Follower Count: 262,716 (daily gain +143)
2
0
6
“A year into my upgrade, my only regret is wishing I would have been the switch sooner.” Thank you 🙏 Erika Veurink for
@BuySideWSJ
Full review of
@LeafShave
Leaf Razor here:
1
2
7
Sundays aren’t scary when they’re my favorite day to get the silly work done
3
0
6
@jurhyu
@AaronOrendorff
@soundslikecanoe
@andrewjfaris
I too enjoyed this one! I am one of the friendly-competitors
@soundslikecanoe
referenced. I’ve always wished supply nothing but success and can’t wait to see what our guy does next 🙌💚
1
0
6
Little old we at little old Leaf are working on some incredibly exciting, fun and entirely disruptive things. From brand to product. The only reason we are able to reinvest in this is because we have actual unit economics and make actual money on things we sell. Woof. 🌱
0
0
6
So, I get why FTC has it out to stop M&A in the razor biz. There are two options, basically, and their products are ripe to be disrupted. What they *don't* see yet is that the deals they've stopped are the wrong ones. Let the Bigs keep buying clones. Innovation will win.
1
1
6
Do people actually care about a cute unboxing? Like actually? People? Really?
8
1
6
@_dhruv_1
Toothpaste:
@bitetoothpaste
which I love for traveling and was just on the road.
Razor:
@LeafShave
of course, I rock both of em depending where I'm shaving
Lotion:
@usehuron
currently
Face wash: supporting my bud patrick at
@getsupply
0
0
5
I feel like a challenge this month so I’m going to commit to a 30 day
@LeafShave
TikTok run posting videos twice daily. Putting this here for accountability. Let’s see what we can do.
— Day 1 —
Follower Count: 262,489
7 day views: 1.4m
3
0
5
For Christmas I got myself an apartment in Brooklyn. I don’t know how often I’ll be in town but yes if you’re in nyc let’s not be strangers in 2023.
1
0
5
0
1
5
@soundslikecanoe
@GoldieChan
@kdlafrance
@herrmanndigital
@TaylorHoliday
@allthingsmarco
@babakazad
@MatthewParvis
@AaronOrendorff
@CommnThreadCo
Oh man, I'm in orange county that week. Gonna try to stay an extra day!
2
0
5
— Day 9 of 30 —
Followers: 275,393 (daily gain +3,003)
The nights grow long and I grow weary. I fear my family may not survive this Oregon trail. I shot 12,000 lbs of meat today and it’s too much for me to ford across the river.
And yet I will still post twice daily to TikTok.
2
0
4