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Mario Joos
@MarioJooss
Followers
20K
Following
13K
Statuses
3K
Retention Director for the largest YouTube channels - Working With 100M+ Subscriber Creators
Belgium
Joined November 2014
@LeOneManStudio Thank you very much, I’m finding comfort in knowing that he was a happy man who will be remembered as a kind man
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@RonnyBruknapp It's tough, but the fact that I was able to say goodbye; I couldn't wish for more
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@MilkyWay_li I don't know if it's better at predicting; we're also talking short-form versus long-form here But there's mainly differences since it's short-and-long form
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@ErgoUltima I can see your perspective if we’re talking about being “healthy” good — but, that’s a very tricky debate Great take tho
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@Aryasinsights @noahmorriz @wono_strategy that's an X question; unfortunately no idea about X monetization
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@r_a_j77 Normally it’s coming this friday, and we’re aiming for a video every week — no more slacking this year
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@11faceless Character care; this one is underrated and people don't put enough work in proper character development People don't care about a story of a person they don't feel anything for
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I don't have many ex-clients; I've been fortunate enough to work with people for long. However, there's one piece of advice that people completely forgot and it's hurting them The client in question thinks that character care and character development is done by having lots of slower moments where people express their emotions; however, this doesn't achieve character care. Instead, it's about creating enough understanding from the audience towards the struggles and then making sure there's enough likable elements showcased to make us feel positive emotions towards this character. It's quite simple on paper, difficult to execute. However, if you fail; you'll find your audience saying: "I don't feel like I care about anybody" Can't name client but that's a big one
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@_good_rebel If you're trying to go social proof and conversion, I'd opt for a mix Simply because shorts form easily converts to subscribers so that's great for your social proof However, long-form is way better at conversion
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@dhaladom 1. Utilizing B-roll well 2. Integrating side angles 3. Trying to figure out which pieces of information people enjoy listening to and what kinds of information tends to bore people (retention chart analysis) 4. Using little sound effects to keep the content light
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@AB25488 Adobe Premiere is most commonly used; however, other softwares are great as well If you just wanna get started, go for Premiere
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@Mr_Yournametz Long-term upload timing doesn't matter for most content; however, it matters a lot more in news channels or any time of channels where the speed at which you bring out information is crucial eg game updates etc
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