Tom
@tomjacquesson
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16,478
Following
581
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399
Statuses
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Founded, scaled and sold Tweet Hunter and Taplio for 7 figures. Working on new SaaS products.
Just launched 👉
Joined January 2021
Don't wanna be here?
Send us removal request.
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Never work with these types of people
No amount of influence justifies rude replies like this
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I wanted to write a blog post about personal branding ✊
10 hours and 6000+ words later, I decided to write the most extensive guide on how to build your personal brand on social media.
This is the first draft.
Say 👋 or ❤️ and I'll send it to you when it's available.
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2021:
- 1 job left
- 6 products made
- 806 satisfied paid users
- 0 to $26k MRR
- 4957+ new Twitter buddies
This year was soooo good.
High expectations for 2022.
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9 months ago I left my job.
Now I run a profitable SaaS at $26K MRR.
It's that easy.
LOL.
No it's not.
Here's what it took:
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I write over 200 tweets a week for me and as a ghostwriter
Here are 9 ways to make sure your tweets always get high engagement.
Quick thread:
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I sold my SaaS for ~$8M
Today I'll pay for YOUR SaaS and send you a video review of my first impressions
(max $100/mo sub)
Share your link 🔗 below, I'll pick 5!
(or more if I'm excited about many products)
Bonus points if you don't have any customers yet
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We grew our SaaS from $0 to $1,668,000 ARR in 12 months.
And we're not geniuses.
It all comes down to having the right approach.
Let me unravel each major step we took:
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In 12 months, our SaaS went from $0 to $1M ARR.
It's so easy. You just need to commit.
Nah! I'm kidding!
It was really hard 🤯
Here's a few things we did to achieve each major milestone.
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Funny how founders will spend months building an MVP.
But won't invest a couple days to add some Minimum Viable Marketing.
Here's how to do it and get those damn first users.
A thread.
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If I were starting a new SaaS today (after making $50k/month with the last one), here’s what I’d do
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Our landing page cost us next to nothing but took us to $50K MRR.
And it's not like I'm a pro designer or CRO expert.
Here's the tools we used and how we built and improved it 👇
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This is the one "stupid" purchase I made after selling my SaaS
It's called a "buron"
It's where French dairy farmers would take their cows during the summer and turn their milk into cheese
Now it's become my safe haven away from the city
It's 120m2 | 1290 sq ft (give or take)
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@levelsio
It's kinda weird the question was asked to people 15-18 tho
You'd expect 99% of them to live with their parents
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Skills I'm learning while building my 3rd startup
> Letting go of ideas
> Saying no
> Copywriting
> Twitter
> Feeling rested after a 4 hour night's sleep
What are you learning right now?
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My morning routine:
- meditate for 20min
- read a startup book
- reflect on my goals
Lol.
Nah.
I just have a coffee and check my Twitter notifications 😅
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Solo founders always fail.
You need 2 co-founders.
One dev.
One that picks the food.
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I'm leaving Tweet Hunter and Taplio today
It's been an insane ride
My goal was to grow a SaaS to 10K MRR
Little did I know we'd scale it to 10K+ CLIENTS and sell it for millions 😂😂😂
My life has changed so much in just 3 years, and I'm eternally thankful for:
- saying
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I've worked in startups all my life:
Agencies, edtech and even men's fashion.
You name it, I've done it.
Here's 6 lessons I've learned in a decade in startup marketing:
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Just made a free tool that tells you when you should tweet based on your followers' activity.
Say 👋 in the comments and I'll send you the link!
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I've cofounded 3 startups, been a part of 8 and crashed so many times.
Here are 5 lessons I learned the hard way (so you don't have to):
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I'm looking for indie SaaS businesses to invest in.
Criterias
👫 1 or 2 founders
💰 $1K-$10K MRR
✅ SaaS
﹪ Willing to sell at least 25% of shares
What I offer:
💰 At least $10K per investment
🧐 Advice from a $1M+ ARR founder
Send me a DM if you're interested!
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What payment solution do you use for your SaaS and why?
Stripe?
LemonSqueezy?
Paddle?
Other?
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I launched 7 products on Product Hunt.
Failed 6 times.
Last week, I finally landed the 1st spot.
Here's how, and what I learned
A megathread on how to crush your launch day:
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I'm thinking of giving away $5000 to someone who wants to build a fun Twitter-based tool.
Does that sound like fun?
What would you build?
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My goals for 2022:
- Go from $26K to $80K MRR
- Share my learnings with 10K people
- Move back to the city
- Take better care of myself
What are your main goals for this year?
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Got to $800k ARR. Next target is the big $1M.
Here's 5 things we did to get where we are now.
And I swear you won't have read these 100 times on Twitter already.
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Need SaaS ideas?
Go to Gumroad.
Pick a well-selling course.
Make it a SaaS.
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I just made my first investment in an indie startup.
It's called Feather 🪶
What it does and why I invested 👇
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Don't build in public.
You might get actionable feedback. Which might lead to users. Or worse: customers.
Customers, ew.
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I'm sitting here at $7M ARR with 2 SaaS products.
Sold my company, living a very comfortable life now.
It's time I give thanks to the people who have inspired me to get there
Most are pretty surprising and don't know they played an important role
-
@xavier_coiffard
He was
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Time to reveal my new SaaS 🥳
While growing Tweet Hunter and Taplio, I invested in YouTube sponsorships a few times and most of them went GREAT
But it's a super hard channel to scale
And I thought "What if I get a list of relevant YouTubers who are already accepting
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In the last month I've gotten 2 emails from users who were aggressive and insulting.
But I didn't let them get away with it.
And they're still clients.
Here's what it was about and how I turned things around:
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I failed my first startup and had to get a job for 4 years to pay the bills
Then I made a SaaS and sold it for $8M
There’s NOTHING wrong with having to quit for a while to get back on your feet, both mentally and financially
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I’m paying ~$1.4M in taxes from the sale of my SaaS
Could’ve bought 140,000 .com domains with that 🤯
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@RobertLigthart_
If I take a look at the replies to this tweet, seems like you're right
But just to clarify I don't need a long personalized message. A simple copy/paste would be fine:
"Thanks for reaching out. Integrations start at $15K for 60 seconds. Here's a couple examples of past
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I once got a 200K/year job offer.
On a Zoom call.
Wearing pyjamas with gigantic holes in them, at 6 in the afternoon.
2021 really was quite a year.
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I don't like our landing page.
I don't like our subscription page UI.
But they work.
Stop obsessing over every detail before you launch. Just ship it.
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Recession is near.
Here's 5 ways you can invest in yourself without spending a dime:
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In 2021 my absolute dream was to grow a SaaS to 10K MRR
Turns out growth exploded and we reached… 600K+ MRR 😯
But it wasn’t all fun and happy
With crazy growth comes stress, fear of losing it all, and lack of control
So as I restart this indie maker journey, my goal remains
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You've got 2 choices for your first hire
A) Very junior, amazing attitude, low salary
B) Very experienced, ok attitude, high salary
Which do you pick?
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I bought this house with SaaS money and people on X seemed to like it
So here's the grand tour
(this is my first vlog ever, LOL)
(sorry it's windy)
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Just reached $3K MRR with Tweet Hunter.
August was supposed to suck for growth. But instead we x2 our MRR in 30 days.
Want to know how we did it?
RT and I'll write a thread with all our learnings.
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I replied 'yes' to every person who asked if I wanted a high-converting landing page at no upfront cost
Will report back
(also replied to people wanting to grow my account on TikTok or send me thousands of leads and add +20K MRR)
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So... we just hit $1M ARR 🎉
I'm amazed 🤯 at how fast that happened.
A year ago we didn't even have a product.
I'll soon share how we did that.
But right now it's time to celebrate and give back 🙏
If you're a maker and need money, we have something for you 👇
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Not a single customer cares about your product. All they want to know is if it fixes their problems.
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We just acquired
@TwemexApp
A strategic move to bring even more value to all Twitter users.
The story behind the deal 👇
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Our free guide to personal branding is out 🥳
1/ 35+ pages of actionable content and examples
2/ All topics covered with extra free resources and tools for each
3/ An email mini-course to remember what you learned
♻️ or ❤️ and I'll send it over to your DMs!
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Pricing is extremely hard, but one thing I know is I hate the "ask for a demo" button. Don't do that.
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Got a SaaS with at least 1 paying customer?
Share it with the rest of the world 👇
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We hit $50k MRR with 4 team members.
Here's 9 companies that grew their SaaS to $50k MRR with a small team👇
Disclaimer: based on LinkedIn info
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I have a newsletter with 16K subscribers that showcases 3 products every week.
What are cool indie-made products I could share in next week's edition?
👇
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Giving away free resources on Twitter just got a whole lot easier!
Auto-DM is here!
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The biggest competitor for your SaaS is probably a Google Spreadsheet.
Sorry 'bout that.
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1/ Niche, niche, niche
Bootstrapped, VC-free and profitable businesses are built by understanding the needs of a specific group of people.
Start out niche, always.
Expand later.
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Damn I just had another SaaS idea
And I think it’s reaaaally good
Should I drop everything and focus on it?
😬
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Got 57 answers to my survey about indie makers
For now, the typical indie maker is:
- Male
- 31-40
- White
- In a relationship
- Childless
- Has a net worth of 500K-1M
- SaaS maker
- Programmer
- Is solo
- Started indie hacking in the last 2 years
Doesn't seem like you?
Change
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I cracked Twitter Ads for my business.
Getting paid customers from a channel that has great potential to scale.
Here's my formula 🧪 and how you can do it too 👇
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Pricing your SaaS is hard.
I certainly don't respect "best practices".
We don't have a free plan.
We ask for card details to start a trial.
We're more expensive than some of the competition.
But it's all on purpose.
Here's why you should do the same:
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Looking for inspiration for your tweets?
I created a collection of top performing tweets across 14 (!!!) different niches: SaaS, marketing, crypto, sales and more.
And I'm giving it away for free.
Just reply 👋 to this tweet and I'll send it to your DMs!
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How me being jealous of
@tibo_maker
led us to create a $25K MRR product from scratch in 6 months.
A story
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Want to grow on LinkedIn?
Like this tweet for access to a new tool 🤘
I'll send it to your DMs.
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Launching a new type of async consulting for early-stage, bootstrapped SaaS
I founded and sold Tweet Hunter and Taplio for $8m+ in 18 months, and I want to help other makers do the same
But I wanna find the ideal format
Interested?
Drop me a dm
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In the last 18 months
I quit my job
To build a startup
Which just sold for 7 figures
Here are 7 decisions and beliefs that gave me an edge:
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I reply to every interesting DM I get.
But there are some I never answer.
Here's 6 examples of how NOT to DM people:
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Think your site is not "ready" yet?
Reminder that Hacker News gets 1.6M+ organic visits / mo with this UI.
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I'll be honest and say this chair ain't cheap and it took my weeks of research and months of waiting before I got it.
But I have a bad back and this does magic.
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Ways to kill your startup:
- ignore user feedback
- give your product for free
- hire too early
- avoid marketing
- micro-managing
- delay launch
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I love it when people threaten legal action over a $20 charge.
No need to put your $20 lawyer into play.
Just politely ask for a refund dude. It's all good.
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McDonald's 🍔 has 38,000 restaurants, $21B+ in sales, and over 2 million (!) employees.
Here's 9 marketing tricks they use to get you to buy more burgers.
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Why do I feel like I have to pretend I read all the startup books?
I have only ever read one: 4-Hour Work Week.
All the others are collecting dust on a shelf.
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2) Let's say you wanted to see the best tweets of
@OneJKMolina
Put this on the search bar:
onejkmolina min_faves:200
And you have access to his top performing tweets to get inspired by
(You'll have a lot of fun with this one...)
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What was your very first entrepreneurial experience?
Me: selling my Happy Meal toys during my parents' garage sale
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Updated: How I got 250 visitors and 0 sales from Reddit & Twitter Ads.
A thread with my takeaways 🧵
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Don't sell your product.
Sell the benefit.
"A new revolutionary SEO tool" 🥱
"Be
#1
on Google search results" 🤯
"More organic sales for you, less for your competitors" 😍
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It's not too late to join the 2022 Twitter Growth Challenge!
Over 1000 people growing together on Twitter!
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Would you still be a maker if you had $1,000,000 ?
I would.
I think.
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NEW TO TWEET HUNTER
Our new AI predicts how well your tweet will perform... BEFORE you even post it.
We've spent months developing this for you.
Comment "AI" and I'll send it over more info and the link 😉
(limited to 750 people)
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Are you a maker?
Shamelessly promote your product 👇
Let's try to get new people to check it out 👀
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2/ Build a SaaS that makes money for your users
If your product can directly or indirectly generate more income for its users, it's more likely to attract a crowd.
Example benefits:
👉 save time
👉 grow an audience
👉 increase conversion rate
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Focus on getting followers & you'll end up using 'tactics' and 'hacks'.
Focus on writing great content, and actually get followers.
It's that simple.
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On a train to Paris to see my cofounder
@tibo_maker
again.
Wow, 2 times in 6 weeks.
Are we really that remote?
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Most people suck at launching on Product Hunt.
And so did I 😅
So I launched 13 times.
Made it on the podium 6 times 🏆
Here's 7 mistakes founders make when launching on PH:
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You can now find leads on Twitter on auto-pilot using Tweet Hunter.
Here's how it works:
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Trying to sell a $1000 course without a strong personal brand is a very bad idea.
Go for $50 courses that can overdeliver, generate reviews and help build your social capital.
Insights from latest blog post by
@thejustinwelsh
(link below)
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