Rene Ritchie
@reneritchie
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Head of Editorial & @YouTubeLiaison helping YouTube empathize with creators and creators succeed on YouTube. Opinions my own. For support 👉 @TeamYouTube
Montreal 🇨🇦
Joined November 2007
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Third-party Twitter clients all just stopped working for me, across all platforms
I just get is an ‘unable to access account’ authentication error that loops over and over and over and over again
Anyone/everyone else seeing that?
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Thank all of you for being here with me through this weirdest of decades, across these twists and turns, and for your constant inspiration and support, and proving once again that, no matter what rages at the cringe extremes, the heart of social can still be what you make it 🙏
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Thanks for all the happy birthday wishes! Sincerely appreciate you all! 🎁 🎂 🎉
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@MrBeast
I post videos on Twitter all the time, but because so much of Twitter is based on recency, they effectively disappear after a few days. I’d love it if I had a page for those videos, and that they are also be recommended again depending on the context.
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On this holiday weekend, do three very important things:
1) Help your family turn off motion smoothing on all their TVs
2) Tell your favorite creators to never, not ever click a link or open a PDF/doc file from an email
3) Find a moment for yourself to rest and recharge
💛
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One year ago today, I started working as
@YouTubeLiaison
Almost every day since, I’ve finished the day having been able to better empathize and help creators in meaningful ways, at a truly unimaginable scale
It’s the privilege of a lifetime and I’m more excited now than ever!
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6 months as
@YouTubeLiaison
today! Feeling more blessed, privileged, and motivated than ever to be working with so many caring, brilliant, talented teams, advocating for and learning from so many genius, inspiring, innovative creators in such meaningful ways! ▶️💛🙏
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Cooking! New year pasta! Rigatoni with San Marzano tomatoes
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Two years as
@YouTubeLiaison
today!
Looking back at this intro video now, it’s humbling to see how far everything has come and how far it can all still go!
It’s an indescribable privilege getting to end almost each day, every day, having helped fellow creators share their
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Current work setup: 16-in MBP, studio display, c70, mkh-50
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@MKBHD
@elmo
@sesamestreet
One, one MKBHD collab... hahahaha! Two... two MKBHD collabs... hahahahaha!
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For 2+ years, I always knew which videos to make on my channel, which ones my audience would love. 3/4+ a week. 300K+ subs, 50M+ views…
Lately, I have no idea. -2K subs, trickling views…
I'll figure it out, but wanted to share because we all struggle and none of us are alone
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A brief history of my
@YouTube
career, I guess:
17 Nov 2008: Posted my first video, G1 review
9 Jan 2012: Launched iMore channel
6 Feb 2018: Launched Vector channel
30 Mar 2020: Launched Rene Ritchie channel
20 Jul 2022: Launched YouTube Liaison channel
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Congrats to all my friends at Apple on all the announcements today, I can’t even imagine how much passion, consideration, and effort went into them!
And to all my creator and analyst friends — I can’t wait to see your videos, podcasts, and coverage!
Show me… everything!
💛
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Incredibly grateful to the pilot who took the time and effort to make sure I knew my videos were valued and appreciated. Made my whole entire week! 🙏
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Best advice I’ve ever gotten:
🌞 Every day, deliberately go out of your way to make someone else’s day
💛 Help them feel seen, heard, appreciated, supported, valued
🙏 It might only take a moment, but it can mean everything
Because our connections are all we really have
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Creators, get your iPads Pro ready!
“Apple brings Final Cut Pro and Logic Pro to iPad”
Now we need those ML features on Mac!
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I'm ok, thanks to everyone who's asking! But some folks aren't, so, if you see a chance to help, please consider helping. It often costs nothing but means everything 💛
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Copyright, fair use, and reaction content can be complicated and contentious, but wow does
@LegalEagle
do a terrific job breaking it down in this video
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Happiest of holidays to you and all of yours
Enjoy your family and friends
Don’t forget to turn off motion smoothing
💛
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Getting organized before the new year hits like a mass driver. How about you?
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Ritchie’s laws:
- Companies should upgrade their devices/components every year, because people buying a new device that year deserve a fresh one that will last for as long as possible
- People should wait as long as they want/need to upgrade their devices, buy the best they
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Thanks to
@SusanWojcicki
, her vision, determination, leadership, and the unique partnership she sparked between YouTube and creators, we have all not only been given a voice and shown the world, but we’ve forged together opportunity, dignity, and legitimacy, set the foundations
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2022 was turbulent for my channel
Loved live but got burned out on rumors and toxic tech
Went from 3+ videos a week to 1. Experimented with fancy edits/b-roll and no edits/b-roll at all. Pivoted hard in June but haven’t landed on whatever’s next
So, lots more to do in 2023! 💛
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First time I’ll be missing an in-person WWDC since… 2009?!
I hope everyone has a fantastic time seeing all the new atoms and bits, and each other
And absolutely cannot wait to see all the coverage and videos from all my friends and fellow creators!
Going to WWDC and Apple Park for the first time tomorrow !!!!
So excited and grateful!! All bc of u 🫶
Creating an NBT bucket list on things to see there, anything you think has to be on the list?
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Main issue with 3rd-party Twitter apps not working is that Twitter web has become increasingly unusable. I get 4-5 tweets on Home or in threads, then nothing, unless/until I change font size, then the rest renders. Also, mentions are missing, don't update, or skip hours/days 🤷
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For anyone else editing short-form video in Final Cut Pro, what’s the best workflow you’ve come across for burning in captions?
Feels like in this day and age every NLE should just offer it as a super easy automatic option, but I’m having trouble finding anything fast and good
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@hankgreen
For the last few years:
2 minutes away…
Looking for driver…
5 minutes later…
Your driver will arrive in 10 minutes …
15 minutes later …
Your driver has arrived…
2 minutes later…
Finally find the driver across the street and down the road…
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Rewarding negative attention isn’t sustainable. Applauding hollow metrics isn’t viable
One of the best and smartest things YouTube ever did was recognize that *satisfaction* is far more important than rubbernecking for watch time
5 months in and I’m happier than ever
💛🙏
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Amazing couple of weeks. Three events. Three cities. Fireside chats.
#GoogleIO
#BrandCast
. So many friends old and new! So much contenting!
Working for creators
@youtube
is the privilege of a lifetime 🙏💛
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“You want to know how I did it? This is how I did it: I never saved anything for the swim back!”
What are some of your favorite movie quotes?
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iPhone 15 Pro/Max thoughts for creators:
📺 AV1 decode on silicon is awesome
⚡️ USB3 is good (wish they'd found a way to cram in TB)
🎨 Log is aces (as is external recording)
📷 New cameras/focal lengths/5x looks great
👉 Action button is nice
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1. Google "The Mandalorian"
2. Look to the bottom right of the page
3. Click/tap
4. Enjoy!
(h/t Ivy!)
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I have a friend with an iPhone 14 going to Italy for a week. What’s the best cellular option there, I’m guessing eSIM? Can they get an Italian eSIM plan before they go or only when they arrive?
Any guidance super appreciated!
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My first Mac experience was actually a Lisa. I had an Apple II Plus at home but my father got a Lisa at his office. I sat down, touched the mouse, saw the pointer move, and was transfixed. I realized if you dragged stuff to the trash it would get eaten! I… wasn’t allowed
Mac changed everything when it was introduced 40 years ago, and through the years it has done so again and again and again. Today’s Mac lineup is the best in the history of the personal computer, and it’s built on decades of revolutionary innovation. Happy birthday Mac!
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So what did you think of the Apple Vision Pro headset?
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Congrats to everyone at Apple who put in the single-act-of-will work that led to shipping Vision Pro, one more step towards JARVIS!
And thanks to all my tech creator friends who must have murdered so much coffee to get these vids up at embargo!
@ijustine
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To clarify:
I work for YouTube now, so for ethical reasons I can't cover Google, Apple, Microsoft, etc. the way the journalist in me would want to
Plus, I got so sick of BS rumors I hard quit them right before
But that's what my audience signed up for, and pivoting is hard
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#MyYearOnYouTube
(In July, I took a new job and pivoted away from product coverage to video essays. I know it’s not what a lot of you signed up for, so I deeply appreciate everyone who’s stuck with me, and I look forward to crafting you even more valuable videos in 2023!)
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This year also had some of the best MacBreaks Weekly ever, even if I sadly had to leave mid-summer
But the knowledge, skill, and insight I picked up from
@leolaporte
@Ihnatko
@alexlindsay
will be with me forever, (and
@snell
has only made it better and better ever since!) 💜
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First order of business when getting home from NYC is… finding a proper Montréal bagel!
(don’t be salty NYC friends, you win easily on pizza!)
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“I'm a truth teller. Some people can't handle it”
“It's a dangerous thing to mistake speaking without thought for speaking the truth. Don't you think?”
—
“It's so dumb, it's brilliant!”
“NO! It's just dumb!”
—
“Listen! I want to be clear — I am not Batman”
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@hankgreen
@ASU
@Google
Congrats Hank! What an incredible way to put your knack for mass-education solutions to where the root of the education problems are!
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On my way to
@vidsummit
to talk about the future of
@YouTube
! Who else is going to be there?
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YouTube has led to an entire generation of 20+ year old millionaires
Not inherited, but self-made through sheer creativity, audacity, and will — at an unprecedented, previously unimaginable scale
It's mind- and world-expanding to think about it!
I was working with a YouTuber a little while ago. His situation blew my mind.
- 100m+ views per month.
- Millions in revenue per year.
- 20+ employees.
- Physical offices in his hometown.
I asked his age.
Are you ready for what he said?
20.
This guy had built out
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The people
@TeamYouTube
are my superheroes
Social support at massive scale is beyond challenging. Creator issues can be incredibly public *and* very private at the same time
The care, compassion, and consideration they put in thousands of times a day is so appreciated 💛🙏
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(Not) predictions:
@MichelleKhare
I joined the Avengers
@MrBeast
Last to leave ISS wins it
@iJustine
Unboxing every lightsaber
@LudwigAhgren
ChessDancing
@coffeezilla
How Twitter ended
@cleoabram
WE DID WARP DRIVE w/
@MKBHD
@PaddyG96
How
@hitsman
beat the algorithm
🤔💭
thinking about all the amazing videos that are gonna be made in 2023 😌☁️
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17 months as
@YouTubeLiaison
, almost to the day, and helping YouTube and creators better understand each other, and succeed together, remains the absolute privilege of a lifetime 💛🙏
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🚨 BREAKSCLUSIVE:
for everyone asking for my thoughts on 🍏 Vision Pro…
New video live on my channel! Go watch!
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Right after
@backlon
hired me to blog he sent me to Macworld 2009. I walked into Moscone and there was
@ijustine
and
@mostlylisa
. I was a know-nothing and they were so friendly and welcoming, and invited me across the street to join them at a
@LuriaPetrucci
meet up
When I left
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After days of freezing rain, the whole entire river is now lacquered in ice
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Click for the
@YouTube
creator secrets, stay to see if I can break
@petermckinnon
's pinball record!
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Happy Monday holiday, Canada! In whatever way you choose to celebrate it!
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Oh, hey, hi, hello...
I'm blogging again!
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And, of course, I started as
@YouTubeLiaison
in July, where I’m beyond privileged to get to help creators on the daily, work with and learn from legit geniuses like
@j_k_wang
@nattgarun
@janacg
@mostlypointing
and
@hitsman
@drosenstein1234
and superheroes like
@TeamYouTube
❤️
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I don’t see AI/NN/ML replacing human creativity any time soon, just unleashing it:
Monotonous iterations, early drafts, recommendations — all the heavy lifting
It’s the 80/20 rule, but the machine takes care of the 80 giving us more time to finesse more of the 20
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Know that
@jonxfriends
directly or indirectly influenced pretty much every tech creator ever. He’s one of most generous, kind, caring, talented, and innovative creators ever
Watch this 💛
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One of the things I love most about YouTube is that they realized not all screen/watch time was created equal, and began prioritizing *satisfaction*
Many can't turn away from disaster, so it's a cheap way to capture eyeballs. But YT wants to figure out what we enjoy/turn towards
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Wow, you all are coming through! 💛
🚨 BREAKSCLUSIVE:
for everyone asking for my thoughts on 🍏 Vision Pro…
New video live on my channel! Go watch!
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🐔 🔥 🍗
I ROASTED
@reneritchie
(YouTube's Creator Liaison)'s video studio - you can make this ONE simple tweak to your own setup!
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Thank you all so much for your very kind, considerate, and even semi-snarky birthday wishes!
I appreciate every trip around the sun with you all, living, learning, loving, and laughing!
Can’t wait for this next one!
I see it’s your Birthday so let me say Happy Birthday to The Man, The Myth, The Legend himself,
@reneritchie
🔥🔥🔥🔥
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Happy birthday
@iJustine
! Thank you for continually inspiring smarter, more optimistic, more creative, more expansive perspectives on technology and videos on YouTube!
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“Today YouTube lost a teammate, mentor, and friend. Susan's legacy lives on in everything she touched at Google and YouTube. I'm forever grateful for her friendship and guidance. I will miss her tremendously. My heart goes out to her family and loved
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Congrats to everyone at Apple who put in the single-act-of-will work that led to shipping Vision Pro, one more step towards JARVIS!
And thanks to all my tech creator friends who must have murdered so much coffee to get these vids up at embargo!
@ijustine
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Them:
1 day delivery — Get it Saturday!
2 day delivery — Get it Monday!
Me:
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Hot take:
High-retention videos have blown up on YouTube. But so has comfort content. YouTube is way broader than anyone realizes. Complaining about one trend just means you're frustrated you're not doing better in another. Let that go and just focus on making better videos
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I always put sponsor spots at the very end of the video
That way no one leaves at the beginning/middle or forgets the sponsor by the end
Less annoying for viewers, higher converting for sponsors, better rates for me
As
@dwiskus
says, gift shops are at the end for a reason
Here is a very short guide for people who want their brand deals on YouTube to have less of an effect on their audience retention charts.
Note: This is a simplified explanation of something more complicated.
Step 1: Put your ad inside a segment instead of adding it as a
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Kind of love just casual dropping new videos and hardware on any given Tuesday. Silly powerful rendering machines for creators as well
Anyone ordering and, if so, what?
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Yes, by all means, let’s make
@iJustine
even more lethal!
(Though we all know that hook is really just to set up the double-leg into Kimora, right?)
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(Twitter’s data breach and spambot uptick aren’t directly related problems but timeline juxtapositions obviously have their own perverse sense of humor)
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Amazing to hear what
@MrBeast
— and the whole team at YouTube working on it! — have accomplished with multi-language audio 🇲🇽🇧🇷🇮🇳🇯🇵🇫🇷 !
Go watch!
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@ColinandSamir
With Shorts revenue sharing coming on line, multi-format letting creators do what only studios/labels could do before
Create everything from teasers to bangers to audience interactions to fast-follows with Shorts > Long/Pod > Live > Shorts that all builds on each other
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New ‘Weekly Recap’ Data Stories in the YouTube Studio app are🔥🔥🔥
(Experiment currently running with a small percentage of accounts. It’ll be in your analytics tab if yours is one of them)
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One of the absolute highlights of 2022 for me was seeing mega-popular creators and gaming streamers step up and use their reach and popularity on side-channels to speak truth to toxic performative social bully try-hards and fandoms, helping inspire a generation to think deeper 🙏
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"Never doubt that a small group of thoughtful and committed people can change the world. Do you know why?"
"Because it's the only thing that ever has"
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New,
@YouTube
on TV immersive banner art for the channel! (Thanks as always
@forgottentowel
for the incredible look!)
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