Bart
@TheSzef
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8,057
Following
544
Media
3,442
Statuses
26,250
Founding father of @dadgangco In DTC game since 2010 or so. Former: VP and Head of Marketing at various companies + head of growth at Agency.
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Joined July 2011
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Pinned Tweet
No more main gig.
Time to go DadGang full time.
Today's the day! 🚀
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Ben just became a billionaire and Bernard Arnault is now the richest man in the world.
Sure these tech companies are cool, but apparel and real products keep winning.
Love to see it!
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919
Someone go peep goalie jerseys in the 90's and make a sweatshirt brand out of that.
Instand dubs.
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This looks like the power punch from hell. 😵💫
Not sure how Ryan got right back up from it. He was never the same in the fight after.
Tank is unbelievable. Need to see him fight Shakur now.
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Exactly one year ago I got laid off on the exact same day we closed on our new home.
Same day. Signing papers. Baby on the way. Laid off. 🤣
It would've been easy to shell up, grab unemployment, and sob about being out of work.
Instead I went into what I like to call "demon
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20
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Current tech stack because nobody asked:
Website? Free Shopify Theme
Emails - Klaviyo
SMS - Attentive
Cart SMS - LiveRecover
Rev Share - Social Snowball
Cart Upsells - SlideCart by AMP
Ads: Meta, TikTok, Google (90% META)
Ad Creation: Canva and iPhone
Reviews -
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Beyond grateful.
It all started with:
$750
100 hats
Three best friends.
Tiny garage.
iPhone content.
Shall touch 8 figs this year.
The community keeps growing stronger day by day. Can't wait for what's ahead.
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Whole lotta hats. Milli months.
Started with 100 hats in a tiny garage.
If you're thinking about launching a brand, spend less time on the thinking.
Feels like so many brands die in the preparing and perfecting stage.
You have an idea just go. Crash along the way and
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7
355
So let me get this straight.
These bros took standard breathe right strips, made them black, gave them a cool name, and went hard on podcasts while running ads with fitness bros?
I'm not knocking it, I'm genuinely impressed.
It's wild what you can do even with an existing
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June was wild. Second biggest month ever.
33,000 hats. 🤯
Free website theme.
iPhone shot content.
Meta ads ran by me. Two campaigns.
Email and SMS going strong.
Organic channels pumping.
The simple way. 💥
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Today marks TWO YEARS of Dad Gang.
Let me pull some stats for fun:
- Started with $750 with
@ejayodonnell
and
@geastey
.
- No investors
- No raising cash or whatever
- Started with 100 hats
- Boosting organic posts was the initial paid social strat. Still do this.
- Still
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I'm still over here in shock that Luka Doncic wore DG yesterday.
What in the actual frick.
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Listened to Robert. Just made this one live too.
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So Meta is telling people to use 'learn more' instead of 'shop now' eh?
Won't lie, I did this for DG and it cranked.
Something about the idea of "oh I'm just going to check this out and learn more" vs. "If I click I'm spending money".
Worth a shot.
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This simple stuff crushes for us in ads manager.
Our product + real comments from customers.
Had one like this take off in the account and been making more ever since.
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For what it's worth. This is our best performing ad right now.
Out of all the videos, images, styles we have going. This is the one dominating.
Stacking comments, likes, tags, and most of all... sales.
Do what you may with that information.
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185
Update:
The day ended at 2,000+ orders.
That many. In one day.
I tweet these things because I can't believe them myself.
100 hats. Tiny garage. Two best friends and an idea two years ago.
Now we just hit a six figure single day.
Go after your ideas.
You live then
Biggest day ever today at 1,700 orders and it's only 6 PM PST.
What did we do?
Added XL sizing for two of our most popular styles AND launched a new hat.
Oh and Father's Day is 15 days away. The urgency is real.
🤯
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Influencer marketing is no longer sending influencers product, hoping for a post, having them use a code, and linking in their bio.
Here are my thoughts...
a thread...
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Record high day for
@DadGangCo
today.
300+ orders.
This all started with 100 hats in May 2022.
Unbelievable 🤯.
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Wow.
We've officially sold over 100,000 hats in less than two years.
Really crazy.
Can't say it enough how much we appreciate everyone that has ever supported DG. Means the world.
So much coming up. Stay tuned!
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Spoke with two founders today.
One at $20m annual revenue the other at $80m.
Main topic: how to run a lean business.
Low overhead, free themes, low app costs, 0 to few employees, in house content, do the CX yourself, no agencies, freelancers, etc.
It's awesome to see
22
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163
Today I launch a new brand and it's called
@feelsapparel
.
Believe it or not I've always been obsessed with t-shirts. Had well over 500 in my closet at one point. It was a whole thing lol.
Anyways, I got tired of paying top dollar for the really nice basic t-shirts.
"So
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Closing in on 100k.
What has helped us get here fairly quickly. (16 months)
. Posting daily. Never miss one day.
. Reel emphasis
. 10-20 second clips
. Reposting every story tagged in
. Interacting with every post
. Teasing unreleased hats
. Using motivational sounds
.
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CRO experts rejoice.
This 'landing page' generates millions.
Keeping it simple on a free theme from Shopify since day one.
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68,000 hats gone this year alone.
We're not even to Father's Day. We're not in even May.
What the frick is going on?! 😂
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Officially one month of working for absolutely nobody.
This slaps.
Sleep in. Workout whenever. More time with the wife and kids. Take random trips.
Work on a few things here and there. Order POs. Build some ads and emails in Canva.
Post on on IG. Curate the private FB
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160,000 hats gone this year alone.
It's only July.
Lots of dads. Lots of heads.
Onward.
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Fear of God - Essentials
AS Colour
Kill Crew
Siegelman Stable
Minted NY
The Incorporated
Denim Tears
Etc.
All incredible brands.
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Not sure if this whole thing will play on here but giving it a try.
Just posted it on our gram too.
0-100k for the gang. 🎉
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Life update:
Today is my last day building
@feelsapparel
.
I am passing it off to two very talented individuals to keep it going and growing! This brand will do special things and has a ton of potential.
In just six short months I was able to crack six figures and sell
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Still haven't changed from Shopify's free theme. It's great and converts like a beast.
Tossed on add to cart buttons on our products page like six months ago.
Don't send many emails or texts.
Make content on iPhone and only go after authentic and meaningful partnerships.
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137
Since the beginning of DadGang (May 22') ... we've spent $225k on Meta ads. Very little on Google. Crumbs.
To generate $1.2M in revenue.
Mainly all Advantage+ campaigns.
Boosting best performing reels from the platform.
Posting daily on IG. 457 posts to date. 55.9k
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That post every day on IG and boost your posts for profile visits strategy is real and it works.
I know because I'm doing it.
0-90k followers in a little over a year.
100k coming real soon.
Not a gimmick or trendy hack. Just works and you should try it too. Nothing to
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Looking for some awesome mom/female UGC creators.
Tag them if you know any! Paid opportunities.
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Current Meta campaign set up:
One Advantage+ Shopping campaign with all my best creatives in one and letting that thing sleigh. Mainly a retargeting campaign at this point.
Then a standard campaign alongside that one with higher spend focusing on TOF excluding everyone that
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Profitably built a brand with two homies from 0 - $1M in one year.
Ask me anything.
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5,000 orders over the long weekend.
Just a snippet of what our warehouse is cooking with.
🤣
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128
This is getting out of hand.
I've been listening to Post Malone nonstop lately. My one year old son loves his song with Morgan Wallen. We listened to it for 35 minutes straight the other day on repeat.
Car ride dad vibes. 🤣
Now Post Malone is rocking
@DadGangCo
.
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Made this as an ad today and early read is showing a potential smash.
Just show everything you offer. Put it together.
Let Meta take the wheel.
It can all be so simple. 💡
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Two major athletes signed to Dad Gang.
Announcements coming soon.
💥💥
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CRO Wizards rejoice.
We added 'add to cart' buttons.
Conversion rate overload.
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Scrapped together $750 and some hats with
@geastey
and
@ejayodonnell
.
$1.5m so far in 2023.
EBITDA on 🚀.
Free Shopify theme still.
No agencies. No influencer strat.
Incredible community + best hat you can toss on your dome.
Let the simple times roll. Onward.
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Advantage+ Shopping for the win. Nothing has come close this month.
7 pieces of creative.
1 photo
1 carousel
5 videos.
The photo is winning out and it's a picture of a hat in my hand shot in portrait mode. 📸
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So after building
@feelsapparel
for only three full months, I'm finally starting to crack the code on performance.
Some simple UGC style ads talking about price and quality. The quality is really amazing so that helps. Don't market a quality product and sell crap.
Lots of
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Don't care about scaling, pushing, to the mooning.
Goal is a healthy/happy family and genuine friendships.
Freedom of time. That's it.
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Not bad for a little over a month of being around!
Take your best organic posts and boost them for 'profile visits' to an automatic audience.
Try this at a low $$ to start and if you're new followers > dollars, keep going.
Building
@feelsapparel
!
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Biggest day ever today at 1,700 orders and it's only 6 PM PST.
What did we do?
Added XL sizing for two of our most popular styles AND launched a new hat.
Oh and Father's Day is 15 days away. The urgency is real.
🤯
8
1
112
Just had our biggest month ever at over 6,000 orders and a 7.4X return on any spend.
We keep things simple around here.
Main metric? MIMO
Money In vs. Money Out.
🚀
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