wono
@wono_strategy
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The highest level of attention strategy. YouTube since 2011 & former trader. Micro-economics of attention. Anonymous.
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Joined September 2022
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Here is probably my best thread of all time.
If there is one place on the internet that breaks down the YouTube algorithm for real without sensationalism, it's this one.
12 years of YouTube experience concentrated in one Twitter thread, let's go.
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I made this video using AI.
It crossed 1M views & 20k subs in 3 weeks:
- with only one video
- on a brand new YouTube channel
- 100% organically (0 external promotion)
Making this channel the first in history to achieve this.
Here's how.
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My "Mrs Watanabe" video which was uploaded on a channel with 0 subscribers has now crossed 2M views.
It's time to share with you an idea framework used here (that I have held secret so far).
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YouTube automation gurus portraying themselves as top-tier entrepreneurs be like:
"Sorry can't show you my channel, I fear the competition 💅."
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So VidIQ is fighting back against ViewStats, interesting. 🍿
VidIQ has way waaaaay more data and users, but ViewStats has
@MrBeast
.
It will be interesting to see which one will strategically use their weapons most effectively.
A monopoly benefits the company, while competition
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I've been contacted by people working at YouTube for feedback on the analytics. (cc
@hitsman
&
@BaerJustus
)
So here is how some metrics in the analytics push creators to make huge mistakes:
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If you're a content creator on YouTube, you probably heard this:
Higher retention = More views
Well you've been lied to, this is 100% wrong ❌
Here's why and what will truly get you views:
(thread)
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The Attention Game.
Thinking YouTube is your friend is the best way to go bankrupt overnight as a content creator (in the most literal way).
This is the mega thread you'll wish you had read when it will happen to you.
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How to become a YouTube Automation guru in 4 very easy steps for less than $200:
Step 1: Credibility
→ First a few youtube silver/golden replicas online (Alibaba/eBay...).
→ Second, why rent an expensive car when you can go to a very expensive restaurant in your nearest big
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1 video
2 million views
~35k subs
The next one took more time than expected but should come before 2024 (hopefully). I will soon share my next strategic move for this channel.
Stay tuned ladies & gentlemen 🫡
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If you don't understand the attention game on YouTube, I wish you good luck.
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I spent the last 13 years of my life on YouTube.
For those who quickly get lost in technicalities, here is an easy-to-understand framework that I learned on the battlefield and use to understand what the algorithm wants (and especially doesn't want):
To understand the
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Most content creators mistakenly think YouTube is a single-player game.
You produce your video, hit "upload", and frenetically refresh your analytics but not much happens.
Your content is "great" (according to you and your mom), how can the algorithm miss such "great" content?
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Besides talking about attention all day, I'm also a father.
There's a subtle yet extremely predatory practice that has been emerging from kids' channels on YouTube for quite some time now. Directly aimed toward parents and particularly sneaky:
Social Peace Signaling
It's
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There is no shortcut to experience.
You can watch as many drawing courses as you want, you'll never beat someone who completed 5,000 drawings.
While theory will help avoid unnecessary mistakes, it can't replace the necessary iterations.
Upload.
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If you want more views, you need more watch time, not more retention.
If you think more retention = more views it's because you think retention & watch time are the same thing.
Here's a concrete example:
Video A: How to make a sandwich
A simple sandwich recipe using basic
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For those who suck at getting views on YouTube, it's probably because you don't understand this subtility:
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This is the second channel I'm launching this year to be monetized with 1 video only.
Do you think it's luck?
Here's more about this project:
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If better retention = more views, explain this.
63k represents 1.5% of 4.1M. Is the Adam Sandler video 98.5 times better produced than the Drew Barrymore video? Come on.
Someone who tells you that your video(s) didn't get views because of the retention (factor) is either a
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We simulated a micro YouTube algorithm.
Here are the important elements you should know about yourself.
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First of all, this video was NOT "made by AI" but "made with AI".
I didn't find a magic prompt and *poof*, the whole video was made.
I used AI as a tool, just like you'd use a shovel to dig.
Many people romanticize AI but it's far from being as easy as they think.
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You're not getting views, you're getting attention.
The day you fully integrate this parameter to your strategy, the visual in my profile banner will change your life (if not already).
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I very rarely do that, so take advantage of it.
Here's another practical example of my Black & White idea framework applied to a video that isn't from a channel of mine but from "Diary of a CEO".
I find that case interesting because the packaging is a perfect example of great
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Even though I'm pretty sure you couldn't get 20M subs in 6 months (no Shorts) on YouTube, I'm happy to have you among my followers. 😁
Welcome
@MrBeast
🤝
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Some YouTube automation gurus are mad at me for exposing how they operate, too bad. 😂
I warned you guys that it was only a matter of time before the market caught on to your practices and sadly, you have no leverage against me.
Say hello to the Third Law of Newton:
For every
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Why is your video flatlining? Why does the algorithm randomly stop pushing your videos? Doesn’t make sense to you right now, but by the end of this post, you will have your answer.
Is it because the algorithm doesn’t like you? No.
Is it because you’re shadowbanned? No.
If you
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WHAT I'D DO IF I HAD TO START A CHANNEL FROM 0??? 👇
jk 😂
I'm literally doing it in front of your very eyes.
You can fool a few people but you can't fool the market.
Reality check incoming my dear YouTube gurus ⏱️; the market will soon expect way more from you than fancy
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"Please help me with my youtube channel"
Do you have any idea how many times I receive these kinds of DM daily?
Do you think I'm your father or something? That I will take YOUR little hand specifically?
The only thing you're doing is disrespecting my time and the only signal
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1 year of free YouTube strategy education so you don't have to spend your money on shitty YouTube courses.
1/ How the YouTube algorithm (truly) works
Here is probably my best thread of all time.
If there is one place on the internet that breaks down the YouTube algorithm for real without sensationalism, it's this one.
12 years of YouTube experience concentrated in one Twitter thread, let's go.
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It's funny.
The ongoing discussions about "longer-form content" are a textbook case of how much energy people put into chasing magic pills instead of simply giving the viewers an enjoyable experience.
Leave that magic pill shitty mindset, focus on the fundamentals & you'll win.
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I'm a multi-millionaire thanks to YouTube automation.
Look at my lambos and 6 figures luxury watches!
...
Please buy my course, I need your $50.
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I spent $2,000 on the Watanabe video but the actual cost was ~$500 (including ElevenLabs & ChatGPT).
I spent ~$2,000 on editing because I wanted to explore different styles, I get this question almost daily so hopefully this tweet unclutters my DM a bit.
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Alright I can confidently say that I now collected enough signal for a virality predicator.
For the first time in history, there will (soon) be a way to bypass the YouTube algorithm and avoid wasting money and time on videos only to realize they are 10/10.
We've been running
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3/ The hook
I've made about 20 prompts for the hook, mixed them and added my own touch.
Here's the final version with editing:
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If the demonetization wave we are witnessing is the beginning of the war against YouTube automation, many people will learn my last thread the very, very hard way.
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Visibility isn’t always victory, credibility isn’t clickable.
Trust and credibility are one-way doors.
Using cheap clickbait or retention levers will consume your credibility, especially if the gap between the promise and the content is big.
If I were a consultant (which I'm
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I've reached my current position without ever mentioning money on YouTube.
There's a lesson in here.
People don't care about you, they care about how you can help them.
No one can verify your bank account, prove your skill or shut up.
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Here’s a YouTube automation masterclass for free to understand this meme.
YouTube automation mostly relies on capital, cheap labor and algorithm blindspots.
In other words, volume wins. You only need to throw shit at the wall and hope some of it sticks.
To produce volume, you
@wono_strategy
Icl I don't understand why this is a huge problem with YouTube Automation , would love you to clear it up bro
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If my threads changed your life, wait until you find out what's next on the menu.
Trust me, you can't fathom the impact of what's cooking right now (those who know, know).
🔪
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Strategy 101
The vocal minority isn't the market; build for lurkers.
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Guess who's did it again with only 1 video😎
No bullshit here, everything is transparent, and all channels are disclosed.
If you want to learn YouTube with me where theory is backed up by practice, there's only one place:
🔗
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If you're a creator on YouTube not getting the views you want, it's not because:
- Your retention is bad
- Your thumbnail is bad
But because you do not understand "attention markets".
It took me 12 years to figure it out, but I'll explain it to you in 5 minutes 👇
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Some people consume content infinitely without taking action.
Some people execute blindly hoping for the best.
Some others absorb and execute.
This discord community is filled with a lot of talented people who only needed a few adjustment before take off.
Who's next? 🏗️
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More retention doesn't cause more views, remarkability does.
The algorithm follows the viewer's behaviors, not the metrics.
The metrics are an imperfect way to capture the viewer's behavior, if the metrics say something and the viewers another, the algorithm will ALWAYS follow
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Many people think they have a good intuition for YouTube.
Yet, most of those who took this blind test so far were shocked at how bad they were.
Wanna try?
If you have ego issues, this is not for you. 🙂
➡️
Reply below (not in DM) with the ID you'll get
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The biggest lie creators believe:
"People watch my content because they love me."
The market is everything but altruistic, the trade has always been value against attention, it's a silent contract.
Ignore it and you'll learn it the hard way sooner or later.
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There are two categories of attention you can farm on YouTube:
Immediate attention and cumulative attention.
The former is about being seen, the latter is about being remembered.
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Thank you all for your amazing feedback on my last thread.
If you read it, now you know that YouTube is far more complex than how many gurus out there try to portray it (and this is only the tip of the iceberg.)
The key takeaway was to emphasize what catches attention VS what
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I've never answered this question until today:
Who am I?
I'm a random anonymous guy that happens to have a lot of experience on YouTube.
That's all you need to know about me.
I know that the human tendency is to crave voyeurism, people like to pierce mysteries for the sake of
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First video, 1 shot, 1 hit.
Btw I'm not sharing these screenshots to flex on you guys, don't worry.
I'll be sharing the strategy I used for that video and so far the strategy is going EXACTLY as planned, it's even exceeding expectations.
Be patient 😉
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Not gonna end well
$1 Car vs $100,000,000 Car!!!
I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it. Will share ad rev next week ❤️
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My guide "YouTube from 0 to 1" is ready.
I thought long & hard before deciding to make it free (this isn't some kind of marketing trick believe it or not).
Subscribers to my private (but free) newsletter will get it on Tuesday in their mailbox.
👉
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Many ask me why I didn't tweet recently:
Because I've been busy.
I don't tweet for the sake of it, I only tweet when I have actual value to provide or something to say.
My income doesn't rely on Twitter, I'm not milking my audience.
Earning trust is far more valuable than
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YouTube gurus: dO NoT sLeEp On ShOrTs!!!
Content creators: I did X views/X subs this month (NOT FROM SHORTS)
Regular people: Views from Shorts? Meh, not impressive.
YouTube YPP:
- 4,000 hours of watch time last 12 months (about 25-30k views for a 10 minutes video) on regular
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Chasing virality on YouTube will eventually kill your channel.
I made this mistake and learned it the hard way.
I've been a full-time creator for 8 years (and counting) thanks to audience building.
I share in this thread how I did it so you can avoid depression.
👇
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If you think strategy on YouTube is about getting views, you don't understand strategy.
A 'strategist' who mainly shares views screenshots has nothing to do with strategy.
Strategy is about decision-making, maximizing upsides and reducing downsides, not about finding outliers,
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When I started here, everyone was swearing by CTR/AVD & Retention.
Now that I cleaned this garbage, the other extreme "idea is king" has emerged. 🤦♂️
Can't you gurus figure out YouTube once and for all instead of parroting each other?
Sounds like I'll have to act again 😮💨
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5/ Voiceover
The voice is my friend's voice but we used
@elevenlabsio
"voice cloner" feature for this project.
It took quite some time to build a voice in the tone & style we wanted, and tbh the result is impressive (considering how early this feature is).
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There's no such thing as "cracking the YouTube algorithm."
For a simple reason:
Even the developers who wrote the code do not fully understand how the decision process is done.
YouTube's recommendation algorithm uses "deep learning," a type of machine learning that uses neural
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I'm very experienced in YouTube strategy & content creation, and this is by far what weighted the most in the outcome.
AI just helped me go faster.
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The opposite of success isn't failure but name dropping.
Keep that in mind when you read the next "MrBeast genius strategy" thread, when someone talks about others successes it's to cover that they don't have any.
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If there's someone who doesn't fear any consequences in the entire YouTube space, it's me.
What can these guys do to me exactly? Shut me up? 🤣
I'm not a consultant, I don't have any clients or sponsors I have to answer to, I have no Daddy and work for myself.
I don't need
@wono_strategy
Wono I’m ded by the meme but also are you sure it’s a good idea to poke the guru bee hive?
I’m not kidding when I say ppl who make that kind of content will literally swarm when someone tries to mess with their business.
These gurus will go to unknown lengths of you cross them
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Wasn't super active on Twitter this year as I'm working more under the radar.
The whole YouTube industry is soo not ready for what is happening right now in the Kitchen.
Get ready because those who know, know. 🔪
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The non-sexy yet real path to a higher success rate in getting views / going viral.
There's no shortcut to experience, in theory there's no difference between theory and practice; in practice there is.
I uploaded over 1500 videos on YouTube, I'm not special.
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Hi
@TeamYouTube
, a member of my discord community producing high-quality content in French about cities and infrastructures was refused by the YPP.
How come? Content is original and high quality. Tons of low-value channels get accepted but not him which doesn't make sense to me.
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0.6400481541 %
That's the exact acceptance rate of my private newsletter.
Yes it's free, but it's private.
If you skip reading the requirements or don't meet them, you won't be accepted, period.
Stop wasting your time in my DM, thank you.
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Let's talk about YouTube gurus.
With the current "strategists" drama, as a creator, it must be confusing to see through signal & noise.
Here are 3 red flags 🚩 for you if you're looking for legitimate people in the space who know YouTube.
Sorry, not sorry, but the "humble
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Except they would miss out on potential views on YouTube which is a very strong disincentive you guys will have to solve because:
- Views on YouTube are worth much more in AdSense revenue than on X (that's the short term)
- Views on YouTube are worth much more in terms of
Posts on 𝕏 go viral proportionate to how much time users spend looking at them.
People obviously spend way more time watching videos on 𝕏 than if they go elsewhere to watch them, so it is best to post things natively here.
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3 things most creators and business owners don't understand when it comes to strategy:
1) It's not about how good you are at predicting the future, but about how good you are at adapting when you're wrong about it.
2) Most choices to get short-term results lead to long-term
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History is being written 😌
Congratulations
@BelindaErcan
for your smart use of the tool & incredible dedication (that I personally witnessed).
Special mention to
@natecurtiss_yt
for working on these 🫡
Kitchen members aren't called Investors for nothing 😎
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Does the perfect YouTube video to learn virality exist?
YES.
If you're a small creator, studying this video will teach you 1000x more about virality than CTR/AVD and all these fairy-tale metrics.
I broke it down for you. 👇
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Let's see if there are smart people here.
Is the YouTube algorithm biased? Can it be wrong about your video(s)?
The answer is yes.
But why?
The video attached is a visual representation of that using an ant simulation (which is very close to how the algorithm actually works).
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1/ The topic
I'm well-versed in finance, trading and economics. I know the subject well & can easily spot AI hallucinations (wrong or made-up facts).
I also consume that kind of content, so I have a good idea of what this market is looking for story/information-wise.
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I rarely have good things to say about YouTube, but shoutout to the YouTube employees who took the time to chat in DMs and read my feedback thread for them.
That's a great step toward reducing noise in the analytics, good job guys.
🫡
EXCITING NEWS: A new YouTube Studio update enables Creators to analyze their retention charts by audience segments!
When I checked the YouTube dashboard, I discovered an initial roll-out that lets creators break down their retention charts by the following segments:
-
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Most people have one of these huge YouTube blindspots:
- Thinking retention & watch time are the same thing
- Thinking ideas & remarkability are the same thing
Long time since my last thread, so I will address these in the next one.
Time to 🧹 misconceptions again.
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2/ Ideation
I used ChatGPT 4 to assist me in the ideation process, and it is a game changer for me.
I'm very good at spotting strong ideas, but finding them from scratch is another story.
Not anymore with ChatGPT.
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Why content creators should stay away from Tiktok and short content. (with a few exceptions)
Thread 👇
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Looking for skilled editors.
I'm NOT looking for fancy/overedited ADHD content.
I don't care how good you are with vfx, I'm looking for people who understand the core of what it takes to make a video enjoyable for the viewer:
- Pacing
- Music
- Storytelling
- Sound design
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Part 2 coming today in the newsletter.
Inside:
- How I went bankrupt overnight in 2019
- How a friend with 3M+ subs almost lost a 10-year empire overnight
- Why I don't do YouTube automation and never will
- Strategies to solve the principal-agent problem as a content creator
The Attention Game.
Thinking YouTube is your friend is the best way to go bankrupt overnight as a content creator (in the most literal way).
This is the mega thread you'll wish you had read when it will happen to you.
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9 strategy lessons I've learned the hard way:
1. Risk is the currency of strategy: spend it wisely.
2. A plan isn't a strategy, and a strategy isn't a plan.
3. Choices are zero-sum games. The challenge isn't choosing between good and bad, but between bad and bad.
4. Control
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The most important investment you can make is in yourself, that's why I called this community The Investor's Kitchen.
So many smart people in here I'm super proud 🤝, it's only the beginning.
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"hey wono do you think this idea could go viral"
I'm not an omniscient oracle.
Having experience doesn't mean reading the future. I talk all day about trial & error and success rates for a reason.
You're not getting views for the same reason you win debates/arguments in your
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Quick thought on AI breaking into the creator world.
It's not "AI vs Human", it's "Value vs Insignificance." The whole debate about personality, human connection, and other factors doesn't make sense to me.
People don't care about human connection; they care about getting
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Update on yesterday's tweet.
This video is 100% original content, I personally did the:
- strategy
- editing
- storytelling
- thumbnail & title
Nothing is outsourced.
No "I ANALYZED MRBEAST" here, only real stuff. I am not your guru.
12 years on YT & counting.
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YouTubers, you're probably not reading data in your analytics correctly.
Here are 7 biases you're blind to:
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We're making amazing progress.
We still have a long way to go but very proud of what we achieved so far with our "view pricer".
Our goal is to determine a "price" in views for new viewers (people who've never seen your content before) using the title & thumbnail, nothing else.
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Why I don't thank people for following me or celebrate follower milestones.
It's been a tradition ever since social media became a thing, but that's not a tradition I'm embracing.
This post might sound arrogant, but you know me, I'm not sugarcoating the truth to signal virtue.
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Not bad.
I will make an exception this year and keep my 2024 goals for Twitter private.
I want to maintain the element of surprise with the unexpected things that are upcoming.
See you soon 🫡⚒️
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I mean ofc correlation isn't causation, but that's interesting 🔎
How to become a YouTube Automation guru in 4 very easy steps for less than $200:
Step 1: Credibility
→ First a few youtube silver/golden replicas online (Alibaba/eBay...).
→ Second, why rent an expensive car when you can go to a very expensive restaurant in your nearest big
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4/ Script
By far the most time-consuming task.
It took me about 2 full days to do it, but it's because I made a lot of mistakes in the process.
The first iteration is always the steepest and I've learned a lot from this one.
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To balance yesterday's post with positivity this time, the other side of the coin are those who learn, take responsibility and act.
You guys have all my respect, see you at the top. 👊
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The whole journey was documented on the Investor's Kitchen (the discord community I run) from day 0 before the video was uploaded.
Skin in the game.
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